La Pyramide Maison Henriroux

What La Pyramide Maison Henriroux does

La Pyramide Maison Henriroux is a family-owned luxury hospitality establishment founded in 1822 in Vienne, France (Auvergne-Rhône-Alpes), legally organized under SAS BLPP and continuously operated for over 200 years under four successive families, with the Henriroux family in stewardship since 1989. The property operates as a unified multi-format venue: a 4-star Relais & Châteaux hotel comprising 19 contemporary rooms designed by Régis Dho and 4 family suites; a 2-Michelin-star gastronomic restaurant led by Chef Patrick Henriroux (stars held continuously since 1992, 33+ years); the casual Bistrot L'Espace Ph③ offering all-day dining with vegetarian options; the Blue Pearl Lounge Bar opened end of 2022; and the Secret de Vins wine cellar and boutique adjacent to the main building. Seminar and corporate event facilities accommodate up to 23 residential guests.

The company serves luxury travelers, gastronomes, corporate seminar clients, and niche tourism segments such as motorcyclists on the Nationale 7 (Route Bleue) and cyclists on the Via Rhône (Accueil Vélo certification), with seasonal demand spikes tied to the Jazz à Vienne festival. Revenue mechanics span per-night hotel bookings (Reservit system, Best Rate Guaranteed), per-cover F&B across three venues, wine retail, corporate seminar packages, and gift voucher sales (SecretBox). Distribution combines direct digital channels (website, email newsletter, social media on Instagram, Facebook, LinkedIn), the LaFourchette reservation marketplace for restaurants, and the Relais & Châteaux global referral network. Pricing is not publicly disclosed.

The technology stack is intentionally minimal — the operation relies on culinary craft, hospitality service, and interior design rather than proprietary platforms; the website is built and hosted by Api & You, with no disclosed APIs, mobile apps, AI capabilities, or data assets. The ownership structure is closed and founder-family controlled: Chef Patrick Henriroux and Pascale Henriroux serve as co-directors and publication directors, their children are involved in operations, and there is no parent company, external investor, or disclosed institutional capital. The company's economic engine therefore depends on the durability of its brand equity, culinary reputation, and Relais & Châteaux distribution rather than on technological leverage or capital-driven expansion.

Name

La Pyramide Maison Henriroux

Legal name

SAS BLPP

Website

https://lapyramide.com

Company type

Private

Founded year

1822

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned luxury hospitality establishment in Vienne, France, founded in 1822 and operated by the Henriroux family since 1989. Operates a 2-Michelin-star restaurant, a 4-star Relais & Châteaux hotel with 23 keys, a bistro, a lounge bar, a wine boutique, and seminar facilities serving luxury travelers, gastronomes, and corporate clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Fine Dining

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Fine dining restaurants
• Luxury hotel accommodations
• Michelin star cuisine
• Wine cellar services
• Corporate event venues

Headquarters

HQ city

Vienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 19 contemporary rooms and 4 family suites at the 4-star Relais & Châteaux hotel, including free secure parking.
2. Fine Dining Restaurant: 2-star Michelin gastronomic restaurant under Chef Patrick Henriroux, offering à la carte menus and tasting menus. Also offers market menu on select days.
3. Bistrot L'Espace Ph③: Bistro dining with open kitchen, offering all-day dining from breakfast through dinner, featuring vegetarian-friendly options.
4. Blue Pearl Lounge Bar: Lounge bar opened end of 2022, offering afterwork drinks and intimate evening experiences.
5. Secret de Vins Wine Cellar: Exclusive wine boutique adjacent to the main establishment, offering rare cuvées and personalized wine experiences with Chef Henriroux or sommelier.
6. Meetings and Seminars: Corporate event services including seminars, board meetings, study days, and banquets with tailored solutions and residential seminar options.
7. Gift Vouchers: Gift voucher sales through SecretBox platform for stays, dining experiences, and special offers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

La Pyramide Maison Henriroux operates a single multi-venue luxury hospitality property in Vienne, France, comprising a 4-star Relais & Châteaux hotel (19 contemporary rooms and 4 family suites), a two Michelin-starred gastronomic restaurant under Chef Patrick Henriroux, the L'Espace Ph3 bistro with an open kitchen, the Blue Pearl Lounge Bar, and the Secret de Vins wine cellar boutique, plus seminar and meeting facilities for corporate clients.

Product overview

La Pyramide Maison Henriroux is a unified hospitality establishment combining a four-star Relais & Chateaux hotel with multiple dining venues. The property centers on the two Michelin-starred Restaurant Gastronomique under Chef Patrick Henriroux, complemented by the casual Espace Ph3 bistro, the Blue Pearl Lounge Bar (opened 2022), and the exclusive Secret de Vins wine cellar. Accommodations include 19 contemporary rooms and 4 family suites. The establishment also offers seminar and meeting services for corporate events. All venues are managed as part of a single family-owned property established in 1822 along the Nationale 7 in Vienne, France.

