LandOwner
LandOwner is a monthly subscription newsletter published by Farm Journal that delivers 12 print or email issues per year of farmland market analysis, cash-rent data, and land-sales tracking to US farmland owners and prospective buyers.
- Company typePrivate
- Founded-
- HeadquartersCedar Falls, Iowa, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What LandOwner does
LandOwner is a subscription-based monthly newsletter publication serving US farmland owners and aspiring farmland buyers with market analysis, cash-rent data, policy coverage, and farmland sales tracking. The 8-page publication is delivered 12 times per year in either print or email format, with a strict no-advertising editorial policy that positions it as an unbiased, trusted source. An Annual Land Report, stated as a $119 value, is bundled into the $120/year annual subscription tier as a retention incentive.
The publication is operated as a branded product under Farm Journal's Pro Farmer division, headquartered in Cedar Falls, Iowa with approximately 40 employees. Go-to-market is sales-led and consumer-direct, combining an online self-serve subscription portal with phone-based sales support (515-735-3113), and an email newsletter distribution function managed through [email protected]. Pricing is structured as two tiers: an annual subscription at $120/year that includes the bonus Annual Land Report, and a monthly subscription at $10/month that does not.
The business model is a pure recurring subscription with no advertising revenue, relying on the credibility of decades of focused land-market analysis, industry contacts (real-estate brokers, farmland management companies), and consistent monthly cadence to retain subscribers. There is no disclosed technology platform beyond email and print distribution, no mobile app, no API, no AI/ML capabilities, and no disclosed funding history, M&A activity, or leadership changes.
LandOwner firmographics
Firmographics- Name
- LandOwner
- Legal name
- LandOwner
- Website
- https://landowner.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LandOwner is a monthly subscription newsletter published by Farm Journal that delivers 12 print or email issues per year of farmland market analysis, cash-rent data, and land-sales tracking to US farmland owners and prospective buyers.
- Ownership category
- akta.pro rank
LandOwner industry classification
Industry- Product category
- Agricultural Newsletter Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Natural Resources — Farmland & Agriculture (FSAAAKAI)
- akta.pro secondary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where LandOwner is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls, Iowa
- HQ country
- United States
- HQ region
- North America
Markets served
LandOwner business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Newsletter Subscription: Monthly subscription-based revenue model with two tiers: annual subscription at $120/year and monthly subscription at $10/month. Includes 12 issues per year delivered via print or email, plus an Annual Land Report ($119 value) as a bonus for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Full access with bonus report |
| Subscription | Monthly | Monthly Subscription - Ongoing access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LandOwner product offering
Product offeringCore offering
LandOwner publishes a monthly 8-page newsletter delivering farmland market analysis, including land values, state-by-state cash rents, farmland ownership trends, policy changes, and detailed land sale listings (soil types, usage, cost per acre). Subscribers receive 12 issues per year via print or email, and annual subscribers also receive an Annual Land Report valued at $119. The publication carries no advertising and is sold as a recurring subscription ($120/year or $10/month).
Product overview
LandOwner is a single unified product — a monthly newsletter publication from Farm Journal's Pro Farmer division. The offering consists of the LandOwner Newsletter (an 8-page monthly publication) bundled with an Annual Land Report (valued at $119). The product provides no advertising content, focusing exclusively on land market analysis, farmland sales data, and cash rent trends to help landowners understand the cash-generating capability of their farmland.
Differentiator
Problem solved
Functional benefit
Products and services
- LandOwner Newsletter
Quantifiable outcome
- 8-page monthly newsletter jam-packed with actionable farmland market insights
- +1 more outcomes
Companies that use LandOwner
Customer profileSegments2 records
Ideal customer profiles2 records
LandOwner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LandOwner partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farm JournalcoreLandOwner is a newsletter published by Farm Journal, a well-established agricultural media company. The publication is branded and operated under the Farm Journal umbrella, leveraging the parent company's agricultural industry expertise, distribution infrastructure, and brand recognition in the farming sector.
