LA MAISON

What LA MAISON does

LA MAISON is a Paris-based boutique experiential events company founded in 2007, specializing in wine tastings, cocktail masterclasses, immersive dining experiences, live music pairings, and murder mystery dinners. The company operates with a 6-person team led by founder Christophe Hauser, serving corporate and private clients across Paris and Île-de-France. Its service portfolio includes Murder Dinners (immersive theatrical crime investigations), Cocktails & Masterclasses, Wine Tastings, Live Tastings (wine paired with THE FAMILY band performances), and customized Dinners & Lunches, supported by a sub-brand called "Cheers!" used as a laboratory for experimental concepts.

The business model is professional services: revenue is generated through quote-based event fees for custom corporate and private experiences, with discretionary shared-event tickets priced at approximately €50 per person. Distribution is through direct inquiry and a 48-hour quote response commitment, supplemented by word-of-mouth referrals, a website portfolio, and Instagram. The company maintains a curated network of partner venues (lofts, galleries, workshops, châteaux) and also delivers events on-site at client locations. Named enterprise clients include Leica, USM, Audi Bauer, BMW Motorrad, Microsoft, BlaBlaCar, CIC, Selmer, Prunier, and VOG, spanning luxury, automotive, technology, banking, and fashion sectors.

The company's competitive positioning rests on 18 years of wine curation expertise, relationships with prestigious wine producers (Paul Jaboulet Aîné, Domaine des Perdrix), a commitment to non-standardized bespoke events, and a partner venue network that would be costly for new entrants to replicate. There is no disclosed technology platform, no disclosed funding, and no institutional ownership; the company operates as an independent, founder-led boutique with no reported plans for geographic expansion beyond Île-de-France.

Name

LA MAISON

Legal name

LA MAISON

Website

https://la-maison.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

LA MAISON is a Paris-based boutique experiential events company founded in 2007, specializing in wine tastings, cocktail masterclasses, immersive murder dinners, and live music pairings for corporate and private clients across Île-de-France.

Ownership category

akta.pro rank

Product category

Corporate Event Planning Services

NAICS

Theater Companies and Dinner Theaters (71111), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAMAH

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts)

Home & Personal Services/Event & Personal Concierge Services/VIP, Red Carpet & Special Access Services

SECONDARYTHAHAKAF

Gala, Fundraiser & Nonprofit Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYHSACACAF

Holiday Party Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Corporate event planning
• Wine tasting events
• Immersive dining experiences
• Cocktail masterclasses
• Private venue sourcing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Organization Services: Full-service event planning and execution for corporate and private clients, including cocktail receptions, wine tastings, dinners, masterclasses, and immersive experiences. Revenue generated through service fees for event design, coordination, and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LA MAISON is a French event agency that designs and executes premium corporate and private events centered on wine, cocktails, and gastronomy. Core offerings include wine tastings, cocktail and masterclass workshops, immersive murder dinners, and live tastings paired with musical performances. The company either travels to client premises or hosts events at its curated network of partner venues across Paris and Île-de-France.

Product overview

LA MAISON is an experiential events company offering a portfolio of culinary and beverage services centered around wine and cocktails. The core offerings include Murder Dinners (immersive crime investigation experiences), Cocktails & Masterclasses, Wine Tastings, Live Tastings (wine paired with live music), and Dinners & Lunches for corporate events. Supporting concepts include Cheers! Club for experimental concepts and The Food and Wine Cup for competitive tasting events. The company operates across Paris and Île-de-France through a network of partner venues. With 18 years of expertise, the company emphasizes personalization, premium wine selection, and fresh, often organic and locally-sourced ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Cheers!: A laboratory concept for testing new concepts and hosting partners, clients and friends with off-the-beaten-path experiences.

