La Machinerie - Vénissieux

What La Machinerie - Vénissieux does

La Machinerie - Vénissieux is a public cultural institution operating as a Régie Autonome Personnalisée (RAP) supervised by Ville de Vénissieux. Headquartered in the Maison du Peuple at 8 Boulevard Laurent Gérin in Vénissieux, Auvergne-Rhône-Alpes, France, it runs two complementary venues: the Théâtre de Vénissieux (500-seat theater for theater, dance, circus, and family performances) and Bizarre! (390-capacity standing concert hall dedicated to hip-hop and urban music). Founded from the merger of Théâtre de Vénissieux and Bizarre and now approaching its 10-year anniversary in 2026-2027, the institution holds the state designation "Scène Conventionnée d'Intérêt National Art et Création" and receives public subsidies from Ville de Vénissieux, Métropole du Grand Lyon, and DRAC Auvergne-Rhône-Alpes.

The venue operates an integrated ecosystem of services beyond ticketed performances. It offers three fully equipped rehearsal studios with a recording cabin (€6.50-€8/hour), the Plan B! incubator program for emerging rap and hip-hop artists (cohorts since 2020), the NÉons video series for live-performance documentation, the Fabrique des Histoires residency program embedding artists in local communities, Ateliers & Stages workshops, and a dedicated Scènes scolaires program reaching 4,000+ students per season across 20+ school-based projects. The Pack Machinerie subscription (3+ events at €10/show) and tiered ticketing (€4-€20) provide the primary consumer paywall, while bar/catering and free hall rental for local associations supplement earned revenue. Distribution is channeled through Mapado online ticketing, an on-site box office, the S2M regional music network (Bizarre, Marché Gare, Épicerie Moderne, Périscope), and co-presentations with Le Polaris de Corbas and Théâtre Jean-Marais under the CTM Portes du Sud cooperative.

The customer base is hybrid: mass-market general public (residents of Vénissieux and Greater Lyon), school groups (B2B educational channel), emerging hip-hop artists (talent-supply side), and community associations. Marketing leans on Instagram, Facebook, YouTube, TikTok, LinkedIn, monthly email newsletters, and a 7-person public-relations team doing neighborhood-based cultural mediation in priority districts. The institution is directed by Duniému Bourobou since September 2024, employs ~20 named full-time staff plus intermittents, and operates as a publicly subsidized cultural venue with no disclosed revenue figures or private equity ownership.

Name

La Machinerie - Vénissieux

Legal name

La Machinerie Vénissieux

Website

https://lamachinerie-venissieux.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

La Machinerie - Vénissieux is a publicly subsidized French cultural venue operating a 500-seat theater and a 390-capacity hip-hop concert hall under the "Scène Conventionnée d'Intérêt National" designation, serving Greater Lyon residents, schools, and emerging artists through ticketed performances, an incubator program, and community mediation.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Backline & Musical Instrument Rental (MPAGAKAJ), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Performing arts venue
• Live music venue
• Theater programming
• Concert hall booking
• Cultural event services

Headquarters

HQ city

Vénissieux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue from ticket sales for theater performances, concerts, and family shows. Prices range from free to €20 for full-price adult tickets, with reduced rates for students, unemployed, seniors, and group bookings. School sessions are priced at €4.
2. Studio rental (studios de répétition): Three fully equipped rehearsal studios (2x 26 m², 1x 21 m²) plus a recording cabin are rented by the hour. Solo/duo rate: €6.50/hour; groups: €8/hour, with discounted multi-hour packages available.
3. Bar and catering: Bar service is available at both the Théâtre (1 hour before and after events) and Bizarre (throughout concerts). Catering includes hot/cold drinks, snacks, and light meals at the Théâtre, with advance reservation required 72h ahead.
4. Pack Machinerie subscription: Season subscription product offering 3+ events at €10 per show (up to 50% off full price), valid for all theater shows and Bizarre concerts, with exclusive benefits including subscriber-only apéros.
5. Space rental (hall of Théâtre): The hall of the Théâtre is made available to associations, sports groups, project holders, and students for non-profit activities, up to 30 people, with tables/chairs, WiFi, and basic amenities provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

La Machinerie is a public cultural institution operating two performance venues in V\u00e9nissieux (Auvergne-Rh\u00f4ne-Alpes): the Th\u00e9\u00e2tre de V\u00e9nissieux (500-seat theater for theater, dance, circus, and family performances) and Bizarre! (390-capacity standing concert hall dedicated to current music and hip-hop cultures). The institution also operates three fully equipped rehearsal studios, the Plan B! hip-hop artist incubator, artistic workshops, school programs reaching 4,000+ students annually, hall rental services, and the Pack Machinerie subscription offering discounted access from \u20ac10 per show.

