La Maskarade
La Maskarade is a London-based DTC streetwear and fashion brand selling made-to-order apparel and accessories globally through Shopify and curated boutique stockists across five countries, targeting fashion-forward consumers with bold, statement designs.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Maskarade does
La Maskarade (legal entity: LA MASKARADE LTD) is a London-based privately held fashion and streetwear brand operating from 40A Theydon Road, London E5 9NA with a team of approximately six employees. The company designs and sells a curated catalog of apparel (hoodies, t-shirts, shorts, joggers, dresses, tank tops, long sleeves) and accessories (caps, bags, sunglasses) priced between $62 and $259, targeting fashion-forward consumers seeking bold, statement-making designs. Production is largely made-to-order with a 10-15 day lead time, supporting a structurally lean inventory model.
The brand operates on a hybrid distribution model: a primary direct-to-consumer channel via a Shopify-powered e-commerce storefront with Stripe payment processing and worldwide shipping, augmented by curated wholesale placements at high-end boutiques (The Webster in Miami/New York, Hlorenzo in Los Angeles, Slam Jam globally online, Nubian & Radd Lounge in Tokyo, Opener/Samplas/Vass shop/Worksout in Seoul, Psycho Cycle Store in Shanghai, and Iqons in Russia). Distribution integrates with Google Analytics for site analytics and Facebook/Bing Ads plus Shopify Audiences for behavioral retargeting. Notable technical product differentiators include zero-waste manufacturing and 3D-printed sunglasses made from 80% recycled nylon.
The business model is transactional unit-pricing on made-to-order apparel and accessories, with occasional limited-edition collaborations such as the LA MASKARADE X TIDES STUDIO Shark Sunglasses (with removable arms and hidden compartments) and the Durex Bag collaboration with Cruising Archeology. Marketing is executed primarily through Instagram (organic social) and email capture via a 10% WELCOME10 discount code for new subscribers, with no disclosed traditional advertising budget. The company has no disclosed external funding, no institutional investors, and operates as an independent founder-led entity.
La Maskarade firmographics
Firmographics- Name
- La Maskarade
- Legal name
- LA MASKARADE LTD
- Website
- https://lamaskarade.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Maskarade is a London-based DTC streetwear and fashion brand selling made-to-order apparel and accessories globally through Shopify and curated boutique stockists across five countries, targeting fashion-forward consumers with bold, statement designs.
- Ownership category
- akta.pro rank
La Maskarade industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Ophthalmic Goods (3851)
- akta.pro primary industry
- Fashion/Costume Jewelry Retail (CRAKAGAB)
- akta.pro secondary industry
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where La Maskarade is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
La Maskarade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel Sales: Direct sale of fashion apparel and accessories through e-commerce and retail stockists. Made-to-order production model with 10-15 days lead time for most items; some items available for immediate shipment within 48 hours.
- Accessories Sales: Sale of accessories including sunglasses, caps, and bags through e-commerce platform and collaborative limited editions with partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tops - T-shirts and Tank Tops ($62-$109) |
| Unit Pricing | Pay-as-you-go | Hoodies and Outerwear ($150-$205) |
| Unit Pricing | Pay-as-you-go | Bottoms and Shorts ($82-$218) |
| Unit Pricing | Pay-as-you-go | Accessories ($69-$259) |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels3 records
La Maskarade product offering
Product offeringCore offering
La Maskarade is a London-based streetwear and contemporary fashion brand that designs, manufactures, and sells bold, statement apparel and accessories under its own label. The portfolio includes hoodies, t-shirts, tank tops, shorts, joggers, dresses, caps, faux leather bags, and 3D-printed sunglasses produced with zero-waste manufacturing and recycled materials. Products are primarily sold direct-to-consumer through a Shopify-powered e-commerce store on a made-to-order basis (10–15 day lead time), supplemented by curated stockists in the US, Japan, South Korea, China, and Russia.
Product overview
La Maskarade is a fashion brand offering a curated collection of streetwear and contemporary clothing. The product portfolio includes hoodies (Essential Hoodie, Tiger Hoodie, Monster Hoodie, Pay Me Hoodie), t-shirts (Tiger T-Shirt, Guns T-Shirt, Sex Baby Tee, I Love Red Flags Baby Tee), bottoms (Tiger Mini Shorts, Essential Shorts Black, Pink Essentials Shorts, MSKRD Shorts, Velcro Jogger, Layered Pants, Socks Jogger), tops (Adadas Top, Essential Longsleeve, Essential White Tank Top, Essential Black Tank Top), accessories (Shark Sunglasses, Red Sunglasses At Night, Black Sunglasses At Night, Pay Me Cap, Durex Bag), and dresses (Dirty Dress). The brand operates on a Made To Order model with 10-15 days production time and ships worldwide via Royal Mail. Notable collaborations include LA MASKARADE X TIDES STUDIO on sunglasses and a partnership with Cruising Archeology for Durex Bags.
Differentiator
Problem solved
Functional benefit
Brands
- LA MASKARADE X TIDES STUDIO: Collaboration line featuring the Shark Sunglasses product
Products and services
- Tiger Hoodie White cotton zip-up hoodie with print on the front, slightly cropped at the bottom. Made from 100% cotton. Priced at $205.00.
- Essential Hoodie Essential black hoodie made from 100% cotton with red rubber label on the front, cropped at the bottom.
- Sex Baby Tee Red baby tee with SEX visual printed on the front, made from 100% cotton.
- I Love Red Flags Baby Tee White baby tee with visual print on the front, made from 100% cotton, in-stock with 48-hour dispatch.
- Guns T-Shirt White regular t-shirt with visual in front, fits true to size. Priced at $96.00.
- Tiger T-Shirt All-over-print short sleeve t-shirt with matching front/back print, made from 100% Lycra with red label, ships in 5 business days. Priced at $109.00.
- Essential White Tank Top White rib-knit cotton tank top with LA MASKARADE logo printed on the front. Priced at $62.00.
- Essential Black Tank Top MSKRD Essentials rib-knit cotton tank top with LA MASKARADE logo printed on the front.
- Essential Longsleeve Essential black long sleeve t-shirt made from 100% Lycra with label on the sleeves. Ready to ship in 5–7 days.
- Adadas Top Tight hooded top with Adadas logo.
- Dirty Dress Tight dyed dress with visual printed on the front. Priced at $176.00.
- Tiger Mini Shorts White mini shorts with front and back print featuring the LA MASKARADE red logo. Made from 100% Lycra. Priced at $82.00.
- Pink Essentials Shorts Pink essential shorts with La Maskarade logo on one leg. Made from 100% polyester.
- MSKRD Shorts Unisex basketball shorts in black with red side stripes and LA MASKARADE logo. Made from 100% polyester. Oversized fit.
- Velcro Jogger Essential black jogger made from 100% cotton with red rubber label, two velcro strips at the bottom of each leg, and a black cord fastening. Priced at $164.00.
- Socks Jogger Black joggers with LA MASKARADE print on the front and socks sewn into the bottom. Elastic waistband and drawstring. Made from 100% cotton.
- Layered Pants White denim pants with visual print on the front. Priced at $218.00.
- Shark Sunglasses (LA MASKARADE x TIDES STUDIO) Unisex sunglasses from the LA MASKARADE x TIDES STUDIO collaboration. Features removable arms with hidden compartments, metallic hinges, 100% UV protection, anti-scratch and abrasion resistant lenses. Made with zero-waste manufacturing. Priced at $259.00.
- Red Sunglasses At Night 3D-printed sunglasses for club lights protection. Made from 80% recycled plastic (nylon). No hinges, with two chain attachment holes. Lenses offer 100% UV protection, anti-scratch and abrasion resistant. Fully recyclable. One size fits all.
- Black Sunglasses At Night Black sunglasses at night designed for club lights protection. Same 3D-printed construction and recycled nylon material as the red variant.
- Pay Me Cap Adjustable one-size cap with cam-print design. Priced at $69.00.
- Durex Bag (LA MASKARADE x Cruising Archeology) Faux leather printed pouches from a creative collaboration with Cruising Archeology. Priced at $130.00.
- Pay Me Hoodie Oversized black hoodie with digital printing on the front. Priced at $191.00.
- Monster Hoodie Oversized black hoodie with logo printed on the front. Priced at $150.00.
Companies that use La Maskarade
Customer profileSegments2 records
Ideal customer profiles2 records
La Maskarade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
La Maskarade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TIDES StudiocoreCollaborative partnership for the LA MASKARADE X TIDES STUDIO SHARK SUNGLASSES collection. Features unisex sunglasses with removable arms and hidden compartments, made with zero waste manufacturing.
- Cruising ArcheologycoreCreative collaboration on the DUREX BAG (Durex Pouches) collection. Faux leather printed pouches featuring collaborative design work.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
La Maskarade competitors and assessment
Company assessmentDirect peers
- Object of the Masses (OBJ): Independent streetwear label with bold graphic identity and limited drops. Operates in the same statement-streetwear niche as La Maskarade with similar pricing and audience.
- Daily Paper: Amsterdam-born streetwear brand with bold graphics, global stockist network, and a sustainability-driven narrative. Closely comparable to La Maskarade on aesthetic, distribution model, and target fashion-forward consumer.
- Represent: UK-originated streetwear/casualwear brand scaling globally with premium pricing and celebrity visibility. Comparable on bold design language, premium price points ($80–$300+), and global stockist presence.
- Praying: LA-based streetwear brand producing graphic-heavy, conversation-starting apparel at premium prices. Highly comparable aesthetic and customer persona to La Maskarade.
- Entire Studios: LA-based contemporary label with statement graphics and limited drops distributed through high-end boutiques. Similar aesthetic positioning and DTC-plus-stockist GTM motion to La Maskarade.
- Stolen Girlfriends (SGHQ): New Zealand-based rebellious streetwear label with global stockist presence and bold graphics. Comparable positioning on aesthetic, premium pricing, and boutique-led distribution.
- OAMC: Contemporary menswear/streetwear label known for premium materials and statement pieces. Comparable on premium pricing, made-to-order-adjacent production ethos, and global luxury stockist network.
Emerging players
- Acronym: Niche tech-streetwear label with proprietary functional features and limited drops. Comparable on premium pricing and feature-led product storytelling, though serving a more tech-forward audience than La Maskarade.
- Karen Walker Eyewear: Independent designer eyewear brand selling fashion-forward sunglasses through global boutiques. Comparable as a designer-led sunglasses alternative to La Maskarade's eyewear line, particularly at the $200+ price point.
Broad incumbents
- Gentle Monster: Korean eyewear brand combining fashion-forward design with experiential retail and global stockists. Comparable on statement sunglasses positioning, though at materially larger scale and broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
La Maskarade social profiles
Digital presenceLa Maskarade financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Maskarade leadership team
Management profileNumber of profiles
Profiles1 record
La Maskarade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Maskarade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Maskarade
What does La Maskarade do?
La Maskarade is a London-based streetwear and contemporary fashion brand that designs, manufactures, and sells bold, statement apparel and accessories under its own label. The portfolio includes hoodies, t-shirts, tank tops, shorts, joggers, dresses, caps, faux leather bags, and 3D-printed sunglasses produced with zero-waste manufacturing and recycled materials. Products are primarily sold direct-to-consumer through a Shopify-powered e-commerce store on a made-to-order basis (10–15 day lead time), supplemented by curated stockists in the US, Japan, South Korea, China, and Russia.
Is La Maskarade a public or private company?
La Maskarade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Maskarade founded?
La Maskarade was founded in -1. It employs 1 to 10 people.
Where is La Maskarade based?
La Maskarade is headquartered in London, United Kingdom, in the Europe region.
How does La Maskarade make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are accessories Sales.
Who are La Maskarade's main competitors?
Direct peers on record are Object of the Masses (OBJ), Daily Paper, Represent, Praying, Entire Studios, Stolen Girlfriends (SGHQ) and OAMC. Emerging players are Acronym and Karen Walker Eyewear. Gentle Monster is listed as a broad incumbent.
Does La Maskarade have an API?
No public API is recorded for La Maskarade.
What industry is La Maskarade in?
La Maskarade's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAKAGAB, Fashion/Costume Jewelry Retail, with a secondary code of CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 458 and its SIC code is 5600.