Landmark Media Limited

What Landmark Media Limited does

Landmark Media Limited is a Nigerian out-of-home (OOH) advertising agency headquartered in Ikeja, Lagos, that provides strategic brand visibility solutions to enterprise brands, businesses, and institutions. The company's core offering centers on traditional and digital billboard advertising, transit and mobile advertising, street furniture advertising, complemented by production capabilities including large format, screen, and offset printing, corporate branding, and trade presence items, plus advertising consultancy services. Operations follow a five-pillar process spanning client briefing and strategy development, site mapping and acquisition, creative adaptation and production, execution and monitoring, and reporting and ROI tracking, with location intelligence drawn from GPS and site analytics for placement optimization.

The firm's underlying technology stack is asset-heavy rather than software-driven: physical billboard and gantry structures (including premium double-face gantries built for durability on high-traffic corridors), large format printing machinery, and GPS/site analytics for audience movement mapping. Notable infrastructure investments include a newly unveiled August 2025 gantry billboard on the Lagos-Ibadan Expressway at Magboro and a national rollout of premium architecturally designed boards across Lagos, Ogun State, and the Federal Capital Territory. The company maintains four office locations (Lagos headquarters, Abuja, Akure, and Freetown via a partnership with Sierra Light House Ltd) and works with named enterprise clients including Dangote Group, the World Bank, the European Union, Stanbic IBTC, Jaiz Bank, Ecobank, Xcene Research, and UPS.

The business model is enterprise field sales-driven, B2B, with quote-based pricing on multi-year contracts. Revenue is generated across advertising placements (traditional/digital billboards, transit, street furniture), production services (printing, branding), and hardware/procurement of promotional items. Pricing is not publicly disclosed and is structured per-project following a client briefing and strategy development process. The company is privately held (DBA: LML), with no disclosed funding rounds, parent entity, or public listing. Its GTM motion is relationship-led direct sales targeting corporate brands, businesses, and institutions, supported by organic social presence on Facebook, Instagram, and LinkedIn and content marketing via a blog covering OOH industry topics.

Name

Landmark Media Limited

Legal name

Landmark Media Limited

Website

https://landmarkmedialtd.com.ng

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Landmark Media Limited is a Nigerian out-of-home advertising agency headquartered in Lagos that provides strategic billboard advertising, large format printing, and corporate branding services to enterprise brands, businesses, and institutions across Nigeria, with partnership-led operations in Sierra Leone.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Outdoor advertising services
• Billboard advertising
• Transit advertising
• Large format printing
• Corporate branding

Headquarters

HQ city

Ikeja, Lagos

HQ country

Nigeria

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Traditional and Digital Billboard Advertising: Core revenue stream from billboard advertising placements including traditional static billboards and digital billboard advertising at strategic high-traffic locations
2. Transit and Mobile Advertising: Advertising placements on transit media and mobile advertising formats
3. Street Furniture Advertising: Advertising on urban street furniture elements in public spaces
4. Large Format Printing Services: Large format, offset and screen printing services using modern machines to complement marketing communication efforts
5. Corporate Branding and Promotional Items: Design, production (or procurement) and branding of trade presence and corporate promotional items

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Landmark Media Limited is a Nigerian one-stop brand communication outfit that provides professional outdoor (Out-of-Home) advertising services. Its core business is selling advertising space on a growing network of premium billboards, transit media, mobile advertising formats, and street furniture located at strategic high-traffic sites across Lagos, Ogun, Oyo, Ondo, and the Federal Capital Territory, complemented by large-format printing, corporate branding, and promotional item production.

