LAC: Language and Culture

What LAC: Language and Culture does

Language and Culture Pty Ltd, trading as LAC: Language and Culture, is a privately held intercultural training and consulting firm founded in 2019 and headquartered in Perth, Western Australia. The company delivers customised intercultural competency training, facilitation, coaching, country-specific workshops, business language training, and intercultural assessment to corporate clients, government and community organisations, educators, and students across Australia and Asia. Its primary commercial customer segment is corporate and business clients seeking to improve cross-cultural workplace communication, team management, and diversity outcomes.

The firm's offering is anchored by the Intercultural Readiness Check (IRC), an internationally recognised psychometric-style assessment tool licensed from its developer and delivered as a core diagnostic underpinning training, coaching, and consulting engagements. Training delivery formats range from one-hour Pitstop workshops through half-day, full-day, and two-day programmes, supplemented by one-on-one coaching, country-specific workshops covering China, Japan, Korea, Vietnam, Hong Kong, Malaysia, and Singapore, and business language programmes (Business English, Survival Japanese, Korean). Pedagogy emphasises experimental and participative learning, with Rika Asaoka as the named Director and lead facilitator driving a founder-led delivery model.

The business operates a bespoke, quote-based professional services revenue model with no public pricing. Go-to-market is direct consultative engagement with enterprise, government, and individual clients. Marketing is conducted through the company website, blog content, LinkedIn (company page and founder profile), and email newsletter. The company has 6 employees, no disclosed external funding, no parent entity, and is registered as a Western Australia proprietary limited company.

Name

LAC: Language and Culture

Legal name

Language and Culture Pty Ltd

Website

https://languageandculture.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Language and Culture Pty Ltd is a Perth-based intercultural training and consulting firm offering customised workshops, coaching, assessment, and business language training to corporate clients, government, educators, and individuals across Australia and Asia.

Ownership category

akta.pro rank

Product category

Intercultural Training and Consulting

NAICS

Professional and Management Development Training (61143), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language & Cross-Cultural Training (BPACANAL)

akta.pro secondary industries

Multilingual, Cross-Cultural & Global Support (EDABACAN), Business & Professional Language Training Abroad (EDAIAEAC)

Keywords

• Intercultural training
• Cross-cultural consulting
• Cultural competency assessment
• Business language training
• Intercultural coaching

Headquarters

HQ city

Duncraig, WA

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Workshops: Customised intercultural training programs designed individually according to client objectives and outcomes. Programs run for half day, one full day, or two days.
2. Coaching and Mentoring Services: One-on-one intercultural coaching and country-specific mentoring to shorten time to settle and perform in unfamiliar cultures.
3. Language Training: Business English, Survival Japanese, and Asian language training for busy business professionals.
4. Pitstop Training: One-hour intense, inspiring workshops on specific intercultural topics.
5. Facilitation Services: Intercultural facilitation for meetings, discussions, forums, and workshops involving multicultural audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Language and Culture is an Australian-based intercultural training and consulting firm that delivers customised intercultural competency programs, workshops, coaching, facilitation, and business language training for corporate, government, and community clients across Australia and Asia. The firm is a licensed provider of the internationally recognised Intercultural Readiness Check (IRC) assessment tool, which underpins its consultative approach to building cross-cultural effectiveness in workplace and educational settings.

Product overview

LAC: Language and Culture operates as a service-based training and consulting company offering a unified portfolio of intercultural competency and language training solutions. The core offering centres on the Intercultural Readiness Check (IRC) licensed assessment tool, which underpins their training, coaching, and consulting services. The product portfolio comprises intercultural training programs and workshops (including Pitstop Training one-hour intensives), facilitation services for multicultural events, coaching and mentoring (one-on-one and country-specific expert mentorship), competency assessment, business solutions, and language training for business professionals. The portfolio follows a 'Connect Perform Enjoy' (CPE) Model of Intercultural Effectiveness framework, progressing from foundational cultural awareness through communication skills to specialized country-specific and industry-focused training. Services are delivered across Australia and Asia from their Perth, Western Australia base.

