LandOwner

What LandOwner does

LandOwner is a subscription-based monthly newsletter publication serving US farmland owners and aspiring farmland buyers with market analysis, cash-rent data, policy coverage, and farmland sales tracking. The 8-page publication is delivered 12 times per year in either print or email format, with a strict no-advertising editorial policy that positions it as an unbiased, trusted source. An Annual Land Report, stated as a $119 value, is bundled into the $120/year annual subscription tier as a retention incentive.

The publication is operated as a branded product under Farm Journal's Pro Farmer division, headquartered in Cedar Falls, Iowa with approximately 40 employees. Go-to-market is sales-led and consumer-direct, combining an online self-serve subscription portal with phone-based sales support (515-735-3113), and an email newsletter distribution function managed through [email protected]. Pricing is structured as two tiers: an annual subscription at $120/year that includes the bonus Annual Land Report, and a monthly subscription at $10/month that does not.

The business model is a pure recurring subscription with no advertising revenue, relying on the credibility of decades of focused land-market analysis, industry contacts (real-estate brokers, farmland management companies), and consistent monthly cadence to retain subscribers. There is no disclosed technology platform beyond email and print distribution, no mobile app, no API, no AI/ML capabilities, and no disclosed funding history, M&A activity, or leadership changes.

Name

LandOwner

Legal name

LandOwner

Website

https://landowner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LandOwner is a monthly subscription newsletter published by Farm Journal that delivers 12 print or email issues per year of farmland market analysis, cash-rent data, and land-sales tracking to US farmland owners and prospective buyers.

Ownership category

akta.pro rank

Product category

Agricultural Newsletter Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Natural Resources — Farmland & Agriculture (FSAAAKAI)

akta.pro secondary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Farmland market analysis
• Agricultural newsletter
• Land value research
• Cash rent tracking
• Farmland investment insights

Headquarters

HQ city

Cedar Falls, Iowa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Newsletter Subscription: Monthly subscription-based revenue model with two tiers: annual subscription at $120/year and monthly subscription at $10/month. Includes 12 issues per year delivered via print or email, plus an Annual Land Report ($119 value) as a bonus for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LandOwner publishes a monthly 8-page newsletter delivering farmland market analysis, including land values, state-by-state cash rents, farmland ownership trends, policy changes, and detailed land sale listings (soil types, usage, cost per acre). Subscribers receive 12 issues per year via print or email, and annual subscribers also receive an Annual Land Report valued at $119. The publication carries no advertising and is sold as a recurring subscription ($120/year or $10/month).

Product overview

LandOwner is a single unified product — a monthly newsletter publication from Farm Journal's Pro Farmer division. The offering consists of the LandOwner Newsletter (an 8-page monthly publication) bundled with an Annual Land Report (valued at $119). The product provides no advertising content, focusing exclusively on land market analysis, farmland sales data, and cash rent trends to help landowners understand the cash-generating capability of their farmland.

Differentiator

Problem solved

Functional benefit

Products and services

• LandOwner Newsletter

Quantifiable outcome

• 8-page monthly newsletter jam-packed with actionable farmland market insights
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Farm JournalcoreOthersLandOwner is a newsletter published by Farm Journal, a well-established agricultural media company. The publication is branded and operated under the Farm Journal umbrella, leveraging the parent company's agricultural industry expertise, distribution infrastructure, and brand recognition in the farming sector.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• DTN: Large incumbent provider of agricultural market data, weather, and news for farmers, traders, and agribusinesses. Comparable as a subscription-based ag market intelligence provider with broader scope than LandOwner's farmland niche.
• LandWatch: Large online marketplace for rural land, farms, ranches, and acreage listings. Comparable as a destination for farmland buyers and sellers, though it focuses on listings rather than the editorial market analysis LandOwner provides.
• Farm Journal: LandOwner's parent company and a major U.S. agricultural media brand spanning TV, magazines, events, and digital. Operates in the same agricultural content space with a much broader portfolio of products and audiences.

Direct peers

• AgWeb: Farm Journal's own digital ag news and market data site, reaching farmers with commodity prices, market analysis, and farmland content. Comparable as a digital farmland/agriculture market intelligence product under a shared parent company ecosystem.
• Progressive Farmer: Long-established U.S. agricultural magazine and digital publication serving farmers and landowners with market intelligence, policy coverage, and farmland news. Directly comparable to LandOwner as a subscription content product for agricultural landowners.
• Successful Farming: Agriculture.com and Successful Farming magazine from Dotdash Meredith deliver crop, livestock, and land-market content to U.S. farmers and landowners. Direct peer in agricultural publishing and landowner-targeted market intelligence.

Regional players

• Murray Wise Associates: U.S. farmland auction and brokerage firm publishing farmland sales data and market commentary. Comparable as a farmland market intelligence source with direct overlap in tracking land values, cash rents, and auction results.
• Peoples Company: Midwest-based farmland real estate brokerage, land management, and appraisal firm that publishes farmland market reports and sales data. Comparable as a farmland market intelligence producer with regional Midwestern concentration similar to LandOwner's Iowa base.

Emerging players

• AcreTrader: Online farmland investment platform enabling individuals to buy fractional shares of farmland. Comparable as a digitally-native farmland investment information provider serving the same aspiring farmland buyer audience LandOwner targets.
• Farmers National Company: U.S. farmland management, brokerage, auction, and appraisal services firm. Comparable because it produces farmland market intelligence and sale data as part of its service offerings, directly overlapping LandOwner's content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/landowner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LandOwner