Product overview

La Machinerie - Vénissieux is a scene conventionnée d'intérêt national (national interest cultural venue) operating two distinct performance spaces: the Théâtre de Vénissieux (500 seats) for multidisciplinary programming including theater, dance, and circus; and Bizarre! (390 standing capacity) dedicated to current music and Hip Hop cultures. The venue offers a comprehensive ecosystem of services including three equipped rehearsal studios at Bizarre, the Plan B! incubator program for emerging rap and Hip Hop artists, the Néons video series for artist promotion, artistic workshops and stages, the Fabrique des Histoires residency program, school performances and educational projects, and hall rental services. The Pack Machinerie subscription model enables discounted access to both venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Th\u00e9\u00e2tre de V\u00e9nissieux A 500-seat theater venue hosting a multidisciplinary program of theater, dance, circus, poetry, and family-oriented performances. Operates as a 'SC\u00c8NE CONVENTIONN\u00c9E D'INT\u00c9R\u00caT NATIONAL ART ET CR\u00c9ATION' (State-Conventioned Scene of National Interest for Art and Creation). Audience: general public of V\u00e9nissieux and Greater Lyon.
• Bizarre! Concert Hall A 390-capacity standing-room concert hall dedicated to current music and hip-hop cultures, hosting emerging rap artists, urban music showcases, and the regional antenna of the Buzz Booster national hip-hop program. Audience: hip-hop enthusiasts, emerging artists, and the Lyon metropolitan music community.
• Studios de r\u00e9p\u00e9tition (Bizarre) Three soundproofed rehearsal studios (2x 26 m\u00b2, 1x 21 m\u00b2) plus a recording cabin, equipped for amplified music and rented by the hour. Solo/duo rate \u20ac6.50/hour; groups \u20ac8/hour, with discounted multi-hour packages. Audience: musicians, bands, and emerging artists needing professional rehearsal space.
• Plan B! - Incubateur rap & Hip Hop Incubator program supporting emerging rap and hip-hop artists through rehearsal studio access, stage work sessions, professional workshops, networking with S2M venues (March\u00e9 Gare, \u00c9picerie Moderne, P\u00e9riscope), and public restitution opportunities. Audience: emerging rap and hip-hop solo artists, collectives, and labels.
• Ateliers & Stages (Workshops) Artistic practice workshops and multi-day stages in theater, dance, hip-hop, and creative practices led by professional artists, for adults, teens, and parent-child pairs. Pricing typically \u20ac25-\u20ac30 per workshop. Audience: amateur and semi-professional practitioners aged 15+ and families.
• Sc\u00e8nes scolaires (School Sessions) School-oriented performances and educational artistic projects for over 4,000 students annually across primary, middle, and high schools in V\u00e9nissieux. Includes workshops in classrooms, spectator pathways, post-show discussions, and 20+ school-based artistic projects annually. Pricing: \u20ac4 per student for schools in V\u00e9nissieux with subsidized shuttle service. Audience: schools and educational institutions.
• Location d'espace (Th\u00e9\u00eatre Hall Rental) Rental of the Th\u00e9\u00e2tre hall for local associations, sports groups, project holders, and students for non-profit activities, up to 30 people, with tables/chairs, WiFi, and basic amenities. Priority given to structures based in V\u00e9nissieux, particularly from priority neighborhoods of the Contrat de Ville. Audience: community associations and non-profits.
• La Fabrique des Histoires (Residency Program) Residency program that invites artists to develop projects in collaboration with local residents of V\u00e9nissieux, embedding creative work in the city through collectes (community story-gathering) and testimonials from residents. Audience: artists developing territory-based work.

