Maitri
Maitri is a private India-based domestic-services platform that recruits, trains, and places women from underprivileged Northeast Indian communities as professional caregivers for urban households in Guwahati and Tezpur across domestic help, cooking, housekeeping, and child care services.
- Company typePrivate
- Founded2013
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maitri does
Maitri, legally Maitri Livelihood Services Pvt. Ltd., is a private India-based domestic-services company founded in 2010-2013 by social entrepreneur Gitali Thakur and headquartered in Guwahati with a branch in Tezpur and a registered office in Kolkata. The company operates a tech-based platform that connects urban households in Northeast India with trained, background-verified domestic help across three core service lines: Domestic Help, Cooking & Housekeeping, and Child Care (with elderly-care use cases documented in customer testimonials). Supply is sourced primarily through the flagship Sahayika program, which recruits women from underprivileged communities, equips them with technical and interpersonal skills, and has cumulatively trained and placed over 6,000 women as professional caregivers over the past 11 years.
The underlying technology layer is described as a platform handling background verification, training coordination, and service matching between households and caregivers, delivered via a website with callback request functionality and direct phone/WhatsApp channels; no mobile app, API, or SDK is publicly available. The workforce is retained and engaged through monthly helper meetings held every second Saturday in Tezpur and Guwahati, which double as community-building and grassroots-referral touchpoints. The company has received two national-level recognitions for its work in the sector and was previously backed by a $44,999 round in 2015 from 3rd Creek Foundation and Upaya Social Ventures.
Maitri monetizes through professional-services placement and ongoing management fees paid by households for matched, trained, and supervised domestic workers; pricing is not publicly disclosed and is negotiated based on service type, frequency, and duration. Go-to-market is direct-to-consumer via phone, WhatsApp, and a website callback form, supplemented by blog content, Facebook, YouTube, and word-of-mouth referrals from satisfied customers. The customer base consists entirely of individual urban households, with no enterprise or institutional accounts. Operations are concentrated in Assam, with early customer activity in Kolkata signaling nascent geographic expansion.
Maitri firmographics
Firmographics- Name
- Maitri
- Legal name
- Maitri Livelihood Services Pvt. Ltd.
- Website
- https://mymaitri.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maitri is a private India-based domestic-services platform that recruits, trains, and places women from underprivileged Northeast Indian communities as professional caregivers for urban households in Guwahati and Tezpur across domestic help, cooking, housekeeping, and child care services.
- Ownership category
- akta.pro rank
Maitri industry classification
Industry- Product category
- Domestic Staffing Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Senior/Accessibility Concierge & Companion Errands (HSACAIAO)
- akta.pro secondary industry
- In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)
Keywords
Where Maitri is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Maitri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Domestic Help Placement Services: Maitri provides professional domestic services by placing trained, verified domestic helpers with households. The company earns revenue through service fees for matching households with qualified domestic workers and providing ongoing placement and management services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Maitri product offering
Product offeringCore offering
Maitri is a tech-based platform that connects urban households in Guwahati and Tezpur (Assam) with trained, background-verified domestic help. It delivers three core service lines — Domestic Help, Cooking & Housekeeping, and Child Care — and also supports elderly care, providing ongoing placement, coordinator oversight, and replacement of helpers as needed. Its flagship Sahayika program trains and places women from underprivileged Northeast Indian communities as professional caregivers.
Product overview
Maitri is a tech-based domestic services platform that connects urban households with skilled, verified domestic help. The company operates three core service offerings: Domestic Help Service, Cooking and Housekeeping Service, and Child Care Service, all delivered through trained and background-verified personnel. The platform serves households in Guwahati and Tezpur, Assam, positioning itself as a professional and compassionate alternative to informal domestic worker arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- Sahayika: Flagship program for recruiting, training, and securing employment for women from underprivileged communities in Northeast India as professional caregivers
Products and services
- Domestic Help Service Professional domestic help services connecting verified, trained helpers with urban households for general home assistance including cleaning, running errands, and household support. Services are managed by a professional team with round-the-clock coordinator support and responsive replacement. Targeted at urban households in Guwahati and Tezpur, Assam.
- Cooking and Housekeeping Service Comprehensive cooking and housekeeping services including meal preparation according to client preferences, home cleaning, washing utensils and clothes, ironing, grocery shopping, and general home maintenance. Trained professionals use domestic appliances efficiently. Targeted at urban households in Guwahati and Tezpur, Assam seeking daily cooking and housekeeping support.
