Lar do Ancião de Bento Gonçalves

What Lar do Ancião de Bento Gonçalves does

Lar do Ancião de Bento Gonçalves is a non-profit elderly care institution headquartered in Bento Gonçalves, Rio Grande do Sul, Brazil. Founded in 1981 and inaugurated in 1990, it operates a residential care facility with a licensed capacity of 60 elderly residents, currently housing 40 to 42 individuals. The institution delivers 24-hour nursing care through a multidisciplinary team and operates under continuous oversight from municipal, state, and federal authorities. In 2025 it marked its 35th anniversary of continuous operation, a milestone that reflects sustained institutional presence in the region.

The institution's business model is donation-driven and structured as a philanthropic entity rather than a commercial enterprise. Funding flows through multiple channels: individual donations including the recurring 'Mil Amigos' program launched in 2020, corporate partnerships, in-kind contributions of food, clothing, hygiene products, and medical supplies from community members, and government funding agreements executed as termos de fomento and termos de colaboração with municipal authorities. In 2024, the Smurfit Kappa Foundation contributed over R$500,000 to support infrastructure modernization. No commercial fees, service pricing, or fee-for-service revenue model is associated with the institution's operations.

Operationally, the facility has prioritized infrastructure modernization, installing a solar energy system in 2019 and a pellet heating system in 2024, both aimed at reducing long-term operational costs and environmental footprint. Leadership transitioned in 2022 when Cesar Cini assumed the presidency for the 2022-2025 term, an appointment framed around institutional rehabilitation following the COVID-19 pandemic, during which the organization experienced an estimated 30% reduction in donations in 2020. The organization maintains continuous reporting and transparency obligations under Brazil's non-profit regulatory framework and is subject to oversight applicable to filantropic entities receiving public funds.

Name

Lar do Ancião de Bento Gonçalves

Legal name

LAR DO ANCIÃO DE BENTO GONÇALVES

Website

https://lardoanciaobg.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Lar do Ancião de Bento Gonçalves is a non-profit elderly care institution in Bento Gonçalves, Brazil, founded in 1981 and inaugurated in 1990. It serves 40 to 42 elderly residents with 24-hour nursing and multidisciplinary care, funded through donations, government agreements, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Long-term Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Elderly care services
• Long-term residential care
• Non-profit social assistance
• Multidisciplinary nursing care
• Community donation programs

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Online Donations: One-time or recurring donations via PagSeguro platform (credit card and boleto), with preset monthly amounts of R$25, R$50, or R$75
2. Bank Transfers: Direct transfers to institutional accounts at Caixa Econômica Federal, Banrisul, Banco do Brasil, and Sicredi
3. Carnê Payments: Recurring donation slips with customizable amounts and payment dates, payable at banks or lottery outlets
4. Income Tax Donations: Up to 6% of income tax liability can be directed to Fundo Municipal do Idoso (3%) and Fundo da Criança e Adolescente (3%)
5. Nota Fiscal Gaúcha: Citizens designate entity to receive contributions from state tax program when making purchases
6. Angels App Donations: Mobile app donations via credit card or boleto
7. Mil/Amigos Project: Monthly contribution program with registered donors receiving monthly invoices via Sicredi system
8. Supply Donations: Accepts donations of hygiene products, cleaning supplies, and food items
9. Event Fundraising: Anniversary celebrations and benefit events with ticket sales (R$95 per person for lunch)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lar do Ancião de Bento Gonçalves provides long-term institutional residential care for elderly individuals aged 65-100, offering 24-hour nursing, accommodation, meals, multidisciplinary health services (psychology, social work, physiotherapy, nutrition), and recreational activities. The organization currently serves 40-42 residents at a maximum capacity of 60, with a team of 36 employees plus volunteers, and sustains operations through donations and government partnership agreements.

