La Montecarlo

What La Montecarlo does

La Montecarlo is a single-site, family-owned Roman pizzeria founded in 1986 at Vicolo Savelli 13, two steps from Piazza Navona in Rome's historic center. The establishment operates under a traditional direct-to-consumer walk-in model with no reservations policy, open Tuesday through Sunday from 12:00 to 00:00 continuous hours, and closed on Mondays. The menu centers on wood-fired Roman-style pizza — hand-stretched dough (stesa a mattarello) cooked in a forno a legna fueled by Cerro di Amatrice wood — complemented by Roman pasta dishes (rigatoni alla gricia, carbonara, cacio e pepe, amatriciana), antipasti, house-made fried specialties (supplì, crocchette), second courses, house-made desserts, and a selection of Italian wines and beers.

The business employs six people and generates revenue exclusively through on-premise food and beverage sales, paid in cash or card at the restaurant. There is no delivery, takeout, or online ordering channel. Marketing is limited to organic Facebook and Instagram presence; no paid advertising is evident. The customer base is a horizontal mix of local Romans and international tourists visiting Rome's historic center, with a 40-plus-year track record of attracting notable Italian personalities across entertainment, sports, politics, and media, many documented on a "Carlo's Friends" wall inside the restaurant. The business is privately held with no parent company, no institutional investors, and no disclosed revenue figures.

La Montecarlo operates as a heritage lifestyle asset rather than a growth venture: its competitive position rests on location, brand recognition, and culinary authenticity rather than on technology, scale, or capital structure.

Name

La Montecarlo

Legal name

Pizzeria La Montecarlo

Website

https://lamontecarlo.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

La Montecarlo is a family-owned, single-site Roman pizzeria founded in 1986 near Piazza Navona in Rome, serving wood-fired hand-stretched pizza and traditional pasta to walk-in local and tourist diners on a no-reservation basis.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Pizzeria

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Wood-fired pizza
• Roman pizzeria
• Traditional Italian restaurant
• Authentic Roman cuisine
• Pasta and pizza dining

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Restaurant Food & Beverage Sales: Direct restaurant sales of wood-fired pizzas, pasta dishes, appetizers, desserts, and beverages to walk-in customers. Traditional cash-and-carry restaurant model with no delivery or takeout explicitly mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

La Montecarlo is a single-location Roman pizzeria serving wood-fired pizzas (stesa a mattarello) cooked in a traditional oven with Cerro di Amatrice wood, alongside Roman pasta dishes, appetizers, house-made fried specialties, desserts, and Italian wines and beers. The restaurant operates as a walk-in establishment with no reservations, no delivery, and no takeout, focused entirely on in-person dining for locals and visitors to Rome's historic center.

Product overview

La Montecarlo is a traditional Roman pizzeria established in 1986, operating as a single restaurant concept rather than a technology platform. The establishment offers a complete Italian dining experience centered around wood-fired Roman-style pizzas, complemented by appetizers, house-made pasta dishes, fried specialties, main courses, house-made desserts, and a selection of Italian wines and beers. The restaurant is located in Rome's historic center near Piazza Navona.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzeria La Montecarlo (in-restaurant dining experience) Walk-in restaurant dining experience offering wood-fired Roman pizzas, appetizers, fried foods, pasta dishes, main courses, desserts, and beverages in an informal Roman pizzeria setting. Founded in 1986, located in Vicolo Savelli near Piazza Navona in Rome.
• Pizze Forno a Legna (Wood-Fired Pizzas) Wood-fired Roman-style pizzas including classic varieties (Marinara, Margherita, Napoletana) and specialty pizzas like Montecarlo with mushrooms, artichokes, sausage, egg, peppers, onions, and olives. Cooked in a wood-fired oven using Cerro di Amatrice wood, with dough hand-stretched using the traditional Roman rolling-pin method (stesa a mattarello).
• Primi (First Courses / Roman Pasta Dishes) Roman-style pasta dishes including Rigatoni alla gricia, Bucatini all'amatriciana, Tonnarelli cacio e pepe, Carbonara, and the house specialty Tonnarelli Montecarlo with porcini mushrooms.
• Antipasti e Fritti (Appetizers and Fried Specialties) Appetizers including a vegetable buffet, cold cuts, bruschette, and crostini, accompanied by house-made fried specialties such as supplì, crocchette, fried mozzarella, and mixed fried platters.
• Bevande e Cantina (Beverages and Wine Cellar) Selection of Italian wines (white, red, and house wines), beers including Peroni Nastro Azzurro, and non-alcoholic beverages to accompany meals.
• Dolci della Casa (House-Made Desserts) House-made desserts including ricotta cake, tiramisu, chocolate mousse, creme caramel cooked in the wood-fired oven, and panna cotta.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pizzeria Da Baffetto: Iconic traditional Roman pizzeria in central Rome with similar walk-in, no-reservations model and wood-fired pizza focus. Directly comparable in product offering, service style, and target customer base of locals and tourists.
• Alice Pizza: Italy-wide chain specializing in Roman-style pizza al taglio with strong brand recognition in Rome. Comparable traditional Roman pizza category and price-conscious customer base, though operating a fragmented counter-service model rather than full sit-down dining.
• Pizzeria Ai Marmi: Historic Trastevere pizzeria in Rome operating since the 1950s with similar walk-in, no-reservations, communal-table style. Highly comparable in traditional Roman pizza preparation, informal atmosphere, and local-plus-tourist clientele.
• Tonda Pizzeria: Roman-style pizzeria chain with locations in Rome offering traditional thin-crust pizzas in casual settings. Comparable product offering and target market, with broader multi-location footprint versus La Montecarlo's single site.
• Pizzeria Bonci (Pizzarium): Renowned Rome pizzeria famous for traditional Roman pizza (al taglio). Comparable in authentic Roman pizza technique, central Rome location, and tourist-driven foot traffic, though differentiated by al taglio format versus sit-down service.

Emerging players

• Pizzium: Italy-based pizza restaurant chain offering Neapolitan-style pizzas with contemporary design and multiple urban locations. Comparable casual Italian pizza dining category, though differentiated by modern brand aesthetic versus La Montecarlo's traditional heritage positioning.
• Berberè: Italian craft pizza chain focused on sourdough pizza with multiple locations in Italy and UK. Comparable traditional pizza category with similar casual dining atmosphere, but differentiated by organic/sourdough positioning and multi-city expansion.

Broad incumbents

• Rossopomodoro: Italy's largest Neapolitan pizza restaurant chain with national and international presence. Comparable Italian pizza category but broader, more standardized offering versus La Montecarlo's Roman-specific traditional approach.
• Vapiano: International casual Italian restaurant chain offering fresh pasta, pizza, and salads. Comparable casual Italian dining positioning but operates as a broad, standardized chain rather than a single authentic pizzeria.
• Eataly: Italian dining and food retail concept with multiple locations globally, featuring traditional Italian cuisine including pizza. Overlaps with La Montecarlo on authentic Italian dining experience and tourist customer base, though operates at much larger scale with broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lamontecarlo.it
• Instagraminstagram.com/la.montecarlo
• LinkedInlinkedin.com/company/la-montecarlo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Montecarlo