Land Care Niagara

What Land Care Niagara does

Land Care Niagara is a Canadian not-for-profit environmental organization founded in 1995 and headquartered in the Niagara Region of Ontario (mailing address in St. Catharines, operational nursery in Vineland). It restores Carolinian forest ecosystems through a Rural Tree Planting Program that delivers native trees directly to private landowners, the Re-leaf Community Tree Nursery that propagates 30+ species of locally adapted deciduous, coniferous, and pollinator plants (currently maintaining 700+ native trees), and a Species At Risk program focused on the Monarch Butterfly and American Water-willow. Complementary programs include Woodworking For Nature (wildlife structures), community education (Niagara Children's Water Festival, Envirothon support, Niagara College workshops), and a volunteer corps that participates in nursery maintenance and planting events.

The organization generates revenue through a hybrid not-for-profit model: donations and grants (notably from the Ontario Trillium Foundation and conservation authorities), an e-commerce storefront selling native trees ($5–$80), pollinator plants ($2.50–$15), apparel (T-shirts, $80 hoodies, $25 beanies) and native seed mixes from partner Northern Wildflowers, corporate sponsorships of planting and restoration projects, and ticketed fundraising events (Stretch & Sip yoga at $30/ticket hosted by Southbrook Organic Vineyards). Customer and stakeholder segments span rural landowners and farmers, urban residents, community volunteers, municipal governments (City of Niagara Falls, Town of Lincoln, NPCA), educational institutions (Niagara College), and corporate partners (Foreign Affair Winery, Southbrook Organic Vineyards).

The organization is run by a small team (~7 employees) led by Executive Director Michelle Martin (appointed 2021) and is governed as an independent registered charity with no parent company and no disclosed institutional investment. It has been recognized by the City of Niagara Falls Environmental Award (2020) and was a finalist for the Niagara Business Achievement Award in the Not-for-Profit category (2026). Its technology footprint is intentionally light, centered on a WordPress-based website, an e-commerce shop, and an Instagram channel for community engagement, with no disclosed AI/ML, API, mobile application, or enterprise software component.

Name

Land Care Niagara

Legal name

Land Care Niagara

Website

https://landcareniagara.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Land Care Niagara is a Canadian not-for-profit founded in 1995 that restores Niagara Region ecosystems through native tree planting, a community nursery, and species-at-risk programs, serving rural landowners, municipalities, volunteers, and corporate partners via donations, grants, product sales, and fundraising events.

Ownership category

akta.pro rank

Product category

Environmental Conservation and Native Plant Nursery Services

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

Keywords

• Native plant nursery
• Tree planting programs
• Environmental restoration
• Habitat conservation
• Carolinian forest protection

Headquarters

HQ city

St. Catharines

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Primary funding source as a not-for-profit organization. Majority of activities require additional funding from individuals, foundations, private business and corporations. Funded by Ontario Trillium Foundation and other grants.
2. Product Sales: Sale of native trees, pollinator plants, seeds, and branded merchandise (apparel). Products sold through e-commerce storefront.
3. Event Tickets: Fundraising events including Stretch & Sip yoga sessions at $30 per ticket, and previously Wild Game Feast at $30 per ticket.
4. Sponsorship Opportunities: Corporate sponsorships for tree planting programs and restoration projects from businesses and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Land Care Niagara is a not-for-profit environmental organization that operates the Re-leaf Community Tree Nursery, propagating and selling native trees, pollinator plants, and seeds for habitat restoration in the Niagara Region. It runs the Rural Tree Planting Program, Species At Risk conservation initiatives, and Woodworking For Nature program while offering environmental education, community volunteer opportunities, and fundraising events. Revenue is generated through donations, grants, e-commerce sales of plants and merchandise, event tickets, and corporate sponsorships.

Product overview

Land Care Niagara is a not-for-profit environmental organization operating an e-commerce platform for native plants, trees, seeds, and branded merchandise, alongside conservation programs. The core offering includes the Re-leaf Community Tree Nursery selling native trees (deciduous and coniferous species) and pollinator plants, complemented by native seed sales through a partnership with Northern Wildflowers. Additional revenue streams include apparel (T-shirts, hoodies, beanies), event-based fundraising (Yoga Stretch & Sip), and direct donations. Conservation programs encompass Rural Tree Planting, Species At Risk protection, and community education initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Native Trees (Deciduous and Coniferous) Sold through the Re-leaf Community Tree Nursery, native tree species including deciduous trees (American Sycamore, Bur Oak, Red Oak, Sugar Maple) and coniferous trees (Eastern White Pine, Red Pine, White Spruce) available in sizes from seedling to large tree for homeowners, gardeners, and restoration projects.
• Pollinator Plants Native pollinator plants including milkweeds, coneflowers, asters, and bee balms that support pollinators such as monarch butterflies and native bees, sold to residential gardeners and community greening projects.
• Native Seeds Native seed species and mixes from partner Northern Wildflowers, including 50 different seed species and 4 seed mix varieties for native planting by landowners and home gardeners.
• LCN Apparel Branded merchandise including locally-made sustainable bamboo and organic cotton T-shirts, hoodies, and beanie hats, sold to supporters with proceeds directed to conservation programs.
• Yoga Stretch and Sip Fundraiser Events Ticketed outdoor yoga fundraising events held at Southbrook Organic Vineyards in Niagara-on-the-Lake, including complimentary organic wine tasting, with proceeds supporting habitat restoration, reforestation, and species-at-risk protection.
• Charitable Donations Financial donations ranging from $2 to $100 supporting climate change mitigation, canopy cover increase, biodiversity conservation, water quality protection, and ecosystem health in the Niagara Region.
• Rural Tree Planting Program Program delivering native tree planting on rural properties across the Niagara Region to increase woodland habitat, canopy cover, and improve the health and resilience of Carolinian forests. Provided to private landowners and farmers with staff coordination and contractor support.
• Species At Risk Program Conservation program focused on protecting plant and animal species at risk of extinction in Niagara, including the Monarch Butterfly and American Water-willow.
• Woodworking For Nature Program combining woodworking skills with environmental stewardship to create wildlife structures for habitat enhancement in the Niagara Region.

