L'Appart

What L'Appart does

L'Appart Toulouse is a privately held SARL operating a single premium private event venue in Toulouse, France. Founded in 2017, the company rents a fully privatized 170 m² Haussmannian apartment at 37 rue de Metz, in the Saint-Étienne quarter, comprising four adaptable spaces — Boudoir (22 m²), Salon (32 m²), Galerie (48 m²), and Verrière (29 m²) — with maximum capacities of 45 seated (theater) or 80 standing (cocktail). The venue is equipped with standard event technology (video projector and screen, sound system, HDMI microphones, high-speed WiFi, air conditioning) and is differentiated by original architectural features (1900 Art Nouveau skylight, parquet, moldings), a curated art collection, a bespoke signature fragrance, and a custom playlist.

The core product is venue rental for corporate events — conferences, seminars, cocktail receptions, seated dinners, meetings, photo shoots, and showrooms — augmented by à la carte services sourced from vetted partners (private chefs, catering, custom decoration, team-building animations). Customers are predominantly mid-to-large French enterprises (Airbus, Allianz, Caisse d'Épargne, FIDUCIAL, ORPI, NS Nutrition Santé, LA PLACE, SOP Events, GFG). Pricing is quote-based and not publicly disclosed, with each event customized by format, guest count, duration, and add-on services.

The go-to-market is event-driven direct sales: an Instagram-led content presence (@lapparttoulouse), an online virtual tour, a downloadable brochure via Calameo, and direct phone/email conversion. Distribution is regional (Occitanie), with a small in-house team (31 employees) coordinating bookings, vendor relationships, and on-site service delivery. No external funding, parent company, or institutional investor is disclosed; ownership appears closely held under the SARL structure.

Name

L'Appart

Legal name

L'Appart Toulouse

Website

https://lappart-toulouse.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Appart Toulouse is a privately held French SARL that rents a fully privatized 170 m² Haussmannian event venue in central Toulouse for corporate conferences, seminars, cocktail receptions, and seated dinners, serving primarily French enterprise clients with quote-based pricing and à la carte vendor services.

Ownership category

akta.pro rank

Product category

Event Venue Rental Services

NAICS

Accommodation (721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Private event venue
• Corporate event hosting
• Venue rental services
• Conference space rental
• Haussmannian event space

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Event Venue Rental: L'Appart generates revenue through the rental of its fully privatized 170 m² Haussmannian apartment for corporate events. The venue hosts conferences (up to 45 people), cocktails (up to 80 guests), seminars, seated meals (up to 30-40 guests), meetings, exhibitions, showrooms, photo shoots, and fashion shows. Pricing is quote-based and customized per event.
2. Catering and Event Services: The venue offers à la carte services including private chefs, catering, customized decoration, and bespoke team building activities through trusted partner vendors. These add-on services provide additional revenue per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

L'Appart rents a fully privatized 170 m² Haussmannian apartment in central Toulouse for corporate and professional events. The venue hosts conferences (up to 45 seated), cocktail receptions (up to 80 standing), seminars across four interconnecting rooms, and seated dinners (up to 40 guests). À la carte add-on services include private chefs, catering partners, customized decoration, and bespoke team building activities, delivered through vetted providers.

Product overview

L'Appart Toulouse is a single-venue event rental business offering a fully privatized 170 m² Haussmannian apartment for corporate events. The core product is venue rental for conferences (up to 45 persons), seminars (4 communicating spaces), cocktail receptions (up to 80 guests), and seated meals (up to 40 persons). Add-on service modules include a private chef, catering partnerships, customized decoration, custom animations/team building activities, technical equipment (projector, sound system, WiFi), and virtual tours. The venue also features an intimate art gallery with curated works, a signature fragrance, and a custom playlist, positioning it as a sensory experience rather than a standard meeting space.

