Groupe Lallier Automobile

What Groupe Lallier Automobile does

Groupe Lallier Automobile is a privately held, family-owned automotive dealership group headquartered in Montréal, Québec that has operated continuously since 1974 and marked its 50th anniversary in 2024. The group runs eight franchise dealerships across the Greater Montréal area — five Honda rooftops (Montréal, 40/640 in Lachenaie/Repentigny, Hull/Gatineau, Pointe-aux-Trembles, Chambly) and three Kia rooftops (Laval, Vimont, Ste-Agathe) — selling new vehicles (Honda Civic, CR-V, HR-V, Accord, Pilot, Odyssey, Passport, Ridgeline, Prologue EV; Kia Sportage, K4, Seltos, Soul, Sorento, Carnival, Telluride, Niro, EV4, EV5, EV6, EV9), certified and non-certified pre-owned vehicles from multiple brands, and offering in-house financing including second/third-chance credit through the Lallier Auto Credit sub-brand.

The underlying technology layer is modest and outsourced. The group's bilingual French/English web presence, multi-rooftop inventory portals and digital marketing tooling are operated by Solutions Médias 360 Inc. (SM360) on AWS infrastructure hosted in Canada. Lead capture and conversion tracking rely on Google Analytics, Facebook Pixel, and Microsoft Bing UET paid search; there is no disclosed proprietary platform, AI/ML capability, or in-house engineering IP.

Revenue is generated across four streams: new vehicle sales, used vehicle sales (including certified pre-owned with up to 10 years / 200,000 km warranty), service, parts, body shop, tire centre and detailing operations, and financing/credit origination fees through partner financial institutions. New vehicle MSRP ranges from roughly $26,000 to $40,000+ depending on model and trim. The customer base is exclusively individual consumers (retail, no commercial/B2B segment identified) across Québec, served through a direct-to-consumer showroom model supported by an online-to-offline digital funnel.

Name

Groupe Lallier Automobile

Legal name

Groupe Lallier

Website

https://lallier.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Lallier Automobile is a privately held, family-owned automotive dealership group operating eight Honda and Kia franchise rooftops across Greater Montréal, selling new, certified pre-owned and used vehicles, plus in-house financing, service, parts, body shop, tire and detailing to Québec retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda and Kia vehicles through franchise dealership network. Revenue generated from vehicle transactions at manufacturer suggested retail prices with standard dealer markups.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned with extended warranty options up to 10 years/200,000 km. Also sells vehicles from other brands traded in by customers.
3. Service and Parts: Maintenance, repair, body shop, detailing, and tire services for Honda, Kia, and other vehicle brands. Parts and accessories sales department.
4. Financing Services: Vehicle financing through partnerships with financial institutions. Second chance credit program for customers with credit challenges. Credit application processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Groupe Lallier Automobile is a multi-location automotive dealership group operating Honda and Kia franchises across the Greater Montreal area. The company sells new vehicles, certified pre-owned vehicles (with warranty up to 10 years/200,000 km), and pre-owned vehicles from multiple brands. It also arranges vehicle financing through financial institution partnerships (including second and third chance credit programs) and operates full-service departments offering maintenance, repairs, parts, tires, body work, and detailing.

Product overview

Groupe Lallier Automobile is a multi-location automotive dealership group based in Montreal, Quebec, Canada, representing Honda and Kia vehicle franchises across 8 dealership locations in the Greater Montreal area and surrounding regions. The company offers a comprehensive automotive portfolio including new Honda vehicles (Civic, CR-V, HR-V, Accord, Pilot, Odyssey, Passport, Ridgeline, Prologue electric), new Kia vehicles (Sportage, K4, Seltos, Soul, Sorento, Carnival, Telluride, Niro, EV4, EV5, EV6, EV9), and certified pre-owned vehicles from multiple brands. The product ecosystem encompasses vehicle sales, financing services with second-chance credit programs, and a full-service department including maintenance, repairs, parts, tires, body work, and detailing. The company operates under multiple branded dealership websites unified under the Groupe Lallier corporate portal.

Differentiator

Problem solved

Functional benefit

Brands

• Lallier Honda: Honda automobile dealership brand operating multiple locations in Greater Montreal
• Lallier Kia
• Lallier Auto Credit

