SEP
SEP is an independent fashion house and social enterprise, founded in 2014, that designs hand-embroidered luxury accessories produced by a network of 600+ refugee and local artists in Jordan, serving conscious luxury consumers, B2B gifting clients, and stockists across Europe, the Middle East, and globally via e-commerce.
- Company typePrivate
- Founded2014
- HeadquartersGeneva, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SEP does
SEP (SEP Textiles UG) is an independent fashion house and social enterprise founded in 2014 in Germany, operating as a UG (Unternehmergesellschaft). The company designs and produces hand-embroidered luxury accessories — scarves, garments, leather goods, and a recently launched perfume — using a network of 600+ refugee and local artisans in Jordan, with each piece featuring a named-artist signature and approximately 4,800 stitches per corner.
The core product is embroidery-intensive textile craftsmanship that cannot be replicated by machine; the production model rests on a long-term training and savings-scheme infrastructure for the artist network, now anchored by the SEP Cultural Center launched in 2025. The offering has been extended into Premium Leather (April 2024) and apparel (first-ever SEP dress debuting at Wembley's Together 4 Palestine in September 2025), with a fragrance collaboration (Cumin & Myrrh Stories Perfume with Integra Fragrances, April 2023) and artist exhibitions (e.g., Steve Sabella at SEP Berlin, November 2025) reinforcing the brand's cultural positioning.
SEP serves conscious luxury consumers, corporate gifting clients, wedding planners, and costume designers (including Academy Award-winning costume designer Jacqueline Durran for film), through six owned boutiques (Geneva, Berlin, Milan, London, Amman, Aqaba), a curated wholesale network (Sidra Collective USA, TOMORROWS Ireland, NAKED Basel, INTWINE Zurich), hospitality partnerships (Six Senses Hotel Zighy Bay), and direct e-commerce. Pricing spans $47–$693 per piece with donation tiers of $59–$588 supporting the artist community. The company announced its departure from B Corp certification in May 2026, repositioning its social-impact narrative outside that framework.
SEP firmographics
Firmographics- Name
- SEP
- Legal name
- SEP Textiles UG
- Website
- https://septhebrand.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SEP is an independent fashion house and social enterprise, founded in 2014, that designs hand-embroidered luxury accessories produced by a network of 600+ refugee and local artists in Jordan, serving conscious luxury consumers, B2B gifting clients, and stockists across Europe, the Middle East, and globally via e-commerce.
- Ownership category
- akta.pro rank
SEP industry classification
Industry- Product category
- Luxury Hand-Embroidered Fashion Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Scarves, Wraps & Shawls (CRAAAJAF)
- akta.pro secondary industries
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where SEP is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
SEP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct-to-consumer retail (e-commerce + boutiques): SEP sells hand-embroidered luxury accessories directly to conscious shoppers via its Shopify-powered e-commerce platform and physical boutique stores in Geneva, Berlin, Amman, and Aqaba. Products include keffiyeh scarves, shawls, cashmere accessories, clothing, and home decor items priced from $47 to $693.
- Wholesale & Corporate Gifting: SEP serves wholesalers, corporate gifting clients (executive gifts, holiday sets, custom embroidery, co-branding), wedding planners (bridal party keepsakes, guest favors), and costume designers. Low MOQs with scalable production, 2-6 week timelines, and worldwide multi-destination drop-ship. Customisation includes initials, names, dates, brand motifs, curated palettes, and personalised packaging.