Differentiator

Problem solved

Functional benefit

Brands

• Secret de Vins: Exclusive wine cellar and boutique located adjacent to the main establishment, offering rare wine selections and personalized cellar management services.

Products and services

• Restaurant Gastronomique Two-Michelin-star gastronomic restaurant under Chef Patrick Henriroux offering à la carte menus, tasting menus, and a market menu on select days, targeting affluent diners, gastronomes, and special-occasion guests.
• Bistrot L'Espace Ph3 Casual bistro with open kitchen offering convivial all-day dining from breakfast through dinner with plant-based vegetarian options, suitable for hotel guests, walk-in diners, and informal business meals.
• Blue Pearl Lounge Bar Intimate lounge bar targeting hotel guests, couples, and afterwork clientele seeking signature cocktails and a serene, tucked-away evening setting.
• Secret de Vins Wine Cellar Boutique Exclusive wine boutique adjacent to the hotel offering rare cuvées, personalized wine experiences with Chef Patrick Henriroux or the sommelier, and private cellar-building guidance for wine enthusiasts and collectors.
• Hotel Accommodations Four-star Relais & Châteaux hotel with 19 contemporary rooms and 4 spacious family suites, free secure parking, and a French-style garden, serving luxury leisure travelers, corporate guests, and touring cyclists and motorcyclists.
• Seminar and Meeting Services Tailor-made corporate seminar, board meeting, study day, and banquet services with residential seminar capability for up to 23 guests, combining meeting facilities, on-site accommodation, and fine dining.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Relais & ChâteauxcoreChannel Partner/ Reseller/ DistributorLong-standing membership in the Relais & Châteaux association, providing global distribution, marketing exposure, and referrals through the prestigious luxury hotel and restaurant network. La Pyramide is featured on the Relais & Châteaux website with dedicated listing.
• LaFourchettecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for table bookings at both the fine dining restaurant and Bistrot L'Espace Ph③.
• SecretBoxminorChannel Partner/ Reseller/ DistributorGift voucher and digital gift card platform provider for selling experience packages and gift vouchers.
• France Vélo TourismminorGTM or Marketing PartnerPartnership providing Accueil Vélo certification, positioning La Pyramide as a bike-friendly establishment for cyclists traveling the Via Rhôna route.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Régis et Jacques Marcon: Three-Michelin-star family-run Relais & Châteaux in Saint-Bonnet-le-Château (Haute-Loire) offering boutique hotel and gastronomic dining. Directly comparable family-led premium gastronomy hotel.
• Maison Pic: Three-Michelin-star Relais & Châteaux property in Valence (Drôme, Rhône Valley) operated by the Pic family across generations, offering gastronomic restaurant and boutique hotel. Closest geographic and category peer to La Pyramide.
• Maison Troisgros: Three-Michelin-star family-run gastronomic restaurant and hotel in Roanne operated by the Troisgros family. Iconic multi-generational French gourmet establishment analogous in structure and heritage.
• Auberge du Pont de Collonges (Paul Bocuse): Legendary Michelin-starred gastronomic restaurant and hotel in Collonges-au-Mont-d'Or near Lyon, historically tied to Paul Bocuse. Comparable iconic French gourmet hotel-restaurant brand in the Lyon region.
• Le Puy Mary (formerly Auberge de l'Ill): Multi-generational family-run Michelin-starred Relais & Châteaux in Illhaeusern (Alsace). Comparable heritage French family gourmet hotel with similar branding, scale, and Michelin-led positioning.
• L'Oustau de Baumanière: Luxury Relais & Châteaux hotel and Michelin-starred gastronomic restaurant in Les Baux-de-Provence. Comparable French countryside luxury hotel-restaurant model with similar heritage and Michelin positioning.
• Georges Blanc: Three-Michelin-star family-run Relais & Châteaux in Vonnas (Ain) with hotel, gastronomic restaurant, and bistro. Comparable multi-generational French gourmet hotel-restaurant model in the Auvergne-Rhône-Alpes region.
• Michel Bras (Hôtel & Restaurant Bras): Iconic family-led Michelin-starred gourmet hotel-restaurant in Laguiole (Aveyron). Analogous legendary French gastronomy brand with multi-generational ownership and rural luxury positioning.

Regional players

• La Mère Brazier: Historic Michelin-starred gastronomic hotel and restaurant in Lyon run by chef Mathieu Rostaing-Tayard. Comparable Lyonnais-region gourmet hotel-restaurant category player with heritage branding.

Broad incumbents

• Relais & Châteaux (network): Global association of more than 500 luxury hotels and restaurants, of which La Pyramide is a member. Comparable as the umbrella network governing distribution, marketing, and quality standards for properties like La Pyramide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maisonhenriroux
• LinkedInlinkedin.com/company/la-pyramide

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Pyramide Maison Henriroux