Rose Uniacke
Rose Uniacke is a London-based luxury interior design studio and gallerist offering bespoke furniture, custom fabrics, antiques, paint, and full-service interior design for high-net-worth individuals and select commercial clients across the UK, US, and Canada.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rose Uniacke does
Rose Uniacke is a London-based design studio and luxury retail gallerist that delivers bespoke interior design, curated antiques, own-designed furniture and lighting, a custom fabric collection, and an environmentally friendly paint range. Founded in 2009 and operating from three Pimlico Road shops (a main/Accessories shop at 76–84 Pimlico Road and a dedicated Fabric Shop at 103 Pimlico Road), the company runs a DTC e-commerce storefront at roseuniacke.com with international delivery, and serves an international clientele. Its primary segment is high-net-worth individuals seeking full-service residential design across town houses, apartments, listed manor houses, and luxury yachts, with secondary work for select corporate and hospitality clients including the Victoria Beckham Dover Street flagship, Jo Malone London headquarters, and the Belmond Royal Scotsman.
The core product portfolio comprises the Rose Uniacke Editions furniture/lighting/accessories line (launched 2010, mostly made-to-order), the Rose Uniacke Fabric Collection of custom-dyed cloth from small mills in velvets, linens, silks, wools, and performance outdoor fabrics (launched 2017), and the Rose Uniacke Paint Range (launched 2021). Supporting this are curated antiques, contemporary designer pieces (Alvar Aalto, Marcel Breuer, Jacques Adnet, and others), accessories, lighting, rugs, mirrors, tableware, and soft furnishings. In North America, fabrics are distributed via regional partners including Wareco, Una Malan, Egg & Dart, Assembled Works, R Hughes, Matt Camron Rugs, Primavera, and Karen G. Walls, covering the contiguous US and Ontario, Canada. Pricing is unit-based, ranging from fabrics around £150/metre to individually quoted made-to-order furniture, with trade pricing available on request.
The business is privately held and founder-led. Rose Uniacke personally oversees every project from conception to completion. The legal structure comprises Rose Heyman (sole trader) and Rose Uniacke Studio Ltd (private limited company registered in England and Wales, company number 08054658), with no disclosed external institutional shareholders or funding rounds. Revenue is generated across five streams: retail sales of antiques/furniture, Editions sales (mostly made-to-order), fabric sales by the metre, full-service interior design projects, and paint sales. The company is a member of PRIME and has partnered with GreenTheUK and the Royal Forestry Society to plant 100,000 climate-resilient trees across UK woodlands by 2031 (32,800 planted as of 2024–2025).
Rose Uniacke firmographics
Firmographics- Name
- Rose Uniacke
- Legal name
- Rose Heyman (sole trader) / Rose Uniacke Studio Ltd
- Website
- https://roseuniacke.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rose Uniacke is a London-based luxury interior design studio and gallerist offering bespoke furniture, custom fabrics, antiques, paint, and full-service interior design for high-net-worth individuals and select commercial clients across the UK, US, and Canada.
- Ownership category
- akta.pro rank
Where Rose Uniacke is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rose Uniacke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Retail Sales - Antiques and Furniture: Sale of curated antiques, 20th century collectible furniture, and modern pieces through three Pimlico Road shops and online.
- Rose Uniacke Editions: Sale of furniture, lighting and accessories designed by Rose Uniacke. Majority of items are made-to-order.
- Fabric Collection Sales: Sale of custom-designed fabrics including linens, velvets, silks, and performance outdoor fabrics by the metre.
- Interior Design Services: Full-service interior architecture and design practice running large-scale projects from conception to completion.
- Paint Collection: Sale of environmentally friendly paint to complement the fabric collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various price points across product categories |
| One time/ perpetual license | Multi-year contract | Made-to-order furniture |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rose Uniacke product offering
Product offeringCore offering
Rose Uniacke is a luxury interior design studio and retail business founded in 2009 and headquartered in London. The company provides full-service interior architecture and design for residential and commercial projects (town houses, apartments, listed manor houses, corporate headquarters, luxury yachts), operating three retail shops on Pimlico Road and a direct-to-consumer e-commerce site. Core offerings include Rose Uniacke Editions (own-designed furniture, lighting and accessories), the Rose Uniacke Fabric Collection (custom-dyed textiles), the Rose Uniacke Paint Range (launched 2021), and curated antiques and contemporary designer pieces.