- Cultural Center Activities (non-profit donations): SEP sells Cultural Center activity 'tiers' (Sustain, Develop, Strengthen, Expand) at $59-$588 per unit. This is explicitly a non-profit educational service — all purchases cover operational costs (teachers' salaries, materials, utilities, program coordination). Any surplus is reinvested; SEP does not generate profit from this program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Poly/Acrylic Keffiyeh — entry-level starting at $89 |
| Unit Pricing | Pay-as-you-go | Cotton Keffiyeh — mid-range at $71-$177 |
| Unit Pricing | Pay-as-you-go | Merino & Silk Keffiyeh — premium at $459 |
| Unit Pricing | Pay-as-you-go | Cashmere & Silk Shawls — luxury tier at $529-$693 |
| Unit Pricing | Pay-as-you-go | Cultural Center Activities — donation tiers at $59-$588 |
| One time/ perpetual license | Pay-as-you-go | Wholesale & Corporate Gifting — B2B pricing upon inquiry |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SEP product offering
Product offeringCore offering
SEP designs, produces, and sells hand-embroidered luxury lifestyle accessories — primarily keffiyeh scarves, shawls, cashmere accessories, ready-to-wear clothing, and home decor — produced by a network of 600+ refugee and local artists in Jordan's Jerash Gaza Camp and distributed through its own e-commerce storefront, five retail boutiques (Geneva, Berlin, Milan, Amman, Aqaba), and a London showroom. The brand also runs a B2B wholesale and corporate gifting program with custom embroidery, multi-destination drop-ship worldwide, and tailored offerings for wedding planners and costume designers.
Product overview
SEP is a fashion house and social enterprise offering luxury lifestyle accessories built around hand-embroidered craftsmanship produced by refugee artists in Jordan. The core product portfolio centers on the keffiyeh — a traditional Levantine scarf — offered across multiple material lines including Merino & Silk Keffiyeh, Cotton Keffiyeh, and Mini Keffiyeh, alongside complementary categories such as Shawls (linen and cashmere), Cashmere Accessories (beanies, scarves, mittens made in Italy by Cariaggi), Pret-a-Porter clothing (linen robes, dresses, hoodies), and a Home Decor collection (embroidered cushion covers, towels, candles). The brand also offers B2B Wholesale & Corporate Gifting with custom embroidery capabilities. Beyond retail, SEP operates cultural programming including SEP Talks (speaker series) and Exhibitions & Projects, as well as the SEP Cultural Center — a non-profit after-school program for artists' children in Jerash Camp.
Differentiator
Problem solved
Functional benefit
Brands
- SEP Home Decor: Hand-embroidered luxury homeware including cushion covers, candles, perfumes, and towels inspired by Levantine heritage.
- SEP Cultural Center Activities
- SEP Talks
- SEP Exhibitions & Projects
Products and services
- Keffiyeh Scarves Hand-embroidered keffiyeh scarves — SEP's foundational product form — featuring patterns such as Flame, Rose, Cross, and Makateeb (Messages), offered across multiple material compositions (cotton, poly-acrylic, merino & silk) and colorways for conscious luxury shoppers.
- Merino & Silk Keffiyeh Premium keffiyeh and shawls crafted from merino wool and silk blends, featuring hand-embroidered corner patterns such as Ibn Battuta and Ibrahim, priced at $459.
- Cotton Keffiyeh Keffiyeh scarves made from cotton with hand-embroidered designs, available in standard and mini sizes with patterns including Rose, Flame, Makateeb, and Cross; priced $71–$177.
- Mini Keffiyeh Compact keffiyeh accessories featuring the same hand-embroidered artistry in smaller formats, including silk mini keffiyeh in Black & White, Red & White, Pink & White, and Gold & White.
- Poly & Acrylic Keffiyeh Entry-level multicolor keffiyehs in poly-acrylic blends priced at $89, offered in colors including Beige, Green, Light Pink, Purple, Gray, and Blue.
- Keffiyeh Accessories Accessories featuring keffiyeh-inspired hand embroidery, including embroidered bracelets, card holders, and scrunchie sets.
- Shawls (Linen, Merino & Silk, Cashmere & Silk) Hand-embroidered shawls in linen, merino & silk, and cashmere & silk, featuring traditional Levantine patterns such as Sultan Han, Beehive, Ibrahim, and Koutubia, priced $529–$693.
- Cashmere Accessories Cashmere accessories made in Italy by Cariaggi using Rasato Evanescente cashmere yarn, including beanies, triangle scarves, mittens, and full scarves with hand-embroidered patterns.
- Clothing & Accessories (Pret-a-Porter) Ready-to-wear garments including linen robes, dresses, tunics, shirts, hoodies, and polo-collar dresses with hand-embroidered details.
