La Nouvelle Onde

What La Nouvelle Onde does

La Nouvelle Onde is a French non-profit association (loi 1901) founded in 2018 and based in Paris that identifies, recognizes, and networks young music industry professionals under the age of 30. Its flagship program, the #PrixLNO annual awards, selects 30 laureates per year across five categories — Je choisis tout, J'innove, J'explore, Je gère, and Artiste-Entrepreneur·e — with the ceremony held each October at MaMA Music & Convention at Elysée-Montmartre. Since inception, the organization has recognized more than 300 talents across eight generations (2018–2025) and sustains a continuing community through in-person meet-ups in France and Belgium, alongside a monthly newsletter and an LNO Podcast (two seasons produced, currently paused). In April 2026, founder Emily Gonneau stepped down after nine years and Myriam Chiaramonti was elected President, accompanied by a 75% renewal of the Board of Directors.

The association's product portfolio is event- and community-driven rather than technology-driven, and no proprietary technology platform is operated. Distribution relies on LinkedIn, Instagram, YouTube, the organization's website, and the MaMA event channel; membership acquisition is handled through the HelloAsso platform. Core offerings include the annual awards, the LNO Podcast, monthly newsletter, curated playlists, and detailed laureate portraits published online. There are no app, API, SDK, or integration surfaces disclosed.

Revenue comes from two streams: recurring annual membership fees paid by individual members via HelloAsso (specific pricing not publicly disclosed), and partnership sponsorships from approximately 25 institutional partners. Core partners include the Centre National de la Musique (CNM) and MaMA Music & Convention as founding partners since October 2017, SheSaidSo France (gender parity, since September 2018), La GAM (artist-entrepreneur category, since August 2019), and a network of regional music clusters and professional federations. The organization operates with approximately 5 employees/volunteers, has no disclosed revenue, no funding rounds, and no external institutional investors.

Name

La Nouvelle Onde

Legal name

La Nouvelle Onde

Website

https://lanouvelleonde.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

La Nouvelle Onde is a French non-profit association that annually recognizes 30 young music industry professionals under 30 via its #PrixLNO awards at MaMA Music & Convention. It sustains a 300+ talent network via memberships and 25 industry partners.

Ownership category

akta.pro rank

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Membership fees: Annual membership fees collected through HelloAsso platform. Members pay to join the association and gain access to the LNO talent network, meet-ups, and partner benefits.
2. Partnership sponsorships: The organization maintains partnerships with CNM, MaMA, SheSaidSo France, La GAM, and approximately 25 total partners who provide support, resources, and benefits for award recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

La Nouvelle Onde is a French non-profit association (loi 1901) founded in 2018 that identifies, recognizes, and connects young music industry professionals under the age of 30. Its core offering is the annual #PrixLNO awards program, which celebrates 30 emerging talents each year during the MaMA Music & Convention, supplemented by a podcast, a monthly newsletter, and a community of 300+ recognized professionals across 8 generations.

Product overview

La Nouvelle Onde is a French non-profit association (loi 1901) founded in 2018 that operates a portfolio of programs to identify, recognize, and network young music industry professionals under 30. The core offerings include the #PrixLNO annual awards (now in its 9th edition), the LNO Podcast, and the 30 de moins de 30 ans talent network spanning eight generations since 2017. Supplementary offerings include a monthly newsletter and access to meet-ups with exclusive partner benefits.

Differentiator

Problem solved

Functional benefit

Brands

• #PrixLNO: Annual awards recognizing 30 young music industry professionals under 30 in France, across 5 categories: Je choisis tout, J'innove, J'explore, Je gère, and Artiste-Entrepreneur (in partnership with La GAM).
• #30demoinsde30
• Le Podcast LNO
• LNO Podcast

Products and services

• #PrixLNO Annual Awards Annual awards program that recognizes and celebrates 30 emerging music industry professionals under the age of 30 each year, with the ceremony held at MaMA Music & Convention. Selected talents receive free membership and visibility within the French music industry.
• LNO Podcast Podcast series featuring conversations with young music industry professionals and recognized members of the La Nouvelle Onde network.
• 30 de moins de 30 ans Talent Network Annual cohort of 30 recognized young music industry professionals under 30, forming a community network of 300+ talents across 8 generations. Members receive free association membership and access to industry advantages.
• La Nouvelle Onde Membership Annual membership program open to music industry professionals for 30€ per year, with free membership for selected "30 de moins de 30 ans" talents. Members gain access to the association's community, events, and partner advantages.
• Monthly Newsletter Monthly newsletter providing updates, industry news, and information about the La Nouvelle Onde community to members and subscribers.
• Meet-ups & Partner Advantages In-person networking meet-ups organized for members of the association, along with partner advantages (career benefits) provided by partner organizations in the music industry.

