Landwaart Culinair

What Landwaart Culinair does

Landwaart Culinair is a family-owned specialty food retailer operating exclusively from a single brick-and-mortar storefront at Maertensplein 21a in Maartensdijk, Netherlands. Founded in 1987 by Wim Landwaart and now run by the Landwaart family (Wim, his wife Riet, and sons Eelco and Willem), the business is legally held as Landwaart AGF BV. It functions as a vertically integrated fresh-cuisine destination: in addition to retailing seasonal vegetables and fruit, the on-site production facility prepares meals, salads, slow juices, artisan ice cream, pizzas, soups, cheeses, freshly baked bread (boulangerie), and patisserie items. The 2017 renovation doubled the combined store and production footprint, and the operation now spans dedicated departments for kitchen, bakery, patisserie, deli/cutting, and retail floor staffed by more than 20 employees and supplied by over 15 suppliers.

The company generates revenue entirely through in-store point-of-sale transactions with no online ordering or delivery capability. Its core customer base is walk-in consumers seeking fresh, seasonal, locally oriented produce and prepared foods, complemented by a secondary corporate gifting segment offering customizable gift packages (relatiegeschenken and kerstpakketten) with bespoke branding. Marketing is anchored in physical store traffic, word-of-mouth, and a social presence across Instagram, Facebook, and TikTok, supported by a newsletter and seasonal in-store events such as the annual Grote Uitverkoop. The company has no app, no disclosed software platform, and no AI/ML capabilities; all technology infrastructure is conventional retail point-of-sale.

The business operates as a financially healthy, family-controlled private limited company with no external investors, parent company, or public listing. Its sole industry recognition of note is the 2012-2013 'Beste Groenteman van Nederland' (Best Greengrocer of the Netherlands) award. Geographic scope is entirely domestic (Netherlands), and the company's strategic posture is one of deliberate containment within a single high-quality specialty destination rather than multi-site or e-commerce expansion.

Name

Landwaart Culinair

Legal name

Landwaart AGF BV

Website

https://landwaartculinair.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Landwaart Culinair is a family-owned specialty food retailer in Maartensdijk, Netherlands, operating a single brick-and-mortar store that combines seasonal fresh produce with on-site prepared meals, patisserie, and bakery for walk-in consumers and corporate gift buyers.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Fruit and Vegetable Retailers (445230), Perishable Prepared Food Manufacturing (311991), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Specialty food retail
• Fresh produce
• Prepared meals
• Artisan bakery
• Corporate gift packages

Headquarters

HQ city

Maartensdijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store Retail Sales: Landwaart Culinair generates revenue through direct in-store sales of fresh produce (vegetables and fruit), prepared meals, salads, slow juices, patisserie items, freshly baked bread, artisan ice cream, cheeses, pizzas and pinsas, soups, nuts, wines, and delicatessen products. Customers pay at the point of sale. The store also sells gift packages (kerstpakketten/relatiegeschenken) to businesses and individuals, offering both pre-curated and custom-built culinary gift sets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Landwaart Culinair operates a single physical specialty food retail store in Maartensdijk, Netherlands, selling fresh seasonal vegetables and fruit alongside an in-house prepared foods range including meals, salads, patisserie, freshly baked bread, slow juices, artisan ice cream, cheeses, soups, pizzas and pinsas, delicatessen items, nuts, and curated wines. The business also assembles customizable gift packages (relatiegeschenken) for both individuals and corporate clients, with all production taking place on-site at the integrated store and production facility.

Product overview

Landwaart Culinair is a family-owned specialty food retail store (groente- en fruitspecialist) founded in 1987 by Wim Landwaart in Maartensdijk, Netherlands. The company operates as a single physical retail location with an integrated production facility that prepares fresh foods on-site. Its product portfolio centers on fresh produce (vegetables and fruits), complemented by an extensive prepared foods division including meals, salads, patisserie (pastries/cakes), boulangerie (freshly baked breads), fresh juices, ice cream, cheeses, soups, and specialty items like nuts and wines. The business also offers customizable gift packages (relatiegeschenken) including Christmas hampers and corporate gift solutions, as well as convenience products like pre-cut vegetables and fruits. The company positions itself around core values of freshness, quality, sustainability, and culinary expertise, serving both individual consumers and business customers through its Maartensdijk store.

