Lancellotti

What Lancellotti does

Lancellotti is a premium Italian kitchen appliance brand operated under Steel Cucine Spa, the family-owned Po family business headquartered in Carpi (Modena), Italy. The brand was created in 2014 to combine Italian design tradition with the family's century-long cooking-equipment manufacturing heritage, which traces back to Angelo Po's 1922 founding and the 1999 establishment of Steel. Lancellotti designs and sells premium residential and semi-professional kitchen appliances across multiple coordinated product lines: Adagio and Maestro range cookers in 90cm, 100cm and 120cm widths, Concerto luxury range cookers, Adagio range hoods featuring the proprietary PlasmaNorm recirculation filter, French-door refrigerators with Total No-Frost, built-in ovens with the patented INNVENT dual-fan hot air system and Combi-Steam cooking, induction hobs, a Maestro modular kitchen system, and a full outdoor barbecue series. Differentiated technology includes brass burners up to 6kW, patented INNVENT dual-fan circulation, Combi-Steam oven functions, and a Le Creuset-inspired matte color palette across finishes.

Lancellotti sells exclusively through authorized dealer and retailer networks across Italy, the Netherlands, Belgium, Germany and Israel, with dedicated regional support offices in The Hague (Benelux, via Steel Benelux B.V.) and Tel Aviv (Israel, via Electra Neto). The brand offers a 5-year warranty covering materials and labor on cookers, range hoods and refrigerators. Localized websites operate in English, German, Hebrew and Dutch. Premium 'Made in Italy' positioning, family-ownership narrative, and coordinated kitchen-suite design are the central pillars of the value proposition, targeting affluent residential consumers seeking professional-grade cooking performance at home.

The business model is hardware sales through authorized channel partners in the premium consumer appliance segment. Pricing is set at the dealer level rather than disclosed publicly, and revenue is not separately reported (Lancellotti is a brand within Steel Cucine Spa, a privately held, family-owned Italian entity). The company has approximately 11 employees in its brand-operating team, runs no app, and offers no digital or connected product integrations based on current public material. Geographic reach is intentionally limited to Europe and Israel, with an early exploratory presence on a US English-language storefront.

Name

Lancellotti

Legal name

Steel Cucine Spa

Website

https://lancellotti.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lancellotti is an Italian premium kitchen appliance brand under Steel Cucine Spa, selling coordinated suites of range cookers, ovens, hoods, refrigerators, hobs, modular systems and outdoor barbecues through authorized dealers across Italy, the Benelux, Germany and Israel.

Ownership category

akta.pro rank

Product category

Premium Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (33522), Major Household Appliance Manufacturing (335220)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Premium kitchen appliances
• Range cookers
• Kitchen hoods
• Built-in ovens
• Outdoor barbecues

Headquarters

HQ city

Carpi (Modena)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Kitchen Appliance Sales: Lancellotti generates revenue through the sale of premium kitchen appliances including range cookers, ovens, hobs, range hoods, refrigerators, modular systems, and outdoor barbecues. Products are sold through authorized dealer networks across Europe, Australia, and Israel. Revenue is primarily one-time hardware sales with potential for accessory and service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lancellotti designs, manufactures, and sells premium Italian kitchen appliances under the Adagio, Maestro, and Concerto series, including range cookers (90-120cm widths), built-in ovens, induction hobs, range hoods, French-door refrigerators, modular stainless-steel kitchen systems, and outdoor barbecues. Products are manufactured in Carpi, Italy and distributed through authorized dealers in Italy, Germany, Belgium, the Netherlands, and Israel, targeted at affluent homeowners seeking professional-grade cooking performance with distinctive design customization.

Product overview

Lancellotti is an Italian luxury kitchen appliance brand owned by Steel Srl, offering premium built-in and freestanding cooking appliances across two main series: Adagio (entry-premium) and Maestro/Concerto (professional-grade). The product portfolio centers on range cookers in 90cm, 100cm, and 120cm widths with multiple fuel options (gas, induction, dual-fuel), complemented by matching range hoods, French-door refrigerators, built-in ovens including Combi-Steam technology, induction hobs, modular outdoor kitchen systems (barbecues, working tables, sinks), and undercounter refrigeration. The Adagio series emphasizes design with Le Creuset-inspired matte color finishes, while Maestro/Concerto prioritize professional cooking features including steam injection, high-power wok burners up to 6kW, and multiple oven configurations. All products are manufactured in Carpi, Italy, and the brand operates across European markets including Germany, Netherlands, Belgium, and Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Adagio: Range cooker series available in 90 and 100 cm widths, in stainless steel, anthracite and matte colors similar to Le Creuset. Also includes Adagio Profile40 Nero Fumo series.
• Adagio Profile40 Nero Fumo
• Maestro
• Concerto

