La Maison Rouge
La Maison Rouge was a private Parisian art foundation that hosted over 100 contemporary art exhibitions from 2004 until its closure in October 2018, serving art enthusiasts, contemporary artists, and private collectors through exhibitions, cultural programming, and on-site ancillary services including a restaurant and bookstore.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Maison Rouge does
La Maison Rouge was a private art foundation registered in France as a 'Fondation reconnue d'utilité publique' under charitable status granted by decree on January 31, 2003, with operational activity running from its inaugural exhibition 'L'intime' on June 5, 2004 through permanent closure on October 28, 2018. The foundation was established at the initiative of private art collector and French art-scene figure Antoine de Galbert, who served as President of the Foundation, and operated from a converted industrial space at 10 boulevard de la Bastille in the 12th arrondissement of Paris, under Director Paula Aisemberg (since 2001) and Exhibition Manager Noëlig Le Roux (since 2002). Its functional purpose was to present contemporary art to a broad public with particular emphasis on private collections, emerging artists, and thematic exhibitions, serving audiences of art enthusiasts, contemporary artists, and private collectors; it hosted over 100 exhibitions across its 14-year operating life and featured works by hundreds of contemporary and emerging artists.
The foundation's core product surface consisted of an exhibition program (monographic solo shows plus thematic group shows), a dedicated Vestibule space for young creators with exhibitions rotating every three to six weeks, annual site-specific patio installations commissioned through the Association des Amis de La Maison Rouge, and a year-round cultural programming calendar of concerts, performances, conferences, film screenings, lectures, and artist encounters. Ancillary on-site services were operated by external partners: Rose Bakery ran the in-house restaurant from 2010, while Bookstorming and later Marc Sautereau operated the bookstore offering exhibition catalogs, art books, and publications. Distribution was exclusively through the physical Paris premises (single-country/domestic geo-scope), with marketing conducted via the official website, organic social media accounts (Facebook, Twitter/X, Instagram, Dailymotion), and press/media relations; no digital products, mobile applications, APIs, or technology platforms were developed.
The revenue model combined exhibition admissions (visitor ticket revenue), one-time purchase revenue from publication and book sales through the bookstore, and donations/partnership support from private donors, corporate sponsors, and institutional partners including Hiscox, Gras Savoye, ENSBA Paris, Centre Georges Pompidou, Festival d'Automne, Sèvres – Cité de la céramique, the Bonnefanten Museum in Maastricht, Le Fresnoy (Studio national des arts contemporains), and mk2 Bastille. The foundation did not disclose pricing for admissions and operated on a small team of approximately 10 staff, including technical directors, communications/public relations personnel, cultural programming staff, publications managers, the founder's collection manager, and administrative/reception staff. Following the October 28, 2018 closure, the legal entity (Fondation Antoine de Galbert) continued to support artistic creation through separate endeavors, and an online archive of the foundation's activities remains accessible at archives.lamaisonrouge.org.
La Maison Rouge firmographics
Firmographics- Name
- La Maison Rouge
- Legal name
- La Maison Rouge
- Website
- https://lamaisonrouge.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- La Maison Rouge was a private Parisian art foundation that hosted over 100 contemporary art exhibitions from 2004 until its closure in October 2018, serving art enthusiasts, contemporary artists, and private collectors through exhibitions, cultural programming, and on-site ancillary services including a restaurant and bookstore.
- Ownership category
- akta.pro rank
La Maison Rouge industry classification
Industry- Product category
- Contemporary Art Foundation / Exhibition Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Museums (71211), Museums (712110), Motion Picture and Video Exhibition (51213)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)
Keywords
Where La Maison Rouge is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Maison Rouge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Exhibition admissions: Revenue generated from visitor admissions to exhibitions and cultural events.
- Publications and book sales: Sale of exhibition catalogs and publications through the foundation's bookstore.
- Donations and partnerships: Support from private donors, corporate sponsors, and institutional partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
La Maison Rouge product offering
Product offeringCore offering
La Maison Rouge was a private art foundation that operated a contemporary art exhibition space in Paris from 2004 to 2018. The foundation organized monographic and thematic group exhibitions focused on private collections and emerging artists, complemented by year-round cultural programming including concerts, performances, conferences, and film screenings. Ancillary visitor services included an on-site bookstore (managed by Bookstorming and later Marc Sautereau) and a restaurant operated by Rose Bakery.
Product overview
La Maison Rouge was a registered art foundation in Paris, France (created in 2003, closed in 2018) that operated as a contemporary art exhibition space. The foundation's core offerings consisted of an exhibition program featuring both solo and group shows, with a particular focus on private collections and emerging artists. The Vestibule provided a dedicated space for young creators with rapidly rotating exhibitions. Annual patio installations were commissioned through the Association des Amis. Cultural programming included performances, concerts, conferences, and film screenings. Ancillary services included a restaurant (Rose Bakery) and bookstore. The institution did not operate as a technology platform or offer digital products.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Program Rotating program of contemporary art exhibitions featuring solo monographic shows, thematic group exhibitions, and dedicated cycles of private collections. Designed for general art audiences, contemporary art enthusiasts, and the art community in Paris. Hosted over 100 exhibitions between 2004 and 2018.
- Vestibule Space A dedicated exhibition space at the entrance of the foundation reserved for young and emerging artists, with exhibitions rotating every three to six weeks. Aimed at emerging contemporary artists seeking visibility.
- Patio Installations Annual site-specific installations commissioned for the foundation's open-air patio, produced by the Association des Amis de La Maison Rouge. Targeted at visitors and collectors attending the exhibition program.
- Cultural Programming Year-round schedule of complementary cultural activities including concerts, performances, conferences, lectures, film screenings, and artist encounters organized in conjunction with the exhibition calendar. Open to general visitors and program audiences.
- Restaurant (Rose Bakery) On-site restaurant operated by Rose Bakery from 2010 onwards, providing catering to exhibition visitors.
- Bookstore On-site bookstore operated by Bookstorming and later Marc Sautereau, selling exhibition catalogs, art books, and publications tied to the foundation's program. Served general visitors and art book buyers.
- Exhibition Publications Exhibition catalogs, press kits, and petit journals published in conjunction with individual shows, distributed to visitors and through the bookstore.
Companies that use La Maison Rouge
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
La Maison Rouge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Maison Rouge partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Centre Georges PompidoucoreCollaborated with Centre Pompidou on Nuit Blanche 2004 program, jointly presenting 3 evenings of light films and installations by Anthony McCall.
- Festival d'AutomnecoreCollaborated with Festival d'Automne on Nuit Blanche 2004 program alongside Centre Pompidou.
- HiscoxcorePartnership for Prix Start supporting young artistic creation, in partnership with École Nationale Supérieure des Beaux-Arts de Paris.
- Sèvres – Cité de la céramiquecoreCo-presented CERAMIX exhibition from March 9 to June 5, 2016, along with La maison rouge and Bonnefanten Museum in Maastricht.
- Bonnefanten Museum (Maastricht)coreCo-presented CERAMIX exhibition from March 9 to June 5, 2016, along with La maison rouge and Sèvres – Cité de la céramique.
- École Nationale Supérieure des Beaux-Arts de PariscorePartner in Prix Hiscox Start program supporting young artistic creation.
- Le Fresnoy (Studio national des arts contemporains)minorLa maison rouge received Le Fresnoy for a film presentation in March 2006.
- Rose BakeryminorRestaurant operated by Rose Bakery at the foundation premises since 2010, providing catering services to visitors.
- mk2 BastilleminorCollaborated on various film screenings and events including Carte blanche programs and projections.
- Association des Amis de La Maison RougecoreAssociation of supporters producing specific artworks for the foundation's patio annually and supporting programming.
Scale indicators3 records
Recent moves8 records
Expansion highlights3 records
La Maison Rouge competitors and assessment
Company assessmentDirect peers
- Palais de Tokyo: Paris-based contemporary art center that hosts rotating exhibitions and cultural programming. Compares directly to La Maison Rouge as a Paris venue focused on contemporary art exhibitions, emerging artists, and hybrid cultural events.