Product overview

Landmark Media Limited is a one-stop brand communication outfit offering professional outdoor advertising and visibility communication services. The core product portfolio centers on Out-of-Home (OOH) advertising including traditional and digital billboard advertising, transit and mobile advertising, and street furniture advertising. These are complemented by production services including large format screen and offset printing, corporate branding and promotional items, and trade presence items. The company also provides consultancy services for advertising planning and execution. The five-pillar operational process includes client briefing and strategy development, site mapping and acquisition, creative adaptation and production, execution and monitoring, and reporting and ROI tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Advertising Services High-impact outdoor advertising service that maximizes brand visibility and reach through billboards and other public space media placements, offered to brands, businesses, and institutions across Nigeria.
• Traditional and Digital Billboard Advertising Traditional and digital billboard advertising services for strategic brand placement at high-traffic public locations across Nigeria.
• Premium Gantry Billboard Advertising (Lagos-Ibadan Expressway) Premium gantry billboard advertising along the Lagos-Ibadan Expressway corridor, delivering unrivaled visibility for brands reaching motorists across Lagos, Ogun, and Oyo states.
• Transit and Mobile Advertising Advertising solutions targeting commuters through transit media and mobile advertising formats.
• Street Furniture Advertising Advertising placements on street furniture elements in urban environments for brand visibility in public spaces.
• Large Format, Screen, and Offset Printing High-quality large-format, screen, and offset printing services delivering precise results for marketing materials and signage, complementing Landmark Media's outdoor advertising placements.
• Corporate Branding and Promotional Items Design, production, and branding services for corporate promotional items that enhance client marketing communication efforts.
• Trade Presence Items Trade presence and corporate promotional items designed to effectively enhance the marketing communication efforts of client brands and institutions.

Quantifiable outcome

• Unrivaled visibility for brands along one of the busiest highways in West Africa

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sierra Light House LtdregionalChannel Partner/ Reseller/ DistributorPartnership arrangement for Landmark Media operations in Sierra Leone, with Sierra Light House Ltd acting as the local representative office in Freetown at 5 Man of War Bay, Aberdeen.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ströer SE & Co. KGaA: Ströer is a leading German outdoor and digital out-of-home advertising company operating billboards, street furniture, and digital displays across European markets. It is comparable to Landmark Media as a multi-format OOH operator with premium urban inventory sold to enterprise advertisers.
• Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in North America, operating billboards, digital displays, and transit shelters. It is comparable to Landmark Media as a dedicated OOH operator focused on static and digital billboard inventory sold to enterprise brands across multiple markets.
• Optimum Exposures Limited: Optimum Exposures is a Nigerian out-of-home advertising company operating billboards and other outdoor formats in Lagos and other major Nigerian cities. It is directly comparable to Landmark Media as a homegrown Nigerian OOH operator competing for the same enterprise advertisers and prime expressway/urban inventory.
• JCDecaux: JCDecaux is the world's largest out-of-home advertising company, operating street furniture, billboards, and transit media across more than 80 countries including a presence in Nigeria. It is directly comparable to Landmark Media as a premium-format OOH operator targeting enterprise advertisers with high-impact urban and expressway inventory.
• Roots Outdoor Advertising Limited: Roots Outdoor Advertising is a Nigerian OOH company operating billboards, transit, and street-level formats across Lagos and other Nigerian cities. It is directly comparable to Landmark Media as a domestic competitor pursuing the same brands, banks, and institutional clients on outdoor media.
• Outfront Media: Outfront Media is a major U.S. out-of-home advertising company operating billboards, transit, and place-based media across top U.S. markets. It is directly comparable to Landmark Media given its focus on high-traffic outdoor placements, multi-format OOH inventory, and enterprise advertiser base.

Regional players

• Primedia Outdoor: Primedia is a major South African-based media and outdoor advertising group operating premium billboards, transit, and place-based media across sub-Saharan Africa. It is a regional comparable to Landmark Media given its focus on African OOH inventory, enterprise advertiser base, and expansion across multiple African markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/LandmarkMediaLimited
• LinkedInlinkedin.com/company/landmark-media-limited
• Instagraminstagram.com/landmark_media_limited?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Media Limited