Products and services

• Adagio Range Cookers Premium range cooker series available in 90cm and 100cm widths, featuring stainless steel, anthracite, and Le Creuset-inspired matte color finishes (Ametista, Nero Fumo, Celeste, Nuvola, Sabbia). Includes multifunction electric ovens and induction cooktops, designed for affluent homeowners seeking coordinated kitchen aesthetics.
• Maestro Range Cookers Professional-grade range cooker series in 90cm, 100cm, and 120cm widths featuring brass burners (up to 6kW), induction cooking technology, Combi-Steam ovens, and multifunction ovens with up to 11 heating modes, aimed at consumers seeking restaurant-level cooking performance.
• Concerto Range Cookers Luxury range cooker series available in 90cm and 100cm widths, with options for 3-oven configurations including a pizza/bread oven with brick base reaching 315°C. Features induction cooktops and gas burners including a wok burner.
• Adagio Range Hoods Designer kitchen hoods available in 90cm and 100cm widths with extraction capacity up to 850 m³/h, soft-touch controls, 4 speeds, LED lighting, and optional PlasmaNorm long-life recirculation filter system. Available in stainless steel and matte colors to match the Adagio range cookers.
• Adagio French-Door Refrigerators Premium French-door refrigerators in 90cm width with total capacity up to 596L, featuring inverter technology, No-Frost system, plumbed water dispenser, ice maker, LED touch display, and energy class F rating.
• Adagio Induction Hobs Built-in induction cooktops in 90cm width with ergonomic front controls, metal knobs in matt black, and 40mm thickness designed to create continuity with kitchen furniture.
• Maestro Modular System Configurable modular kitchen system including working tables (45cm to 120cm widths), sink units, undercounter refrigerators (92L), and ice machines (20kg/24h production). All constructed from stainless steel for outdoor and indoor kitchen configurations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Steel Cucine SrlflagshipStrategic or Co-development Partner · 1 January 2014Steel Cucine Srl is the parent company of the Lancellotti brand. Founded by the Po family with roots dating back to 1922 Angelo Po cooking equipment manufacturing. The Lancellotti brand was created in 2014 as a premium sub-brand combining Italian passion for food and design with family tradition and craftsmanship. Steel provides manufacturing expertise and professional cooking equipment knowledge to the Lancellotti brand.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Boretti: Dutch-Italian premium range-cooker and outdoor kitchen appliance brand with strong Benelux presence. Directly comparable in product category (range cookers + outdoor kitchens), European dealer model, and adjacent DACH/Benelux market overlap with Lancellotti.
• Smeg: Iconic Italian premium kitchen appliance brand with broad product suite (ranges, ovens, hoods, refrigeration) and strong design-led positioning. Direct competitor in the full-suite premium Italian kitchen category, with materially larger scale and global brand recognition.
• ILVE (Ilve Professional Series): Italian premium range-cooker maker headquartered near Venice, specializing in customizable professional-grade ranges for residential kitchens. Directly comparable in product category, Italian craftsmanship positioning, customization (color/finish), and dealer-distributed premium model.
• Officine Gullo: Italian ultra-premium custom kitchen appliance maker producing high-end range cookers, hoods, and refrigeration. Direct niche competitor in the ultra-premium Italian dealer segment with comparable customization, Italian craftsmanship, and affluent residential targeting.
• Lacanche: French premium range-cooker manufacturer serving professional and high-end residential customers across Europe. Comparable target customer (affluent cooking enthusiast), premium positioning, multi-fuel range technology, and dealer-distributed European sales model.
• Glem Gas: Italian range-cooker manufacturer producing premium residential cooking appliances with similar 90–120 cm formats. Comparable Italian craftsmanship positioning, family-business origin, and European dealer-distributed go-to-market.
• Bertazzoni: Italian premium range-cooker and kitchen appliance manufacturer, also a family-owned business exporting globally via dealer networks. Direct head-to-head competitor in 90–120 cm professional-grade residential range cookers with brass-burner and design-forward positioning similar to Lancellotti's Maestro series.

Broad incumbents

• Wolf (Sub-Zero Group): Premium North American residential range-cooker and kitchen appliance brand widely regarded as the benchmark for professional-grade home cooking. Direct competitor in the high-end residential range cooker category with shared target customer and showroom/spec-builder dealer channel.
• Miele: German premium appliance incumbent with broad kitchen suite (ovens, hobs, hoods, refrigeration, dishwashers). Competes in the same premium dealer-distributed kitchen segment but at vastly larger scale with much broader product portfolio and brand spend.
• Falcon (AGA Rangemaster): British heritage range-cooker brand under AGA Rangemaster, with sister brands AGA and Rangemaster. Competes in the premium professional-residential range category with shared European dealer distribution and similar heritage-brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lancellotti

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancellotti