Oasis Companhia de Bebidas

What Oasis Companhia de Bebidas does

Oasis Companhia de Bebidas is a privately-held Brazilian beverage company founded in 1992 and headquartered in Núcleo Bandeirante, Brasília (Federal District), operating commercially under the La Priori brand. The company produces premium natural mineral water drawn from two 200-meter-deep artesian wells in a low-permeability groundwater aquifer, which naturally enriches the water with lithium and provides year-round consistency unaffected by seasonal drought. It has expanded its portfolio beyond still and sparkling mineral water (formats from 200mL to 20L) to include zero-sugar flavored waters (lemon, tangerine, red berries) and craft beer sold under the Chopp O2 sub-brand in 1.5L reusable growlers (IPA, Grape Ale, Pilsen, and non-alcoholic Session IPA). The company claims the #1 water brand position in Brazil's Centro-Oeste region with 30+ years of operating history.

The product is bottled at a single facility in Brasília using fully automated, manual-contact-free equipment: stainless steel sanitary piping, a fully sealed bottling room with constant filtered-air replacement, and daily in-house microbiological testing. The company operates a dual-channel go-to-market model: direct-to-consumer sales through the lapriori.com e-commerce storefront, and an indirect channel via an actively recruited reseller and distributor network (retail, HORECA, wholesale) across the Centro-Oeste region, coordinated through [email protected]. Pricing is set at the consumer level — roughly R$1.10 per 500mL still water, ~R$1.70 per 500mL sparkling, ~R$3.50 per 500mL flavored, and R$13–R$17 per 1.5L craft beer growler.

The business is privately held with no disclosed external investors, funding rounds, or revenue figures. Headcount is reported at 12 employees, which is unusually lean for a regional CPG operation claiming market leadership. Strategic emphasis is placed on sustainability positioning, including Eureciclo certification (30% equivalent packaging recycled per unit sold), a recycling partnership with Terra Viva Recicláveis (Selo Verde), and social projects (Casa Lar Cristo em Nós orphanage, Projeto Patanatampa animal welfare). Ownership structure, financial performance, and detailed customer concentration are not disclosed in the available source material.

Name

Oasis Companhia de Bebidas

Legal name

Oasis Companhia de Bebidas

Website

https://lapriori.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Oasis Companhia de Bebidas operates the La Priori brand, producing premium natural mineral water, flavored waters, and craft beer in Brasília, Brazil. The company serves health-conscious consumers and resellers in Brazil's Centro-Oeste region through e-commerce and a distributor network.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Bottled mineral water
• Sparkling water
• Artesian well water
• Craft beer growlers
• Flavored water beverages

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled Water and Beverage Sales: Primary revenue stream from the sale of packaged mineral water (still and sparkling) in various formats (200mL, 355mL, 500mL, 1.5L, 5L, 20L) and flavored water products, as well as craft beer growlers (Chopp O2). Products are sold directly via the company's e-commerce store and through a network of resellers and distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Oasis Companhia de Bebidas, operating under the La Priori® brand, manufactures and packages premium natural mineral water (still and sparkling) sourced from two 200-meter artesian wells in the Federal District, alongside zero-sugar flavored waters (lemon, tangerine, red berries) and Chopp O2 craft beer sold in 1.5L reusable growlers. Products are bottled in an automated, contact-free facility using stainless steel sanitary infrastructure with daily in-house microbiological testing, and sold via the company's own e-commerce storefront and a regional reseller/distributor network.

Product overview

Oasis Companhia de Bebidas operates as a multi-category beverage company under the La Priori brand, offering three primary product lines: premium still and sparkling mineral water sourced from two 200m-deep artesian wells in the Federal District (marketed as the #1 brand in Brazil's Centro-Oeste region for over 30 years, with a differentiated mineral profile naturally enriched with lithium and fluoride), flavored still/sparkling waters under the La Priori Zero line (available in Lemon, Tangerine, and Red Fruits variants, all zero-sugar), and craft draft beer sold under the Chopp O2 sub-brand in reusable 1.5L growlers (offering four styles: IPA, Grape Ale, Puro Malte/Pilsen, and non-alcoholic Session IPA). All beverages are bottled at the company's sanitary facility in Brasília, DF, with internal micro-biological quality control, and the company holds multiple MAPA (Brazilian Ministry of Agriculture) product registrations.

Differentiator

Problem solved

Functional benefit

Brands

• Chopp O2: Craft beer product line sold in 1.5L growlers, including varieties such as Puro Malte (Pilsen), IPA, Grape Ale, and non-alcoholic Session IPA.

Products and services

• Água Mineral Natural La Priori Still mineral water sourced from 200m-deep artesian wells in the Federal District, Brazil, characterized by natural lithium presence, low sodium, neutral pH (6.17), and a light mineral composition (magnesium, calcium, potassium, bicarbonate, silica, sulfate). Available in 200mL, 355mL, 500mL, 1.5L, 5L, and 20L formats for retail and home consumption.
• Água Mineral com Gás La Priori Sparkling (carbonated) mineral water from the same artesian source as the natural variant, with the same mineral profile (lithium, magnesium, bicarbonate, sulfate, potassium) and available in 355mL, 500mL, and 1.5L formats.
• Água La Priori Zero Saborizada de Limão (Zero Açúcar) Flavored still water with natural lemon aroma, carbonated, acidified with citric acid and ascorbic acid, with zero added sugar, sold in 12x500mL packages (R$ 42.00). Registered with Brazilian MAPA under GO 002181-4.000008.
• Água La Priori Zero Saborizada de Tangerina (Zero Açúcar) Flavored still water with natural tangerine aroma, carbonated, acidified with citric acid and ascorbic acid, with zero added sugar, sold in 12x500mL packages (R$ 42.00). Registered with Brazilian MAPA under GO 002181-4.000009.
• Água La Priori Zero Saborizada de Frutas Vermelhas (Zero Açúcar) Flavored still water with natural red berries aroma, carbonated, acidified with citric acid and ascorbic acid, with zero added sugar, sold in 12x500mL packages (R$ 42.00). Registered with Brazilian MAPA under GO 002181-4.000010.
• Pacote Água Mineral Natural La Priori 12x500ml Multi-pack retail bundle of 12 units of 500mL still mineral water priced at R$ 13.20 per 12-pack (unit price ~R$ 1.10 per 500mL bottle), barcode 7898121460147, NCM 22011000.
• Pacote Água Mineral com Gás La Priori 12x500ml Multi-pack retail bundle of 12 units of 500mL sparkling mineral water priced at R$ 20.40 per 12-pack (unit price ~R$ 1.70 per 500mL bottle), barcode 7898121460284, NCM 22011000.
• Growler 1,5L | Chopp O2 IPA 1.5L growler of Chopp O2 IPA (Session IPA style), 6.7% ABV, brewed with water, malts, corn, hops, yeast, and antioxidants INS 224. MAPA registration GO 002181-4.000003, barcode 7898121460758, priced at R$ 13.33 per growler.
• Growler 1,5L | Chopp O2 Grape Ale 1.5L growler of Chopp O2 Grape Ale (fruit beer with grape juice), 4.4% ABV, brewed with water, concentrated grape juice, malt, corn, hops, antioxidants INS 224, INS 316, INS 300, and preservative INS 202. MAPA registration GO 002181-4.000001, barcode 7898121460390, priced at R$ 16.66 per growler.
• Growler 1,5L | Chopp O2 Puro Malte 1.5L growler of Chopp O2 Puro Malte (Traditional Pilsen), 4.3% ABV, brewed with water, malt, hops, and antioxidants INS 224 and INS 300. MAPA registration GO 002181-4.000002, barcode 7898121460826.
• Growler 1,5L | Chopp O2 Sem Álcool 1.5L growler of non-alcoholic Session IPA (0.5% ABV), brewed with water, malts, corn, hops, and yeast, with a light bitterness and refreshing character. MAPA registration GO 002181-4.000004, barcode 7898121460772, priced at R$ 13.33 per growler.

