La Mirada Golf Course

What La Mirada Golf Course does

La Mirada Golf Course is a single-property, 18-hole public golf facility located at 15501 E. Alicante Road in La Mirada, California. Established in 1961 and designed by architect William Bell, the par-70 course plays to 6,083 yards (slope 119, rating 69.2) and is complemented by a 50-station, night-lit two-tier driving range, putting greens, chipping area, practice bunkers, a clubhouse café and bar, and a pro shop stocking Nike, FootJoy, Titleist, and Callaway merchandise. The property is owned and operated by American Golf Corporation as a branded unit within its multi-property portfolio.

Revenue is generated through eight distinct streams: green fees (day-of-week and time-of-day tiered pricing from $21.50 to $52), cart rentals, driving-range ball buckets, club rentals, pro shop retail, the $39.98/month Players Club subscription, private events and weddings (ballroom up to 320 guests, lakeside gazebo for up to 200), and tournament/outing hosting for groups of 16 to 160 players. Tee times are booked through a TeeItUp third-party platform, phone reservations, and walk-in traffic; events are sold via dedicated sales staff (Ashley Snyder as Event Director, Daniel Fischer for tournaments).

The customer base spans four segments: individual recreational golfers (primary, including seniors and juniors under segmented pricing tiers), corporate groups hosting tournaments and outings, wedding and social-event clients, and golf enthusiasts seeking lessons, club fittings, and community play through Men's, Women's, Senior's, and mixed clubs. Marketing is executed through a WordPress website with online booking integration, an Instagram account (@lamiradagcevents) targeting the event vertical, and direct inquiry funnels for corporate and private events.

Name

La Mirada Golf Course

Legal name

La Mirada Golf Course

Website

https://lamiradagc.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

La Mirada Golf Course is an 18-hole public golf course in La Mirada, California, designed by William Bell in 1961 and operated by American Golf Corporation, serving individual golfers, corporate tournament groups, and wedding/event clients through green fees, a monthly Players Club membership, and full-service event hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course and Event Venue

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf membership program
• Golf event hosting
• Golf instruction services
• Practice facilities

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees: Core revenue from green fees for 18-hole, twilight, super twilight, back 9, senior, and junior play. Prices vary by day of week and time of day, ranging from $21.50 (Super Twilight, Mon-Thurs) to $52.00 (18-hole, Sat-Sun/Holiday).
2. Cart Rentals: Revenue from golf cart rentals including 18-hole shared ($17.50/rider), twilight shared ($14.00/rider), 9-hole shared ($11/rider), and pull/push carts ($7.75)
3. Driving Range: Revenue from range balls sold in small ($10), medium ($15), and large ($20) buckets
4. Players Club Membership: Monthly subscription program at $39.98/month offering range balls, half-price cart fees during twilight hours, complimentary beverages, and merchandise discounts
5. Private Events & Weddings: Revenue from hosting weddings, corporate events, and social gatherings in banquet facilities (up to 320 guests), with customizable catering and full bar services
6. Tournament Hosting: Revenue from hosting golf tournaments and outings for groups of 16-160 players, including green fees, cart fees, banquet services, and merchandise sales
7. Club Rentals: Revenue from golf club rental for players without their own equipment (requires ID and credit card)
8. Pro Shop Merchandise: Retail sales of golf equipment and apparel including Nike, FootJoy, Titleist, and Callaway brands

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

La Mirada Golf Course operates an 18-hole public golf course (par 70, 6,083 yards, William Bell design, 1961) in La Mirada, California, offering year-round play, comprehensive practice facilities including a 50-station night-lit driving range, a monthly Players Club membership, and full-service private event and wedding venue hosting (ballroom for up to 320 guests, lakeside gazebo for ceremonies). The facility also coordinates golf tournaments for 16-160 players, provides professional instruction and club fitting, and operates a pro shop and clubhouse café.

