Larry Brown Sports

What Larry Brown Sports does

Larry Brown Sports is a privately-owned, US-based digital sports news publication founded in January 2007 by former nationally-syndicated sports radio host Larry Brown, who left FOX Sports Radio and Sporting News Radio to build a multi-contributor website covering the NFL, college football, NBA, MLB, soccer, golf, tennis, and MMA. The operation is small — approximately 6 employees at the Montrose, California headquarters, with a wider network of contributors including staff based in the Los Angeles area, Detroit, New York, Merced (California), and Manila, Philippines — and publishes roughly 25 original articles per day across its owned-and-operated WordPress website, larrybrownsports.com, reaching millions of readers per month.

The product surface is anchored by the website and is extended by an iPhone app on the iOS App Store, the daily "Sports News Minute with Larry Brown" podcast distributed via Alexa Flash Briefing and podcast platforms, and organic social accounts on X, Facebook, YouTube, and Instagram. Underlying technology is a standard WordPress publishing stack with RSS syndication, email newsletter sign-ups, and Google News listing; outbound distribution is augmented by content syndication partnerships with MSN and Apple News. Content monetization is integrated with programmatic ad-tech partners including Google Ad Manager (PPID), Amazon Publisher Audiences, LiveRamp (Authenticated Traffic Solution), and PubGalaxy (Titan Gate AD).

The business model is purely advertising-supported: the site is free to readers with no subscription or paywall, and revenue is generated through programmatic display advertising. The audience is primarily college-educated US sports fans aged roughly 18–55. Distribution to readers is top-of-funnel and driven by organic search, social media, email newsletter, RSS, and major third-party syndication platforms, with no disclosed institutional investors, M&A activity, or external funding rounds.

Name

Larry Brown Sports

Legal name

LB Sports Media Group Incorporated

Website

https://larrybrownsports.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Larry Brown Sports is a privately-owned US digital sports news publication founded in 2007 that publishes roughly 25 original articles daily across NFL, NBA, MLB, college football, soccer, and golf, reaching millions of readers per month through its website, iPhone app, podcast, and syndication on MSN and Apple News.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports news publishing
• Digital sports media
• Online sports journalism
• Sports content website
• Programmatic advertising publisher

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: Larry Brown Sports generates revenue primarily through digital advertising. The site uses third-party advertising partners who serve ads on the website. These partners may set cookies to deliver targeted advertisements. The site also uses data for advertising purposes and works with third-party advertising companies to serve ads and keep content free.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Larry Brown Sports is a privately-owned digital sports news publication that publishes original articles, analysis, and commentary across NFL, NCAAF, NBA, MLB, soccer, golf, and tennis. The site produces approximately 25 new stories per day and reaches millions of readers monthly through its core website (larrybrownsports.com), a complementary iPhone application, a daily podcast (Sports News Minute with Larry Brown), and content syndication partnerships with MSN and Apple News. Content is offered to readers free of charge, with revenue generated through programmatic digital advertising served via integrations with Google Ad Manager, Amazon Publisher Audiences, LiveRamp, and PubGalaxy.

Product overview

Larry Brown Sports is a privately-owned sports news publication operating as a single unified website with supplementary mobile and audio products. The core offering is the larrybrownsports.com website, which publishes approximately 25 original sports articles daily covering NFL, college football, NBA, MLB, soccer, golf, tennis, and MMA. The product portfolio includes the main website, an iOS mobile application, a daily podcast (Sports News Minute with Larry Brown), and content syndication partnerships with MSN and Apple News.

Differentiator

Problem solved

Functional benefit

Products and services

• Larry Brown Sports Website The primary sports news website at larrybrownsports.com, publishing approximately 25 original articles daily covering NFL, NCAAF, NBA, MLB, soccer, golf, tennis, and MMA. The site reaches millions of readers per month with original reporting, analysis, and commentary in AP writing style, accessible free of charge to individual sports fans.
• LBS iPhone App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor.

• MSNminorChannel Partner/ Reseller/ DistributorLarry Brown Sports content is regularly syndicated to appear on MSN, extending the site's reach to MSN's user base.
• Apple NewsminorChannel Partner/ Reseller/ DistributorLarry Brown Sports content is regularly syndicated to appear on Apple News, providing additional distribution for their sports content.
• PubGalaxy (Titan Gate AD)minorGTM or Marketing PartnerPubGalaxy is an advertising partner referenced in the privacy policy as a partner for ad delivery and monetization services.
• Google NewsminorChannel Partner/ Reseller/ DistributorLarry Brown Sports content is distributed through Google News, allowing readers to follow and receive notifications about trending stories via Google.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• SB Nation: Vox Media-owned network of fan-run sports blogs. Comparable: independent writer-driven sports publishing model with team/community-led verticals; differs in parent-company backing.
• Barstool Sports: Sports and pop-culture digital brand with strong social-first distribution and podcast/video growth. Comparable: media citations show peer recognition of LBS; differs in personality-driven video tilt.
• Sports Illustrated: Long-running national sports publication with a recognized brand cited alongside LBS by peer outlets. Comparable in sports coverage breadth and recognition signals; broader portfolio than LBS.
• Bleacher Report: Major multi-platform sports media brand covering NFL, NBA, MLB, and college sports with mobile-first distribution. Comparable: similar sports coverage breadth and syndication; differs only in scale and video tilt.
• USA Today Sports (SMG): Major national sports publisher whose network of vertical sites (e.g., Giants Wire) employs several LBS contributors. Comparable in coverage and syndication footprint.

Direct peers

• ClutchPoints: Independent sports media publisher covering NBA, NFL, MLB with mobile/social distribution and former employer of several LBS writers. Closest scale-and-format peer.
• Athlon Sports: Independent sports media publisher covering college and pro leagues; former employer of an LBS contributor. Comparable in editorial scope and writer network model.
• Yardbarker: Independent digital sports publisher serving fan-driven content across US leagues, monetized via ads and syndication. Comparable in size, scope, and GTM.
• FanSided: One of the largest independent sports fan-content network operators, with team-specific verticals and syndicated distribution. Direct comparability: both operate networks of writer-centric sites covering major US sports with advertising-monetized models.
• Sportscasting: Independent digital sports publication focused on mainstream US sports coverage with advertising-driven monetization. Closely comparable size and editorial approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/larrybrownsports
• YouTubeyoutube.com/larrybrownsports
• Facebookfacebook.com/LarryBrownSports
• Instagraminstagram.com/larrybrownsports
• LinkedInlinkedin.com/company/larrybrownsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larry Brown Sports