Products and services

• Honda Vehicles New Honda vehicles sold through franchise dealerships, including the Civic (sedan, hatchback, Si, hybrid variants), CR-V (2WD/AWD/Sport/Hybrid), HR-V (2WD/4WD/Sport/EX-L), Accord, Pilot, Odyssey (Sport/Sport-L/Touring/Black Edition), Passport, Ridgeline, and Prologue electric SUV. Targeted at individual consumers and families seeking Honda brand vehicles.
• Kia Vehicles New Kia vehicles sold through franchise dealerships, including the Sportage (LX, X-Line, EX, EX Premium, HEV, PHEV), K4 (LX, EX, EX Plus, EX Premium, GT-Line Turbo sedan and hatchback), Seltos (LX, EX, EX Premium, SX, X-Line), Soul, Sorento, Carnival minivan (LX, LX+, EX, EX+, SX, SX+, HEV), Telluride, Niro (HEV, PHEV, EV), EV4, EV5, EV6 (Light RWD, Wind RWD, Land AWD, Premium, GT-Line), and EV9 (Light RWD, Wind RWD, Land AWD, GT). Targeted at individual consumers and families seeking Kia brand vehicles, with a notable focus on electrified variants.
• Pre-Owned Vehicles Pre-owned vehicles from Honda, Kia, and other brands traded in by customers, including Acura, Audi, Lexus, Mazda, Chevrolet, Nissan, Hyundai, Toyota, Mercedes-Benz, Jeep, and Volkswagen. Priced at various points (observed from approximately $9,000 to $13,000). Targeted at value-oriented individual consumers seeking used vehicles.
• Certified Pre-Owned Vehicles Certified and inspected pre-owned vehicles carrying an exclusive warranty of up to 10 years or 200,000 kilometers. Targeted at consumers seeking used vehicles with manufacturer-backed warranty protection exceeding standard CPO terms.
• Financing Services Vehicle financing arranged through partnerships with major financial institutions, offering competitive rates and credit applications. Targeted at individual vehicle buyers who require financing rather than outright purchase.
• Lallier Auto Credit Online financing application portal branded as Lallier Auto Credit, offering second chance and third chance credit programs for customers with credit challenges. Targeted at subprime vehicle buyers who may be declined by traditional lenders.
• Service Department Vehicle maintenance and repair services including scheduled maintenance, mechanical repairs, and technical support performed by certified technicians. Targeted at existing vehicle owners for ongoing service needs.
• Parts and Accessories Genuine OEM parts and accessories ordering service for vehicle maintenance and customization. Targeted at vehicle owners seeking manufacturer-original replacement parts.
• Tire Centre Tire sales, installation, seasonal tire changes, and tire storage services. Targeted at vehicle owners needing tire replacement or seasonal changeover.
• Body Shop Service Collision repair and body work services for vehicle damage restoration. Targeted at vehicle owners needing post-collision repair.
• Detailing Service Vehicle aesthetics and detailing services including interior and exterior cleaning and polishing. Targeted at vehicle owners seeking cosmetic restoration or maintenance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HondacoreChannel Partner/ Reseller/ DistributorFranchise dealership partnership for Honda brand vehicles. Groupe Lallier operates multiple Honda dealerships including Lallier Honda Montreal, Lallier Honda 40/640, Lallier Honda Hull, Lallier Honda Pointe-aux-Trembles, and Lallier Honda Chambly.
• KiacoreChannel Partner/ Reseller/ DistributorFranchise dealership partnership for Kia brand vehicles. Groupe Lallier operates multiple Kia dealerships including Lallier Kia Laval, Lallier Kia Vimont, and Lallier Kia Ste-Agathe.
• Solutions Médias 360 Inc. (SM360)coreTechnology or IntegrationTechnology partner that developed and operates the Groupe Lallier website platform (lallier.com). Provides web and mobile solutions for car dealers.
• Financial Institutions (Financing Partners)coreChannel Partner/ Reseller/ DistributorPartnership with various financial institutions to provide vehicle financing options to customers. Includes second chance credit programs for customers with credit challenges.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US-based automotive retailer with hundreds of franchises across multiple states. Broad incumbent in the same franchise dealership model; useful benchmark for scale economics, service penetration, and digital retail strategy though the geography is US-only.
• Lithia Motors: Large US public automotive retailer and aggressive roll-up acquirer. Comparable on franchised retail model and service/parts strategy; much larger scale but reflects the same fundamental dealership unit economics and franchise-acquisition playbook.
• Asbury Automotive Group: US public automotive retailer with multi-brand franchises and growing service absorption. Comparable franchise dealership business with strong focus on F&I and Clicklane digital retail as a benchmark for omnichannel evolution.
• Group 1 Automotive: Major US/UK public automotive retailer with multi-brand franchises and substantial service operations. Comparable business model with deeper service absorption and bolt-on M&A track record, but at significantly larger scale than Groupe Lallier.
• Holman Automotive: Large US private dealer group with extensive franchise and fleet operations. Comparable private, family-influenced ownership profile and full-service retail approach, though Holman operates at a significantly larger US scale.

Direct peers

• Dilawri Group: One of Canada's largest family-owned automotive dealership groups with franchises across multiple provinces. Direct comparable in multi-brand franchise strategy, multi-location retail footprint, and diversified service operations with a similar family ownership profile.
• HGrégoire: Major Quebec-based multi-brand automobile dealership group with multiple locations in Greater Montreal and across the province. Directly competes with Groupe Lallier for the same Honda/Kia/other-brand customers in the same Quebec geography with a comparable new/used/service offering.
• AutoCanada: Public Canadian multi-franchise dealership group with locations across multiple provinces. Direct comparable on franchise dealership model, inventory financing, F&I practices, and service operations; geographic overlap is partial but operating model is highly aligned.

Emerging players

• Driveway: Canadian online used-vehicle retailer offering home delivery and digital-first buying. Competes for part of Groupe Lallier's pre-owned customer base with a digital-native model that pressures traditional showroom economics in Quebec.
• Clutch: Canadian online used-car retailer with reconditioned inventory and home delivery. Overlaps with Groupe Lallier's pre-owned business, particularly attracting younger Quebec buyers with a frictionless digital purchase flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@groupelallierhonda9497
• Facebookfacebook.com/lallierhonda
• Instagraminstagram.com/groupelallierhonda
• LinkedInlinkedin.com/company/groupe-lallier-automobile

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Lallier Automobile