Differentiator

Problem solved

Functional benefit

Products and services

• Conférence (Conference Hosting) Conference hosting accommodating up to 45 seated persons in theater configuration, designed for business meetings, presentations, and corporate events in a fully privatized Haussmannian setting. Targeted at corporate clients seeking an intimate, distinctive alternative to standard conference venues.
• Cocktail dînatoire (Cocktail Reception) Cocktail reception service for up to 80 standing guests, offering a vibrant and elegant atmosphere for corporate gatherings and celebrations within the privatized Haussmannian apartment.
• Séminaires (Seminars) Seminar and work session hosting across four interconnected spaces (Boudoir, Salon, Galerie, Verrière), designed for corporate training, workshops, and team meetings requiring breakout or collaborative layouts.
• Repas (Seated Dining) Seated dining service for up to 30-40 guests, featuring private chef and catering options with gourmet creations presented with simplicity and refinement in the privatized Haussmannian setting.
• Chef Privé (Private Chef Service) Private chef service providing gourmet at-home dining experiences, with chefs treating the venue as their own kitchen to deliver high-quality culinary experiences for seated dinners and receptions.
• Traiteur (Catering Partner Service) Catering partner services with vetted providers known for their excellence and craftsmanship, offering high-quality food and beverage options for events at the venue.
• Animation sur-mesure (Custom Team Building Activities) Customized team building activities and entertainment animations tailored to client needs, adding energy and engagement to corporate events and cocktail receptions, delivered through partner providers.
• Décoration personnalisée (Custom Decoration Service) Customized decoration services that transform the venue space according to client preferences and event themes, delivered through trusted partner decorators.

Quantifiable outcome

• Maximum capacity: 45 people seated (theater) or 80 standing (cocktail)
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mama Shelter Toulouse: Lifestyle hotel brand by Moma Group with a Toulouse location offering private event spaces, restaurant, and rooftop for corporate events. Directly comparable to L'Appart in serving Toulouse corporate clients seeking design-forward event venues, though at larger capacity and as part of a wider hotel offering.
• Privatisation.com: French online marketplace for booking private event venues across France. Directly comparable to L'Appart as a venue-rental channel for corporate and private events, serving overlapping buyer intent and operating in the same French market.
• Les Salons Hoche: Paris-based private event venue specialist offering fully privatized salons for corporate conferences, seminars, and receptions. Directly comparable to L'Appart in business model — a single, design-forward, fully privatized event space sold to corporate event buyers on a quote basis — though operating in Paris rather than Toulouse.
• Séminaires Online: French online booking and comparison platform dedicated to corporate seminars and private event venues. Comparable to L'Appart in serving the same enterprise event-buyer demand, though operating as an aggregator/distribution channel rather than as a venue operator.
• Châteauform': French specialist operator of corporate seminar and event venues across France. Directly comparable to L'Appart in targeting enterprise event buyers with full-service, character-rich venues, though Châteauform' typically operates at larger scale and in heritage château / domaine settings rather than urban apartments.

Broad incumbents

• Moma Group: Parent company of Mama Shelter and Mama Works, operating a portfolio of hospitality and event venues across France. Comparable to L'Appart as a multi-format French event-space operator serving corporate and lifestyle clients, though at significantly larger scale with multiple brands.
• Soho House: Global private members' club with houses in major cities, each offering curated event spaces, restaurants, and bedrooms. Comparable to L'Appart in positioning as a design-forward, atmosphere-driven venue for corporate and private events, though membership-gated and at significantly larger scale.
• The Hoxton: International boutique hotel brand offering event spaces, meeting rooms, and restaurants in design-led settings across Europe and the US. Comparable to L'Appart in serving corporate event buyers who prioritize atmosphere and design over scale, though as part of a larger hotel operation.
• Pullman Hotels & Resorts: Accor's premium hotel brand with multiple Toulouse properties offering large-format conference and event facilities for corporate clients. Comparable to L'Appart in serving the Toulouse corporate event market, though at significantly larger capacity and with full hotel infrastructure rather than boutique positioning.

Emerging players

• WeWork: Global flexible workspace operator increasingly offering private event and meeting-room rentals to corporate clients. Comparable to L'Appart in providing bookable, design-led spaces for corporate events, though WeWork's core offering is coworking and event use is a secondary revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lapparttoulouse
• LinkedInlinkedin.com/company/l-appart-toulouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Appart