ESPN Zone L.A. LIVE
ESPN Zone L.A. LIVE is a sports-themed restaurant and entertainment venue located within the AEG-operated L.A. LIVE entertainment district in downtown Los Angeles, serving event-day arena and theater visitors, convention attendees, and hotel guests with food, beverage, and game-viewing experiences.
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ESPN Zone L.A. LIVE does
ESPN Zone L.A. LIVE is a sports-themed restaurant and entertainment venue located within the L.A. LIVE entertainment district at 800 W. Olympic Blvd in downtown Los Angeles. Listed with 21 employees and a founding year of 2008, it operates as an on-campus F&B tenant of the 4-million-square-foot AEG-developed district that also houses Crypto.com Arena (20,000-seat home of the Lakers, Kings, and Sparks), Peacock Theater (7,100 seats), The Novo (2,300 capacity), the GRAMMY Museum, Lucky Strike Lanes & Lounge, a 14-screen Regal cinema with 4DX/ICE Immersive/RealD Premiere formats, and five hotels including The Ritz-Carlton Los Angeles and JW Marriott.
The unit monetizes through dine-in food and beverage service, capturing event-day spillover from arena/theater patrons, weekday convention and office demand (supported by the Park Free for Lunch validation program for 11AM-2PM dining), and tourist foot traffic generated by the surrounding hotels and attractions. Its commercial model is therefore largely transactional B2C, with no disclosed pricing tiers, subscription products, or enterprise contracts. The underlying technology surface is conventional point-of-sale F&B infrastructure augmented by the parent campus's Titan HST mobile security communication platform, 48 Atom Power EV charging ports, and event-pipeline integrations with AXS ticketing and major brand partners (American Express, Coca-Cola, Toyota, Spectrum, Bud Light, Crypto.com, Peacock).
L.A. LIVE Properties, LLC serves as the legal operating entity, with the campus wholly owned and operated by AEG (Anschutz Entertainment Group). ESPN Zone L.A. LIVE participates in the broader L.A. LIVE strategy of programming major events — including the future Oscars hosting beginning in 2029 — and recurring owned-IP festivals (Pizza City Fest, Belly Laughs), positioning the restaurant as a year-round capture point for both destination and event-driven traffic rather than as a standalone growth franchise.
ESPN Zone L.A. LIVE firmographics
Firmographics- Name
- ESPN Zone L.A. LIVE
- Legal name
- L.A. LIVE Properties, LLC
- Website
- https://lalive.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ESPN Zone L.A. LIVE is a sports-themed restaurant and entertainment venue located within the AEG-operated L.A. LIVE entertainment district in downtown Los Angeles, serving event-day arena and theater visitors, convention attendees, and hotel guests with food, beverage, and game-viewing experiences.
- Ownership category
- akta.pro rank
ESPN Zone L.A. LIVE industry classification
Industry- Product category
- Sports Entertainment Venue / Sports Bar
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
- akta.pro secondary industries
- Live Music Bars & Venues (CRANACAH), Live Music Clubs & Venues (MPAGAIAB), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)
Keywords
ESPN Zone L.A. LIVE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
ESPN Zone L.A. LIVE product offering
Product offeringCore offering
ESPN Zone L.A. LIVE is a sports entertainment venue and sports bar operating within the L.A. LIVE entertainment district in downtown Los Angeles. The venue provides a game-day viewing experience with extensive broadcast screens, sports-themed food and beverage service, and integration with the surrounding Crypto.com Arena, Peacock Theater, hotels, and restaurants that comprise the AEG-operated L.A. LIVE campus.
Product overview
L.A. LIVE is a 4-million-square-foot sports and entertainment district developed by AEG in downtown Los Angeles. The complex comprises multiple integrated components: major venues (Crypto.com Arena with 20,000 seats, Peacock Theater with 7,100 seats, The Novo with 2,300 capacity), Regal L.A. LIVE cinemas with premium formats (4DX, ICE Immersive, RealD Premiere), the GRAMMY Museum, Lucky Strike bowling, 20+ restaurants and bars (including Yard House, Tom's Watch Bar, Katsuya, Fixins, Emmy Squared, Corteza at Sendero, Lazy Dog), five hotels (The Ritz-Carlton Los Angeles, JW Marriott, Courtyard, Residence Inn), event spaces (Event Deck with 90,000 sq ft, Peacock Place), retail (TEAM LA Store), and parking facilities with EV charging. The district hosts major sporting events (Lakers, Kings, Sparks games), concerts, award shows (including future Oscars hosting), and annual festivals like Pizza City Fest and Belly Laughs.
Differentiator
Problem solved
Functional benefit
Brands
- Peacock Place: Multi-use outdoor event space at the heart of L.A. LIVE featuring 20,000+ square feet of LED signage, used for red carpets, premieres, and festivals.
