L'Albero di Momo
L'Albero di Momo is a Como-based private English language school network founded in 1998, teaching approximately 340 children across northern Italy and Ticino using its proprietary ELET method, Jolly Phonics, and Cambridge exam prep, supplemented by summer camps, teacher training, and educational materials.
- Company typePrivate
- Founded1998
- HeadquartersComo, como, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What L'Albero di Momo does
L'Albero di Momo is a privately held Italian early-childhood English language education provider founded in 1998 by Elisabetta Mohwinckel in Como, Italy, and operated through IT'S EASY SRL Unipersonale. The company runs the 'It's Easy!' school network in Como, Milan, and Ticino (Switzerland), delivering multisensory English instruction to approximately 340 enrolled children across nursery, primary, and secondary age groups, using its proprietary 'Emotional Learning, Emotional Teaching' (ELET) methodology — registered with the Italian Ministry for Cultural Heritage in 2011 — combined with Jolly Phonics synthetic phonics and Cambridge ESOL exam preparation. The business extends beyond direct instruction into international summer and winter camps (Italy, UK, Ireland, Switzerland), teacher training programs (leveraging Mohwinckel's certified Jolly Phonics Professional Trainer status), educational material distribution (it's easy! is the official Italian distributor of Jolly Phonics/Jolly Grammar), consumer products (Grow Your English games, Momo's Books), and a video chat-based online school.
Revenue is generated across five streams: recurring weekly tuition fees for in-person courses at own and partner primary school locations, one-time camp program fees, professional services fees for teacher training, hardware/material sales (Jolly Phonics, Grow Your English), and subscription-based online video chat courses. Go-to-market is sales-led via direct enrollment at physical locations, partner school embedding, community referrals, and a small digital footprint (Facebook, newsletter, Amazon, Creativamente.eu). Pricing is not publicly disclosed and contracts are negotiated per enrollment cycle. The company is bootstrapped, founder-owned, and has no disclosed external funding, acquisitions, or M&A activity.
L'Albero di Momo firmographics
Firmographics- Name
- L'Albero di Momo
- Legal name
- L'albero di Momo
- Website
- https://lalberodimomo.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L'Albero di Momo is a Como-based private English language school network founded in 1998, teaching approximately 340 children across northern Italy and Ticino using its proprietary ELET method, Jolly Phonics, and Cambridge exam prep, supplemented by summer camps, teacher training, and educational materials.
- Ownership category
- akta.pro rank
L'Albero di Momo industry classification
Industry- Product category
- Children's English Language Education
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Language-Immersion Nursery & Playgroups (EDACACAI)
- akta.pro secondary industry
- Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)
Keywords
Where L'Albero di Momo is headquartered
LocationHeadquarters
- HQ city
- Como, como
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
L'Albero di Momo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain, Infrastructure
Revenue model
- English Language Courses (In-Person): Weekly English language courses for children and adults delivered at school premises and partner primary schools across the Lake Como area, Milan, and Ticino. Fees are charged per course cycle (winter, summer, curricular).
- Summer and Winter Camps: Immersive English camps held in Italy, UK, Ireland, and Switzerland for children and teenagers aged 3-19, including family programs. Sold per program with multiple departure options.
- Teacher Training Courses: Professional development programs for teachers covering the Emotional Learning Emotional Teaching Method, Jolly Phonics, and Talk for Writing. Conducted by Elisabetta Mohwinckel across Italy.
- Educational Materials Sales: Sale of Grow Your English games and Momo's published books (available on Amazon and through the school's shop). it!s easy Srl also distributes Jolly Phonics books, flashcards, and materials as the official Italian distributor.
- Online Courses (Video Chats and Distance Learning): Conversazione and innovative distance learning programs delivered via video chat platform.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
L'Albero di Momo product offering
Product offeringCore offering
L'Albero di Momo is an English language school for children founded in Como in 1998, operating through its own It's Easy! school network across Northern Italy and Ticino, Switzerland. It delivers weekly English courses, summer/winter camps, Cambridge exam preparation, and Jolly Phonics literacy programs using its proprietary Emotional Learning, Emotional Teaching (Momo) method. The school also runs teacher training programs for EFL educators and sells proprietary educational games and books.