Differentiator

Problem solved

Functional benefit

Products and services

• Intercultural Training / Workshops Practical and interactive intercultural training programs designed individually according to client objectives, delivered as half-day, full-day, or two-day workshops covering cultural awareness, intercultural communication, training for students and educators, specialised area workshops (e.g., customer service for Asian tourists, networking, working with interpreters), and country-specific workshops covering China, Japan, Korea, Vietnam, Hong Kong, Malaysia, and Singapore.
• Pitstop Training One-hour intense, inspiring, and thought-provoking workshops on specific intercultural topics such as stress-free meetings, giving feedback in multicultural environments, effective listening, and managing power dynamics across cultures.
• Intercultural Facilitation Facilitation services for meetings, discussions, forums, conversations, and workshops involving multicultural audiences to achieve optimal outcomes from diverse groups.
• Intercultural Coaching and Mentoring One-on-one coaching and country-specific mentoring that helps individuals settle and perform effectively in unfamiliar cultures, guided by Intercultural Readiness Check assessment results and including preparation for overseas postings, attending events to assist with cultural cues, and advising on cultural business protocols and strategies.
• Intercultural Competency Assessment Assessment services using the Intercultural Readiness Check (IRC) to assess intercultural effectiveness, discover strengths and weaknesses, and develop individual or team action plans.
• Intercultural Business Solution Customised business consulting covering intercultural effectiveness, team performance development, growing mindset as a global corporation, and promoting cultural diversity in communities and projects.
• Language Training for Busy Business People Business-focused language training covering Business English, Survival Japanese, and other Asian languages such as Korean, focused on practical industry-specific vocabulary, presentation skills, interview skills, negotiation skills, meeting participation, and twelve one-hour sessions for Survival Japanese.

Quantifiable outcome

• After one month of implementing greeting practices, 95% of participants reported positive change in interactions with staff

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• RW3 CultureWizard: Provides intercultural training, coaching, and country-specific guides for global business — directly comparable to LAC's country-specific workshops and intercultural coaching.
• Hofstede Insights: Cross-cultural consulting and training firm built on the Hofstede cultural-dimensions framework, providing country-specific cultural insights and workshops — closely parallel to LAC's country-specific workshop line.
• Berlitz Corporation: Global language and cross-cultural training leader offering corporate language programs and intercultural training for professionals — directly comparable to LAC's intercultural training and Business English / Japanese offerings for enterprise clients.
• Aperian Global: Specialist in intercultural training, global mobility, and cross-cultural effectiveness assessments for multinationals, serving the same enterprise L&D buyer that LAC targets with its IRC-based assessment and workshop offering.
• International House: Global network of language schools teaching business and general language skills for professionals — directly comparable to LAC's Business English, Survival Japanese, and Asian language training offerings.
• Kozai Group: Japan-focused cross-cultural and business protocol training specialist serving Western companies engaging with Japanese counterparts — a closely overlapping peer to LAC's Asian expertise niche.
• Communicaid (Cintra Global): Cross-cultural training and global communication consulting firm serving corporate clients with country-specific programs and relocation support — closely comparable to LAC's intercultural training and coaching portfolio.
• GLOBE Foundation (CCLG): Research-backed cross-cultural leadership training and consulting organization offering intercultural training programs for multinational corporations — comparable in offering and customer profile.

Broad incumbents

• Rosetta Stone: Large-scale language-learning provider with corporate/enterprise plans (Rosetta Stone for Business) covering many of the same business-language use cases as LAC's Business English, Japanese, and Asian-language tracks.
• Cegos: Large global corporate training provider offering a broad catalog that includes intercultural and soft-skills programs alongside leadership, project management, and compliance training — broader incumbent with overlapping cross-cultural content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/languageandculture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAC: Language and Culture