comptoir sud pacifique

What comptoir sud pacifique does

Comptoir Sud Pacifique is a privately held French niche perfumery house founded in 1974, headquartered in Paris and structured as a SAS with a stated share capital of €156,000. The company designs and sells fragrance products — Eau de Toilette (10% concentration), Eau de Parfum (15%), and Extrait de Parfum (25%) — across a catalog of approximately 19 SKUs organized into collections (Eaux de Voyage, Jardins Pop, Voyages en Orient) and olfactory families (Marins Frais, Hespéridés, Floraux, Gourmands, Boisés, Épicés). Its signature positioning is vanilla-centric and exotic travel-inspired perfumery, anchored by Madagascar vanilla sourcing and a 1993 pioneer launch of the marine Aqua Motu. Products are manufactured in France using perfume concentrates sourced from Grasse.

The business operates a direct-to-consumer model built around its own e-commerce storefront (comptoir-sud-pacifique.com) and two owned Paris boutiques (30 rue Saint-Roch in the 1st arrondissement and 76 rue de Seine in the 6th arrondissement), complemented by selective third-party retail distribution in France, Europe, and the USA. Pricing is set at $120 for standard 100ml bottles and $150-$170 for premium SKUs, with 30ml travel sizes, body oils, and accessories extending the range. The customer base consists of luxury fragrance consumers and gift buyers seeking distinctive, cruelty-free, natural-ingredient perfumes beyond mass-market alternatives.

The company is led by President Valérie Pianelli, who acquired the business approximately 15 years ago (around 2008-2009) following a career at Pierre Fabre. She holds pharmacy training and an ESSEC Business School education, and has explicitly positioned the brand as independent, family-oriented, and resistant to investor-driven acceleration. The firm runs with 1-10 employees, outsources hosting (OVH), payment processing (Atos Worldline), logistics (Colissimo), and complies with French data protection (CNIL declaration 1163154). No funding rounds, acquisitions, subsidiaries, or AI capabilities are associated with the company.

Name

comptoir sud pacifique

Legal name

Comptoir Sud Pacifique S.A.S.

Website

https://comptoir-sud-pacifique.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Comptoir Sud Pacifique is a privately held French niche perfumery house, founded in 1974 and based in Paris, that designs and sells vanilla-centric and exotic travel-inspired fragrances via DTC e-commerce, two Paris boutiques, and selective retail partners.

Ownership category

akta.pro rank

Product category

Niche Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Niche perfumery
• Eau de parfum
• Eau de toilette
• Fragrance products
• Natural fragrances

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance sales: Direct-to-consumer sales of perfumes and fragrances (Eau de Parfum, Eau de Toilette, Extrait de Parfum) through e-commerce and retail boutiques. Products priced at $120-$170 for 100ml bottles. Body oils and accessories also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Comptoir Sud Pacifique is a French niche perfumery house founded in 1974 that creates and sells exotic, gourmand, and travel-inspired fragrances, including Eau de Parfum, Eau de Toilette, and Extrait de Parfum formats. The company designs, manufactures, and markets its own branded fragrance line, sold direct-to-consumer via its website, in its two Paris boutiques, and through selective retail partners in France, Europe, and the United States.

Product overview

Comptoir Sud Pacifique is a French niche perfumery house founded in 1974, specializing in exotic and gourmand fragrances. The company offers three fragrance concentration types: Eau de Toilette (10% perfume oil), Eau de Parfum (15% perfume oil), and Extrait de Parfum (25% perfume oil). Their portfolio centers around vanilla as a signature ingredient alongside marine, floral, woody, and spicy families. Products include: Vanille Abricot, Vanille Extrême, Aloha Tiaré, Aqua Motu Intense, Amour de Cacao, Matin Câlin, Rhum & Tabac, Coco Extreme, Coco Figue, Coeur d'Ylang, Epices Sultanes, Mora Bella, Musc Cristal, and an extensive Vanille collection (Vanille Ambre, Vanille Banane, Vanille Blackberry, Vanille Café, Vanille Coco, Vanille Passion). The fragrances are organized into collections including Eaux de Voyage, Jardins Pop, and Voyages en Orient, as well as olfactory families: Marins Frais (Marine Fresh), Hespéridés (Citrus), Floraux (Floral), Gourmands (Gourmand), Boisés (Woody), and Épicés (Spicy). All products are designed and manufactured in France with perfume concentrates made in Grasse.

