La rose des vents - Scène nationale Lille Métropole Villeneuve d'Ascq

What La rose des vents - Scène nationale Lille Métropole Villeneuve d'Ascq does

La rose des vents is a Scène nationale (national stage) — an officially designated French public cultural institution — located in Villeneuve d'Ascq in the Lille Métropole area of Hauts-de-France. Operating as an association loi 1901 non-profit founded in 1976 and led by director Audrey Ardiet, it presents a multidisciplinary annual season of theatre, dance, music, circus, and magic performances across its Grande salle and Petite salle, alongside Cinéma Le Méliès, an art-house cinema housed in the Triolo shopping centre. The venue runs three flagship festivals (Next Festival, 100% Magie, Fêtons l'été) and operates audience outreach programmes targeting schools, families, social and medical institutions, and local authorities, with a recognized accessibility offering including audiodescription, Relax-format performances, and tactile visits. The institution is currently mid-renovation under the project reference "La rose en chantier."

The venue operates a direct-to-consumer commercial model: tickets are sold through its own online ticketing platform (Notre Billetterie at larose.notre-billetterie.fr), an on-site box office open Tuesday to Friday 13h30–17h30 plus one hour before performances, and telephone sales. Underlying technology consists of a Drupal-based CMS, Brevo-powered email marketing, and Matomo for audience analytics; no proprietary AI/ML capabilities are evidenced in the source data. Income is primarily public subsidies from DRAC, Région Hauts-de-France, and Ville de Villeneuve d'Ascq, supplemented by ticket transactions for performances and cinema screenings; no specific pricing is publicly disclosed.

Strategically, La rose des vents functions as a node within several national and regional cultural networks — including the Association des Scènes nationales, SUN (Scènes Unies du Nord), ARVIVA, and ECHO — and co-produces work with peer French venues (Le Phénix Valenciennes, Manège Maubeuge) and international partners such as Taiwan's National Theater & Concert Hall and the Festival d'Avignon. Distribution reaches audiences through website, newsletter, social media (X, Instagram, Facebook), on-site box office, and telephone, with programming content spanning families, adults, schools, and inclusive audiences across the Lille Métropole catchment.

Name

La rose des vents - Scène nationale Lille Métropole Villeneuve d'Ascq

Legal name

La rose des vents

Website

https://larose.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La rose des vents is a French Scène nationale (government-designated national stage) in Villeneuve d'Ascq, Lille Métropole, presenting multidisciplinary performing arts and operating Cinéma Le Méliès. It serves the general public, schools, families, and social/medical audiences across Hauts-de-France.

Ownership category

akta.pro rank

Product category

Performing Arts Venue / Live Entertainment

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (711110), Dance Companies (71112), Other Performing Arts Companies (711190), Musical Groups and Artists (71113), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater, Musicals & Performing Arts (THAJAFAB), Dance Performances (THAJAFAD), Circus, Magic & Variety Shows (THAJAFAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Live theatre programming
• Contemporary dance
• Art house cinema
• Cultural festivals

Headquarters

HQ city

Villeneuve d'Ascq

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Theatre and performance ticket sales: The primary revenue stream is ticket sales for live performances, dance, theatre, music, circus, and magic shows across the saison (season) programming, including festivals such as Next Festival, 100% Magie, and Fêtons l'été.
2. Cinema Le Méliès ticket sales: Revenue from cinema screenings at Le Méliès, including special programming such as Petit Méliès (children's films) and Little Films Festival, with screenings running daily including school holiday periods.
3. Newsletter / mailing list subscription: General newsletter distributed via Brevo platform to keep subscribers informed about performances, activities, and practical information.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La rose des vents operates a multi-venue performing arts complex that produces and presents live theatre, dance, music, circus, and magic performances across two halls (Grande salle and Petite salle), alongside an art-house cinema (Cinéma Le Méliès). It runs flagship seasonal festivals (Next Festival for contemporary dance and theatre, 100% Magie for magic arts, Fêtons l'été for summer programming) and sells individual tickets and subscriptions directly to the public.

Product overview

La rose des vents is a Scène nationale (national stage) performing arts center in Villeneuve d'Ascq, operating as a multi-venue cultural complex. The venue offers a unified program of live performances across its Grande salle (main hall) and Petite salle (small hall), complemented by Cinéma Le Méliès for family and children's cinema programming. The center organizes seasonal festivals including the Next Festival (contemporary dance and theater), 100% Magie (magic arts), and Fêtons l'été (summer programming). Services include ticketing, accessibility provisions (audio description, Relax performances, tactile visits), and theater bar hospitality. The venue operates year-round programming spanning theater, dance, music, circus, magic, and cinema.

