L&M Carpet One Floor and Home

What L&M Carpet One Floor and Home does

L&M Carpet One Floor and Home is an independently owned flooring retail and installation business founded in 1969 and headquartered at a single showroom on Mechanicsville Turnpike in Mechanicsville, Virginia. The company sells hardwood, luxury vinyl, tile, carpet, laminate, and waterproof carpet directly to consumers through in-store and in-home consultations, with free estimates and professional installation bundled into most purchases. As a member of the Carpet One Floor & Home cooperative — sponsored by CCA Global Partners, Inc., a Delaware corporation described as the largest flooring cooperative globally — L&M benefits from collective buying power, cooperative marketing, and brand programs such as The Beautiful Guarantee.

The business operates with approximately 13 employees and a single retail location serving the Greater Richmond, Virginia trade area. Its customer base is concentrated in residential homeowners undertaking room-specific or whole-home flooring projects, supplemented by a smaller commercial segment (offices, retail, hospitality). Supporting services include a digital Room Visualizer, a paid Flooring Sample Box shipping program, 0% interest financing for 12–18 months, a Beautiful Design Made Simple design magazine, and a Stain First Aid resource. Distribution is exclusively through the physical showroom; there is no third-party retail or marketplace channel.

The revenue model combines one-time flooring product sales, professional installation services bundled with product sales, and financing-driven revenue through partnerships. Marketing is sales-led, leveraging showroom walk-ins, free in-home estimates, content marketing (educational guides and blog), and a multi-platform social media presence. Pricing is quote-based and project-specific, determined by room size, material, and installation complexity; the only disclosed fixed price is the $12 Sample Box fee.

Name

L&M Carpet One Floor and Home

Legal name

L&M Carpet One Floor & Home (independently owned member of CCA Global Partners, Inc. cooperative)

Website

https://landmcarpetonemechanicsville.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

L&M Carpet One Floor and Home is an independently owned, single-showroom flooring retailer and installer founded in 1969 in Mechanicsville, Virginia, serving Greater Richmond homeowners and commercial clients as a member of the Carpet One Floor & Home cooperative.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Carpet & Area Rug Flooring Retail (CRAIAGAE), Laminate Flooring Retail (CRAIAGAC), Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD)

Keywords

• Flooring retail store
• Carpet sales
• Hardwood flooring
• Luxury vinyl flooring
• Professional flooring installation

Headquarters

HQ city

Mechanicsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Flooring Product Sales: Sale of flooring materials including hardwood, luxury vinyl, tile, carpet, and laminate. Products are sold directly to consumers through the showroom.
2. Installation Services: Professional flooring installation services provided by the company's team of expert installers, bundled with product sales.
3. Financing Services: The company offers financing options including 0% interest promotional periods, generating revenue through financing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

L&M Carpet One Floor and Home is a single-location flooring retail showroom in Mechanicsville, Virginia that sells hardwood, luxury vinyl, tile, carpet, laminate, and waterproof carpet products and provides professional residential and commercial installation services. The business bundles product sales with in-store and in-home consultations, free estimates, sample boxes, financing options, and The Beautiful Guarantee satisfaction program to homeowners and commercial clients in the Greater Richmond area.

Product overview

L&M Carpet One Floor and Home is a flooring retail store operating as part of the Carpet One Floor & Home cooperative, offering a comprehensive portfolio of flooring products including Hardwood Flooring, Tile Flooring, Carpet, Luxury Vinyl, Laminate Flooring, and Waterproof Carpet. The company provides complementary services including Commercial Flooring, Residential Flooring Installation, a Room Visualizer digital tool, Flooring Sample Boxes for at-home preview, The Beautiful Guarantee satisfaction program, Financing options, and Stain First Aid resources. Additional educational resources include Beautiful Design Made Simple Magazine and floor care products. The product portfolio ranges from traditional flooring materials to innovative waterproof and hypoallergenic options, supported by professional installation services and customer protection programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring
• Tile Flooring
• Carpet
• Luxury Vinyl Flooring
• Laminate Flooring
• Waterproof Carpet
• Commercial Flooring
• Residential Flooring Installation
• The Beautiful Guarantee
• Flooring Sample Boxes
• Flooring Financing
• Floor Care Products

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Carpet One Floor & Home (CCA Global Partners)coreChannel Partner/ Reseller/ DistributorL&M Carpet One is a member of Carpet One Floor & Home, the largest flooring cooperative in the world. This membership provides access to collective buying power for competitive pricing, shared brand resources, marketing support, and access to exclusive product lines and warranties including The Beautiful Guarantee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Shaw Industries: Large flooring manufacturer of carpet, LVP, hardwood, and tile, and a major supplier to Carpet One and other retail channels. Not a direct competitor, but shapes the product assortment, warranties, and pricing available to L&M.
• Mohawk Industries: Major flooring manufacturer (carpet, LVP, hardwood, tile) and key supplier into the Carpet One cooperative. Adjacent rather than directly competitive, but influences L&M's product availability, pricing, and exclusive lines.

Direct peers

• Flooring America: Flooring retail cooperative with a member-store model very similar to L&M: independent local owners, shared branding, collective buying power, and bundled installation services for carpet, hardwood, LVP, tile, and laminate.
• LL Flooring: Specialty flooring retailer with both showroom and online channels focused on hardwood, LVP, and laminate. Competes with L&M's product categories, particularly on hardwood and LVP, often on price transparency.
• Empire Today: National mobile flooring retailer offering in-home consultation, product selection, and installation of carpet, hardwood, LVP, and tile. Direct competing business model for residential replacement customers who value convenience and bundled installation.
• Abbey Carpet & Floor: Another long-standing flooring cooperative of independent retailer-members, offering a comparable product mix (carpet, hardwood, LVP, tile) and installation services, competing for the same residential replacement customer.

Broad incumbents

• Carpet One Floor & Home: The sponsoring cooperative of which L&M is a member. Operates the same branding, Beautiful Guarantee, Room Visualizer, and product lines at national scale; direct comparison is at the cooperative-vs-member level rather than store-vs-store.
• Home Depot: National home improvement retailer with a large flooring department (carpet, LVP, tile, laminate) and installation services. Competes with L&M on selection, price, and one-stop convenience, though typically with a less personalized showroom experience.
• Floor & Decor: Large specialty flooring retailer selling hard surface and tile flooring at significant scale. Competes with L&M on broad assortment, in-stock depth, and pro/DIY pricing, but lacks L&M's white-glove local installation service.
• Lowe's: National home improvement retailer carrying carpet, hardwood, LVP, tile, and laminate flooring with installation services. Overlaps with L&M across all core categories and competes for DIY and Pro residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lmcarpetone
• YouTubeyoutube.com/channel/UC22b8XTe3za3J21hiz8BwQg
• Facebookfacebook.com/LandMCarpetOne
• Instagraminstagram.com/landmcarpetone
• Pinterestpinterest.com/LandMCarpetOne
• LinkedInlinkedin.com/company/l&m-carpet-one-floor-and-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L&M Carpet One Floor and Home