Laredo Harley-Davidson

What Laredo Harley-Davidson does

Laredo Harley-Davidson is a privately held authorized Harley-Davidson motorcycle dealership headquartered at 418 Crossroads St., Laredo, Texas, serving motorcycle enthusiasts across South Texas including Zapata, Del Rio, Carrizo Springs, and Kingsville. Operating under Harley-Davidson Motor Company's authorized dealer program (Dealer ID 1994/5396), the dealership is staffed by approximately 10 employees and offers a complete 2026 Harley-Davidson lineup across five product categories: Grand American Touring (Street Glide, Road Glide, and CVO models), Cruiser (Street Bob, Low Rider S/ST, Breakout, Fat Boy, Heritage Classic, Super Glide, and Deadwood), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited), Adventure Touring (Pan America 1250 ST/Special/Limited with Revolution Max motors), and Sport (Nightster, Sportster S, Nightster Special). New motorcycle prices range from $9,999 for the entry-level Nightster to $54,999 for the CVO Street Glide 3 Limited.

The business runs a multi-department retail and service model combining new and pre-owned motorcycle sales (including a certified pre-owned program), in-house and Harley-Davidson Financial Services financing (with Flex Finance options), trade-in and consignment services, a service and parts department, extended protection plans, customization and finance-your-build services, and MotorClothes apparel and riding gear. Revenue mixes one-time vehicle sales, transaction-fee financing, recurring service and parts work, and recurring protection plan revenue. Distribution combines a single physical dealership in Laredo with a digital storefront (laredoharley.com) supporting inventory browsing, online test ride scheduling, trade-in valuation, financing pre-qualification, and service scheduling.

Customer segments span first-time Harley buyers, upgrading riders using trade-in programs, Grand American Touring enthusiasts seeking long-haul comfort, and sport/entry-level riders entering via smaller-displacement models. The dealership drives community engagement through Laredo HOG (Harley Owners Group) chapter affiliation, weekly Bike Night events at the showroom, the South Texas Iron Ass multi-dealership regional ride, and the Rider Rewards and VIP Passport Plan member programs. Marketing assets include Instagram and Facebook (the latter used for HOG chapter coordination), an SMS text club, email newsletter, and current promotions banners.

Name

Laredo Harley-Davidson

Legal name

Laredo Harley-Davidson

Website

https://laredoharley.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Laredo Harley-Davidson is a privately held, ~10-person authorized Harley-Davidson dealership in Laredo, Texas, serving South Texas riders with new and pre-owned motorcycles ($9,999–$54,999), financing, service, parts, apparel, and HOG community engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Laredo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Revenue from sale of new Harley-Davidson motorcycles including Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories. Prices range from approximately $9,999 for base Nightster models to over $54,999 for CVO trike models.
2. Pre-Owned Motorcycle Sales: Certified pre-owned and general pre-owned inventory sales, including certified pre-owned program with additional warranty coverage.
3. Financing Services: In-house and third-party motorcycle financing including Harley-Davidson Financial Services, Flex Finance options, and trade-in/consignment services.
4. Service and Parts Department: Routine maintenance, repairs, and Genuine Harley-Davidson parts and accessories sales.
5. Extended Service and Protection Plans: Extended Service Plan, Tire & Wheel Protection, and other protection products.
6. Apparel and Riding Gear: Harley-Davidson MotorClothes including rider rewards program for apparel and gear purchases.
7. Customization and Finance-Your-Build: Custom bike builds and modifications financed through Harley-Davidson financing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Laredo Harley-Davidson is an authorized Harley-Davidson motorcycle dealership that sells new and pre-owned Harley-Davidson motorcycles, OEM and aftermarket parts, branded apparel and gear, and provides in-house motorcycle service, maintenance, and repair. The dealership also facilitates customer financing through Harley-Davidson Financial Services and ancillary programs such as trade-in and motorcycle rentals where applicable.

