Camping Les Jardins de La Pascalinette

What Camping Les Jardins de La Pascalinette does

Camping Les Jardins de La Pascalinette is a family-owned 4-star outdoor hospitality operator (legal entity: SAS Camping de La Pascalinette, registered capital €277,000) located on the French Riviera in La Londe-les-Maures, Var. Founded in 1964 by the Guillaume family and now under director Florence Guillaume, the 239-pitch site operates seasonally from mid-April to mid-September and is positioned between Hyères and Bormes-les-Mimosas, facing the Îles d'Or (Porquerolles and Port-Cros). Its core offering is tiered outdoor accommodation — numbered pitches (Small/Confort/Privilège XXL/Premium with private sanitary), furnished mobile-homes (Avantage, Privilège, Patio, Îles d'Or, and Super Premium Quintessence with private pools/spas), equipped tents (Coco Sweet), and large-group units (Villa des Copains, Coin des Copains) — supported by a 2,000 m² aquatic park (4 heated pools, 4 water slides), on-site restaurant and bar, grocery (Vival), boutique, wellness/spa area, kids' clubs, and a botanical discovery trail ("Exception Végétale").

The business is asset-heavy real estate and infrastructure rather than technology-driven: digital systems are limited to a website (lapascalinette.fr) and the WebCamp/thelisresa booking engine; no app, no proprietary software, and no AI/ML layer. Distribution is direct-to-consumer only — no OTAs or third-party resellers — with demand generated through early-booking promotions (October for the following summer), email newsletter, organic social media (Facebook, Instagram, YouTube, Flickr), and earned-media placements in the German ADAC and Dutch ANWB camping guides. Revenue is split across (1) nightly pitch and accommodation rentals (tiered by product type), (2) food & beverage, (3) on-site retail (boutique + grocery), (4) wellness/spa services, and (5) paid activities (diving initiation, sports). Pricing follows a dynamic model with rates fixed until year-end and then demand-adjusted; specific prices are not publicly disclosed. The customer base is predominantly French families, with secondary demand from German, Dutch, and broader European leisure travelers; specialized segments include people with reduced mobility (Tourism & Handicap-certified), diving groups (via Aqualonde), nature/outdoor enthusiasts, pet owners (Qualidog 2 truffles), and large groups (up to 10 persons).

Name

Camping Les Jardins de La Pascalinette

Legal name

SAS Camping de La Pascalinette

Website

https://lapascalinette.fr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping Les Jardins de La Pascalinette is a family-owned, 4-star outdoor hospitality operator in La Londe-les-Maures, Var (French Riviera), offering 239 tiered pitches and rental accommodations, a 2,000 m² aquatic park, and ancillary F&B, retail, and wellness services to primarily French families and European leisure travelers seasonally from April to September.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Outdoor hospitality services
• Camping accommodation rentals
• Mobile-home rentals
• Family camping resort
• Vacation pitch rentals

Headquarters

HQ city

La Londe-les-Maures

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Camping Pitch Rentals: Revenue from renting out numbered pitches for tents, caravanes, and camping-cars. Tiers include Small (80 m²), Confort (95 m²), Privilège XXL (120 m²), and Premium pitches (with private sanitary blocks). This is the primary revenue stream during the April–September season.
2. Accommodation Rentals (Mobile-homes & Tents): Revenue from renting furnished mobile-homes and equipped tents across multiple comfort tiers (Premium, Standing, Confort, Nature). High-margin premium segment includes units with private pools or spas (Quintessence), VIP luxury units (Îles d'Or), and large group accommodation for up to 10 persons (Villa des Copains, Coin des Copains).
3. Food & Beverage (Restaurant & Bar): On-site restaurant with lounge area serving Provençal cuisine. Includes terrace dining and evening entertainment. Revenue from restaurant, bar, and take-away services during the season.
4. Retail (Boutique & Grocery): On-site boutique (gift shop with souvenirs and décor) and a Vival-format convenience store (supérette) offering fresh and local products. Both opened/renovated in 2023.
5. Well-being & Spa Services: On-site wellness area (Espace détente) offering massage and spa services with professional practitioners operating in an apaise atmosphere.
6. Activity & Entertainment Revenue: Revenue-generating activities including diving initiation (mini-baptême de plongée) in the heated pool, plus paid access to sports facilities and entertainment events. Summer animations program with spectacles, themed evenings, children's and teen clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Camping Les Jardins de La Pascalinette operates a 4-star family camping resort in La Londe-les-Maures on the French Côte d'Azur, offering 239 pitches and rental accommodations including Premium pitches with private sanitary blocks, mobile-homes across multiple comfort tiers (Quintessence with private pools/spas, Îles d'Or, Patio, Privilège, Avantage), unusual wooden pods (Coin des Copains), and equipped tents (Coco Sweet). The site features a 2,000 m² aquatic park with 4 heated pools and 4 water slides, plus on-site restaurant, grocery, boutique, wellness area, and children's entertainment programs.

