Tide Studio

What Tide Studio does

Tide Studio is a solo copywriting consultancy founded in 2017 by Laura Tuck and based in Tauranga, New Zealand. The business delivers 1:1 professional copywriting services covering brand voice development, brand messaging, website copy, email sequences, sales pages, copywriting strategy, and copy editing (including fixes to AI-generated copy). Services are organised into three fixed-scope project tiers: Strategy Sessions (NZ$440), Copywriting Intensives (from NZ$1,900), and Full Website Copywriting (from NZ$5,000, with most engagements sitting between NZ$5,000-NZ$9,000). Work is delivered through Google Docs with video walkthroughs and voice-note follow-up rather than via a proprietary technology platform.

Beyond the core professional services, Tide Studio operates an e-commerce storefront selling low-priced branded merchandise (caps, tees, keyrings) and a digital grammar handbook ('Get It Write' PDF, NZ$27), and runs a self-paced email marketing course ('Main Character Newsletters') currently accepting waitlist sign-ups. The go-to-market is sales-led via the company website, with customers acquired organically through a content marketing stack comprising an educational blog, a weekly newsletter, an Instagram presence (@tide_studio), free downloadable lead magnets, and SEO-optimised FAQ pages.

Tide Studio targets a horizontal spread of SMB customers, including service-based businesses, e-commerce brands, course creators, and personal brands, predominantly in New Zealand and Australia. The business is entirely founder-owned, has no external funding, no disclosed employees beyond Laura Tuck, no enterprise customers, and no partnerships or M&A activity. All strategic activity to date has been internally funded and constrained by the operating capacity of a single copywriter.

Name

Tide Studio

Legal name

Tide Studio

Website

https://tidestudio.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Tide Studio is a solo New Zealand copywriting consultancy founded in 2017 by Laura Tuck, providing brand voice, website copy, email sequences, sales pages, and strategy for SMB service businesses, e-commerce brands, course creators, and personal brands across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Copywriting Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Ghostwriting & Collaborative Writing Services (MPAJAJAI)

Keywords

• Copywriting services
• Brand messaging
• Website copywriting
• Email marketing copy
• Sales page copywriting

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 1:1 Copywriting Services: Project-based professional services including strategy sessions ($440), copywriting intensives (from $1900), and full website copywriting (from $5000). Payment plans split into 2x 50% or 4x 25% payments. Services include brand strategy, website copy, email marketing, sales pages, and copy editing.
2. Product Sales: Physical merchandise including apparel (t-shirts, caps), accessories (keyrings), and digital products (grammar handbook PDF). E-commerce sales through own storefront.
3. Copy Courses: Self-paced email marketing courses including Main Character Newsletters (currently waitlist-only enrollment). Positioned as DIY alternative for those wanting to learn copywriting themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tide Studio is a solo copywriting consultancy that delivers brand voice development, website copywriting, email marketing sequences, sales pages, and copy strategy for service-based businesses, e-commerce brands, and course creators. Engagements are scoped as Strategy Sessions, Copywriting Intensives, or Full Website Copywriting projects delivered via Google Docs, video walkthroughs, and voice notes. The studio is complemented by branded merchandise, a self-paced email course, and a digital grammar handbook.

Product overview

Tide Studio is a service-based copywriting business offering 1:1 copywriting services as its core product, including Strategy Sessions ($440), Copywriting Intensives (from $1,900), and Full Website Copywriting (from $5,000). The company also provides self-paced email marketing courses under the Main Character Newsletters/Tide Email Marketing Series brand. Complementing the service offerings is a merchandise line featuring branded apparel (The Wave Cap, The Per My Last Email Cap, The Per My Last Email Tee) and accessories (The Dolphin Keyring), plus digital products like the Get It Write PDF guide ($27). Free resources serve as lead magnets to grow the email list.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Session A 60-minute strategy session with three days of follow-up voice note support for marketing challenges, email marketing strategy mapping, product launches, or mentoring for new copywriters. Includes a briefing questionnaire and Zoom session. Priced at $440 NZD.
• Copywriting Intensive A focused 3-10 day project covering sales pages, email automations, funnels, templates, packaging copy, lead magnets, and website copy snippets. Includes a kick-off call, customer research, video walkthrough of deliverables, two rounds of revisions, and liaison with designer or developer. Investment starts from $1,900 NZD.
• Full Website Copywriting A 2-4 week website copywriting engagement producing fresh copy for new or refreshed sites, with basic SEO, a brand voice summary, and a tagline bank. Most projects sit between $5,000-$9,000 NZD depending on size and SEO requirements. Payment plans available in 2x 50% or 4x 25% instalments.
• Main Character Newsletters (Tide Email Marketing Series) A self-paced email marketing course teaching DIYers how to write binge-worthy newsletters and automations. Positioned as an alternative for those who want to learn copywriting themselves. Enrollment currently closed with a waitlist option available.
• The Dolphin Keyring A textured enamel keyring featuring a dolphin design, 60mm, packaged with a double-sided card and designed and printed in New Zealand. Priced at $17 NZD.
• The 'Per My Last Email' Tee A women's t-shirt in 100% soft combed cotton, sizes XS-2XL, featuring an embroidered wave and 'per my last email' lettering. Priced at $59 NZD, currently on preorder.
• The Wave Cap A faded blue, one-size-fits-all cap with an embroidered wave on the front and Tide logo on the back. Priced at $49 NZD.
• The 'Per My Last Email' Cap A women's adjustable cap with an embroidered 'per my last email' design on the front and Tide logo on the back, one size fits all with adjustable buckle, 100% cotton in bone colourway. Designed and embroidered in New Zealand. Priced at $49 NZD.
• Get It Write PDF Handbook A digital grammar handbook with 37 mini lessons covering everyday confusables, capitalization rules, punctuation, grammar tips, and 'Tide Tricks' for remembering correct usage. Priced at $27 NZD.

Quantifiable outcome

• Email marketing work reportedly paid for itself within 5 days of final invoice

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Copyhackers: Conversion copywriting agency and education company founded by Joanna Wiebe, serving SaaS and online brands with website, email, and sales-page copy. Closely comparable in offering (1:1 conversion copywriting) and target market (DTC/SaaS SMBs), though operating at significantly larger scale.
• Jenna Kutcher: Personal brand built around copywriting, marketing courses, and a podcast for female entrepreneurs and SMBs. Direct peer in the 'personal-brand copywriter with courses' archetype that Tide Studio aspires toward.
• The Copywriter Club: Community, podcast, and resources for freelance copywriters, with productivity and business coaching. Comparable as a peer operating at the intersection of copywriting services and copywriter education — directly adjacent to Tide Studio's course waitlist.

Broad incumbents

• The Futur: Creative business education and agency platform (Chris Do) combining content, courses, and creative services. Comparable overlap with Tide Studio's mix of services + courses + personal brand, though serving a broader creative-freelancer audience.
• Marie Forleo: Multi-passionate personal brand combining copywriting, business coaching, and courses (MarieTV, B-School). Comparable as a female-founder personal brand monetizing copywriting expertise through courses and services, but at much larger scale.
• Copyblogger: Long-running content marketing platform and education company focused on copywriting and content strategy. Overlaps with Tide Studio's content-marketing-led go-to-market and educational blog approach, but operates at much larger scale as a multi-author platform.
• AWAI (American Writers & Artists Inc.): Established copywriting and writing training institution offering courses, certifications, and professional resources. Comparable as a copywriting education and training peer, though much larger and US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tide_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tide Studio