- Lafayette Anticipations: Paris-based foundation supporting contemporary creation, exhibitions, and residencies. Comparable to La Maison Rouge as a private foundation backing emerging artists and presenting contemporary art exhibitions in Paris.
- Fondation Cartier pour l'Art Contemporain: Private corporate art foundation in Paris dedicated to contemporary art exhibitions and artist commissions. Closely comparable to La Maison Rouge's model of a recognized public-utility foundation presenting contemporary art in a dedicated Paris venue.
Broad incumbents
- Bourse de Commerce – Pinault Collection: Paris contemporary art venue operated by the Pinault Foundation. Functions at a larger scale but shares the private-foundation model presenting private collections and contemporary art to the public.
- Centre Pompidou: France's flagship national modern and contemporary art museum. A direct partner of La Maison Rouge on Nuit Blanche 2004 and several film cycles, and a benchmark for the Paris contemporary art exhibition ecosystem.
- Fondation Louis Vuitton: Major corporate art foundation in Paris with significant exhibitions and collection displays. Operates on a much larger scale than La Maison Rouge but shares the private-foundation model supporting contemporary art in Paris.
Regional players
- Mori Art Museum: Tokyo contemporary art museum with a rotating exhibition program and contemporary art focus. Comparable as a major contemporary art presenting institution in a different geography, useful for cross-regional program perspective.
Emerging players
- Atelier des Lumières: Paris-based immersive digital art center. Comparable to La Maison Rouge as a Paris arts venue that rotates exhibitions and hosts cultural programming, though with a different immersive format.
- Punta della Dogana (Pinault Foundation): Venice-based contemporary art venue of the Pinault Foundation. Comparable to La Maison Rouge as a converted-space venue presenting private collections and contemporary art programming.
Others
- mk2 Bastille: Paris cinema and cultural venue that partnered with La Maison Rouge on film screenings and Carte Blanche programs. Comparable as a Paris-based cultural programming partner with shared audience overlap in contemporary art and film events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Maison Rouge social profiles
Digital presenceLa Maison Rouge financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Maison Rouge leadership team
Management profileNumber of profiles
La Maison Rouge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Maison Rouge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Maison Rouge
What does La Maison Rouge do?
La Maison Rouge was a private art foundation that operated a contemporary art exhibition space in Paris from 2004 to 2018. The foundation organized monographic and thematic group exhibitions focused on private collections and emerging artists, complemented by year-round cultural programming including concerts, performances, conferences, and film screenings. Ancillary visitor services included an on-site bookstore (managed by Bookstorming and later Marc Sautereau) and a restaurant operated by Rose Bakery.
Is La Maison Rouge a public or private company?
La Maison Rouge is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was La Maison Rouge founded?
La Maison Rouge was founded in 2004. It employs 1 to 10 people.
Where is La Maison Rouge based?
La Maison Rouge is headquartered in Paris, France, in the Europe region.
How does La Maison Rouge make money?
Three revenue lines are on record. Exhibition admissions are the primary driver. The others are publications and book sales and donations and partnerships.
Who are La Maison Rouge's main competitors?
Direct peers on record are Palais de Tokyo, Lafayette Anticipations and Fondation Cartier pour l'Art Contemporain. Broad incumbents are Bourse de Commerce – Pinault Collection, Centre Pompidou and Fondation Louis Vuitton. Mori Art Museum is listed as a regional player. Emerging players are Atelier des Lumières and Punta della Dogana (Pinault Foundation). mk2 Bastille is listed as an others.
Does La Maison Rouge have an API?
No public API is recorded for La Maison Rouge.
What industry is La Maison Rouge in?
La Maison Rouge's product category is Contemporary Art Foundation / Exhibition Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of MPADAKAJ, Private Screenings & Venue Rentals (Corporate, Parties). Its NAICS code is 712 and its SIC code is 2741.