Products and services

• Murder Dinners Immersive murder mystery dinner experiences where guests participate as actors in a live crime investigation, combined with dining, cocktails, and live music. Themed editions such as 'Ivan, Boris et Toi' feature a Brazilian flavor.
• Cocktails & Masterclasses Cocktail preparation workshops and tasting sessions, including alcoholic and non-alcoholic options, led by expert mixologists for corporate teams or private groups.
• Wine Tastings Curated wine tasting experiences featuring carefully selected wines from France and international regions, including Burgundy, Bordeaux, and specialty wines from the Canary Islands. Includes vertical tastings such as Château de Mareuil-sur-Ay.
• Live Tastings Events combining wine tastings with live musical performances featuring jazz, soul, groove, disco, funk, pop, rock, and electro music, with performances by THE FAMILY band and other formations.
• Dinners & Lunches Customized dining experiences for corporate events, inaugurations, networking evenings, seminars, and receptions, served at client locations or partner venues with seasonal, often organic and locally-sourced ingredients.
• Cheers! Club A laboratory sub-brand for testing new event concepts and hosting partners, clients, and friends with off-the-beaten-path experiences that fall outside conventional event formats.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• THE FAMILYcoreGTM or Marketing PartnerLive music band providing entertainment at events including jazz brunches, corporate evenings, karaoke, and blind tests. The band performs at major Parisian stages and brings musicians, singers for jazz, soul, groove, disco, funk, pop, rock, and electro performances. LA MAISON collaborates with them for events requiring live musical accompaniment.
• LeicaflagshipStrategic or Co-development PartnerPremium camera and photography equipment brand. LA MAISON has organized multiple vernissages and photography exhibition events at Leica Store locations, including Magnum Photos celebrations, Alain Laboile, François Darmigny, and Cédric Roux exhibitions. Leica has publicly recommended LA MAISON to other clients.
• USM HallercoreStrategic or Co-development PartnerSwiss luxury modular furniture manufacturer. LA MAISON has executed events at USM showrooms, including a 150-person cocktail event where LA MAISON was recommended by Leica to USM. USM has also provided positive feedback on LA MAISON's event execution.
• SelmercoreStrategic or Co-development PartnerPrestigious French saxophone and woodwind instrument manufacturer. Partnership for Live Tasting events combining classical concerts with wine tasting experiences in Selmer's concert hall near Place de la République.
• PrunierminorStrategic or Co-development PartnerPremium caviar producer. Partnership for afterwork events featuring caviar tasting experiences.
• Galerie A2ZminorGTM or Marketing PartnerParis art gallery. LA MAISON organized a private vernissage cocktail for artist Hom Nguyen featuring Japanese premium snacks.
• Musée de la Renaissance (Château d'Ecouen)minorGTM or Marketing PartnerNational museum creating ephemeral dining tables for visiting groups and enterprises.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Rafanelli Events: New York-based luxury event planning firm executing corporate, social, and nonprofit events for premium clients. Comparable to LA MAISON in the boutique, high-touch service model with strong client roster and emphasis on bespoke execution.
• Bureau Betak: Paris-based luxury event design firm founded by Alexis de Bétak, producing fashion shows, brand activations, and immersive experiences for luxury clients. Directly comparable to LA MAISON in serving premium brand clients with bespoke experiential design in the Paris market.
• Traiteur Lenôtre: Iconic French luxury catering and event company offering high-end gastronomy, banqueting, and event services for corporate and private clients. Comparable to LA MAISON in combining premium food service with bespoke event execution for enterprise clients in France.
• Colin Cowie Lifestyle: Luxury event planning firm offering customized celebrations, corporate events, and experiential design for high-net-worth and corporate clients. Directly comparable to LA MAISON in the boutique luxury event planning model with emphasis on personalization and premium service.
• Maison Fossat: French luxury catering and event company offering bespoke gastronomy and event services for corporate and private clients. Comparable to LA MAISON in the French luxury culinary event space with emphasis on premium ingredients and bespoke execution.

Others

• Cvent: Leading enterprise event management platform serving corporate event planners with software, venue sourcing, and attendee management. Comparable to LA MAISON as participants in the broader corporate event value chain, though Cvent is a technology platform rather than a service provider.
• Eventbrite: Global ticketing and event technology platform enabling event creation, promotion, and ticketing. Adjacent to LA MAISON's Murder Dinner concept where ticketed b2c experiences could be distributed, though not a direct competitor in bespoke event production.

Regional players

• Studio Harcourt: Iconic Paris-based photography and experiential studio serving luxury brands, celebrities, and corporate clients with premium event hosting and branded experiences. Comparable to LA MAISON as a Paris-centric luxury brand experience provider with strong heritage appeal.

Broad incumbents

• Pernod Ricard Experience: Global spirits group operating premium event and hospitality experiences through brands like Martell, Mumm, and Perrier-Jouët. Comparable to LA MAISON as a large-scale provider of wine and spirits-based experiential events, though at much greater scale and brand portfolio breadth.

Emerging players

• Maison La Bougie: French experiential lifestyle brand combining sensory experiences, gastronomy, and curated events. Comparable to LA MAISON as a French boutique operator building immersive multi-sensory experiences for premium clientele with a comparable aesthetic and Parisian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thefamilytheband
• LinkedInlinkedin.com/company/agence-la-maison

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MAISON