LA PACHECA VIVERO ORNAMENTAL S.L.

What LA PACHECA VIVERO ORNAMENTAL S.L. does

La Pacheca Vivero Ornamental S.L. is a Spanish family-owned ornamental plant nursery headquartered in San Pedro del Pinatar, Murcia, operating between the provinces of Alicante and Murcia in a microclimate suited to Mediterranean and Australian flowering plants, cacti, succulents, and palms. Founded by Victoriano Martínez in the late 1990s and now run by his three sons (Víctor, Ángel, and Daniel), the company cultivates approximately 3 million plants per year across 40 hectares of greenhouses under plastic and shade netting. Its product mix centers on Poinsettia (Flor de Pascua), Mediterranean and Australian flowering plants, indoor and outdoor ornamentals, supplemented by partner-supplied cacti/succulents (via Solcactus) and palms (via Spalm).

The business operates a hybrid B2B distribution model: a 7,000m² Cash & Carry wholesale outlet for direct professional purchases, a dedicated MyPacheca B2B portal for catalog, ordering, and shipment documentation, and separate national and international sales teams targeting European export buyers. Pricing is quote-based wholesale with professional advisory support during the purchase process. The company is GLOBALG.A.P. GRASP certified, runs biological pest control (Integrated Pest Management) across its crops, and operates at least one full farm on solar energy with cogeneration for greenhouse heating; 80% of pots are sourced from recycled plastic.

In January 2025, the family announced a restructuring transferring the ornamental plant production and commercialization activity from La Pacheca Viveros S.L. to the newly created La Pacheca Vivero Ornamental S.L. The company is actively operating, family-controlled, with no external investors or parent entities identified in the data.

Name

LA PACHECA VIVERO ORNAMENTAL S.L.

Legal name

LA PACHECA VIVEROS, S.L.

Website

https://lapachecaviveros.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Pacheca Vivero Ornamental S.L. is a family-owned Spanish ornamental plant nursery producing approximately 3 million plants annually across 40 hectares of greenhouses for sale via Cash & Carry, a B2B portal, and dedicated sales teams to horticulture professionals, garden centers, florists, and European export buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Pedro del Pinatar

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ornamental Plant Production and Sales: Cultivation and sale of ornamental plants including Mediterranean plants, Australian flowering plants, cacti, succulents, and palm trees. Operates 40 hectares of greenhouses and shade nets producing 3 million plants in various pot formats.
2. Cash & Carry Wholesale Operations: 7000m2 physical wholesale outlet for sector professionals to purchase directly, including own production and products from national and international growers, plus garden and floristry supplies
3. Export to European Markets: Export of ornamental plants to European markets with dedicated international sales team

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

La Pacheca Vivero Ornamental cultivates and wholesales ornamental plants from a 40-hectare greenhouse and shade-net operation producing 3 million plants annually, with specialties in Mediterranean and Australian flowering plants, Poinsettias, cacti and succulents (via Solcactus partnership), and palm trees (via Spalm partnership). Products are sold to horticulture professionals, garden centers, and florists through a 7,000 m² Cash & Carry wholesale store, dedicated national and international sales teams, and the MyPacheca B2B customer portal, with exports reaching European markets.

Product overview

La Pacheca Vivero Ornamental is a unified ornamental plant nursery operation (not a modular platform). The core offering centers on cultivated ornamental plants produced across 40Ha of greenhouses, with Mediterranean and Australian flowering plants, Poinsettia, cactus and succulents (via Solcactus partnership), and palm trees (via Spalm partnership) as the main product lines. Distribution operates through a physical Cash & Carry store (7,000m2) and the MyPacheca B2B customer portal for order management and product catalog access. Indoor and outdoor plants round out the portfolio for sector professionals.

Differentiator

Problem solved

Functional benefit

Brands

• MyPacheca: Customer portal for accessing product catalog, weekly availability, order reservations, expedition documentation, and invoices.

Products and services

• Poinsettia (Flor de Pascua)

Quantifiable outcome

• 3,000,000 plants available in various pot formats
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpalmcoreChannel Partner/ Reseller/ DistributorPartnership for palm tree supply, enabling La Pacheca to offer a wide variety of palms in their product catalog. Spalm specializes in palm cultivation and their products complement La Pacheca's ornamental plant offering.
• SolcactuscoreStrategic or Co-development PartnerCollaboration with Solcactus and partner Iñigo Sánchez to expand product range with wide variety of cacti and succulents. The partnership was featured in a 7RM 'Diario de Campo' visit in September 2023.
• MacJardinminorStrategic or Co-development PartnerJoint organization of floral decoration demonstrations with florist Paco Medina, demonstrating ornamental plant applications and enhancing customer engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXqPOI6jqqrUkbIXORYwvww
• Facebookfacebook.com/La-Pacheca-Viveros
• LinkedInlinkedin.com/company/lapachecaviveros
• Instagraminstagram.com/lapachecaviveros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA PACHECA VIVERO ORNAMENTAL S.L.