Differentiator

Problem solved

Functional benefit

Products and services

• Comptoir Sud Pacifique Eau de Parfum Collection
• Comptoir Sud Pacifique Eau de Toilette Collection
• Comptoir Sud Pacifique Extrait de Parfum
• Mix & Match Layering Fragrances

Quantifiable outcome

• 50+ years in niche perfumery
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• OVHminorOthersWebsite hosting provider for comptoir-sud-pacifique.com. OVH is a French cloud computing company providing web hosting services.
• ColissimominorOthersLogistics partner for order delivery. Products shipped via Colissimo with 4 business days processing time.
• CNIL (Commission Nationale de l'Informatique et des Libertés)minorOthersFrench data protection authority. The Comptoir Sud Pacifique website is declared to CNIL under number 1163154 for compliance with data protection regulations.
• Grasse perfumery partnerscoreStrategic or Co-development PartnerPartnership with perfume concentrate manufacturers in Grasse, Southeast France, where perfume concentrates are made. This is a critical supply chain partnership for fragrance production.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• L'Artisan Parfumeur: French niche perfumery house founded in 1976 with similar heritage positioning, premium pricing, and DTC-plus-selective-retail distribution model across Europe and the U.S. Overlaps directly with CSP on vanilla/gourmand and travel-inspired scent stories and comparable gift/gourmand gifting customer segments.
• Mizensir: Swiss/French-connected independent niche perfumery house led by perfumer Alberto Morillas at similar premium pricing tiers, with selective retail distribution. Comparable scale, authorial positioning, and dependency on independent prestige channels.
• Serge Lutens: High-end French niche perfumery house (now under L'Oréal) with premium 75-100ml pricing, curated boutique distribution, and a similar story-driven, authorial brand positioning that competes for the same luxury niche fragrance buyer.
• Atelier Cologne: French niche fragrance house (now under Puig) specializing in concentrated cologne-style eaux de parfum with premium pricing and selective distribution in Europe and the U.S. Comparable on niche positioning, concentration-tier storytelling, and travel-inspired scent families.
• Goutal Paris (Annick Goutal): French niche perfumery house with Paris flagship boutiques, premium pricing, and selective U.S./European department-store distribution. Directly comparable in positioning, price band, and travel-inspired storytelling.
• Diptyque: Iconic French fragrance and lifestyle house with Paris heritage, owned boutiques, and a comparable travel/story-driven brand narrative. Overlaps with CSP on eau de toilette pricing, gift positioning, and travel-inspired scent collections (e.g., L'Ombre dans l'Eau).
• Maison Francis Kurkdjian: Paris-based auteur niche perfumery with comparable concentration tiers (EDT/EDP/extrait), premium $150-$300 pricing, and global selective distribution. Competes for the same luxury niche consumer and similar Parisian heritage narrative.

Regional players

• Miller Harris: British independent niche perfumery with comparable size, premium niche pricing, and DTC-plus-selective-retail model, primarily competing in the UK and U.S. markets. Comparable on independent-house positioning and gourmand/floral overlap.

Broad incumbents

• Le Labo: Larger niche-incumbent fragrance house (now under Estée Lauder) with global distribution, premium $150-$400 pricing, and the broadest scale among CSP's peer set. Competes for the same luxury niche fragrance consumer but with significantly more retail and marketing scale.
• Maison Margiela Replica: Larger designer-driven fragrance line with comparable 100ml pricing, mass-prestige travel-inspired scent narratives ('Beach Walk', 'Lazy Sunday Morning'), and global distribution. Competes on olfactory territory (gourmand, marine, travel) but with significantly broader marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/comptoirsudpacifique
• Instagraminstagram.com/comptoir_sud_pacifique
• TikToktiktok.com/@comptoirsudpacifique
• LinkedInlinkedin.com/company/comptoir-sud-pacifique-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about comptoir sud pacifique