Product overview

Camping Les Jardins de La Pascalinette is a 4-star family camping resort offering a diverse portfolio of accommodations and recreational facilities. The accommodation range spans from premium mobile homes with private pools or spas (Quintessence®, Îles d'Or®, Patio®) to accessible units (Privilège® PMR), comfort options (Avantage®), and unusual accommodations like wooden pods (Coin des Copains®) and equipped tents (Coco Sweet®). Pitch options include Premium pitches with private sanitary facilities, Confort (95m²), Privilège XXL (120m²), and budget-friendly Small and Economic pitches. The 2000m² aquatic park features 4 heated pools and water slides, complemented by a restaurant, wellness area, fitness facilities, kids' club, and botanical trail. The camping holds multiple sustainability and quality labels including Clé Verte, LPO Refuge, and Tourism & Handicap certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile-homes and pitch rentals (multi-tier accommodation portfolio) Overnight rental of mobile-homes and pitches for tents, caravans, and camping-cars on a 4-star family camping resort on the French Côte d'Azur. Accommodations span budget to super-premium tiers, from 80m² economy pitches to 190m² Quintessence mobile-homes with private pools/spas.
• Parc Aquatique (Aquatic Park) 2,000 m² aquatic park featuring 4 heated swimming pools, 4 water slide tracks (toboggans), water games, and bubble baths. Reserved exclusively for camping guests (mandatory wristband access per prefectoral decree). Open during the April-September season.
• Restaurant et Lounge (Provençal restaurant) On-site restaurant with lounge area serving Provençal cuisine, with terrace dining and evening entertainment. Includes take-away service.
• Supérette / Épicerie (Vival convenience store) On-site Vival-format convenience store offering fresh and local products for campers' daily needs. Opened in April 2019.
• La Boutique du Camping On-site gift shop offering gift ideas, souvenirs, and original decorative items.
• Espace Détente / Bien-être (Wellness area) Wellness area (Espace détente) offering massage and spa services with professional practitioners in an apaisé atmosphere.
• Animations et Club Enfants (Entertainment and kids' club) Full-season entertainment program including shows, children's and teen activities in July and August, sports activities, and themed evenings. Includes dedicated kids' clubs for ages 4-7 and 8-12.
• Espace Fitness et Sports (Fitness and sports facilities) Fitness facilities, city stadium, and various sports activities including zumba, aquagym, and archery for active guests.
• Sentier Botanique Décou'Verte® (Botanical trail) Botanical discovery trail showcasing the campsite's diverse plant species and exceptional vegetation, providing educational nature walks for guests.
• Bornes de Recharge Véhicules Électriques (EV charging stations) Electric vehicle charging stations installed on-site to support eco-friendly travel for guests with electric vehicles.