- Child Care Service Professional childcare services providing skilled supervision and age-appropriate care for children including infants. Personnel are trained in feeding, daily care, sanitation, playing with children, and keeping them occupied, with background verification ensuring safety. Targeted at working families with infants or young children in Guwahati and Tezpur, Assam.
Quantifiable outcome
- 6000+ women trained and placed in professional caregiver roles over 11 years
- +1 more outcomes
Companies that use Maitri
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Maitri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maitri partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Office of the Assistant Labour Commissioner, Zone III, TezpurminorMaitri collaborated with the Office of the Assistant Labour Commissioner, Zone III, Tezpur to organize an awareness and registration programme on the e-Shram Portal. Ms. Deity Roy Choudhury, Labour Inspector, conducted the session to help domestic workers gain access to government welfare schemes and social security benefits.
- Sun Valley HospitalminorMaitri collaborated with Sun Valley Hospital to organize a Free Diabetes Test Camp exclusively for its helpers on International Women's Day. Seven medical professionals from Sun Valley Hospital provided free testing and health education at Maitri's office.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Maitri competitors and assessment
Company assessmentBroad incumbents
- Housejoy: Indian home services platform covering cleaning, appliance repair, pest control, and domestic help. Comparable to Maitri in the domestic help vertical but operates as a multi-category incumbent with broader geographic reach.
- Care.com: Global online marketplace for senior care, child care, housekeeping, and pet care services. Comparable business model of matching vetted caregivers with households, though operating at vastly larger scale and primarily in Western markets.
- TaskRabbit: Global home services marketplace (owned by IKEA) connecting customers with freelance help for household tasks, cleaning, and errands. Adjacent incumbent in the in-home services category that competes for the same household-services wallet.
- Urban Company: India's largest home services marketplace offering domestic help, cleaning, cooking, and appliance repair across major cities. A much broader incumbent that overlaps with Maitri's domestic help category but serves it as one of many services and is currently expanding into Northeast India.
Others
- Apna: India's leading blue-collar jobs and hiring platform that includes domestic workers, maids, and caregivers as categories. Adjacent rather than directly competitive — a sourcing channel for the same worker pool Maitri trains through Sahayika.
- KLAY (KLAY Learning Centres): India's largest premium daycare and early childhood platform. Relevant adjacent peer for Maitri's child care vertical, though KLAY is facility-based while Maitri delivers in-home.
Direct peers
- BookMyBai: Indian domestic help and maid placement platform focused on background-verified household staffing. Closest direct peer to Maitri — same core offering of placing trained, vetted domestic workers in urban households with similar placement, training, and replacement mechanics.
- Helpers.in: Indian online platform that connects households with domestic helpers, maids, cooks, and caregivers. Directly comparable to Maitri on placement, verification, and category of in-home domestic staff.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maitri social profiles
Digital presenceMaitri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maitri leadership team
Management profileNumber of profiles
Profiles2 records
Maitri funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maitri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maitri
What does Maitri do?
Maitri is a tech-based platform that connects urban households in Guwahati and Tezpur (Assam) with trained, background-verified domestic help. It delivers three core service lines — Domestic Help, Cooking & Housekeeping, and Child Care — and also supports elderly care, providing ongoing placement, coordinator oversight, and replacement of helpers as needed. Its flagship Sahayika program trains and places women from underprivileged Northeast Indian communities as professional caregivers.
Is Maitri a public or private company?
Maitri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maitri founded?
Maitri was founded in 2013. It employs 11 to 50 people.
Where is Maitri based?
Maitri is headquartered in Kolkata, India, in the Asia region.
How does Maitri make money?
One revenue line is on record: domestic Help Placement Services.
Who are Maitri's main competitors?
Broad incumbents on record are Housejoy, Care.com, TaskRabbit and Urban Company. Others are Apna and KLAY (KLAY Learning Centres). Direct peers are BookMyBai and Helpers.in.
Does Maitri have an API?
No public API is recorded for Maitri.
What industry is Maitri in?
Maitri's product category is Domestic Staffing Services. Its primary akta.pro industry code is HSACAIAO, Senior/Accessibility Concierge & Companion Errands, with a secondary code of HSABAGAA, In-Home Respite Care (Hourly/Short-Shift). Its NAICS code is 624120 and its SIC code is 8050.