- Event Deck
Products and services
- ESPN Zone L.A. LIVE Sports Bar & Entertainment Venue
Companies that use ESPN Zone L.A. LIVE
Customer profileIdeal customer profiles1 record
ESPN Zone L.A. LIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ESPN Zone L.A. LIVE partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
ESPN Zone L.A. LIVE competitors and assessment
Company assessmentDirect peers
- Yard House: Upscale sports-casual restaurant chain with a flagship at L.A. LIVE and additional locations inside major sports and entertainment venues. Directly comparable in concept: large-bar-program, classic-rock playlist, American menu, stadium-district setting.
- Topgolf: Tech-enabled sports entertainment complex (golf bays, F&B, sports viewing) with multiple U.S. venues. Comparable as an eat-and-play experience venue competing for sports-themed casual dining occasions.
- Tom's Watch Bar: Sports-bar chain operating locations across major stadiums and arenas, including the L.A. LIVE campus. Mirrors ESPN Zone L.A. LIVE's positioning as a high-venue-count, multi-TV sports-viewing dining venue catering to arena-goers.
- Crypto.com Arena (AEG-operated): Direct next-door 20,000-seat arena on the L.A. LIVE campus whose event calendar drives ESPN Zone L.A. LIVE's traffic. Closest demand-shaping peer (same parent, same campus).
- Lucky Strike Lanes & Lounge: Bowling-and-bar hybrid venue operated as part of the L.A. LIVE campus. Comparable as an entertainment-anchored F&B venue on the same campus competing for the same arena-event foot traffic.
- Dave & Buster's: National chain combining arcade gaming, sports viewing, and full bar/restaurant service. Closest scaled national peer to ESPN Zone's eat-play-watch positioning.
Broad incumbents
- Microsoft Theater / Peacock Theater competitors: Other large theater/arena venues (e.g., Microsoft Theater; BMO Stadium) compete for award shows, premieres, and concerts that anchor the L.A. LIVE event calendar — and by extension ESPN Zone L.A. LIVE's surrounding-event traffic.
- Bowlero (AMF): National bowling-plus-F&B entertainment chain and Lucky Strike's parent company. Comparable as a scaled, multi-site entertainment-and-F&B operator in the same demand space as ESPN Zone L.A. LIVE.
Regional players
- Kia Forum (Inglewood): SoCal concert and events arena sharing the L.A. market with L.A. LIVE-area venues. Comparable as a large-format live-events venue that diverts discretionary entertainment spend away from the L.A. LIVE campus.
- SoFi Stadium (Inglewood): Massive NFL/soccer/concert venue and adjacent entertainment district in Inglewood. Comparable as a newer, larger campus competitor reshaping how LA consumes live events and on-site F&B/hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ESPN Zone L.A. LIVE social profiles
Digital presenceESPN Zone L.A. LIVE compliance and trust
Trust signalCompliance1 record
ESPN Zone L.A. LIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESPN Zone L.A. LIVE leadership team
Management profileNumber of profiles
ESPN Zone L.A. LIVE subsidiaries and ownership
Company hierarchySubsidiaries12 records
ESPN Zone L.A. LIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESPN Zone L.A. LIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESPN Zone L.A. LIVE
What does ESPN Zone L.A. LIVE do?
ESPN Zone L.A. LIVE is a sports entertainment venue and sports bar operating within the L.A. LIVE entertainment district in downtown Los Angeles. The venue provides a game-day viewing experience with extensive broadcast screens, sports-themed food and beverage service, and integration with the surrounding Crypto.com Arena, Peacock Theater, hotels, and restaurants that comprise the AEG-operated L.A. LIVE campus.
Is ESPN Zone L.A. LIVE a public or private company?
ESPN Zone L.A. LIVE is a private company. It is classified as corporate owned and is currently operating.
When was ESPN Zone L.A. LIVE founded?
ESPN Zone L.A. LIVE was founded in 2007. It employs 11 to 50 people.
Who are ESPN Zone L.A. LIVE's main competitors?
Direct peers on record are Yard House, Topgolf, Tom's Watch Bar, Crypto.com Arena (AEG-operated), Lucky Strike Lanes & Lounge and Dave & Buster's. Broad incumbents are Microsoft Theater / Peacock Theater competitors and Bowlero (AMF). Regional players are Kia Forum (Inglewood) and SoFi Stadium (Inglewood).
Does ESPN Zone L.A. LIVE have an API?
No public API is recorded for ESPN Zone L.A. LIVE.
What industry is ESPN Zone L.A. LIVE in?
ESPN Zone L.A. LIVE's product category is Sports Entertainment Venue / Sports Bar. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars, with a secondary code of CRANACAH, Live Music Bars & Venues. Its NAICS code is 71131 and its SIC code is 7900.