LA MAISON DE LA VANILLE

What LA MAISON DE LA VANILLE does

La Maison de la Vanille is a French artisanal perfume house founded in 1994 by oenologist and perfumer Aldo Bielli, operating under the parent entity SAS Laboratoires Cosmétiques & Parfumeurs Associés (LC&PA), registered in France with share capital of €38,112.25. The brand specializes in vanilla-inspired fragrances organized into three collections — Les Vanilles des Origines (global vanilla origins including Madagascar, Tahiti, Mexico, Antilles, Bahia), Continental Spirit (European destinations: Provence, Toscane, Salzbourg), and Les Absolus d'Orient (oriental absolutes: Oud, Ambre, Patchouli, Orchidée noire) — plus a home fragrance diffuser line and discovery sets. Product formats span Eau de Toilette and Eau de Parfum in 30ml to 100ml sizes, with travel-friendly 30ml bottles priced at €27 and 100ml EDP at €78, alongside a handcrafted French wooden prestige box (5x30ml) at €104.

The company runs a direct-to-consumer-only model via a PrestaShop-powered e-commerce storefront supporting French, English, and Italian languages and EUR/USD currencies, with no disclosed physical retail or third-party reseller network. Orders are processed from Valenton, France and shipped globally via La Poste Colissimo with tracked, signature-required delivery. Customer acquisition is digital-first: email newsletter (with 25% first-order discount), Instagram, and paid campaigns on Google Ads and Meta/Facebook. Payment processing is handled through Banque Populaire's Cyberplus system and PayPal, with GDPR-compliant hosting provided by French provider FasMage. Leadership is founder-centric (Aldo Bielli as founder and creative lead; Stéphane Lawyee as DPO/legal representative), and the organization operates with approximately 7 employees.

Name

LA MAISON DE LA VANILLE

Legal name

SAS LABORATOIRES COSMETIQUES ET PARFUMEURS ASSOCIES

Website

https://lamaisondelavanille.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maison de la Vanille is a French artisanal perfume house founded in 1994, specializing in vanilla-inspired fragrances across three collections plus home diffusers. It sells direct-to-consumer globally through a multi-language PrestaShop e-commerce storefront.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Vanilla perfumes
• Artisanal perfumery
• Eaux de parfum
• Fragrance discovery sets
• Home fragrance diffusers

Headquarters

HQ city

Valenton

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Fragrance Sales: Direct retail sales of perfumes and fragrances across multiple collections (Les Vanilles des Origines, Continental Spirit, Les Absolus d'Orient), home fragrances, and discovery sets. Revenue generated through one-time product purchases with optional gift wrapping.
2. Shipping Revenue: Shipping fees charged for order fulfillment, with tiered pricing based on destination and order value. Free shipping thresholds applied for orders above €70 (France) and €90 (EU/Switzerland/Dom-Tom).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Maison de la Vanille manufactures and retails vanilla-inspired luxury fragrances through its own e-commerce store. Its core line consists of three Eau de Parfum/Eau de Toilette collections (Les Vanilles des Origines, Continental Spirit, Les Absolus d'Orient) sold in 30ml, 50ml, and 100ml formats, complemented by Discovery Sets (5x15ml or 5x30ml wooden gift boxes) and a Home Fragrances range of scented diffusers. The brand is sold directly to consumers worldwide from its French headquarters via a multi-language, multi-currency online storefront.

Product overview

LA MAISON DE LA VANILLE is a French perfume house founded in 1994 by perfumer Aldo Bielli, specializing in vanilla-based fragrances. The product portfolio consists of three main fragrance collections: Les Vanilles des Origines (vanilla fragrances inspired by global origins), Continental Spirit (European-inspired scents), and Les Absolus d'Orient (oriental fragrances). Supporting these core collections are discovery sets and gift boxes in various sizes (15ml, 30ml), home fragrance diffusers, and products available in Eau de Parfum and Eau de Toilette concentrations in sizes ranging from 30ml to 100ml. The brand operates primarily as an e-commerce perfume retailer.

Differentiator

Problem solved

Functional benefit

Brands

• Les Vanilles des Origines: Collection of vanilla fragrances inspired by original vanilla origins around the world (Madagascar, Tahiti, Antilles, Mexico, Bourbon/Reunion, Bahia, Tropiques).
• Continental Spirit
• Les Absolus d'Orient
• HOME FRAGRANCES
• Discovery Sets