Scale indicators2 records
Recent moves4 records
Expansion highlights1 record
LandOwner competitors and assessment
Company assessmentBroad incumbents
- DTN: Large incumbent provider of agricultural market data, weather, and news for farmers, traders, and agribusinesses. Comparable as a subscription-based ag market intelligence provider with broader scope than LandOwner's farmland niche.
- LandWatch: Large online marketplace for rural land, farms, ranches, and acreage listings. Comparable as a destination for farmland buyers and sellers, though it focuses on listings rather than the editorial market analysis LandOwner provides.
- Farm Journal: LandOwner's parent company and a major U.S. agricultural media brand spanning TV, magazines, events, and digital. Operates in the same agricultural content space with a much broader portfolio of products and audiences.
Direct peers
- AgWeb: Farm Journal's own digital ag news and market data site, reaching farmers with commodity prices, market analysis, and farmland content. Comparable as a digital farmland/agriculture market intelligence product under a shared parent company ecosystem.
- Progressive Farmer: Long-established U.S. agricultural magazine and digital publication serving farmers and landowners with market intelligence, policy coverage, and farmland news. Directly comparable to LandOwner as a subscription content product for agricultural landowners.
- Successful Farming: Agriculture.com and Successful Farming magazine from Dotdash Meredith deliver crop, livestock, and land-market content to U.S. farmers and landowners. Direct peer in agricultural publishing and landowner-targeted market intelligence.
Regional players
- Murray Wise Associates: U.S. farmland auction and brokerage firm publishing farmland sales data and market commentary. Comparable as a farmland market intelligence source with direct overlap in tracking land values, cash rents, and auction results.
- Peoples Company: Midwest-based farmland real estate brokerage, land management, and appraisal firm that publishes farmland market reports and sales data. Comparable as a farmland market intelligence producer with regional Midwestern concentration similar to LandOwner's Iowa base.
Emerging players
- AcreTrader: Online farmland investment platform enabling individuals to buy fractional shares of farmland. Comparable as a digitally-native farmland investment information provider serving the same aspiring farmland buyer audience LandOwner targets.
- Farmers National Company: U.S. farmland management, brokerage, auction, and appraisal services firm. Comparable because it produces farmland market intelligence and sale data as part of its service offerings, directly overlapping LandOwner's content focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
LandOwner social profiles
Digital presenceLandOwner financial estimates
Financial estimateRevenue estimate
Valuation estimate
LandOwner leadership team
Management profileNumber of profiles
LandOwner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LandOwner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LandOwner
What does LandOwner do?
LandOwner publishes a monthly 8-page newsletter delivering farmland market analysis, including land values, state-by-state cash rents, farmland ownership trends, policy changes, and detailed land sale listings (soil types, usage, cost per acre). Subscribers receive 12 issues per year via print or email, and annual subscribers also receive an Annual Land Report valued at $119. The publication carries no advertising and is sold as a recurring subscription ($120/year or $10/month).
Is LandOwner a public or private company?
LandOwner is a private company. It is classified as corporate owned and is currently operating.
When was LandOwner founded?
LandOwner was founded in -1. It employs 11 to 50 people.
Where is LandOwner based?
LandOwner is headquartered in Cedar Falls, Iowa, United States, in the North America region.
How does LandOwner make money?
One revenue line is on record: newsletter Subscription.
Who are LandOwner's main competitors?
Broad incumbents on record are DTN, LandWatch and Farm Journal. Direct peers are AgWeb, Progressive Farmer and Successful Farming. Regional players are Murray Wise Associates and Peoples Company. Emerging players are AcreTrader and Farmers National Company.
Does LandOwner have an API?
No public API is recorded for LandOwner.
What industry is LandOwner in?
LandOwner's product category is Agricultural Newsletter Publishing. Its primary akta.pro industry code is FSAAAKAI, Natural Resources — Farmland & Agriculture, with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 513120 and its SIC code is 2721.