La Presse de Tunisie

What La Presse de Tunisie does

La Presse de Tunisie is a national French-language daily newspaper founded in 1936 and headquartered at 17 Rue Garibaldi in Tunis, Tunisia. The company operates a multi-platform news organization that delivers editorial coverage across nine categories — Actualités, Société, Économie, Culture, Sport, HighTech, Auto, Monde, and Editorial — through its digital portal (lapresse.tn), a digital magazine sub-brand (magazine.lapresse.tn), and a daily print edition also made available as a PDF on the website. Its technology stack is built on WordPress as the content management system for the web portal, and content distribution extends to four major social platforms: Facebook, X, YouTube, and Instagram. The publication self-describes as a reference in Tunisian journalism, with a focus on analyses, investigations, culture, and current affairs.

The company generates revenue from three streams: recurring print newspaper sales and subscriptions, print advertising in the physical newspaper, and digital advertising on the website and digital platforms. Its advertiser base, displayed in the 'Ils nous font confiance' section, is anchored by six Tunisian and regional banks (BNA, Attijari bank, BH Bank, QNB, STB Bank, Amen Bank), the telecom operator Ooredoo, the automotive OEM Mercedes-Benz, and the employee benefits provider Pluxee. La Presse de Tunisie is a privately held company with no disclosed parent, no funding rounds, no M&A activity, and no subsidiaries; it employs 23 staff.

The company serves the French-speaking Tunisian readership, addressing demand for reliable francophone journalism covering local, national, and international news. Leadership comprises Said Benkraiem as Président-directeur général (President and CEO), Salem Trabelsi as Principal Editor-in-Chief (Rédacteur en chef principal), and Mariem Khdimmallah in web editorial (Rédaction Web). The firm operates from a single Tunis headquarters, distributes nationally in Tunisia, and does not disclose pricing for either subscriptions or advertising rates.

Name

La Presse de Tunisie

Legal name

La Presse de Tunisie

Website

https://lapresse.tn

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

La Presse de Tunisie is a privately held Tunisian French-language national daily newspaper, founded in 1936, that publishes news across nine editorial categories via its lapresse.tn portal, a digital magazine sub-brand, a daily print edition, and four social media channels, serving the French-speaking Tunisian readership.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Francophone daily newspaper
• Digital news portal
• Print newspaper
• Online journalism
• News media

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print newspaper sales and subscriptions: Revenue generated from print newspaper sales and subscriptions to the physical edition
2. Digital advertising: Revenue from online advertising on the website and digital platforms
3. Print advertising: Revenue from print advertising in the physical newspaper edition, evidenced by the 'Ils nous font confiance' section showing advertisers such as Ooredoo, BNA, Attijari bank, BH Bank, QNB, and others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Presse de Tunisie publishes a French-language national daily newspaper in both print (Edition Papier) and digital (lapresse.tn) formats, along with an online cultural magazine (Magazine La Presse). Its core output is original editorial content spanning news, society, economy, culture, sport, technology, auto, international, and editorial categories, monetized through subscriptions and advertising.

Product overview

La Presse de Tunisie is a national francophone newspaper founded in 1936, operating as a multi-platform news organization. The company offers three main products: the core digital news portal (lapresse.tn) providing 24/7 news coverage across nine categories; a digital magazine platform (magazine.lapresse.tn) featuring in-depth cultural and feature content; and the traditional paper edition available in both print and digital PDF formats. The portfolio is unified under the La Presse brand, with the online portal serving as the primary platform and the magazine and print edition extending content reach.

Differentiator

Problem solved

Functional benefit

Products and services

• La Presse de Tunisie (lapresse.tn) National francophone online news portal providing daily news coverage across nine categories including Actualités, Société, Economie, Culture, Sport, HighTech, Auto, Monde, and Editorial for French-speaking readers in Tunisia.
• Magazine La Presse Digital magazine platform under the La Presse brand featuring extended articles, interviews, and in-depth cultural coverage for French-speaking Tunisian readers.
• Edition Papier (Paper Edition) Print edition of La Presse de Tunisie published daily and distributed nationally in Tunisia, also available in PDF format on the website for digital readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• OoredoominorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• BNA (Banque Nationale Agricole)minorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• Attijari bankminorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• BH BankminorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• QNB (Qatar National Bank)minorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• STB BankminorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• ATB (Amen Bank)minorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• PluxeeminorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website
• Mercedes-BenzminorOthersAdvertiser and trusted partner displayed in the 'Ils nous font confiance' section of the newspaper's website

Scale indicators1 record

Expansion highlights4 records

Direct peers

• African Manager: Tunisia-focused French-language digital news outlet covering economy, politics, and society; competes with lapresse.tn for online francophone readership and digital ad inventory in Tunisia.
• Kapitalis: Tunisian French-language online news platform with strong political and economic coverage; a direct digital competitor targeting the same francophone, business-oriented Tunisian audience.
• L'Économiste Maghrébin: Tunisia-based French-language economic and business publication; competes directly with La Presse's 'Economie' vertical for both readers and corporate advertisers in Tunisia.
• Le Temps (Tunisia): Another Tunisian French-language daily newspaper covering national news and current affairs; directly competes with La Presse for francophone readers and the same advertiser base of Tunisian banks and corporates.
• Réalités (Tunisia): Tunisian French-language weekly news magazine covering politics, economy, and society; competes for the same premium francophone readers and overlaps with La Presse Magazine's positioning.

Broad incumbents

• Jeune Afrique: Pan-African francophone news brand covering politics and business across the continent; a broader incumbent that overlaps with La Presse's international/Monde coverage and competes for premium francophone advertisers in North Africa.
• France 24 (French-language edition): International francophone news broadcaster with a large Tunisian digital audience; competes for francophone readers in Tunisia and represents a structural threat to local francophone outlets' online reach.
• Le Monde: Major French national newspaper with a digital paywall and significant Tunisian francophone readership; competes for premium francophone advertising targeting Tunisia's elite and diaspora readers.

Regional players

• Al-Sharq Al-Awsat: Pan-Arab newspaper with a Tunisian edition and significant regional advertiser relationships; competes with La Presse for international advertisers and the broader Tunisian news audience across language lines.
• TAP (Tunis Afrique Presse): Tunisia's state news agency producing French and Arabic wire copy and daily news; competes in the same Tunisian news market and shares advertisers, though with a distinct state-backed positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lapressetunisie
• YouTubeyoutube.com/channel/UCNefnhtUjZdKMZwUa7HMf3g
• Facebookfacebook.com/lapresse.tunisie
• Instagraminstagram.com/magazinelapresse
• LinkedInlinkedin.com/company/la-presse-de-tunisie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Presse de Tunisie