Quantifiable outcome

• 300+ young music professionals recognized since 2018
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Haute-FidélitéminorStrategic or Co-development Partner · 3 July 2025Regional partner representing Hauts-de-France music industry cluster. Johann Schulz, Director of Haute-Fidélité, serves on the #PrixLNO jury.
• Le PoolminorStrategic or Co-development Partner · 1 January 2025Regional partner.
• Fédération EIFEILminorStrategic or Co-development Partner · 1 January 2025Professional federation partner.
• Réseau GrabugeminorStrategic or Co-development Partner · 1 January 2023Regional partner.
• TrempominorStrategic or Co-development Partner · 1 January 2023Regional partner representing Nantes music industry hub.
• Une vie d'ArtisteminorStrategic or Co-development Partner · 1 January 2023Partner supporting artist career development.
• Le Réseau MAP (Musiques Amplifiées en Picardie)minorStrategic or Co-development Partner · 1 January 2021Regional partner representing Picardie music industry.
• SupermabminorStrategic or Co-development Partner · 1 January 2021Regional partner.
• France FestivalsminorStrategic or Co-development Partner · 1 January 2021Industry association partner representing French festivals.
• CURA CollectifminorStrategic or Co-development Partner · 1 January 2020Social change partner.
• AGI SonminorStrategic or Co-development Partner · 1 January 2020Social change partner in sound/art sector.
• Keychange PledgeminorStrategic or Co-development Partner · 1 January 2020International pledge for gender equality in music industry that LNO has signed.
• La GAM (Guilde des Artistes de la Musique)coreStrategic or Co-development Partner · 27 August 2019Partnership specifically for the Artiste-Entrepreneur category of #PrixLNO. La GAM, pioneer of the artist-entrepreneur concept in France, provides expertise and resources for winners who combine artistic practice with business structures serving other artists.
• Grand BureauminorStrategic or Co-development Partner · 1 January 2019Regional partner representing music industry in Nouvelle-Aquitaine region.
• OctopusminorStrategic or Co-development Partner · 1 January 2019Regional music industry partner.
• Le PAM (Pôle de coopération des Musiques en Pays de la Loire)minorStrategic or Co-development Partner · 1 January 2019Regional partner representing Pays de la Loire music industry cluster.
• SheSaidSo FrancecoreStrategic or Co-development Partner · 21 September 2018Partnership focused on promoting gender equality in the music industry. SheSaidSo France provides personalized support to female winners, access to French and international networks, and connections with women in the SheSaidSo community. The partnership ensures parité in awards with one female and one male winner per category.
• MusicTech FranceminorStrategic or Co-development Partner · 1 January 2018Industry partner representing music technology sector. Contributes expertise and jury representation to #PrixLNO awards program.
• CNM (Centre National de la Musique)coreStrategic or Co-development Partner · 1 October 2017Founding partner that supported the initiative from its launch in October 2017. CNM (formerly IRMA) provides ongoing support and partnership for the #PrixLNO awards program. The organization was initially launched 'en partenariat avec le CNM et le MaMA'.
• MaMA Music & ConventioncoreStrategic or Co-development Partner · 1 October 2017Founding partner providing the venue for the annual #PrixLNO awards ceremony at Elysée-Montmartre. The awards have been held at MaMA since the first edition in October 2018.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Centre National de la Musique (CNM): France's national music center and founding partner of La Nouvelle Onde since 2017. Operates as a broader French music industry ecosystem enabler providing funding, research, and policy support, overlapping with LNO's mission to develop the French music industry talent pipeline.
• SACEM: France's largest music rights collection society, serving the broader French music professional community. While focused on rights management rather than talent recognition, SACEM represents the same ecosystem of music industry professionals that La Nouvelle Onde's awards recognize and develop.
• IMPALA (Independent Music Companies Association): European trade association representing independent music companies across Europe. Operates at a broader geographic and structural level than La Nouvelle Onde but shares focus on developing sustainable music industry ecosystems.
• ADAMI: French performers' rights management organization serving music industry professionals. Represents the same ecosystem of French music professionals that La Nouvelle Onde aims to develop and recognize at the emerging career stage.
• SNEP (Syndicat National de l'Édition Phonographique): French recorded music industry trade association representing major labels and distributors. Operates in the same French music ecosystem with overlapping membership of music professionals, though focused on industry advocacy rather than emerging talent recognition.

Others

• MusicTech France: French music technology industry association and partner of La Nouvelle Onde contributing jury representation to #PrixLNO. Focuses on the music technology sector subset of the broader French music industry professionals LNO serves.
• MaMA Music & Convention: Annual French music industry convention and founding partner of La Nouvelle Onde since 2017, hosting the #PrixLNO awards ceremony at Elysée-Montmartre. Functions as an event platform and industry convener rather than a direct talent recognition competitor.

Direct peers

• SheSaidSo: Global network for women in music with active France chapter that partners with La Nouvelle Onde for gender parity in the #PrixLNO awards. Both organizations focus on networking, visibility, and career advancement for music industry professionals with overlapping community-building missions.
• La GAM (Guilde des Artistes de la Musique): Pioneer of the artist-entrepreneur concept in France, partner with La Nouvelle Onde for the Artiste-Entrepreneur award category. Both organizations focus on recognizing and supporting music industry professionals with hybrid artistic-entrepreneurial careers, sharing similar mission and target segments.
• Bureau Export (French Music Export Office): Organization promoting French music internationally and supporting music industry professionals with international ambitions. Aligns with La Nouvelle Onde's 'J'explore' category recognizing professionals working across borders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQzdxLFHSrTrBsS8RUSR-xQ
• LinkedInlinkedin.com/company/la-nouvelle-onde
• Instagraminstagram.com/lanouvelleonde

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Nouvelle Onde