Quantifiable outcome

• 30% equivalent packaging recycled for every packaging sold (Eureciclo certification)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Terra Viva RecicláveiscoreStrategic or Co-development PartnerStrategic recycling partner that performs correct final disposal of waste from the manufacturing process for recycling. Terra Viva Recicláveis provides La Priori with the Selo Verde de Empresa Sustentável (Green Seal for Sustainable Company), certifying the company's environmental responsibility. All rejected materials from the manufacturing process are recycled through this partnership.
• Casa Lar Cristo em NóscoreStrategic or Co-development PartnerSocial project partnership supporting an orphanage that cares for orphaned children. La Priori maintains and supports this non-profit organization. Every bottle of water sold contributes to unconditional love, compassionate care, integral development, and a sense of belonging for children in vulnerable situations.
• EureciclocoreStrategic or Co-development PartnerEureciclo certification adopted on La Priori products. Eureciclo is a nationally recognized certification representing the company's commitment to environmental compensation of waste generated by its packaging. For every Oasis packaging sold, 30% of an equivalent package is recycled, generating incentives for waste picker organizations and sorting centers across Brazil.
• Projeto PatanatampaminorStrategic or Co-development PartnerEnvironmental initiative that converts the sale of plastic bottle caps into resources for the sterilization (castration) of rescued animals in shelters. La Priori contributes to this project as part of its sustainability and social responsibility program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bioleve: Bioleve is a Brazilian mineral water brand targeting the same health-conscious consumer segment. Comparable business model (regional bottling, multi-format mineral water) and similar price point positioning to La Priori.
• Lindoya: Lindoya is a national Brazilian mineral water brand offering still and sparkling natural mineral water with similar packaging formats. Directly comparable to La Priori in product mix (despite larger national footprint) and competes for shelf space and HORECA accounts.
• São Geraldo: São Geraldo is a Brazilian mineral water brand with multi-format offerings (PET and returnable glass). Directly comparable to La Priori in product category, packaging variety, and target market of health-conscious Brazilian consumers.
• Indaiá Águas: Indaiá is a Brazilian mineral water group with multiple regional brands across Brazil. It is a direct competitor to La Priori in the bottled mineral water category, particularly in HORECA and retail distribution, with a similar multi-format offering.
• Spa Água Mineral: Spa is a Brazilian mineral water brand that competes with La Priori in the still and sparkling mineral water category. Similar product profile with multiple packaging formats and a comparable positioning around natural mineral content.

Broad incumbents

• Crystal (Coca-Cola FEMSA Brasil): Crystal is the leading premium bottled water brand in Brazil, distributed by Coca-Cola FEMSA. It competes directly with La Priori in the mineral water category but operates at national scale with Coca-Cola's distribution and marketing muscle.
• Ambev: Ambev is Brazil's largest beverage company, present across water, beer, and soft drinks. Although it does not directly mirror La Priori's mineral water positioning, it is a broad incumbent in the Brazilian beverage market that competes for HORECA, retail, and consumer share.
• Minalba (Nestlé Waters Brazil): Minalba is Nestlé's premium mineral water brand in Brazil, the closest multinational competitor to La Priori in the premium natural mineral water segment. Comparable product positioning (Still and sparkling natural mineral water) but with global distribution and brand spend.

Emerging players

• Cervejaria Colorado: Cervejaria Colorado is one of Brazil's leading craft breweries, comparable to La Priori's Chopp O2 sub-brand in the craft beer segment. Both take craft approaches to brewing and compete in the mid-premium beer category with regional distribution.
• Bamberg Brewery: Bamberg is a Brazilian craft brewery with a comparable specialty beer portfolio to Chopp O2, including IPAs and fruit-forward ales. Comparable in production scale and craft positioning, competing for similar craft beer consumers in regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oasis-companhia-de-bebidas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Companhia de Bebidas