Lar Maria Tereza

What Lar Maria Tereza does

Lar Maria Tereza Vieira (operating as Lar Maria Tereza) is a charitable, non-profit long-term care institution for the elderly (Instituição de Longa Permanência para Idosos — ILPI) headquartered at Rua Santa Clara, 165, Bairro Espanha, Londrina, Paraná, Brazil. Founded on March 13, 1988 and maintained by the Independent Presbyterian Churches of Londrina, the institution provides housing, nutrition, hygiene, health, and psychosocial care to approximately 60 elderly residents through three core service lines: permanent housing (Moradia), temporary hosting (Hospedagem), and day care. Care is delivered by a multidisciplinary team of 40+ staff spanning nursing, physiotherapy, psychology, social work, nutrition, caregiving, and administration, on a 24-hour basis.

The underlying operating model is a fee-based subscription structure, with two publicly listed plans (Moradia and Hospedagem) billed monthly at undisclosed quote-based prices, supplemented by a day care program and a formal donation/philanthropy program including financial contributions, material and food donations, an annual charity bazaar, and an 'Adopt the Home' sponsorship initiative. Approximately 40 of the ~60 resident spots are filled under a convention with the Municipal Secretariat of the Elderly (Secretaria Municipal do Idoso de Londrina) that provides social subvention for elderly citizens in vulnerable situations; the remaining spots are private pay. Go-to-market is direct and community-led: families and prospective residents engage via the website, WhatsApp, phone, and on-site visits, with referrals flowing through the church network and word-of-mouth. The institution uses no technology platform or AI tooling; its core differentiator is a 35+ year community trust position and the multidisciplinary care team.

Commercially, the institution is highly dependent on its single municipal convention partner, has no disclosed external funding rounds, and operates a single site in Londrina. Distribution and marketing channels are limited to direct outreach, the church network, social media sharing, and periodic public procurement notices.

Name

Lar Maria Tereza

Legal name

Lar Maria Tereza Vieira

Website

https://larmariatereza.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lar Maria Tereza is a non-profit long-term elderly care institution in Londrina, Brazil, founded in 1988 and maintained by the Independent Presbyterian Churches of Londrina. It serves about 60 residents via permanent housing, temporary hosting, and day care programs, with roughly two-thirds of spots subsidized by the municipal government.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAKAC

Adult Day Respite Programs (Daytime Relief)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

SECONDARYHSABAGAC

Live-In Respite Care (Multi-Day)

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHSABAIAD

Chronic Care & Complex Care Management

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Elderly care services
• Long-term care facility
• Residential nursing care
• Elderly day care
• Social assistance services

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees (Moradia): Permanent housing fees for elderly residents in rooms with 4 beds and shared bathroom. Includes 24-hour health assistance, meals, and multidisciplinary care.
2. Temporary Hosting (Hospedagem): Temporary stay services for elderly who need recovery care or wish to experience the facility. Includes all care services during stay period.
3. Day Care Services: Daily care programs for elderly who prefer to sleep at home but need care during the day, including meals, activities, and health support.
4. Donations and Philanthropy: Financial donations, material and food donations, annual charity bazaar participation, 'Adopt the Home' sponsorship program, and volunteer services.
5. Government Convention: Convention with Municipal Secretariat of the Elderly providing 40 subsidized spots through social subvention for elderly in vulnerable situations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lar Maria Tereza Vieira is a long-term care institution for the elderly (ILPI) that provides permanent residential housing (Moradia), temporary accommodation (Hospedagem), and day care services for seniors in Londrina, Brazil. Its service is supported by a multidisciplinary on-site healthcare team delivering 24-hour nursing, physiotherapy, psychology, social assistance, and nutritional care, plus meals, hygiene, and recreational activities for residents.