Product overview

Lar do Ancião de Bento Gonçalves operates as a non-profit elderly care institution offering long-term residential accommodation with comprehensive support services. The core offering is institutional elderly care featuring 24-hour nursing, multidisciplinary health services (nursing, psychology, social work, physiotherapy, nutrition), and recreational activities. The organization provides multiple digital donation channels including an online platform via PagSeguro, the Angels mobile app, and the Mil Amigos monthly subscription program. Additional engagement programs include the Adote um Bom Velhinho Christmas campaign and an income tax donation program benefiting from the Municipal Elderly Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Institutional Elderly Care
• Multidisciplinary Healthcare Services
• Online Donation System
• Mil Amigos Monthly Donor Program
• Adote um Bom Velhinho Christmas Campaign
• Income Tax Donation Program

Quantifiable outcome

• Reduced energy costs through solar energy system since 2019
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• Broilo AquecimentosmajorStrategic or Co-development Partner · 1 January 2024Heating equipment company that provided items for the pellet heating system at special discounted prices to support resident comfort.
• PiomademajorStrategic or Co-development Partner · 1 January 2024Company providing free pellet supply for the heating system, ensuring ongoing operation costs are minimized.
• Lavita ConstruçõesmajorStrategic or Co-development Partner · 1 January 2024Construction company that delivered the machine room project at cost price, supporting infrastructure development.
• Panizzi Construções, Minas Brasil, Beltoni Aços e Ferragens, Olaria Paese, ConstrubeneminorStrategic or Co-development Partner · 1 January 2024Various local construction material suppliers that donated materials for the heating system machine room construction, coordinated by council member Vicente Tomasi.
• Rotary Club Bento Gonçalves PlanaltocoreStrategic or Co-development Partner · 1 January 2019Long-standing partner that donated the construction project for the facility and developed the solar energy project 'Amigos do Lar, Amigos do Sol'. Active supporter presenting annually at meetings and providing ongoing support.
• SicredicoreChannel Partner/ Reseller/ DistributorCooperative bank that provided payment system infrastructure for the Mil Amigos project, enabling monthly invoice issuance to donors.
• Angels AppcoreTechnology or IntegrationMobile donation application (Android/IOS) that facilitates credit card and boleto donations, connecting donors with the institution.
• Kult Creative DesignminorImplementation/ SI/ Consulting PartnerDesign agency responsible for website design and branding, credited on footer of official website.
• TodeschinisaminorStrategic or Co-development PartnerPartner logo displayed on website partners section.
• CNEC (Faculdade de Publicidade e Propaganda)minorStrategic or Co-development PartnerAdvertising college that provides marketing support including student photography and coordination by Professors Carina Merzoni and Vicente Lovera.
• Grupo Tomasi, Mais Bela/Datamais, Mary KayminorStrategic or Co-development PartnerVolunteer group that organized beauty day for residents including haircuts and makeup during holiday season.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Lar São Vicente de Paulo: Brazilian Catholic charitable network operating long-term residential elderly care facilities, directly comparable as a non-profit long-term care institution in Brazil.
• Casa do Vovô: Brazilian community-based non-profit offering residential care and social activities for seniors, directly comparable as a small-scale, donation-funded long-term care provider.
• Fundação Abrinq: Brazilian social assistance foundation running institutional care and donation programs, structurally similar as a regulated non-profit operating residential services and structured donation channels.
• Lar dos Idosos Menino Jesus: Brazilian non-profit nursing home providing long-term residential care to elderly residents, comparable in service model and donation-based funding structure.
• Santa Casa de Misericórdia: Traditional Brazilian non-profit hospital and social assistance organization providing elder care, social services, and health programs under similar philanthropic governance.
• Lar da Luz: Brazilian non-profit elder care residence providing 24-hour care and social support to low-income elderly, directly comparable in operating model and community-based funding.

Broad incumbents

• SESC (Serviço Social do Comércio): Large-scale Brazilian social service institution offering senior-focused programs, recreational activities, and health services, comparable in mission but at far greater national scale.

Regional players

• Fundação O Pão dos Pobres: Brazilian regional social assistance foundation with residential care and community programs for vulnerable populations including elderly, structurally comparable as a donation-driven non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lardoanciaobg
• LinkedInlinkedin.com/company/lar-do-anci%C3%A3o-de-bento-gon%C3%A7alves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lar do Ancião de Bento Gonçalves