Products and services

• Les Vanilles des Origines A collection of vanilla fragrances inspired by origins worldwide, featuring Madagascar, Tahiti, Antilles, Mexico, Bourbon/Reunion, Bahia, and tropical regions. Each fragrance captures the unique character of vanilla from its specific geographic origin.
• Continental Spirit A collection of fragrances inspired by European destinations including Tuscany, Salzburg, and Provence, offering sophisticated scents that evoke the spirit of continental Europe.
• Les Absolus d'Orient An oriental fragrance collection featuring rare and precious ingredients such as Oud, Amber, Patchouli, and Black Orchid, representing the richness of Eastern olfactory traditions.
• Discovery Sets / Coffrets Découverte Discovery gift sets containing multiple fragrance samples in travel-friendly sizes (5x15ml or 5x30ml), allowing customers to explore and experience the brand's fragrance portfolio. Priced at €62 (5x15ml) and €104 (5x30ml wooden box).
• Wooden Box Prestige (5x30ml) A premium wooden gift box handcrafted in France containing five 30ml fragrances from the Vanilles des Origines collection, designed for collectors and travelers. Priced at €104.
• Diffuseurs Parfumés (Home Fragrances) Home fragrance diffusers designed to scent living spaces with the brand's signature vanilla-inspired fragrances.
• Eau de Parfum / Eau de Toilette fragrances Individual fragrance SKUs available in both Eau de Parfum (higher concentration, stronger lasting power) and Eau de Toilette formats in 30ml (€27 travel size), 50ml, and 100ml (€65-78 Eau de Toilette; €78 Eau de Parfum) sizes. Examples include Vanille Sauvage de Madagascar, Noir Toscane, Nuit à Salzbourg, Parfum Royal Oud, and Ambre Secret.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered standard, core and minor.

• Google AdsstandardGTM or Marketing PartnerGoogle Ads platform used for paid search advertising campaigns, conversion tracking, and performance analysis of advertising spend.
• Facebook (Meta)standardGTM or Marketing PartnerMeta/Facebook advertising tools used for social media advertising, conversion tracking, and targeted marketing campaigns.
• Banque PopulairecoreTechnology or IntegrationFrench banking institution providing payment processing services through Cyberplus Paiement, integrating SSL-encrypted credit card transactions (Carte Bleue, Visa, MasterCard) on the e-commerce platform.
• PayPalcoreTechnology or IntegrationSecure payment processing option for customers, with over 10 years of experience in online payment security.
• La Poste / ColissimocoreChannel Partner/ Reseller/ DistributorFrench postal service used for parcel delivery with tracked, signature-required shipping. Handles domestic France (2-3 days) and international (4-8 days) deliveries.
• FasMagestandardTechnology or IntegrationWeb hosting provider located in Itxassou, France, ensuring GDPR compliance with EU-based hosting infrastructure.
• WEBQAM DéveloppementminorImplementation/ SI/ Consulting PartnerWeb development agency responsible for website development and technical maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Le Labo: New York-origin niche fragrance house (now owned by Estée Lauder) known for artisanal positioning, urban boutique retail and direct e-commerce. Highly comparable as a niche perfume brand built on storytelling, origin-led scents and premium D2C.
• Maison Francis Kurkdjian: Paris-based niche perfumery house (now part of LVMH) founded by master perfumer Francis Kurkdjian, offering artisanal fragrances with luxury positioning. Comparable as a perfumer-founded niche French brand with curated EDP collections and premium pricing.
• Frapin: Cognac-house-turned-perfumer producing niche fragrances with heritage provenance and selective distribution. Comparable for combining a French heritage story with a small artisanal fragrance portfolio targeting collectors and gifting.
• Diptyque: French luxury fragrance and home fragrance maison with curated scents, premium pricing and a strong e-commerce plus selective department-store retail presence. Closely comparable for its mix of personal fragrances and home ambiance products under a heritage French brand.
• Comptoir Sud Pacifique: French niche fragrance house focused on travel-inspired perfumes with a direct e-commerce focus. Closely comparable for its origin-led fragrance storytelling and boutique-scale D2C positioning.
• Molinard: Historic French perfumery house founded in 1849 in Grasse, producing artisanal Eau de Parfum and operating factory boutiques plus online sales. Directly comparable as a French heritage perfumer with a curated fragrance portfolio and gift-oriented product sets.
• Cire Trudon: French heritage candle and home fragrance house that has expanded into perfumes. Comparable as a French heritage brand spanning both personal fragrance and home ambiance with a luxury positioning and direct e-commerce focus.
• L'Artisan Parfumeur: French artisanal perfumery house founded in 1976, known for niche fragrances and a direct-to-consumer plus selective retail distribution model. Highly comparable as a heritage French niche fragrance brand with a curated portfolio and storytelling-led positioning.

Broad incumbents

• Maison Margiela Replica: French luxury fashion house's fragrance line built on storytelling-led scents, sold through selective retail and strong direct e-commerce. Comparable as a heritage French brand leveraging narrative-driven, niche-style fragrances at premium price points.
• Guerlain: Historic French luxury perfume house (LVMH) with broad fragrance portfolio, iconic vanilla-oriental fragrances and global department-store distribution. Comparable as a larger French fragrance incumbent with deep vanilla heritage and maison-style storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lamaisondelavanille
• LinkedInlinkedin.com/company/la-maison-de-la-vanille

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MAISON DE LA VANILLE