Landmark Amman Hotel & Conference Center

What Landmark Amman Hotel & Conference Center does

Landmark Amman Hotel & Conference Center, founded in 1970 and operated by Jordan Holiday Hotels Co LTD, is a privately held five-star hotel located in Jabal Amman between the old town of Jabal Al Lweibdeh and the Abdali downtown, 30 minutes from Queen Alia International Airport. It is the only Jordanian-run five-star hotel in Jordan and is staffed by approximately 99% Jordanian nationals. The property spans 258 rooms and suites across five categories (Premium, Executive, Executive Suites, Presidential, Royal), six restaurants and lounges (Skyline Sushi & Thai, Colours, Ghoroub Sunset/Winter Lounge, Zone Bar, Mint Lobby Lounge, Ruby Private Dining), and 17 flexible event venues — anchored by the Royal Hall at 1,260 sq.m, the largest column-free event space in Amman.

Revenue is generated across four streams: room accommodations (sold via direct SynXis booking, third-party OTAs such as TripAdvisor and Travelocity, and a dedicated corporate sales team), events and conferences (capacities up to 2,000 reception or 1,000 seated guests in Royal Hall), food and beverage across six outlets, and ancillary services including outside catering, wellness (Zest Pool & Lounge, Fitness N Wellness), and weddings. Pricing is promotional: published offers include 15% off multi-night stays, third-night-free in suites, and early-bird discounts, with direct booking guaranteeing lowest rate.

Differentiating features include The Green Hub, an on-site aquaponics greenhouse producing farm-to-table produce; ISO 22000 food safety certification; an in-house wedding and event-planning operation; an extensive local art program; a partnership with the Social Enterprise Project (SEP) supporting refugee-women artisans; and status as the first Jordanian signatory of the UN Global Compact. The hotel operates as a single-asset, single-country hospitality platform with no disclosed subsidiaries, no public listing, and no external institutional investment.

Name

Landmark Amman Hotel & Conference Center

Legal name

Jordan Holiday Hotels Co LTD

Website

https://landmarkamman.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Landmark Amman Hotel & Conference Center is a privately held, Jordanian-run five-star hotel in Jabal Amman with 258 rooms, 17 event venues (including Amman's largest column-free hall), and six restaurants serving corporate, MICE, leisure, wedding, and diplomatic segments.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel services
• Conference venue services
• Hospitality accommodations
• Wedding event planning
• Catering services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Accommodations: Five-star hotel with 258 rooms and suites across multiple categories: Premium Rooms (190 rooms), Executive Rooms, Executive Suites, Presidential Suites, and Royal Suites. Revenue from nightly rates with promotional offers including early bird discounts and third-night-free packages.
2. Events & Conferences: 17 flexible event venues catering to meetings, conferences, exhibitions, galas, and special events. Venues include Royal Hall (1260 sq.m), Venue Hall (529 sq.m), and multiple meeting rooms. Services include catering, decoration, entertainment, photography, and videography.
3. Food & Beverage: Six restaurants and lounges: Colours Restaurant (all-day dining), Skyline Sushi & Thai, Zone Bar, Mint Lobby Lounge, Ghoroub Sunset Lounge, Ghoroub Winter Lounge, and Ruby Private Dining. Revenue from dining, drinks, and catering services.
4. Outside Catering: Full-service catering for private occasions outside the hotel including family celebrations, corporate events, wedding parties, and diplomatic functions. Custom menus designed based on individual themes.
5. Wellness & Recreation: Fitness N Wellness facility with gym, sauna, jacuzzi, tennis court, massage treatments, and Zest Pool & Lounge seasonal outdoor pool. Revenue from spa treatments and recreational services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Landmark Amman Hotel & Conference Center is a five-star hotel operating 258 rooms and suites, six restaurants and lounges, and 17 flexible event venues serving corporate travelers, leisure guests, MICE events, weddings, and outside catering clients. It is positioned as the only Jordanian-run five-star hotel in the Kingdom, providing accommodation, dining, conferencing, wedding planning, and wellness facilities under one property.