- SEP Home Decor Luxury homeware featuring hand-embroidered cushion covers in linen and cotton, terry cotton towels, bathrobes, beauty cases, and scented candles including the Cumin & Myrrh Stories candle.
- Cumin & Myrrh Stories Perfume Unisex roll-on perfume created in collaboration with Integra Fragrances, inspired by the SEP Artists' olfactive memories.
- SEP Wholesale & Corporate Gifting B2B service offering custom hand-embroidered products for wedding planners, wholesalers, corporate gifting, and costume designers, with monogramming, custom palettes, hangtags with artist's name, gift-ready packaging, low MOQs, scalable production, 2-6 week timelines, and multi-destination drop-ship worldwide.
- SEP Cultural Center Activities Non-profit after-school educational activities for children of SEP Artists in Jerash Camp, covering Maths & Sciences, Reading & Writing, English, and cultural, digital, and vocational workshops, offered as donation tiers from $59 to $588.
- SEP Talks Speaker series providing the SEP community access to inspiring individuals, featuring humanitarian organisations, artists, and practitioners engaged in social impact discourse across Geneva, Milan, Amman, and Berlin.
- Exhibitions & Projects Exhibitions and collaborative installations engaging with craft, material culture, and contemporary discourse, developed with artists, institutions, and cultural practitioners.
Quantifiable outcome
- 600 artists in the network (grown from 20 ladies)
- +4 more outcomes
Companies that use SEP
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
SEP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SEP partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Collins FamilyminorThe Collins Family provided foundational support for the launch of the SEP Cultural Center in 2025. The Cultural Center offers free after-school support (Maths & Sciences, Reading & Writing, English) and cultural/digital/vocational workshops for children of SEP Artists in Jerash Camp.
- Integra FragrancesminorIntegra Fragrances collaborated with SEP to create 'Cumin & Myrrh Stories' — a unisex roll-on perfume and candle inspired by the SEP Artists' olfactive memories. Products launched in April 2023 at SEP Geneva (Confederation Centre) and Milan (Via dell'Unione 7).
- Accademia del LussominorSEP partnered with Accademia del Lusso to host upcycling workshops at SEP Milan (November 2023), offering participants the opportunity to upcycle their favourite garments.
- M7 (Qatar)minorSEP participated in a pop-up at M7 in Doha, Qatar (November 21-26) as part of their regional expansion and presence in the Gulf market.
- Sidra CollectiveminorThird-party stockist selling SEP products in the United States.
- TOMORROWSminorThird-party stockist selling SEP products in Ireland.
- NAKED (Basel)minorThird-party stockist at Henric Petri Strasse 26, 4058 Basel, Switzerland.
- Six Senses Hotel Zighy BayminorLuxury resort retailer at Six Senses Zighy Bay in Oman selling SEP products to hotel guests.
- INTWINE (Zurich)minorThird-party stockist in Zurich, Switzerland (Hegibachstrasse 42).
- Ce Qui Nous Lie (Lausanne)minorThird-party stockist in Lausanne, Switzerland (Rue Marterey 19).
- Le Classique Danois (Montreux)minorThird-party stockist in Montreux, Switzerland (Av. Nestlé 6 bis).
- UNHCRminorSEP participated in events alongside UNHCR at Art Basel (2022) and through the MADE51 programme. Also participated in World Refugee Day activities at ITC (International Trade Centre) alongside UNHCR.
- Pistoletto FoundationminorSEP participated in an exclusive event at Art Basel alongside the Pistoletto Foundation, UNHCR, and Ecolint Centre des Arts in June 2022.
- Steve Sabella (artist)coreInternationally acclaimed artist and author (born Jerusalem, based Berlin) hosted an exclusive pop-up at SEP Berlin Prenzlauer Berg (2025/26) presenting his 'Elsewhere' and 'Everland' series — works that resonate with SEP's universe of heritage, movement, and identity. His works are in collections including Institut du Monde Arabe (Paris), British Museum (London), and Mathaf (Doha).