Product overview
L'Albero di Momo is an educational network offering English language courses for children, operating primarily in northern Italy (Como/Lakes region) and Ticino, Switzerland. The portfolio consists of the core 'It's Easy!' English school brand, supplemented by various course formats: Summer Camps across Italy, UK, Ireland, and Switzerland; Winter Courses organized by age group (3-5, 5-9, 10+); Curricular Courses; and Playschool Workshops. The offering includes two proprietary teaching methodologies—Momo Method (Emotional Learning, Emotional Teaching) and Jolly Phonics & Jolly Grammar—alongside Cambridge Exam Preparation as a recognized ESOL center. Additional products include Grow Your English educational games, Momo Digital Publishing House books, an Online School platform via video chats, Momo in Ticino regional courses, and Teacher Training programs. The network is led by founder Elisabetta Mohwinckel and encompasses multiple physical locations, online learning options, and international summer camp programs.
Differentiator
Problem solved
Functional benefit
Brands
- Momo's Books: Digital publishing house producing books related to the Emotional Learning method
- Grow Your English
Products and services
- It's Easy! English School English language school for children operating under the It's Easy! brand in Como (Lakes region), Milano, and Ticino, Switzerland, offering face-to-face English courses for children of all ages.
- Summer Camps (Campi Estivi) English summer camps offered across Italy, UK (England), Ireland, and Switzerland for children and teenagers aged 3-19, including family programs and intensive boarding school experiences.
- Winter Courses (Corsi Invernali) English courses for children organized by age group: 3-5 years (Momo Box), 5-9 years (Grades 1-4, Transition), over 10 years (Academy), and private tutoring options.
- Curricular Courses (Corsi Curricolari) Regular school curriculum English courses integrated into primary school timetables, including Musical programs that combine language learning with music education.
- Playschool Workshops (Laboratori) Interactive workshop sessions for young learners including Playschool programs focused on early English immersion through play-based activities.
- Online School (Video Chats) Distance learning platform offering English conversation lessons and innovative remote teaching through video chat technology.
- Momo in Ticino Afternoon English courses for children in the Italian-speaking region of Switzerland (Ticino), particularly in Lugano and local schools.
- Teacher Training Courses Professional development and training courses for EFL teachers covering the Momo Method, Emotional Learning and Emotional Teaching, Jolly Phonics, and Talk for Writing, delivered by Elisabetta Mohwinckel across Italy.
- Cambridge Exam Preparation Preparation courses for Cambridge ESOL English language certification exams including Upper Intermediate, Advanced, and Proficiency levels, as well as IELTS preparation. The school is a recognized Cambridge preparation center.
- Grow Your English Games A collection of educational games for young children (ages 3+) to learn English through play, sold online through Creativamente.eu and at physical school locations.
- Momo's Books (Digital Publishing House) Digital publishing imprint publishing books related to the Momo teaching methodology and emotional learning in education, available on Amazon and through the school's shop.
Quantifiable outcome
- Children aged 5-6 years learn to read correctly and write under dictation without errors using the Jolly Phonics method.
- +1 more outcomes
Companies that use L'Albero di Momo
Customer profileSegments4 records
Ideal customer profiles3 records
L'Albero di Momo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
L'Albero di Momo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Jolly Learning UKcoreElisabetta Mohwinckel was accepted as a Jolly Phonics Professional Trainer in 2014 following a candidacy process, joining the global network of Jolly Learning UK trainers. This partnership enables the company to deliver official Jolly Phonics teacher training programs across Italy, maintaining updated teaching methodologies through ongoing contact with British trainers and international colleagues.
- Jolly Phonics (as Italian Distributor)coreit's easy! Srl is the official Italian distributor of Jolly Phonics and Jolly Grammar materials (books, flashcards, exercise books, puppets) for the Italian territory, as advertised on the company's Jolly Phonics page.
- Cambridge Assessment EnglishcoreL'Albero di Momo operates as a Recognised Cambridge ESOL Preparation Centre, one of more than 54,000 such centres worldwide. The school prepares students for all levels of Cambridge ESOL exams (Upper Intermediate, Advanced, Proficiency) and IELTS.
- Partner Primary Schools and Nurseries (Lake Como Area)minorL'Albero di Momo delivers English language courses within partner educational institutions including Scuola Primaria San Fermo della Battaglia, Parrocchia San Bernardo (Casnate con Bernate), Happy Nest (Lecco), Il Grillo Parlante (Saronno), and Scuola Materna Bernasconi (Cernobbio).