Differentiator

Problem solved

Functional benefit

Products and services

• Grande salle - Main Performance Hall Main performance hall of La rose des vents hosting theatre, dance, music, circus, and magic performances for general public audiences in Villeneuve d'Ascq.
• Cinéma Le Méliès

Quantifiable outcome

• Accessible performances available with audiodescription and Relax format for neurodivergent audiences

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• SUN - Scènes Unies du NordcoreStrategic or Co-development PartnerSUN (Scènes Unies du Nord) is a Pole International de Production et de Diffusion in Hauts-de-France. La rose des vents is a member and co-producer through SUN, which supports international production and diffusion of performing arts. Sofiane Chalal benefits from SUN support (2026-2030). SUN logotype appears on show pages indicating the partnership.
• Le Phénix Scène nationale ValenciennescoreStrategic or Co-development PartnerCo-production partner for multiple performances including 'All Ears' by Cheng Tsung-lung (Cloud Gate Dance Theatre). Le Phénix is a coproduction partner and co-presenter of performances, serving the northern France region.
• Association des Scènes nationalesminorStrategic or Co-development PartnerLa rose des vents is a member of the national network of Scènes nationales, an association linking all officially designated 'Scène nationale' venues in France. The network supports shared programming, co-productions, and advocacy for performing arts.
• Manège Maubeuge - Scène nationale TransfrontalièrecoreStrategic or Co-development PartnerProduction déléguée (lead producer) for 'XXL' by Sofiane Chalal Cie CHAABANE. Manège Maubeuge is a transfrontier national stage serving the France-Belgium border region, and a key partner in the Hauts-de-France performing arts ecosystem.
• ARVIVA – Arts vivants, Arts durablesminorOthersListed in the sitemap under networks, ARVIVA is a network promoting sustainable living arts and culture. Partnership reflects La rose des vents' commitment to sustainable cultural practices.
• ECHO collectif de la culture durable Hauts-de-FranceminorOthersListed in the sitemap under networks, ECHO is a collective for sustainable culture in the Hauts-de-France region.
• National Theater & Concert Hall, Taipei (TW)coreStrategic or Co-development PartnerCo-producer of 'All Ears' by Cheng Tsung-lung / Cloud Gate Dance Theatre, alongside Le Phénix Scène nationale Valenciennes. Taiwan's premier performing arts venue.
• Festival d'AvignoncoreStrategic or Co-development PartnerCo-producer of 'Israel & Mohamed' by Israel Galván and Mohamed El Khatib (IGalván Company / Zirlib). One of France's most prestigious performing arts festivals.
• Maison CommuneminorOthersReferenced in 'Israel & Mohamed' show page with logotype (logo visible). Maison Commune is a cultural venue or initiative in the Lille Métropole area.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sadler's Wells (London): Internationally renowned dance-focused performing arts venue with a similar programming model to La rose des vents' Next Festival. Demonstrates the operational and reputational upside available to specialised multi-disciplinary venues at scale.
• Festival d'Avignon: France's most prestigious performing arts festival. Co-producer of 'Israel & Mohamed' with La rose des vents. Operates at much larger scale but shares the French public-funded performing arts ecosystem and audience demographic.

Direct peers

• Le Phénix Scène nationale Valenciennes: Another Scène nationale in Hauts-de-France (Valenciennes), sharing the same official designation, public funding model, and multi-disciplinary programming approach. Active co-production partner of La rose des vents, including 'All Ears' with Cloud Gate Dance Theatre — making it the closest comparable peer.
• Le Channel - Scène nationale de Calais: Scène nationale located in Calais (Hauts-de-France) offering multi-disciplinary contemporary programming. Regional peer sharing both the same official designation and the Hauts-de-France territory.
• Points Communs - Théâtre des Cités (Cergy): Scène nationale serving the Cergy-Paris agglomeration with contemporary performing arts programming and significant co-production activity. Comparable peer in terms of designation, scale, and audience development priorities.
• Théâtre National Populaire (TNP, Villeurbanne): French national theatre designated Centre Dramatique National/Scène nationale, presenting multi-disciplinary programming including theatre, dance, and music. Comparable institutional model and funding structure, though serving the Lyon metropolitan area.
• Maison de la Culture de Tourcoing / Scène nationale: Scène nationale located in the Lille metropolitan area offering multi-disciplinary performing arts programming (theatre, dance, music, circus). Direct peer in terms of designation, audience geography, and programming scope.
• MC93 - Maison de la Culture de Seine-Saint-Denis: French Scène nationale offering contemporary multi-disciplinary performing arts programming with strong audience outreach and co-production activity. Closely comparable peer in terms of institutional design and programming strategy, though serving a different regional catchment (Parisian banlieue).
• Manège Maubeuge - Scène nationale Transfrontière: Transfrontier Scène nationale serving the France-Belgium border region with multi-disciplinary performing arts programming. Production déléguée partner on 'XXL' by Sofiane Chalal. Shares the same regulatory designation, funding structure, and regional Hauts-de-France footprint as La rose des vents.

Regional players

• Théâtre du Nord / Lille: Major theatre institution in Lille offering classical and contemporary theatrical programming in the same regional catchment area as La rose des vents. Competes for the same Lille Métropole audience and co-production partners but is centred on dramatic theatre rather than multi-disciplinary performing arts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/larosedesvents
• Instagraminstagram.com/lemelieslillemetropole
• LinkedInlinkedin.com/company/la-rose-des-vents-scene-nationale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La rose des vents - Scène nationale Lille Métropole Villeneuve d'Ascq