La Rochelle Tourisme et Evénements

What La Rochelle Tourisme et Evénements does

La Rochelle Tourisme et Evénements, operating under the legal name Office de Tourisme de l'Agglomération de La Rochelle and the trade name LRTE, is the official public tourism organization for the La Rochelle metropolitan agglomeration in Nouvelle-Aquitaine, France. Founded in 1989 and headquartered at 2 Quai Georges Simenon in La Rochelle with 36 employees, it serves as the statutory destination management organization for 28 communes covering coastal and inland areas, including Châtelaillon-Plage and the Marais Poitevin territory. The organization holds official French tourism classifications including Label Qualité Tourisme, Tourisme & Handicap, Label Accueil Vélo, and Destination Innovante Durable.

Its core product offering centers on the La Rochelle Océan Pass, a multi-tier city pass (2, 3, or 7 days) bundling public transport (bus, sea bus, TER trains, regional coaches), museum admissions, guided tours, and access to sites and activities across the agglomeration. Supporting products include online ticketing for guided tours (Visites Guidées) through billetterie.larochelle-tourisme-evenements.com, the Convention Bureau for corporate event organizers, and the Espace Groupes for organized group travel. The underlying technology stack consists of standard web infrastructure with a cloud-based CMS and dedicated e-commerce ticketing platform backed by S3 cloud storage for media assets.

The business model is event- and transaction-driven. Revenue is generated primarily through ticketing and tour commissions, margins on city pass sales, and professional services fees from the Convention Bureau. Distribution combines a direct-to-consumer e-commerce platform, physical tourist offices (main La Rochelle office plus seasonal Maison de la Baie office in Esnandes), and dedicated B2B sales channels for group and convention clients. The marketing mix spans content marketing via nous-larochelle.fr, monthly email newsletter, and a dedicated professional convention section. Key partnerships include La Rochelle Congrès (convention coordination), Atout France (government certifications), and France Congrès & Événements (sustainability certification).

Name

La Rochelle Tourisme et Evénements

Legal name

Office de Tourisme de l'Agglomération de La Rochelle

Website

https://larochelle-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Rochelle Tourisme et Evénements (LRTE) is the official public tourism office for the La Rochelle agglomeration's 28 communes, operating ticketing, the Océan Pass city pass, Convention Bureau services, and physical tourist offices to serve leisure tourists and corporate event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Ticketing and Tours: Revenue generated from selling tickets for guided tours, museum visits, and cultural activities through the online ticketing platform.
2. City Pass Sales (La Rochelle Océan Pass): Sales of the comprehensive city pass that bundles transportation (bus, sea bus, TER trains, regional coaches), tours, museum entries, and guided visits at a unified price point.
3. Convention Bureau Services: Professional services for organizing conventions, meetings, and corporate events in the La Rochelle area, serving the business tourism segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Rochelle Tourisme et Événements operates as the official Office de Tourisme for the La Rochelle agglomeration (28 communes), selling the La Rochelle Océan Pass city pass (2, 3, or 7 days) that bundles transport, museums, and guided tours; offering paid guided tours of La Rochelle through its online ticketing platform; and providing dedicated B2B Convention Bureau services for corporate events and Espace Groupes services for organized group travel.

Product overview

La Rochelle Tourisme et Evénements operates a tourism management platform centered on its online ticketing system (billetterie.larochelle-tourisme-evenements.com) and the La Rochelle Océan Pass city pass. The platform integrates transport services (bus, ferry, regional trains), cultural sites (museums), and guided tours into a unified visitor experience. Additional services include Convention Bureau for business events and dedicated group tourism services.

Differentiator

Problem solved

Functional benefit

Products and services

• La Rochelle Océan Pass (City Pass) A unified city pass granting access to transport (bus, sea bus, passeur ferry, TER trains, regional coaches), tours of La Rochelle, museum entries, guided visits, and numerous sites and activities across the agglomeration at a unified price, available for 2, 3, or 7 days. Designed for individual leisure tourists and families visiting the La Rochelle area.
• Visites Guidées (Guided Tours) Ticketed guided tours of La Rochelle and its surroundings purchased through the tourism office's online ticketing platform. Available to individual visitors and small groups.
• Convention Bureau Professional services for organizing conventions, conferences, seminars, and corporate events in the La Rochelle area, providing venue sourcing, logistics coordination, and supplier connections. Targeted at professional meeting planners and corporate event organizers.
• Espace Groupes (Group Travel Services) Dedicated service for organized group travel bookings and customized itineraries in La Rochelle and its surroundings, covering group bookings, transportation coordination, and tailored experiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• La Rochelle CongrèscoreStrategic or Co-development PartnerLa Rochelle Congrès is the convention and events brand for the destination. The Office de Tourisme and La Rochelle Congrès operate in coordination, with the official website promoting La Rochelle Congrès services including venue booking and event organization. The Destination Innovante Durable (Innovative Sustainable Destination) certification validates their collaborative approach to business tourism.
• France Congrès & ÉvénementsminorStrategic or Co-development PartnerNational organization supporting congress and event tourism in France. Awards the Destination Innovante Durable certification to La Rochelle for its sustainable event practices.
• Atout FrancecoreStrategic or Co-development PartnerFrance's official tourism development agency. Awards official certifications including Label Qualité Tourisme, Tourisme & Handicap, and official Office de Tourisme classification. These certifications are displayed on the website demonstrating official government recognition.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Vichy: Smaller French DMO operating a comparable city pass, Convention Bureau, and ticketing operations. Provides a useful benchmark for a mid-sized regional tourism office of similar scale to La Rochelle.
• La Rochelle Congrès: The convention and events brand for La Rochelle, operating as a strategic partner of the DMO. Direct collaboration on business tourism represents an internal quasi-peer rather than competitor.
• Nantes Tourisme: Official DMO for Nantes metropole with a Convention Bureau, city pass (Pass Nantes), ticketing, and event programming. Operates the same Office de Tourisme Classé model and has similar municipal structure.
• Office de Tourisme de Bordeaux: Official DMO for Greater Bordeaux, operating a comparable Convention Bureau, city pass (Bordeaux CityPass), and tourism ticketing platform. Most direct French regional peer given proximity, scale, and similar service portfolio.

Regional players

• Office de Tourisme de l'île de Ré: Tourism office for the Île de Ré, a competing Atlantic coast destination near La Rochelle. Overlaps in cycling tourism, beach activities, and family leisure segments within the same Nouvelle-Aquitaine region.
• Tourisme Bretagne: Regional tourism board for Brittany, a neighboring French coastal region. Comparable in promoting cycling, coastal, and heritage tourism on the Atlantic coast, with overlapping target audiences.

Emerging players

• Tiqets: OTA specializing in museum and attraction tickets. Comparable to the DMO's billetterie platform for cultural ticketing and city pass distribution; could expand into French regional markets.
• GetYourGuide: OTA for tours, activities, and attraction tickets. Competes with La Rochelle's online ticketing platform for guided tour bookings and could intermediatize demand that the DMO currently captures directly.

Broad incumbents

• Atout France: France's national tourism development agency. Awards the Label Qualité Tourisme and Tourisme & Handicap certifications that La Rochelle holds; functions as a regulatory and quality-standard overarching body rather than a direct DMO competitor.
• Visit Paris Region: Regional tourism agency for Île-de-France operating a Convention Bureau, city pass (Paris Museum Pass), and ticketing services. Much larger scale but provides a comparable DMO-plus-Convention-Bureau operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/larochelle-tourisme-evenements

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Rochelle Tourisme et Evénements