Product overview

Lar Maria Tereza Vieira is a long-term care facility for elderly people offering an integrated portfolio of residential and healthcare services. The core offerings consist of permanent housing (Moradia) and temporary accommodation (Hospedagem/Day Care), supported by a multidisciplinary healthcare team providing nursing (Enfermagem), physiotherapy (Fisioterapia), psychology (Psicologia), social services (Serviço Social), and nutrition (Nutrição) services. The institution operates as a non-profit charitable organization serving 60 elderly residents, with rooms equipped with 4 beds and one bathroom each, providing 24-hour health assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Moradia (Permanent Residential Housing) Permanent housing service for elderly residents, providing a cozy and comfortable environment with 24-hour health assistance, daily meals, medication management, nursing, and multidisciplinary care. Rooms accommodate four residents with a shared bathroom. Targeted at elderly individuals and families seeking comprehensive long-term institutional care.
• Hospedagem (Temporary Hosting) Temporary accommodation service for elderly who need short-term special care during a recovery period or who wish to experience life in an elderly care home before committing to permanent housing. Includes all care services during the stay period. Targeted at seniors needing post-hospitalization recovery, family respite, or trial stays.
• Day Care (Centro Dia) Daily care program for elderly individuals who need professional care and supervision during the day but prefer to return home overnight. Includes meals, recreational activities, and health support. Targeted at semi-independent seniors aging in place and their families.
• Enfermagem (Nursing) 24-hour nursing care provided to residents, including daily baths, diaper changes, position changes, feeding assistance, medication administration, wound care, and home/hospital/institutional visits. Targeted at elderly residents needing continuous clinical care.
• Fisioterapia (Physiotherapy) Physical therapy services including group physical activities, individualized care based on clinical status, motor physiotherapy, and respiratory physiotherapy. Targeted at elderly residents needing rehabilitation, motor maintenance, and respiratory support.
• Psicologia (Psychology) Individual psychological listening sessions to relieve emotional tensions and psychological suffering, facilitating the elderly's adaptation to institutional life, plus family counseling and interventions to restore family bonds. Targeted at elderly residents and their families.
• Serviço Social (Social Service) Social assistance for elderly, especially those in situations of personal and social vulnerability, ensuring fundamental rights, opportunities for health preservation, and pursuit of citizenship and quality of life. Targeted at vulnerable elderly residents and their families.
• Nutrição (Nutrition) Nutritional services ensuring balanced, healthy, and safe food supply with six daily meals, personalized menus according to individual health needs, nutritional evaluation, and monitoring of food acceptance. Targeted at all elderly residents, including those with specific dietary or clinical requirements.

Quantifiable outcome

• Serves 60 elderly residents with 24-hour comprehensive care
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Igrejas Presbiterianas Independentes de LondrinacoreStrategic or Co-development Partner · 13 March 1988The maintaining organizations of Lar Maria Tereza Vieira since its founding in 1988. These Independent Presbyterian Churches of Londrina provide institutional support, governance, and ongoing financial assistance to sustain the charitable mission of the elderly care institution.
• Secretaria Municipal do Idoso de LondrinacoreStrategic or Co-development PartnerGovernment partnership providing convention for 40 subsidized care spots through social subvention. The institution maintains an agreement with the Municipal Secretariat of the Elderly to serve vulnerable elderly citizens, with the government covering costs for designated spots.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Amedisys: U.S. provider of home health, hospice, and high-acuity care — adjacent to Lar Maria Tereza's elderly-care focus, representing the home- and community-based care continuum that competes for the same elderly population.
• Encompass Health: A large U.S. provider of post-acute and rehabilitation services, including inpatient rehab and home health — comparable to Lar Maria Tereza's physiotherapy, nursing, and rehabilitative care components within a broader service portfolio.

Direct peers

• Five Star Senior Living: Manages independent living, assisted living, and memory care communities with on-site clinical support — directly comparable to Lar Maria Tereza's residential care plus multidisciplinary health services.
• Sunrise Senior Living: Provides assisted living, memory care, and short-term stay services with integrated nursing and life-enrichment programming — directly comparable to Lar Maria Tereza's Moradia, Hospedagem, and Day Care offerings.
• The Ensign Group: Operates skilled nursing and assisted living facilities with on-site rehabilitation and clinical services — directly comparable to Lar Maria Tereza's 24-hour nursing, physiotherapy, and residential care model.
• Genesis HealthCare: Operates skilled nursing facilities and assisted living residences across the U.S. — directly comparable to Lar Maria Tereza's ILPI model combining nursing, rehabilitation, and residential services.
• Atria Senior Living: Operates assisted living and memory care communities with on-site nursing, dining, and engagement programming — directly comparable to Lar Maria Tereza's multidisciplinary residential care service mix.
• Brookdale Senior Living: The largest U.S. operator of senior living communities, offering assisted living, memory care, and skilled nursing in a residential setting — directly comparable to Lar Maria Tereza's combined residential plus clinical-care model.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home care programs across the U.S. Southeast — directly comparable to Lar Maria Tereza's blended nursing and assisted living ILPI model.
• Sonida Senior Living: Operates independent and assisted living communities with a focus on resident-centered care — comparable to Lar Maria Tereza's assisted living plus 24-hour health assistance offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lar-maria-tereza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lar Maria Tereza