Quantifiable outcome

• 8,420 trees planted in spring 2025 alone
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Northern WildflowerscoreGTM or Marketing PartnerCanadian company based in Northern Ontario that supplies 50 different native seed species and 4 seed mix varieties sold through Land Care Niagara's shop. A portion of every purchase supports Land Care Niagara's conservation projects.
• Southbrook Organic VineyardscoreGTM or Marketing PartnerOrganic winery in Niagara-on-the-Lake hosts the annual Stretch & Sip fundraising events featuring outdoor yoga followed by complimentary organic wine tasting. Key annual fundraiser for the organization.
• Niagara Peninsula Conservation Authority (NPCA)coreStrategic or Co-development PartnerLong-standing partnership for habitat restoration projects including pollinator garden events at HH Knoll Lakeview Park and Marydale Park, tree planting events, and NPCA Envirothon competition.
• Forests OntariominorStrategic or Co-development PartnerPartnership for tree planting delivery as a Planting Delivery Agent. LCN participated in field tours to assess previously planted properties and discuss tree planting techniques.
• Niagara CollegeminorStrategic or Co-development PartnerEducational partnership including Releaf Nursery Workshop training for students and volunteers, and collaboration with Niagara College's Beekeeping Program for Building Bee Blocks project.
• Trout UnlimitedminorStrategic or Co-development PartnerPartnered with NPCA, Niagara College, and Trout Unlimited for tree planting at Agape Valley to reconnect fragmented forested areas as part of Forest Cover Analysis project.
• City of Niagara FallscoreStrategic or Co-development PartnerAnnual partnership for tree planting events including Mother Earth Day at Firemen's Park (40 native trees planted) and Arbor Day celebrations on Fernwood Trail (40 native trees from LCN nursery).
• Town of LincolnminorStrategic or Co-development PartnerPartnership with Town of Lincoln and Beamsville Lions Club for tree planting of 220 native trees and shrubs within Beamsville Lions Park.
• Foreign Affair WineryminorGTM or Marketing PartnerCorporate volunteer partner located next door to LCN's nursery. Second year of staff volunteering for nursery maintenance including weeding, mulching, and repotting.
• Cedarline SilviculturecoreImplementation/ SI/ Consulting PartnerContractor support for tree planting operations. Assisted with planting 8,420 trees across the Niagara Region in spring 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carolinian Canada Coalition: Coalition specifically focused on protecting and restoring Canada's Carolinian life zone — the same ecosystem LCN serves; very directly comparable in mission and habitat focus.
• Forests Ontario: Ontario-based non-profit dedicated to forest restoration, tree planting, and woodland stewardship; LCN explicitly partners with them as a Planting Delivery Agent, making them a direct operational peer in regional reforestation.
• Evergreen: Canadian non-profit focused on urban greening, native plants, and community-based naturalization projects; comparable to LCN's Re-leaf Nursery model of combining restoration with public engagement.
• Ontario Nature: Provincial nature conservation charity working on species-at-risk protection, habitat restoration, and biodiversity policy — directly comparable to LCN's Species At Risk program.
• LEAF (Local Enhancement and Appreciation of Forests): Ontario non-profit focused on urban tree planting, native species stewardship, and community forestry education — closely aligned with LCN's Re-leaf Nursery and urban tree-planting activities.
• Northern Wildflowers: Canadian native seed supplier whose products LCN retails through its e-commerce shop; comparable as a fellow native-plant-focused Canadian business operating at a similar small scale.

Broad incumbents

• Tree Canada: National non-profit running tree-planting and urban greening programs across Canada; offers overlapping capabilities with LCN at a much larger scale and broader geographic scope.
• Ducks Unlimited Canada: Large national habitat conservation organization with wetland restoration, tree planting, and landowner partnership programs that overlap with LCN's rural stewardship work.

Others

• Conservation Ontario: Umbrella association representing Ontario's 36 conservation authorities; not a direct operator, but the parent ecosystem for regional partners like NPCA and a relevant ecosystem participant.

Regional players

• Niagara Peninsula Conservation Authority (NPCA): Regional conservation authority that manages watershed and habitat programs across Niagara — an active LCN partner and the closest government peer operating in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/landcareniagara
• Facebookfacebook.com/100064569173997
• LinkedInlinkedin.com/company/landcareniagara

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Care Niagara