Quantifiable outcome

• 4,000+ students reached per season through school sessions and 20+ school-based artistic projects
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• S2M (Scènes de Musiques Métropolitaines)coreStrategic or Co-development PartnerS2M is a network of four Lyon-area music venues (Bizarre, Marché Gare, Épicerie Moderne, Périscope) that facilitates audience circulation, shared programming, and artistic development across the metropolitan music scene. La Machinerie/Bizarre is one of the four founding venues of the network.
• Buzz BoostercoreStrategic or Co-development PartnerBizarre is the regional antenna of Buzz Booster, the first national hip-hop detection and dissemination program (created 2010). It provides artistic, technical, and structural support to hip-hop artists seeking to accelerate their careers. Bizarre programs artists from the Buzz Booster selection and facilitates their touring.
• RappeuZcoreStrategic or Co-development PartnerRappeuZ is a national program that highlights the female rap scene and accompanies the emergence of women artists in rap through creation, training, and dissemination. Bizarre is a partner venue, programming artists from the RappeuZ network.
• Grand BureaucoreStrategic or Co-development PartnerGrand Bureau is a network for contemporary music in the Auvergne-Rhône-Alpes region. La Machinerie (via Bizarre) is a member, gaining access to regional industry resources, touring circuits, and professional development opportunities for artists.
• Le Polaris de Corbas and Théâtre Jean-Marais de Saint-FonsminorChannel Partner/ Reseller/ DistributorCo-presenting partner venues for selected productions (e.g., Les Voix de Carmen), organized under the CTM Portes du Sud cooperative framework linking the municipalities of Corbas, Saint-Fons, and Vénissieux.
• CTM - Portes du Sud (Conférence Territoriale des Maires: Corbas, Saint-Fons, Vénissieux)coreStrategic or Co-development PartnerThe CTM Portes du Sud is a cooperative structure of three municipalities in southern Greater Lyon, created to promote artistic creation and facilitate access to performances for all residents. The three member theaters co-present productions including Les Voix de Carmen.
• Le Marché GarecoreChannel Partner/ Reseller/ DistributorLe Marché Gare is a Lyon-based music venue that co-presents events with Bizarre (e.g., the Zinée concert). As part of the S2M network, the two venues share audiences and programming coordination for emerging artists.
• Les Utopistes – Cité Internationale des Arts du CirqueminorStrategic or Co-development PartnerLa Machinerie is a partner of the biennial Les Utopistes festival dedicated to contemporary circus writing. Two circus productions (Goupil et Kosmao and Le Vertige de l'envers) are presented as part of this partnership.
• Festival KaravelminorStrategic or Co-development PartnerFestival Karavel is a major showcase for urban dances. La Machinerie partners with Karavel to present dance works including Hold Fast (contemporary dance/krump) and Mantra, bringing street dance programming to its stages.
• Biennale de la DanseminorStrategic or Co-development PartnerLa Machinerie is a partner of the Biennale de la Danse, a major choreography creation event. The show Fantasie Minor is presented as part of this partnership.
• CND Lyon (Centre National de la Danse)minorStrategic or Co-development PartnerThe CND Lyon supports La Machinerie's dance projects, particularly around dance company residencies at the Bizarre venue.
• Pulsations (Crous de Lyon)minorStrategic or Co-development PartnerPulsations is a national music competition dedicated to student artists, organized by the Crous de Lyon. La Machinerie participates as a platform for student talent discovery in the region.
• Plan B! partner venues and networks (Périscope, Épicerie Moderne, Marché Gare)coreChannel Partner/ Reseller/ DistributorPlan B! connects emerging artists with partner cultural venues (Périscope, Épicerie Moderne, Marché Gare) for networking events, festival invitations, and first-performance opportunities. This S2M-wide ecosystem supports artist career development.
• Éducation Nationale (schools and academic partners)coreStrategic or Co-development PartnerLa Machinerie operates within the PTEAC (Pôle Territorial d'Éducation Artistique) of Vénissieux and partners with the Délégation académique aux arts et à la culture du Rectorat, DSDEN, and local school networks to deliver over 20 annual school-based artistic projects reaching 4,000+ students.
• L'École de Musique Jean-Wiener, Médiathèque Lucie-Aubrac, Équipements Polyvalents Jeunes (EPJ)minorStrategic or Co-development PartnerLocal cultural and youth partners on the Vénissieux territory that collaborate with La Machinerie on programming, audience development, and youth engagement projects.
• Le Marché Gare (co-presentation for Zinée)minorChannel Partner/ Reseller/ DistributorLe Marché Gare co-presents the Zinée concert at Bizarre, with the event also listed on the Marché Gare's programming calendar.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Théâtre Jean-Marais de Saint-Fons: Municipal theater in Saint-Fons that co-presents CTM Portes du Sud productions with La Machinerie. Comparable as a suburban Greater Lyon theater sharing audience development and institutional funding structures.
• Le Polaris de Corbas: Neighboring theater venue in Corbas that co-presents productions with La Machinerie under the CTM Portes du Sud framework. Directly comparable as a partner performing-arts venue serving a similar suburban Greater Lyon audience.
• Maison de la Danse de Lyon: Lyon-based dance presenting venue partnering with La Machinerie via CND Lyon. Comparable as a dance and movement-focused performing arts venue in the same metropolitan ecosystem.
• Marché Gare: Lyon-based music venue and co-founding member of the S2M network with Bizarre. Directly comparable as a regional contemporary-music venue that co-presents events with La Machinerie and shares audience circulation.
• Le Périscope: Lyon-based venue and S2M network co-founding partner. Comparable as a parallel emerging-artist showcase venue in the same regional ecosystem.
• L'Épicerie Moderne: Feyzin-based concert hall and S2M network co-founding venue. Directly comparable as a metropolitan-area music venue partnering on Plan B! artist development and shared programming.

Broad incumbents

• Théâtre National Populaire (TNP) - Villeurbanne: Major national theater in Villeurbanne serving Greater Lyon. Comparable as a large-scale performing-arts institution with public subsidy and season programming, though at substantially greater scale.
• Nuits de Fourvière: Major annual performing-arts festival in Lyon's Fourvière amphitheater. Comparable as a high-visibility Lyon cultural institution but at much larger scale and with a summer-tourism positioning.
• Le Transbordeur: Largest standing-room concert venue in Lyon (~1,800 capacity). Comparable as a regional music-venue operator targeting similar hip-hop and contemporary audiences, though at significantly larger scale and in Villeurbanne rather than Vénissieux.

Others

• Buzz Booster: National hip-hop artist-development program for which Bizarre serves as the regional Auvergne-Rhône-Alpes antenna. Comparable as a hip-hop talent pipeline operator linked institutionally to La Machinerie via Plan B! referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LaMachinerieV%C3%A9nissieux
• Facebookfacebook.com/theatredevenissieux
• LinkedInlinkedin.com/company/la-machinerie-v%C3%A9nissieux
• Instagraminstagram.com/theatredevenissieux

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Machinerie - Vénissieux