La Mucca Viola - Fantastici Panini Colorati

What La Mucca Viola - Fantastici Panini Colorati does

La Mucca Viola (legal entity Sabell di Tasselli Simone e C Snc) is a privately held Italian craft hamburger restaurant operator founded in 2017 by Simone, a trained chef, and Isabella, headquartered in Russi in the province of Ravenna. The company operates two dine-in restaurant locations — the original in Russi (opened 2017) and a second in Ravenna (opened 2021) — both within the Emilia-Romagna region. Its core product is artisan burgers served on handcrafted, locally produced brioche buns in distinctive colors (purple, green, black, blue, red) using certified food colorants, each burger named after a superhero or fantasy character (LA VIOLA, GROOT, DEAD POOL, FURY, TU SAI CHI, CLARK, BACONZILLA). The menu also includes vegetarian offerings (GROOT) and a gluten-free bun option, with combo meals bundling fries and beverages.

The company's technology stack is straightforward and commercial-off-the-shelf rather than proprietary infrastructure: ordering is routed through the xmenu platform for online, app, and pickup flows, with reservations handled via the Cooperto booking system and customer communication via WhatsApp. Native iOS and Android apps (built on xmenu) provide app-exclusive promotions, fast reservations, and a 10% first-order discount (minimum €25 spend). Home delivery is operated in-house within the Ravenna/Russi service area. Supporting brand assets include the monthly digital magazine 'Violantino' and active Instagram and Facebook channels.

The business model is direct-to-consumer across three revenue streams: on-premises dining, in-house or pickup takeaway, and home delivery. Pricing is per-item, with individual burgers in the €11.90–€22.40 range and combo meals (burger + fries + drink) priced between €16.40 and €17.90. The customer base is exclusively local consumers in the Ravenna province — local residents and visitors seeking visually distinctive, Instagram-friendly dining experiences. The company has no external funding, no parent company, no subsidiaries, and no disclosed partnerships, operating as a founder-owned società in nome collettivo with 9 employees. Brand reputation is anchored by TripAdvisor #1 rankings in both locations and the Travelers Choice award won consecutively since 2020, with 500+ positive Google reviews.

Name

La Mucca Viola - Fantastici Panini Colorati

Legal name

Sabell di Tasselli Simone e C Snc

Website

https://lamuccaviola.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

La Mucca Viola is a founder-owned Italian craft burger restaurant operating two locations in Russi and Ravenna, serving colorful, fantasy-themed artisan burgers (named after superheroes and fictional characters) via dine-in, takeaway, and home delivery to local consumers.

Ownership category

akta.pro rank

Product category

Casual Dining / Burger Restaurant

akta.pro industry

PRIMARYTHAFAAAA

Burger QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Artisan burger restaurant
• Casual dining service
• Food delivery service
• Hamburger takeaway
• Themed restaurant concept

Headquarters

HQ city

Russi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-Premises Dining: Revenue generated from customers dining directly at the Russi and Ravenna restaurant locations. Customers pay per item (burger or combo) at point of sale.
2. Takeaway/To-Go Orders: Customers order via app or website for pickup at either location. Food is prepared fresh and collected by the customer.
3. Home Delivery Service: Delivery of colorful artisan burgers directly to customer homes within the Ravenna/Russi service area via the company's own delivery operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

La Mucca Viola is an Italian artisan hamburger restaurant brand operating two physical locations in Russi and Ravenna, Italy. It sells handcrafted burgers served on colorful brioche buns (purple, green, black, blue, red) made with certified food colorants and inspired by fantasy characters and superheroes. The offering is complemented by a home delivery service within the local area, a proprietary mobile app for iOS and Android supporting ordering and reservations, and a free monthly digital magazine called Violantino.

Product overview

La Mucca Viola is a craft hamburger restaurant with two locations in Ravenna and Russi, Italy, specializing in artisan burgers with colorful bread inspired by superheroes and fantasy characters. The product portfolio includes a modular menu system where customers choose their burger (named creations like TU SAI CHI, LA VIOLA, BACONZILLA, GROOT, FURY, DEAD POOL, and CLARK), add sides (fries), or select combo meals (burger + fries + drink). Supporting services include a native mobile app for iOS and Android providing exclusive promotions, fast reservations, and easy online ordering; home delivery service; and Violantino, a free monthly digital magazine. The ordering experience follows a 3-step process: choose sandwich, add fries optionally, or select a combo meal. Gluten-free bread options and vegetarian burgers are available.

