lara et al
lara et al is a UK-based boutique interior design studio founded in 2017, offering end-to-end residential and developer interior design services — including spatial design, FF&E procurement, and bespoke joinery — to high-net-worth homeowners and property developers across London, Kent, and the South East.
- Company typePrivate
- Founded2017
- HeadquartersFolkestone, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What lara et al does
lara et al is a UK-based boutique interior design studio founded in 2017 by Lara Bates, operating under the legal entity LARA GABRIELLE INTERIORS LIMITED (company number 10514587) and headquartered in Folkestone, Kent, with project work spanning London, the South East, and Oxfordshire. The firm is privately held and founder-controlled, with no external funding, advertising, or institutional investment disclosed; growth since inception has been entirely organic through client referrals and word-of-mouth.
The studio's core offering is a comprehensive, end-to-end interior design service organised around four pillars: Interior Architecture & Design (spatial reconfiguration and layout), FF&E and Procurement (turn-key furniture, fixtures, equipment sourcing and installation), Bespoke Furniture & Joinery Design (custom millwork and furniture specification), and Concept & Developed Design (schematic design, hand sketches, and material palettes). Services span from initial concept through final installation and styling. The team of approximately five to six professionals includes designers with prior tenure at Keech Green and Linley and architecture degrees from institutions such as the University of Reading.
The business model is professional services revenue, with project-based, custom-quoted fees tailored to scope, budget, and timeline. The primary customer segment is high-net-worth residential homeowners seeking personalised luxury interiors; a secondary segment comprises property developers requiring design delivery against fixed budgets and timelines. Distribution is direct-to-client, with no intermediaries, and marketing is limited to a professional website, LinkedIn, Instagram, and word-of-mouth referrals. The company is positioned as discreet, conscientious, and proactive, with documented client relationships spanning five or more years.
lara et al firmographics
Firmographics- Name
- lara et al
- Legal name
- LARA GABRIELLE INTERIORS LIMITED
- Website
- https://laraetal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- lara et al is a UK-based boutique interior design studio founded in 2017, offering end-to-end residential and developer interior design services — including spatial design, FF&E procurement, and bespoke joinery — to high-net-worth homeowners and property developers across London, Kent, and the South East.
- Ownership category
- akta.pro rank
Where lara et al is headquartered
LocationHeadquarters
- HQ city
- Folkestone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
lara et al business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: The company generates revenue through comprehensive interior design services including interior architecture and design, FF&E procurement, bespoke furniture and joinery design, and concept development. Services are provided to residential homeowners and property developers on a project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with tailored pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
lara et al product offering
Product offeringCore offering
lara et al is a UK-based interior design studio delivering comprehensive residential and developer interior design services. Offerings span interior architecture and spatial layout design, full FF&E procurement and turnkey installation, bespoke furniture and joinery design, and concept and developed design from initial sketches through final dressing and styling. Services are delivered on a project basis to high-net-worth homeowners and property developers across London, Kent and the South East.
Product overview
lara et al is a UK-based interior design studio (operating since 2017) offering a comprehensive suite of interior design services. The company operates as a single unified service offering rather than a modular software platform. Their core services include Interior Architecture & Design (spatial planning and layout reconfiguration), FF&E and Procurement (furniture and accessory sourcing with turn-key delivery), Bespoke Furniture & Joinery Design (custom millwork and furniture), and Concept & Developed Design (design conceptualization and blueprint creation). The studio serves both residential clients and property developers, providing end-to-end services from initial concept through final installation and styling.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Architecture & Design
Quantifiable outcome
- Long-term client relationships spanning 5+ years of continued engagement
Companies that use lara et al
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
lara et al technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
lara et al partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
lara et al competitors and assessment
Company assessmentDirect peers
- Rose Uniacke: A highly regarded London-based interior designer known for restrained, luxury residential interiors. Comparable on premium private-client positioning, residential focus, and full-service design through furniture sourcing.
- Linley: A renowned London luxury interiors and bespoke furniture house founded by David Linley (Lord Snowdon). Comparable on client segment (HNW/private clients) and on bespoke joinery/furniture services — Linley is a direct competitor for the same premium residential design work lara et al pursues, with Peter Banks having worked there.
- Todhunter Earle Interiors: A long-established UK interior design partnership specializing in private residential and country house projects. Comparable on luxury residential focus, comprehensive service offering (concept to installation), and UK HNW client base.
- Taylor Howes Designs: A long-established London interior design studio serving UHNW clients on residential, super-prime, and developer projects. Comparable on customer profile (private clients and developers), delivery scope (end-to-end design and procurement), and geographic focus (London).
- Katharine Pooley: A leading London-based luxury interior design studio serving private clients, developers, and hoteliers globally. Comparable on premium residential and developer project work, end-to-end service offering (concept through procurement/installation), and high-end UK/prime-market positioning.
- Howe London: A boutique London interior design and antiques practice specializing in private residential projects. Comparable on client segment (HNW London homeowners), bespoke furniture and FF&E capability, and small-studio model with high-touch delivery.
- Sophie Paterson Interiors: A boutique UK interior design studio serving high-end residential clients with full design, FF&E, and bespoke services. Comparable on studio size, service offering, premium positioning, and referral-led growth model targeting HNW homeowners.
- Keech Green Design: A prestigious London-based interior design studio founded by Michael Keech and Graham Green. Directly comparable: lara et al's founder Lara Bates and senior designer Peter Banks both trained at Keech Green, and the two firms serve the same HNW residential interior design segment in London and the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
lara et al social profiles
Digital presencelara et al financial estimates
Financial estimateRevenue estimate
Valuation estimate
lara et al leadership team
Management profileNumber of profiles
Profiles4 records
lara et al funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lara et al M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lara et al
What does lara et al do?
lara et al is a UK-based interior design studio delivering comprehensive residential and developer interior design services. Offerings span interior architecture and spatial layout design, full FF&E procurement and turnkey installation, bespoke furniture and joinery design, and concept and developed design from initial sketches through final dressing and styling. Services are delivered on a project basis to high-net-worth homeowners and property developers across London, Kent and the South East.
Is lara et al a public or private company?
lara et al is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lara et al founded?
lara et al was founded in 2017. It employs 1 to 10 people.
Where is lara et al based?
lara et al is headquartered in Folkestone, United Kingdom, in the Europe region.
How does lara et al make money?
One revenue line is on record: interior Design Services.
Who are lara et al's main competitors?
Direct peers on record are Rose Uniacke, Linley, Todhunter Earle Interiors, Taylor Howes Designs, Katharine Pooley, Howe London, Sophie Paterson Interiors and Keech Green Design.
Does lara et al have an API?
No public API is recorded for lara et al.