Quantifiable outcome

• 239 pitches total capacity
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• HandibouminorStrategic or Co-development PartnerAssociation Handibou is a partner supporting accessibility for people with reduced mobility (PMR). The camping offers dedicated PMR mobile-homes (Privilège® PMR) with wide turning spaces and adapted facilities. The partnership aligns with the Tourism & Handicap certification covering all 4 disability types.
• Un fauteuil à la merminorStrategic or Co-development PartnerPartner providing adapted water sports equipment (jet ski access for PMR guests). Allows guests with reduced mobility to experience sea-based activities including jet skiing from the beach near the camping. Complements the Tourism & Handicap label.
• Domaine du RayolminorStrategic or Co-development PartnerEcoVert partner of exceptional standing. Le Domaine du Rayol – Le Jardin des Méditerranées is a renowned estate near the camping featuring Mediterranean gardens. The partnership promotes eco-conscious tourism and nature experiences, aligned with the camping's ecological positioning (Clef Verte, LPO Refuge).
• France CancerminorOthersCharitable partnership with France Cancer association. The camping supports cancer patients and their families through adapted holiday experiences. Aligns with the family-friendly and inclusive values of the camping.
• AqualondeminorStrategic or Co-development PartnerLocal diving center (Aqualonde) in La Londe-les-Maures offering diving excursions to the Port-Cros National Maritime Park. The camping accommodates diving groups (Accueil au camping de groupes de plongée) and offers mini-baptême de plongée (diving initiation) in the heated pool, facilitated through this partnership.
• Tuk-Tuk LondaisminorChannel Partner/ Reseller/ DistributorElectric tuk-tuk service operating around La Londe-les-Maures. Provides eco-friendly transportation for camping guests to nearby beaches and attractions. Promoted as 'Avec le Tuk-Tuk Londais, déplacez-vous en véhicule électrique avec chauffeur autour du camping'.
• Recyclop (cigarette butt recycling)minorStrategic or Co-development PartnerPartnership for cigarette butt recycling on the campsite. Aligns with the camping's environmental commitment (Clef Verte eco-label). Demonstrates operational sustainability practices beyond standard camping operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flower Campings: Network of ~140 independent French campings (3–5 stars) with joint quality charter, eco-labelling, and central booking platform. Comparable independent 4-star positioning with group-level marketing leverage that La Pascalinette currently lacks.
• Ciela Village: French camping chain operating 4-5 star resort-style campgrounds with aquaparks, family programming, and mobile-home ranges in southern France. Closely comparable format and target family customer.
• Sandaya: Network of ~25 premium 4–5-star camping resorts in France, many with large aquaparks. Direct overlap on the premium pitch + mobile-home + aquatic park + multi-label portfolio offering that defines La Pascalinette.
• Yelloh! Village: One of France's largest premium camping chains (~300+ campings, mostly 4-5 stars) with comparable family-oriented positioning, aquaparks, and ADAC Superplatz-credentialed sites across France. Directly competes for the same family and premium-segment customers on the Côte d'Azur.
• Huttopia: French nature-camping and glamping operator (cabanes, tentes, chalets) with emphasis on eco-tourism and botanical settings — the same differentiated 'exception végétale' positioning that La Pascalinette uses. Competes for eco-conscious families and nature-based short-stay demand in southern France.
• Sunêlia: Cooperative-style network of independent 3–5-star French campgrounds with shared quality standards and inbound marketing. Comparable to La Pascalinette as a quality-credentialed independent operator benefiting from group visibility.
• Les Castels: Federation of independent premium 4–5-star campgrounds in France with quality benchmarking, ADAC visibility, and a curated portfolio model. Closely comparable to La Pascalinette's positioning as an independent high-end campground benefiting from group-level marketing reach.
• Capfun: Large mass-market French camping chain (formerly Vacances Campings) with ~200+ sites spanning economy to premium tiers. Direct comp on the French family-camping customer base and on the employment of multiple accommodation tiers.

Others

• Tohapi (Canvas Holidays / Vacalians Group): European camping-accommodation rental platform that distributes inventory from premium French campgrounds. Not a direct competitor but the dominant OTA-style channel operator for premium family camping; channels demand to multi-site operator networks that La Pascalinette has no relationship with.

Regional players

• Domaine de la Yole: Premium 5-star wine-domain campground located just minutes from La Londe-les-Maures in the Var department. The single most direct local competitor — same AOC wine region (Côtes de Provence La Londe), same Aquapark-driven family positioning, and overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsEOY50BLxbSbcuuGeZEYRg
• Facebookfacebook.com/CampingLesJardinsdeLaPascalinette
• Instagraminstagram.com/camplesjardinsdelapascalinette
• LinkedInlinkedin.com/company/camping-les-jardins-de-la-pascalinette

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Les Jardins de La Pascalinette