Land Rover Norwood

What Land Rover Norwood does

Land Rover Norwood is a single-point, family-owned luxury automotive dealership located at 449 Neponset St, Norwood, Massachusetts, operating as part of the Kaplan Auto Group since its founding in 1948 by Jake Kaplan. The company is currently led by Jake Kaplan's daughter, Sheree Kaplan-Allen, and serves individual luxury vehicle buyers in the greater Boston metropolitan area, including Norwood, Newton, Brookline, Quincy, and surrounding Massachusetts communities. It maintains a sister dealership, Jaguar Norwood, at the same address under the same family ownership.

The dealership's core product is the authorized retail of new Land Rover vehicles across three model families — Range Rover (Range Rover, Sport, Velar, Evoque), Defender (90, 110, 130), and Discovery (Discovery, Discovery Sport) — with new vehicle base MSRPs ranging from approximately $49,900 to over $130,000. The offering is complemented by a Certified Pre-Owned program, a pre-owned inventory of 441 units alongside 250+ new units, a finance and leasing center anchored by JPMorgan Chase, and a service and parts department staffed by certified technicians handling genuine Land Rover parts and accessories. Technology is limited to standard automotive retail tooling, including the Cars Commerce inventory platform, virtual vehicle walkarounds, online finance applications, QR-code test drive scheduling, CARFAX vehicle history integration, Accu-Trade valuation, and AudioEye/ComplyAuto accessibility and privacy compliance layers.

Land Rover Norwood generates revenue through four streams: new vehicle sales (one-time gross on each retail unit), pre-owned and certified pre-owned vehicle sales (including CPO warranty-backed units), vehicle financing and leasing (transaction fee income, principally through JPMorgan Chase), and service and parts (recurring maintenance, repair, and parts sales). In 2018, the dealership was recognized by Land Rover as New England's largest New, Pre-Owned, and Certified Pre-Owned retailer and one of the largest volume Land Rover retailers in North America. The company is privately held, reports no publicly disclosed financials, and operates with a headcount in the 11–50 range.

Name

Land Rover Norwood

Legal name

Land Rover Norwood

Website

https://landrovernorwood.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Rover Norwood is a family-owned, authorized Land Rover dealership in Norwood, Massachusetts, part of the Kaplan Auto Group since 1948, selling new, pre-owned, and certified pre-owned Land Rover vehicles plus finance and service to luxury buyers in the greater Boston area.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Other Motor Vehicle Dealers (4412)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

Keywords

• Luxury automotive dealership
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle financing leasing
• Auto service parts

Headquarters

HQ city

Norwood, Massachusetts

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Land Rover vehicles including Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Defender, Discovery, and Discovery Sport models.
2. Pre-Owned and Certified Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned Land Rover vehicles with approved CPO program warranty coverage.
3. Vehicle Financing and Leasing: Finance center providing tailored financing and lease solutions for vehicle purchases, working with JPMorgan Chase as primary lender.
4. Service and Parts: Maintenance, repairs, and sale of genuine Land Rover parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Land Rover Norwood is a family-owned luxury automotive dealership that sells new, pre-owned, and certified pre-owned Land Rover vehicles across the Range Rover, Defender, and Discovery model lines. It complements vehicle sales with an on-site finance center offering tailored loans and leases (primarily through JPMorgan Chase), a certified service department, and a parts department stocking genuine Land Rover parts and accessories for customers in the greater Boston, Massachusetts area.