Product overview
Rose Uniacke is a designer and gallerist operating a luxury interior design and retail business. The company operates three Pimlico Road shops in London: an Editions shop (selling furniture both antique and modern), a fabric shop, and an accessories shop. The product portfolio includes Rose Uniacke Editions (furniture, lighting and accessories designed by Rose), the Rose Uniacke Fabric Collection (custom-dyed fabrics including velvets, linens, and outdoor performance fabrics), and the environmentally friendly Paint Range launched in 2021. Additional offerings include antiques, lighting, artworks, seating, tables, mirrors, garden statuary, rugs, bookcases, accessories, bedlinen, tableware, and vases. The business also provides full-service interior design for residential and commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Rose Uniacke Editions A collection of furniture, lighting and accessories designed by Rose Uniacke, including both antique and modern furniture pieces. The range is sold primarily through the Pimlico Road Editions shop and online; majority of items are made-to-order.
- Rose Uniacke Fabric Collection Custom-dyed fabrics from small mills in Rose's distinctive colour palette, including velvets, linens, calicos, silks, and performance outdoor fabrics made from recycled bottles. Suitable for upholstery, furnishings, wall coverings and curtains. Sold by the metre through the Pimlico Road Fabric shop, online, and US/Canada distributors.
- Rose Uniacke Paint Range Environmentally friendly paint range launched in 2021 to complement the fabric collection.
- Antiques Antique furniture and objects sourced and restored by Rose Uniacke. Includes curated pieces from multiple periods, leveraging Rose's expertise in traditional restoration and her standing as a trusted expert for collectors.
- Lighting Lighting fixtures including antique lighting, Rose Uniacke branded lighting, and contemporary designer lighting.
- Seating Seating furniture including chairs, sofas, and other upholstered pieces.
- Tables Dining tables, coffee tables, and other table furniture.
- Artworks Artworks available for purchase.
- Mirrors Decorative and antique mirrors.
- Garden & Statuary Garden furniture, statuary, and outdoor accessories.
- Rugs & Wall Hangings Rugs and textile wall hangings.
- Bookcases & Cabinets Storage furniture including bookcases and cabinets.
- Accessories & Objects Decorative accessories, household objects, and luxury gifts.
- Beds, Bedlinen, Bed & Bath Accessories Beds, bedlinen, and bathroom accessories.
- Blankets, Throws & Cushions Soft furnishings including blankets, throws, and cushions.
- Tableware Tableware items for dining.
- Vases & Vessels Glass and ceramic vases and vessels.
- Interior Design Services Full-service interior design practice working on everything from restoration and remodelling to new builds, including town houses, apartments, listed manor houses, global company headquarters, and luxury yachts. Rose Uniacke personally oversees every detail from conception to completion.
Companies that use Rose Uniacke
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Rose Uniacke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Rose Uniacke partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional, core and supporting.
- WarecoregionalUS fabric distributor covering Alabama, Georgia, Kentucky, North Carolina, South Carolina & Tennessee. Located in Atlanta, GA.
- Una MalanregionalUS fabric distributor covering California (Los Angeles and San Francisco locations). Based at 800 N. La Cienega Blvd, Los Angeles, CA 90069.
- Egg & DartregionalUS fabric distributor covering Colorado, Idaho, Montana, New Mexico, Utah & Wyoming. Located in Denver, CO.
- Assembled WorksregionalUS fabric distributor covering Illinois & Mid-West. Located at Merchandise Mart Plaza, Chicago, IL.
- R HughesregionalUS fabric distributor covering New York, New Jersey, Pennsylvania & Delaware. Located at 200 Lexington Ave, New York, NY 10016.
- Matt Camron RugsregionalUS fabric and rug distributor covering Texas, Arkansas, Louisiana & Oklahoma (Houston) and Washington DC, Virginia, West Virginia & Maryland.
- PrimaveraregionalCanadian fabric distributor covering Ontario. Located at 125 Tycos Drive, Unit 2, Toronto, ON M6B 1W6.
- Karen G. WallsregionalUS fabric representative covering Maine, Vermont, New Hampshire, Massachusetts & Rhode Island. Contact: [email protected].