Scale indicators5 records
Recent moves7 records
Expansion highlights8 records
SEP competitors and assessment
Company assessmentDirect peers
- Bode: New York-based luxury menswear/womenswear brand built around heritage craft, vintage textiles, and handmade techniques. Comparable to SEP in positioning handcraft and heritage design at ultra-premium price points for conscious luxury buyers.
- La DoubleJ: Italian luxury brand focused on printed scarves, accessories, and homeware with strong design heritage. Comparable to SEP as a European-rooted luxury accessories brand emphasizing pattern, craftsmanship, and Italy-based design sensibility.
- Sabahar: Ethiopian fair-trade textile company producing handwoven scarves and home goods with refugee and local artisans. Directly comparable to SEP in ethical handcrafted scarves, refugee artisan network, and DTC/international wholesale distribution.
- Studio 189: Social enterprise fashion brand producing artisan-made apparel and accessories in Ghana, co-founded by Abrima Erwiah and Rosario Dawson. Comparable to SEP in social-mission positioning, artisan collaboration, and ethical-luxury retail distribution.
- Bibi Russell: Bangladeshi designer working with rural artisan communities to produce handloom textiles and clothing. Comparable to SEP's refugee/social-impact artisan model and use of traditional South Asian handcraft for international luxury markets.
- Brother Vellies: Ethical luxury accessories and footwear brand by Aurora James, working with artisan cooperatives globally. Directly comparable to SEP in combining handcraft, social mission, premium positioning, and named artisan partnerships.
- Maiyet: Was a luxury fashion brand partnering with artisans in emerging markets (Africa, Asia) on heritage craft. Closest historical analogue to SEP's model of pairing luxury design with artisan production in developing regions.
Others
- UNHCR MADE51: UNHCR initiative partnering refugee artisans with established brands and social enterprises to create craft-based products. Directly comparable to SEP as an ecosystem participant, and SEP has previously exhibited alongside UNHCR at Art Basel and World Refugee Day events.
Broad incumbents
- Eileen Fisher: Long-established B Corp women's apparel brand built on sustainability, ethical sourcing, and timeless design. Comparable to SEP as a broad incumbent in the conscious-luxury/women's apparel space with deep ESG credentials.
- Loewe: Spanish luxury house under LVMH renowned for craft, leather goods, and artisanal scarves under creative director Jonathan Anderson. Comparable to SEP as a broad incumbent in luxury scarves and craft-led accessories, though at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SEP social profiles
Digital presenceSEP compliance and trust
Trust signalCompliance1 record
SEP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEP leadership team
Management profileNumber of profiles
Profiles6 records
SEP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEP
What does SEP do?
SEP designs, produces, and sells hand-embroidered luxury lifestyle accessories — primarily keffiyeh scarves, shawls, cashmere accessories, ready-to-wear clothing, and home decor — produced by a network of 600+ refugee and local artists in Jordan's Jerash Gaza Camp and distributed through its own e-commerce storefront, five retail boutiques (Geneva, Berlin, Milan, Amman, Aqaba), and a London showroom. The brand also runs a B2B wholesale and corporate gifting program with custom embroidery, multi-destination drop-ship worldwide, and tailored offerings for wedding planners and costume designers.
Is SEP a public or private company?
SEP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEP founded?
SEP was founded in 2014. It employs 51 to 100 people.
Where is SEP based?
SEP is headquartered in Geneva, Switzerland, in the Europe region.
How does SEP make money?
Three revenue lines are on record. Direct-to-consumer retail (e-commerce + boutiques) is the primary driver. The others are wholesale & Corporate Gifting and cultural Center Activities (non-profit donations).
Who are SEP's main competitors?
Direct peers on record are Bode, La DoubleJ, Sabahar, Studio 189, Bibi Russell, Brother Vellies and Maiyet. UNHCR MADE51 is listed as an others. Broad incumbents are Eileen Fisher and Loewe.
Does SEP have an API?
No public API is recorded for SEP.
What industry is SEP in?
SEP's product category is Luxury Hand-Embroidered Fashion Accessories. Its primary akta.pro industry code is CRAAAJAF, Scarves, Wraps & Shawls, with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its NAICS code is 3159 and its SIC code is 2300.