Differentiator

Problem solved

Functional benefit

Products and services

• Groenten (Fresh Vegetables) Fresh, seasonal vegetables sourced locally for optimal freshness and minimal environmental impact, sold loose and pre-cut at the Maartensdijk store.
• Fruit Juicy, fresh seasonal fruit selected for best quality and taste, sold whole and pre-cut at the physical store.
• Salades & Wraps Fresh daily-prepared salads and wraps, positioned as vitamin-rich convenience meals for walk-in retail customers.
• Maaltijden (Prepared Meals) Freshly prepared ready-to-eat meals made daily from the best ingredients, sold in-store for individual consumers seeking convenient, quality meals.
• Patisserie Artisanal cakes, pastries, and confections created by the in-house patissiers, sold at the retail counter.
• Boulangerie (Freshly Baked Bread) Freshly baked bread including sourdough, spelt, and specialty breads, produced daily by in-house bakers and sold at the store.
• Verse Sappen (Fresh Juices) Fresh cold-pressed juices and slow juices prepared in-store, sold to walk-in customers as ready-to-drink beverages.
• Delicatessen Refined delicatessen products including charcuterie and gourmet items, sold at the in-store deli counter.
• Vers gedraaid IJs (Artisan Ice Cream) Freshly churned artisan ice cream in sorbet and dairy varieties, made on-site and sold by scoop at the store.
• Kazen (Cheeses) Carefully selected cheeses from various Dutch and international producers, sold over the counter.
• Pizza's en Pinsa's Artisan pizzas and Pinsas made with premium toppings and sold ready-to-eat from the prepared food counter.
• Soepen (Soups) Seasonal soups prepared in-house with fresh ingredients, sold ready-to-eat at the prepared food counter.
• Relatiegeschenken (Gift Packages) Customizable culinary gift packages assembled for individuals and corporate clients, including Christmas hampers and branded corporate gifts with optional company logos and QR codes on chocolate.
• Noten (Freshly Roasted Nuts) Freshly roasted nuts including macadamias, cashews, almonds, and specialty mixes, sold loose and packaged in-store.
• Wijnen (Wines) Curated selection of wines including Champagnes, French Burgundies, Italian wines, and German whites, sold over the counter as a complement to the food offering.
• Pre-cut Vegetables and Fruit Pre-cut fresh vegetables and fruit prepared in-store for immediate use or consumption, targeting convenience-oriented customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Erkend Leerbedrijf (Recognized Training Company)minorOthersLandwaart Culinair is designated as an 'erkend leerbedrijf' (recognized training company), enabling them to host apprentices and trainees in bakery, patisserie, and kitchen roles. This is a formal accreditation rather than a commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• De Groene Passage: Dutch specialty food eco-store offering organic, locally sourced produce alongside prepared foods and deli items; comparable in mission, assortment breadth, and specialty-greengrocer positioning.
• Marqt: Former Dutch premium grocery chain specializing in chef-driven, sustainable, and locally sourced products with strong in-store foodservice — a closely aligned (though larger-format) specialty-food concept.
• Stach: Amsterdam-based specialty food retailer with multiple locations offering fresh produce, prepared meals, juices, deli items, and curated wines — a near-direct comparable in concept and assortment to Landwaart Culinair.
• Boon Markt: Dutch premium food market chain emphasizing fresh, locally sourced produce, prepared meals, and specialty items — directly comparable in positioning as a specialty grocer with integrated foodservice.

Broad incumbents

• Jumbo: Dutch supermarket chain with ~700 stores; recent push into fresh, local, and premium assortments makes it a broad incumbent competing for the same premium-grocery consumer that Landwaart serves.
• Lidl: Dutch discounter rapidly expanding fresh, organic, and specialty offerings at low prices; a price-anchored incumbent that compresses the specialty-greengrocer pricing differential.
• Albert Heijn: Largest Dutch supermarket chain; its premium formats (AH XL, AH to Go) increasingly overlap with specialty produce and prepared meals, making it the dominant adjacent competitor shaping the Dutch specialty food market.
• Ekoplaza: Largest Dutch organic supermarket chain with multi-store nationwide footprint; overlaps with Landwaart in organic/specialty produce and prepared foods but operates at much larger scale and as a full grocery chain.

Regional players

• Edeka: Germany's largest supermarket group with strong regional subsidiary brands; comparable in concept as a multi-format premium/fresh-food operator, but operates primarily in Germany rather than the Netherlands.

Emerging players

• Picnic: Dutch online-only grocery delivery operator that has reshaped consumer expectations for convenience and digital grocery; competing for the same Dutch household grocery wallet via a fundamentally different (digital) channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/landwaartculinair
• Instagraminstagram.com/landwaartculinair
• TikToktiktok.com/@landwaartculinair
• LinkedInlinkedin.com/company/landwaartculinair

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landwaart Culinair