Product overview

Laredo Harley-Davidson is an authorized Harley-Davidson motorcycle dealership serving South Texas, offering a comprehensive portfolio of new and pre-owned Harley-Davidson motorcycles. The product lineup spans five core categories: Grand American Touring (Street Glide®, Road Glide®, and CVO models featuring Milwaukee-Eight® engines and Skyline™ OS infotainment), Cruiser (Street Bob®, Low Rider® S/ST, Breakout®, Fat Boy®, Heritage Classic, Super Glide®, and Deadwood™), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited with three-wheel stability), Adventure Touring (Pan America® 1250 ST/Special/Limited with Revolution Max® motors), and Sport (Nightster®, Sportster® S, Nightster® Special). The dealership also provides financing, service, parts, apparel, and riding gear.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson motorcycles Sale of new, factory-fresh Harley-Davidson motorcycles (e.g., cruiser, touring, and trike models) to individual consumers, with manufacturer warranty and financing options arranged through the dealership.
• Pre-owned motorcycles Sale of used and trade-in motorcycles, including Harley-Davidson and other brands, to individual buyers seeking a lower-priced entry point or trade-in value.
• Motorcycle service and repair In-house motorcycle maintenance, diagnostics, and repair performed by service technicians, including warranty service for Harley-Davidson motorcycles and general repair for other brands.
• Parts and accessories Retail sale of OEM Harley-Davidson parts and aftermarket accessories, including performance, styling, and maintenance components for motorcycle owners.
• Harley-Davidson branded apparel and gear Sale of Harley-Davidson branded riding gear, apparel, helmets, and lifestyle merchandise to consumers and enthusiasts.
• Motorcycle financing Arrangement of consumer financing for motorcycle purchases through Harley-Davidson Financial Services and other lending partners, supporting new and pre-owned unit sales.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Harley-Davidson Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Harley-Davidson dealership status provides exclusive rights to sell new Harley-Davidson motorcycles, access to factory pricing, certified service training, genuine parts supply, and manufacturer marketing support. The dealership operates under Harley-Davidson's authorized dealer program with dealer ID 1994/5396.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Honda Powersports: Honda's motorcycle, scooter, and ATV division — broad incumbent whose authorized dealers sell competing two-wheel products (sport, ADV, touring) that overlap with Harley's Sport, Adventure Touring, and Touring categories for shared buyers.
• Kawasaki Motors USA: Kawasaki's motorcycle and powersports business — broad incumbent whose Vulcan cruiser, Versys ADV, and Ninja sport models compete for the same Texas discretionary motorcycle buyer that visits Harley dealerships.
• Indian Motorcycle (Polaris): Polaris-owned American V-twin motorcycle brand that competes directly with Harley-Davidson across cruiser and touring categories; relevant as a manufacturer-level competitor whose authorized dealers compete for the same discretionary cruiser/touring buyer.
• Yamaha Motor USA: Yamaha's motorcycle and powersports division — broad incumbent offering cruiser, sport, ADV, and touring models through authorized dealers that overlap with Harley's cruiser/sport/ADV lineup for entry-level and upgrade buyers.

Others

• RevZilla / Cycle Gear (Comoto Holdings): Large online and brick-and-mortar retailer of motorcycle parts, accessories, riding gear, and apparel — adjacent competitor to the dealership's parts and apparel revenue streams (especially the Harley-Davidson MotorClothes business) and to its online trade-in/finance funnel.

Direct peers

• Alamo City Harley-Davidson: Authorized Harley-Davidson dealership in San Antonio, Texas — directly comparable authorized franchise serving a similar South/Central Texas rider base with the same full Harley-Davidson lineup, financing through HDFS, service, parts, and apparel operations.
• Austin Harley-Davidson: Authorized Harley-Davidson dealer in Austin, Texas — comparable authorized franchise in central Texas with new/CPO sales, service, customization, and event-driven marketing aimed at similar touring and cruiser customer segments.
• Cowboy's Alamo City Harley-Davidson (San Antonio): Another authorized Harley-Davidson dealership operating in the broader South Texas region with new/pre-owned sales, service, parts, and HOG chapter engagement — competes for the same South Texas touring and cruiser buyers.
• Corpus Christi Harley-Davidson: Authorized Harley-Davidson dealership on the Texas Gulf Coast offering the full H-D lineup plus service, parts, financing, and community events — directly comparable authorized dealer serving a nearby regional market.
• Texas Harley-Davidson (Bedford): Long-established authorized Harley-Davidson dealership in the Dallas-Fort Worth area — comparable authorized franchise offering full lineup sales, service, parts, apparel, and a large HOG community presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/laredohogchapter
• Instagraminstagram.com/laredoharley
• LinkedInlinkedin.com/company/laredo-harley-davidson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laredo Harley-Davidson