- Intop S.A. (Switzerland)minorAdministrative and financial partner in Switzerland for Momo in Ticino operations. Intop S.A. (Corso S.Gottardo 46a, CH-6830 Chiasso) handles administrative functions for the Swiss branch, including banking (USB Chiasso) and Swiss business registration (CHE 10788463).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
L'Albero di Momo competitors and assessment
Company assessmentOthers
- Cambridge Assessment English: Owner of the Cambridge ESOL and IELTS exam frameworks, of which L'Albero di Momo is a recognised preparation centre. Ecosystem participant rather than competitor; defines the certification ladder that anchors Momo's higher-age courses.
- Jolly Learning UK: UK-based publisher of the Jolly Phonics and Jolly Grammar synthetic-phonics methods. Not a competitor but a strategic partner and IP owner: Momo/it's easy! is the official Italian distributor and the founder is a certified Jolly Learning trainer.
Direct peers
- Kids&Us: International English-language school franchise for children aged 1 to 18, with a proprietary methodology and a meaningful presence in Italy. Directly comparable to L'Albero di Momo in target age, product (English immersion for kids), and proprietary teaching approach.
- British Institutes: One of Italy's largest English-language school networks, offering courses for children, teens, and adults across the country. Comparable to Momo as a multi-location Italian English-school operator with Cambridge-aligned exam preparation.
- Helen Doron English: Global franchise teaching English to children aged 3 months to 19 years using a proprietary learning method, with a long-established network across Italy. Competes head-to-head with Momo/it's easy! for the same parent segment and early-immersion positioning.
Broad incumbents
- International House Milan: IH-affiliated language school in Milan offering English and other languages to children, teens, and adults, including Cambridge exam preparation. Geographic overlap in the Lombardy/Milan market where it's easy! Milano also operates.
- Linguaphone Italy: Established Italian language-school operator offering English courses across age groups with a proprietary self-study heritage. Comparable as a multi-decade English-language education brand in Italy, though it serves a wider age range and uses a different delivery model.
- Inlingua Italia: Long-established Italian language-school chain part of the international Inlingua network, offering English courses for kids, teens, and adults. Overlaps with Momo on children's English courses but serves a much broader audience across all ages.
- Wall Street English Italy: International English-language operator with multiple Italian centres, historically focused on adult learners but also serving teens. Comparable as a brand-led language school operating in Italy, though its core segment skews older than Momo's.
Regional players
- English Language Centre Como / Lake Como area private tutors: Local English-language instruction providers in the Lake Como catchment where Momo/it's easy! is also based. Directly competes for the same regional pool of Italian and expatriate families but without the proprietary methodology or teacher-training ecosystem.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
L'Albero di Momo social profiles
Digital presenceL'Albero di Momo compliance and trust
Trust signalCompliance1 record
L'Albero di Momo financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Albero di Momo leadership team
Management profileNumber of profiles
Profiles1 record
L'Albero di Momo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Albero di Momo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Albero di Momo
What does L'Albero di Momo do?
L'Albero di Momo is an English language school for children founded in Como in 1998, operating through its own It's Easy! school network across Northern Italy and Ticino, Switzerland. It delivers weekly English courses, summer/winter camps, Cambridge exam preparation, and Jolly Phonics literacy programs using its proprietary Emotional Learning, Emotional Teaching (Momo) method. The school also runs teacher training programs for EFL educators and sells proprietary educational games and books.
Is L'Albero di Momo a public or private company?
L'Albero di Momo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'Albero di Momo founded?
L'Albero di Momo was founded in 1998. It employs 11 to 50 people.
Where is L'Albero di Momo based?
L'Albero di Momo is headquartered in Como, como, Italy, in the Europe region.
How does L'Albero di Momo make money?
Five revenue lines are on record. English Language Courses (In-Person) is the primary driver. The others are summer and Winter Camps, teacher Training Courses, educational Materials Sales and online Courses (Video Chats and Distance Learning).
Who are L'Albero di Momo's main competitors?
Others on record are Cambridge Assessment English and Jolly Learning UK. Direct peers are Kids&Us, British Institutes and Helen Doron English. Broad incumbents are International House Milan, Linguaphone Italy, Inlingua Italia and Wall Street English Italy. English Language Centre Como / Lake Como area private tutors is listed as a regional player.
Does L'Albero di Momo have an API?
No public API is recorded for L'Albero di Momo.
What industry is L'Albero di Momo in?
L'Albero di Momo's product category is Children's English Language Education. Its primary akta.pro industry code is EDACACAI, Language-Immersion Nursery & Playgroups, with a secondary code of EDACAJAL, Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides). Its NAICS code is 611630 and its SIC code is 8200.