Differentiator

Problem solved

Functional benefit

Products and services

• LA VIOLA Signature burger featuring purple brioche bread, beef, lettuce, tomato, rolled bacon, asiago cheese, and fried leek. Priced at €12.90 (burger) or €17.40 (full menu combo).
• TU SAI CHI Signature burger featuring black brioche bread, chicken cutlet marinated and breaded with cornflakes, pistachio sauce, caramelized onions, stracciatella cheese, and rolled bacon. Priced at €13.40 (burger) or €17.90 (full menu combo).
• BACONZILLA Burger featuring classic brioche bread, beef, cheddar cheese, extra bacon, and smoked sauce.
• GROOT (Vegetarian) Vegetarian burger featuring green brioche bread, eggplant cutlets, radicchio, tomato, smoked scamorza cheese, hemp mayo, and caramelized onions. Priced at €11.90 (burger) or €16.40 (full menu combo).
• FURY Burger featuring black brioche bread, pulled pork, stewed onions, BBQ sauce, and pecorino cheese flakes. Priced at €12.40 (burger) or €16.90 (full menu combo).
• DEAD POOL Triple beef burger featuring red brioche bread, extra cheddar, extra bacon, and smoked sauce. Priced at €22.40 (burger).
• CLARK Burger featuring blue brioche bread, beef, radicchio, cheddar, smoked scamorza, edamer, bacon, and BBQ sauce.
• Home Delivery Service Door-to-door hamburger delivery service bringing artisan colorful burgers directly to customers' homes within the Ravenna and Russi service areas. Orders are placed via the mobile app or website.
• La Mucca Viola Mobile App (iOS & Android) Proprietary mobile application for iOS and Android devices enabling customers to access exclusive app-only promotions, make fast table reservations, place online orders for takeaway or delivery, and receive real-time notifications about new promotions and events.

Quantifiable outcome

• 500+ positive Google reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Old Wild West: Italian steakhouse/burger chain owned by Cigierre. Overlaps with La Mucca Viola in the casual burger category and Italian provincial footprint, but competes via scale and Western theme rather than a chef-driven, artisanal product.
• M'Ama Burger: Italian craft burger chain with a chef-influenced, artisanal positioning. Closely comparable to La Mucca Viola in terms of premium-burger, dine-in casual format and Italian footprint, though operating a multi-location franchise model.
• Roadhouse Restaurant Italia: One of the largest Italian casual-dining chains specializing in burgers, ribs, and American-style comfort food. Comparable to La Mucca Viola as a burger-focused Italian QSR operator, though at significantly larger scale and with a broader, less differentiated menu.

Others

• Just Eat: Third-party food delivery marketplace active across Italy. Comparable to La Mucca Viola as a delivery channel that the restaurant could either partner with or compete against via its own delivery operation, and a relevant industry peer for understanding the local food delivery competitive landscape.

Broad incumbents

• Burger King Italia: Global QSR incumbent with broad Italian presence. Comparable as a direct burger QSR competitor for the same end consumer occasion, though operating at the opposite end of the spectrum in terms of price point, brand differentiation, and unit scale.
• Hard Rock Cafe: Global themed casual-dining brand with a strong burger menu and tourism-oriented locations. Comparable to La Mucca Viola in using a strong thematic brand identity to drive experiential dining, though at much larger scale and with a music rather than fantasy theme.
• Five Guys Italy: American premium-burger QSR with a growing Italian footprint. Most comparable to La Mucca Viola on the 'premium/artisanal burger' positioning, though operating as a global franchise rather than an independent chef-driven concept.
• McDonald's Italia: Dominant global QSR incumbent with extensive Italian coverage. Overlaps with La Mucca Viola on the burger QSR occasion but competes on scale, convenience, and breakfast/lunch daypart that La Mucca Viola does not address.

Emerging players

• Veggy Burger: Italian vegetarian/plant-based burger concept. Comparable to La Mucca Viola on the burger format and the inclusion of a vegetarian SKU (GROOT) in the menu, but more specialized on the plant-based niche.

Regional players

• Toby Grill: Italian casual-dining chain focused on grilled meat and burgers, with strongest presence in Northern Italy. Comparable to La Mucca Viola on burger QSR casual format and Northern Italian geography, though with a broader grill-led menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lamuccaviola.paninicolorati
• Instagraminstagram.com/lamuccaviola.paninicolorati
• LinkedInlinkedin.com/company/lamuccaviola

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mucca Viola - Fantastici Panini Colorati