- GreenTheUKcoreEnvironmental partnership to plant climate resilient trees across UK woodlands in partnership with the Royal Forestry Society. Rose Uniacke has committed to plant 100,000 trees by 2031. As of 2024-2025, 32,800 trees planted total.
- Royal Forestry Society (RFS)supportingPartnering with Rose Uniacke and GreenTheUK for woodland management and climate resilient tree planting projects across UK.
- PRIMEcoreRose Uniacke has pledged support to PRIME - a collective of responsible businesses committed to making continuous improvements to meet the needs of the present by generating positive and sustainable impacts on the environment and communities.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Rose Uniacke competitors and assessment
Company assessmentDirect peers
- Nicky Haslam: British luxury interior designer and tastemaker with a long-established personal brand. Comparable in founder-led design studio model, HNW client base, and editorial / decorative arts authority.
- Studio Sofield: New York-based luxury interior design firm with own-designed furniture and accessories. Comparable in bespoke residential, hotel, and retail commissions and in launching own-product collections.
- Veere Grenney Associates: London-based interior designer of high-end residential and commercial projects with a strong personal brand and signature aesthetic. Directly comparable in scale, bespoke model, and HNW / luxury client base.
- Roman and Williams: New York-based luxury interior design and product studio producing furniture, lighting, and curated home goods. Comparable in services-plus-product model, founder-led creative direction, and high-end hospitality retail client work.
- Soane Britain: London-based heritage luxury designer-maker of furniture, lighting, and fabrics sold to HNW clients, interior designers, and hotels. Closely comparable proprietary product, bespoke model, and exclusive retail/distribution model to Rose Uniacke.
- Howe London: London-based luxury interiors atelier offering bespoke design, own-furniture, and curated home furnishings to HNW clients. Comparable in London location, bespoke service-plus-product model, and HNW focus.
- Pierre Yovanovitch: Paris-based luxury interior and furniture designer with a strongly personal brand, own-edition furniture, and HNW clients. Closely comparable in founder-led model, Editions furniture, and luxury retail presence.
Broad incumbents
- Pierre Frey: French heritage luxury textile, wallpaper, and furniture brand serving interior designers and luxury residential and hospitality projects. Comparable in proprietary fabric/furnishings model and designer client base.
- Colefax and Fowler: Established British heritage brand for interior design, fabrics, and wallpapers sold through trade showrooms and to designers. Comparable in fabric, wallpaper, and design services targeting the luxury and trade channels.
- Farrow & Ball: Global heritage luxury paint and wallpaper brand with own-design colour palette and international retail and distributor network. Highly relevant comparable to Rose Uniacke's Paint Range thesis and brand-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rose Uniacke social profiles
Digital presenceRose Uniacke compliance and trust
Trust signalCompliance1 record
Rose Uniacke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose Uniacke leadership team
Management profileNumber of profiles
Profiles1 record
Rose Uniacke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose Uniacke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose Uniacke
What does Rose Uniacke do?
Rose Uniacke is a luxury interior design studio and retail business founded in 2009 and headquartered in London. The company provides full-service interior architecture and design for residential and commercial projects (town houses, apartments, listed manor houses, corporate headquarters, luxury yachts), operating three retail shops on Pimlico Road and a direct-to-consumer e-commerce site. Core offerings include Rose Uniacke Editions (own-designed furniture, lighting and accessories), the Rose Uniacke Fabric Collection (custom-dyed textiles), the Rose Uniacke Paint Range (launched 2021), and curated antiques and contemporary designer pieces.
Is Rose Uniacke a public or private company?
Rose Uniacke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rose Uniacke founded?
Rose Uniacke was founded in 2009. It employs 11 to 50 people.
Where is Rose Uniacke based?
Rose Uniacke is headquartered in London, United Kingdom, in the Europe region.
How does Rose Uniacke make money?
Five revenue lines are on record. Retail Sales - Antiques and Furniture is the primary driver. The others are rose Uniacke Editions, fabric Collection Sales, interior Design Services and paint Collection.
Who are Rose Uniacke's main competitors?
Direct peers on record are Nicky Haslam, Studio Sofield, Veere Grenney Associates, Roman and Williams, Soane Britain, Howe London and Pierre Yovanovitch. Broad incumbents are Pierre Frey, Colefax and Fowler and Farrow & Ball.
Does Rose Uniacke have an API?
No public API is recorded for Rose Uniacke.