LarMac - Producers of Live Entertainment

What LarMac - Producers of Live Entertainment does

LarMac is a London-based live entertainment production company that provides event production services to clients. The firm was co-founded approximately two decades ago by Jo MacKay and Ian Greenway, building a track record in live entertainment production characterized as two decades of creativity, innovation, and teamwork. The company operates with a small team of 11 employees and serves clients in the live events space, though specific customer segments, named clients, project types, and pricing models are not publicly disclosed.

The business is currently undergoing a leadership and identity transition. Co-founder Jo MacKay has stepped back from the company, while co-founder Ian Greenway continues to lead the business under a new operating banner called Lar&Co (larandcompany.com). The existing team has been retained to maintain operational continuity and preserve the relationships and expertise that defined LarMac's service delivery. Contact channels have been updated with Ian operating from [email protected] and Jo redirecting to [email protected].

No products, technology platforms, intellectual property, or proprietary systems are disclosed in the input data. The company's go-to-market relies on organic social media presence across Instagram, Facebook, and LinkedIn as its primary marketing channels. Revenue figures, pricing structures, funding history, customer logos, and geographic footprint details are not publicly available, limiting any quantitative assessment of the business.

Name

LarMac - Producers of Live Entertainment

Website

https://larmaclive.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LarMac is a London-based live entertainment production company with 11 employees that provides event production services to clients. Following a 2023-2024 leadership transition, the business now operates under the Lar&Co banner led by co-founder Ian Greenway.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Other Performing Arts Companies (71119), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live event production
• Concert production
• Live entertainment services
• Event management
• Live show production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels3 records

Core offering

LarMac is a live entertainment production company that produces live shows, concerts, and entertainment events on behalf of clients. The company manages the end-to-end creative and operational delivery of live entertainment experiences for brands, artists, and event organizers. After two decades of operation, the business is transitioning to operate under the Lar&Co banner while maintaining its existing team and client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Entertainment Production

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lar&CocoreStrategic or Co-development PartnerLarMac is transitioning under the Lar&Co banner (https://www.larandcompany.com) led by co-founder Ian Greenway. Co-founder Jo MacKay is stepping back from the company. The existing LarMac team will continue operations under this new entity, maintaining the passion, expertise and commitment for clients that defined LarMac's success.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing live events, activations, and immersive experiences for major brands. Directly comparable to LarMac as a live entertainment production services firm targeting corporate clients.
• Smyle: UK-based live events and creative production agency serving corporate clients with experiences, conferences, and brand activations. Closely comparable to LarMac on geography, size, and service offering.
• Clive Owen Events: UK corporate events and live production agency managing conferences, awards, and brand experiences. Directly comparable services and corporate client base to LarMac.
• Sparks: Live events and brand experience agency delivering experiential marketing, corporate events, and production services. Comparable to LarMac as a live entertainment producer serving enterprise clients.
• George P. Johnson Experience Marketing: Large experience marketing agency producing live brand experiences, events, and activations worldwide. Highly comparable to LarMac's live entertainment production model for corporate clients.
• The Moment: London-based live events and brand experience agency producing corporate events and activations. Comparable to LarMac on geography, customer segment, and live production services.
• MKG: Experiential marketing and live events agency producing brand experiences, corporate events, and activations. Directly comparable services and customer base to LarMac.

Broad incumbents

• AEG Presents: Global live entertainment and events promoter/concert producer with massive scale across concerts, festivals, and corporate-adjacent live events. Overlaps with LarMac on live entertainment but operates at vastly larger scale.
• IMG (Endeavor): Global entertainment, events, and talent management business producing major live events and brand experiences. Overlaps LarMac's live entertainment production services as part of a much broader portfolio.
• Live Nation Entertainment: World's largest live entertainment company producing concerts, tours, and events globally. Operates in the same live entertainment category as LarMac but at much larger scale with broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/larmaclive
• LinkedInlinkedin.com/company/larmac-live-limited
• Instagraminstagram.com/larmaclive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LarMac - Producers of Live Entertainment