Product overview

Land Rover Norwood is a family-owned luxury automotive dealership (part of Kaplan Auto Group, founded 1948) offering a portfolio of Land Rover vehicles centered around three brand families: Range Rover (including Range Rover, Range Rover Sport, Range Rover Velar, and Range Rover Evoque), Defender (including Defender 90, Defender 110, and Defender 130), and Discovery (including Discovery and Discovery Sport). The product portfolio spans from compact luxury crossovers (Evoque, Discovery Sport) to full-size luxury SUVs (Range Rover, Defender 130, Discovery), with pricing ranging from approximately $50,000 to over $130,000. The dealership complements vehicle sales with ancillary services including certified pre-owned vehicle programs, finance center with online applications, and full service and parts departments. The company also maintains a dedicated Jaguar franchise (Jaguar Norwood) under the same ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Range Rover The flagship luxury SUV combining sophisticated design, refined interior, Terrain Response system, and off-road capability, with a base MSRP from $113,300. Sold to affluent consumers in the greater Boston area.
• Range Rover Sport Dynamic luxury SUV combining athletic performance with bold design and driver-focused refinement, base MSRP from $83,700. Sold to Boston-area luxury SUV buyers.
• Range Rover Velar Design-led SUV distinguished by minimalist aesthetic, innovative technology, and composed ride quality, base MSRP from $61,600. Sold to affluent consumers seeking a premium mid-size SUV.
• Range Rover Evoque Compact luxury SUV with distinctive styling, refined detailing, and intuitive connectivity, base MSRP from $49,900. Sold to consumers seeking a premium compact crossover.
• Defender 90 Compact and capable SUV bringing rugged performance and refined design together, ideal for agile adventures. Sold to consumers prioritizing off-road capability.
• Defender 110 Legendary off-road capability with refined interior and flexible seating for up to seven passengers, base MSRP from $63,500. Sold to families and adventure-oriented buyers.
• Defender 130 Rugged off-road capability with spacious eight-passenger seating and extended body for comfort on any adventure, base MSRP from $73,000. Sold to larger families and adventure buyers.
• Discovery Versatile and spacious SUV designed for family life with elevated comfort and intelligent design, base MSRP of $60,200. Sold to families seeking a premium three-row SUV.
• Discovery Sport Compact and adaptable SUV offering flexibility, premium craftsmanship, and everyday versatility, base MSRP of $53,400. Sold to buyers seeking a premium compact family SUV.
• Approved Certified Pre-Owned Program Approved Certified Pre-Owned vehicle program providing limited warranty and roadside assistance for qualifying pre-owned Land Rover vehicles. Targets buyers seeking lower-priced Land Rover vehicles with manufacturer-backed warranty coverage.
• Finance Center Tailored financing and lease solutions including online finance application, payment calculator, and value-your-trade tools, arranged primarily through JPMorgan Chase. Serves customers purchasing or leasing new and pre-owned vehicles.
• Service and Parts Department Comprehensive service and parts departments with certified technicians, genuine Land Rover parts, and scheduled maintenance appointments. Serves existing Land Rover owners for maintenance, repairs, and parts replacement.
• Pre-Owned Vehicles Selection of pre-owned and certified pre-owned vehicles, primarily Land Rover models, with vehicle history reporting via CARFAX. Targets budget-conscious buyers seeking a used Land Rover with available warranty coverage.

Quantifiable outcome

• 250+ new vehicle inventory, 441 pre-owned vehicles
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kaplan Auto GroupcoreOthers · 1 January 1948Parent company ownership. Land Rover Norwood is part of the Kaplan Auto Group, which was founded in 1948 by Jake Kaplan. The dealership is family-owned and operated, currently led by Jake's daughter Sheree Kaplan-Allen and her family. Kaplan Auto Group helped introduce foreign vehicles to New England.
• Jaguar NorwoodminorOthersSister dealership under same ownership. Visit Our Jaguar Site link provided on the Land Rover Norwood website, indicating shared ownership/management. Jaguar Land Rover Norwood is located at the same address.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: A publicly traded U.S. franchised dealer group with a meaningful luxury and import brand portfolio (including Land Rover franchises). Comparable in franchise operating model, but multi-brand and multi-region.
• Penske Automotive Group: A major publicly traded U.S. dealer group with a heavy concentration of premium and luxury franchises (BMW, Mercedes-Benz, Audi, Porsche, Land Rover). Comparable in luxury franchise mix and F&I/service business model, but materially larger and multi-brand.
• Asbury Automotive Group: A large publicly traded U.S. franchised dealer group with luxury and import brand exposure. Comparable in operating model—new vehicle sales, CPO, finance, and service—but with brand and geographic diversification that Land Rover Norwood lacks.
• AutoNation: The largest U.S. auto retailer, operating hundreds of franchised dealerships across many brands including luxury franchises. Comparable as a publicly traded benchmark for franchise dealer unit economics, but operates at vastly greater scale and brand diversification than Land Rover Norwood.
• Group 1 Automotive: A publicly traded U.S. automotive retailer with significant luxury and import brand exposure. Comparable as a scaled franchise operator with similar revenue mix across new, used, F&I, and service—though operating across many brands and geographies.
• Lithia Motors / Driveway: One of the largest U.S. auto retailers with a growing digital retail platform. Comparable in franchise dealership operations, and provides a strategic benchmark for how traditional dealers are integrating online vehicle sales channels.

Emerging players

• CarMax: The largest U.S. used vehicle retailer, with no-haggle pricing and a national omnichannel platform. Comparable as a competitor for the dealership's pre-owned inventory (441 units), and as a benchmark for digital-first used car retailing that pressures traditional dealers' used-car margins.
• Carvana: An online used vehicle retailer with vehicle vending machines and home delivery. Comparable as an emerging channel alternative for the dealership's used and CPO business, particularly relevant given Land Rover Norwood's investment in virtual walkarounds and online finance tools.

Direct peers

• Land Rover Boston / Herb Chambers Land Rover: A competing Land Rover franchisee also serving the Greater Boston metropolitan market. Directly comparable as a same-brand franchise in the same geography, competing for the same luxury SUV buyers in Norwood, Newton, Brookline, and surrounding towns.
• Jaguar Land Rover Manhattan / Manhattan Jaguar: Jaguar Land Rover retailers in other major U.S. metros operate the same franchise model with the same manufacturer agreement, providing directly comparable unit economics, F&I structures, and service absorption benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jlr-norwood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Rover Norwood