Product overview

Landmark Amman Hotel & Conference Center is a five-star hotel offering a unified hospitality platform combining accommodation, dining, events, and wellness services. The property features 258 rooms and suites across five categories (Premium Rooms, Executive Rooms, Executive Suites, Presidential Suites, and Royal Suites), six restaurants and lounges (Skyline Sushi & Thai, Colours Restaurant, Ghoroub Sunset/Winter Lounges, Zone Bar, Mint Lobby Lounge, Ruby Private Dining), 17 flexible event venues for conferences, galas, meetings, and weddings accommodating up to 1000-2000 guests, full-service catering, outdoor pool and fitness facilities, and sustainability initiatives including an aquaponics greenhouse (The Green Hub). The hotel positions itself as the only Jordanian-run five-star hotel in Jordan, emphasizing local hospitality with cultural influences.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Rooms 190 spacious rooms with modern feel, large bathrooms, work and relax areas, flat screen satellite television, and tea/coffee facilities, serving corporate and leisure guests.
• Executive Rooms Light and airy rooms on the top three floors with city views, working lounge area, regional photography, complimentary broadband, and Executive Lounge access for business travelers.
• Executive Suites Recently upgraded suites on the 11th and 12th floors with separate living and bedroom areas, Nespresso machine, complimentary breakfast, and Executive Lounge access.
• Presidential Suites Two elegant understated suites on the 10th floor with neutral color scheme, open plan layout, large double bedroom, rain shower, and dining and work areas for premium guests.
• Royal Suites Two palatial suites on the 10th floor featuring classic sophistication with earthy tones, large double bedroom with walk-in wardrobe, freestanding bathtub, lounge, office, dining room, kitchen and bar area.
• Skyline Sushi & Thai Japanese and Asian fusion restaurant on the 13th floor featuring innovative sushi and dishes with an origami theme inspired by the Japanese legend of a thousand cranes.
• Colours Restaurant Non-smoking all-day dining restaurant with live cooking stations serving international and Arabic dishes, featuring indoor and poolside outdoor seating and a private dining room for up to 12 guests.
• Ghoroub Sunset Lounge Outdoor rooftop bar on the 13th floor featuring the longest bar in Amman, oriental tapas menu, live music, and panoramic city views.
• Ghoroub Winter Lounge Indoor Arabic-themed nightspot on the 13th floor, decorated in rich shades of blue with views over Abdali.
• Zone Bar Ground floor lobby bar with widescreen TVs for sporting events, extensive drinks list, daily happy hour, and gourmet bar food.
• Mint Lobby Lounge Lobby lounge serving premium coffee roasts, teas, fresh juices, homemade sandwiches, snacks, and pastries with live piano background.
• Ruby Private Dining Intimate private dining venue for social gatherings and discreet business dinners with experienced staff providing personalized service.
• Conferences & Exhibitions 17 flexible event spaces including Royal Hall (1260 sq.m, largest column-free space in Amman) and Venue Hall (529 sq.m) with built-in AV equipment and multiple configuration options for large-scale events.
• Galas Opulent gala venues including Royal Hall (accommodates 2000 reception or 1000 seated guests) and Venue Hall (seats up to 400 with 600 standing capacity).
• Meetings Well-equipped meeting rooms including Rum Hall (divisible into two sections), Jerash I and II with natural light, and Petra Hall on lobby level.
• Special Events Adaptable indoor and outdoor venues for private soirees, graduation ceremonies, theater shows, concerts, and charity functions.
• Weddings Full wedding planning services with indoor and outdoor venues accommodating up to 1000 seated guests, including menu creation, decoration, entertainment, photography, and videography.
• Outside Catering Full-service catering for private occasions outside the hotel including family celebrations, corporate events, wedding parties, and diplomatic functions with customizable menus.
• Zest Pool & Lounge Outdoor pool and terrace surrounded by citrus and olive trees, providing a tranquil oasis with poolside dining at Colours Restaurant. Open mid-April to mid-October.
• Fitness N Wellness Fully-equipped gym on the first floor with cardio and weights area, sauna, jacuzzi, and massage treatments available upon request.
• The Green Hub Innovative aquaponics greenhouse with 2,500 plants providing farm-to-table vegetables and sustainable fish for hotel restaurants, featuring soilless technology that saves water.

Quantifiable outcome

• Largest hotel accommodation in Jordan with 258 rooms and suites
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SEP (Social Enterprise Project)coreStrategic or Co-development PartnerPartnership with ethical brand SEP that creates hand-embroidered lifestyle accessories crafted by female refugees from Gaza Jerash camp in Jordan. The hotel displays wall art by camp artists, hosts a permanent photography exhibition, and operates an SEP shop on the lobby level selling these products. Collaboration empowers refugee women with economic and emotional independence while offering guests ethical shopping options.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The St. Regis Amman: Luxury Marriott-brand hotel in Amman with ~258 rooms, multiple dining venues, and large conference/banquet capacity. Comparable in scale and target guest profile to Landmark Amman, competing for the same premium corporate and MICE bookings.
• Kempinski Hotel Amman: European luxury five-star hotel in Amman offering premium accommodations, multiple restaurants, and conference/event facilities. Competes head-to-head with Landmark Amman for international business travelers, diplomatic functions, and upscale leisure guests.
• Le Méridien Amman: Upscale Marriott-affiliated hotel in Amman offering premium accommodations, dining, and event facilities. Competes with Landmark Amman for mid-to-upper corporate travelers, weddings, and conference business in the Jordanian capital.
• Four Seasons Hotel Amman: Five-star luxury hotel in Amman operating 192 rooms with extensive meeting and event facilities, including a flagship ballroom. Directly competes with Landmark Amman for the same corporate, diplomatic, MICE, and high-end leisure segments in the Amman market.
• Hilton Amman: Large international five-star in Amman with hundreds of rooms, multiple dining outlets, and sizable event/conference space targeting corporate and MICE segments — closely overlapping Landmark Amman's core customer base and product offering.
• Amman Marriott Hotel: Five-star Marriott property in Amman offering premium accommodations, multiple restaurants, and meeting/event space. Targets the same corporate, MICE, and leisure segments as Landmark Amman, leveraging global loyalty distribution.
• W Amman: Design-led luxury Marriott property in Amman targeting stylish business and leisure travelers with modern accommodations and event spaces. Direct competitor for trend-conscious corporate guests and lifestyle travelers that Landmark Amman also courts.
• Fairmont Amman: Five-star Accor luxury property in Amman with extensive rooms, F&B outlets, and substantial meeting/event space. Directly comparable in product offering and customer mix to Landmark Amman, including MICE, weddings, and corporate travelers.
• The Ritz-Carlton, Amman: Newly opened flagship luxury property in Amman with premium rooms, multiple dining venues, and large event spaces including a grand ballroom. Direct competitor for top-tier corporate, diplomatic, and MICE bookings that Landmark Amman pursues.
• InterContinental Amman (Jordan): Long-established five-star IHG property in Amman with extensive rooms, F&B venues, and conference/banquet facilities serving corporate, diplomatic, and leisure guests — a comparable full-service competitor to Landmark Amman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/landmarkamman
• Facebookfacebook.com/LandmarkAmman
• Instagraminstagram.com/landmarkhotelamman
• LinkedInlinkedin.com/company/landmark-amman-hotel-and-conference-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Amman Hotel & Conference Center