Product overview

La Mirada Golf Course is a single-property public golf facility offering an 18-hole championship golf course (par 70, 6,083 yards) as its core product, complemented by the Players Club membership program for recurring players. The venue provides comprehensive event services including wedding and private event hosting (ballroom up to 320 guests, lakeside gazebo for ceremonies) and tournament coordination for groups of 16-160 players. Supporting amenities include practice facilities (night-lit driving range, putting greens, chipping areas), professional golf instruction (private lessons and group clinics), a pro shop with name-brand merchandise, clubhouse café and bar dining, and club rental services. The property is operated by American Golf Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole public golf course designed by William Bell in 1961, playing to par 70 over 6,083 yards with a slope rating of 119 and course rating of 69.2, featuring mature trees, gentle hills, and a serene lake. Suitable for players of all skill levels with walking or riding options year-round.
• Players Club Membership A monthly golf membership program at $39.98/month offering daily large basket of range balls, half-off cart fees during twilight hours with green fee purchase, complimentary beverage with green fee purchase, and select merchandise discounts.
• Private Events & Weddings Venue Full-service event venue featuring a 4,740 sq ft ballroom accommodating up to 320 guests, an outdoor lakeside gazebo for ceremonies seating up to 200 guests, terrace overlooking the golf course, and customizable catering with full bar service for weddings, corporate events, and social gatherings.
• Tournament Hosting Services Golf tournament and outing services for groups of 16-160 players, including event coordination, registration assistance, on-course contests, customized cart signs, banquet and catering options, and merchandise with tournament pricing.
• Practice Facilities Comprehensive practice amenities including a 50-station night-lit two-tiered driving range, two large putting greens, chipping green with practice bunker, and dedicated practice bunkers for skill development.
• Golf Lessons & Instruction Professional golf instruction including private one-on-one lessons and group clinics led by experienced instructors, plus club fitting services to ensure equipment is suited to the player's game for golfers of all ages and skill levels.
• Pro Shop Fully stocked golf shop featuring name-brand merchandise including Nike, FootJoy, Titleist, and Callaway, along with club fitting services to ensure equipment is suited to individual games.
• Clubhouse Dining Clubhouse café offering casual dining with a variety of menu options, along with a full-service bar, creating a welcoming atmosphere for relaxation before or after rounds.
• Club Rental Golf club rental service requiring valid ID and credit card, with renters responsible for any damage or loss of equipment during use.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Golf CorporationcoreOthersParent company and operator of La Mirada Golf Course. American Golf Corporation manages a portfolio of golf courses and facilities across the United States, providing corporate resources, booking systems, marketing support, and operational expertise. The company website footer indicates copyright ownership by American Golf Corporation, and their careers page is hosted on American Golf's recruiting platform.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• American Golf Corporation: Parent company and operator of La Mirada and a multi-property portfolio of U.S. golf courses—relevant as the broad incumbent whose portfolio strategy and shared resources directly shape La Mirada's operations and capex.
• Pelican Hill (Resort at Pelican Hill): Luxury 36-hole resort golf destination in Newport Coast with extensive event/wedding venue business; competes for high-end wedding and corporate event bookings in the broader SoCal golf-event market.

Direct peers

• Industry Hills Golf Club: Public 36-hole facility in City of Industry with tournament and event hosting, directly competing for corporate outings, charity tournaments, and league play across SoCal.
• Dad Miller Golf Course: Public 18-hole golf course in the same Southern California / La Mirada-adjacent market, operated by American Golf Corporation with comparable green-fee, range, and event offerings—making it the closest like-for-like competitor.
• Whittier Narrows Golf Course: LA County-operated public course with 18-hole and par-3 layouts, comparable pricing structure, driving range, and beginner-friendly positioning in the same East LA / San Gabriel Valley catchment.
• Brookside Golf Club: Two 18-hole public courses (C.W. Koiner and E.O. Nay) in Pasadena operated by the City of LA, directly competing for SoCal public-golf rounds, leagues, and tournament business.
• Los Verdes Golf Course: Public 18-hole course in Rancho Palos Verdes offering similar affordable green fees, twilight pricing, and public-access play in the greater Los Angeles market.
• Rio Hondo Golf Club: LA County public 18-hole course in Downey with similar pricing tiers, practice facilities, and tournament/event hosting capabilities targeting overlapping SoCal recreational golfers.
• Monterey Park Golf Club: Public 9- and 18-hole course near downtown LA offering similar affordable green fees, twilight rates, and practice facilities for beginner and recreational golfers.

Regional players

• Torrey Pines Golf Course: Iconic municipal 36-hole public course in San Diego serving a different SoCal sub-market; relevant regional benchmark for public-course pricing, tournament business, and event venue economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lamiradagcevents
• LinkedInlinkedin.com/company/la-mirada-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mirada Golf Course