Sportscasting

What Sportscasting does

Sportscasting is a US-based sports media and affiliate publishing platform operating from Asheville, North Carolina. The company publishes free sports news, betting guides, casino reviews, and expert analysis targeting sports bettors, gambling enthusiasts, and fans of NFL, NBA, NHL, MLB, golf, soccer, NASCAR, boxing, tennis, and esports. Its primary audience is US-based sports bettors, with secondary coverage of international markets including the UK, Australia, Canada, India, Japan, the Philippines, and several Middle Eastern and Southeast Asian jurisdictions via localized content paths.

The platform is built on a WordPress content management system with a custom theme and SVG asset delivery, hosting a content library of more than 30,000 pieces — including 10,740+ NFL articles, 12,000+ betting guides, 23,000+ expert reviews, and 60,000+ hours of research output — produced by a network of 70+ authors and sporting experts. Distribution relies on SEO-driven organic traffic, embedded YouTube-hosted video content, and social media, with the site claiming 180k+ monthly readers. There is no disclosed mobile app, API, AI tooling, or proprietary technology stack beyond the WordPress CMS.

Sportscasting monetizes exclusively through affiliate commissions. When users click through from editorial reviews and guides to featured offshore sportsbooks (Bovada, BetOnline, BetNow, BetUS) and online casinos, and subsequently sign up or deposit, the platform receives referral payouts. Content is free to end users with no subscription or paywall. The company is privately held with no disclosed funding history, ownership structure, management team, or financial results in the available data.

Name

Sportscasting

Legal name

Sportscasting

Website

https://sportscasting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportscasting is a US-based sports media and affiliate publishing platform that delivers free sports news, betting guides, and casino reviews to sports bettors and gambling enthusiasts, monetizing through referral commissions with offshore sportsbooks and online casinos across 20+ countries.

Ownership category

akta.pro rank

Product category

Sports Media & Betting Content

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports betting news
• Sports media publishing
• Affiliate content marketing
• Gambling site reviews
• Sports editorial content

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: The site generates revenue through affiliate marketing partnerships with online sportsbooks, casinos, and gambling platforms. When users click through to featured betting sites and sign up or deposit, SportsCasting receives commission payments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sportscasting is a digital sports media publisher that produces free sports news, betting guides, and reviews of online sportsbooks, casinos, and poker sites across multiple sports categories including NFL, NBA, NHL, MLB, Soccer, Golf, NASCAR, Boxing, Tennis, and esports. The platform monetizes its content through affiliate referral commissions earned when users sign up or deposit at featured gambling operators.

Product overview

Sportscasting is a sports media and content platform focused on sports betting and gambling news. The platform provides a unified content hub offering sports news coverage across NFL, NBA, NHL, MLB, Golf, Soccer, NASCAR, Boxing, Tennis, and FIFA World Cup categories. The product portfolio consists of news content (core editorial coverage), betting site guides (reviews and comparisons of sportsbooks), online casino guides (reviews of gambling platforms), gambling sites reviews, online poker site guides, betting strategy guides, video news content, and expert reviews with promotional bonus information. The platform positions itself as a trusted source with over 70 sporting experts and claims 180k+ monthly readers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportscasting News Content Sports betting and gambling news coverage across multiple sports leagues including NFL, NBA, NHL, MLB, Golf, Soccer, NASCAR, Boxing, and Tennis, featuring articles, game recaps, trade rumors, and player analysis. Targeted at individual sports fans and bettors.
• Betting Sites Guides Comprehensive guides and reviews comparing offshore sportsbooks, new betting sites, crypto betting sites, fastest payout betting sites, and state-specific sports betting platforms for US and international audiences.
• Online Casinos Guides Detailed reviews and guides for online casinos including fastest payout casinos, best casino bonuses, crypto casinos, new online casinos, casino apps, and international casino guides for various regions.
• Gambling Sites Reviews Reviews and alternative recommendations for gambling sites including crypto gambling sites, Plinko gambling sites, and comparisons to major platforms like BetOnline, Bovada, and Stake.
• Online Poker Sites Guides and reviews for online poker platforms including crypto poker sites, offshore poker sites, anonymous poker sites, and UK poker sites not on GamStop.
• Betting Guides Educational content including how-to-bet guides, betting strategies, and sports-specific betting guides for NFL, NBA, NHL, MLB, Golf, Soccer, NASCAR, Boxing, and Tennis.

Quantifiable outcome

• 180k+ monthly readers across the platform
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BovadacoreGTM or Marketing PartnerFeatured affiliate partner on the platform. Bovada is promoted as a top-rated offshore sportsbook offering World Cup betting, NFL betting, and casino games. The site features Bovada promotional codes and bonus offers ($250 bonus for new users).
• BetOnlinecoreGTM or Marketing PartnerFeatured affiliate partner promoted on the platform with welcome bonus offers. Operates as an offshore sportsbook and online casino serving US bettors.
• BetNowcoreGTM or Marketing PartnerFeatured partner with top-rated reviews. Promoted as offering 125% welcome bonus up to $2,500. Featured prominently in the site's Top Reviews section.
• BetUScoreGTM or Marketing PartnerFeatured affiliate partner offering 200% match bonus up to $5,000. Rated 4.5/5 in the site's Top Reviews section.
• Lucky RebelminorGTM or Marketing PartnerNewer betting site partner promoted with World Cup promotional offers ($1,250 bonus). Featured in promotional content around major sporting events.
• Gamblers AnonymousminorOthersResponsible gambling partner linked in the footer. Provides resources for users who may have gambling problems.
• American Gaming AssociationminorOthersIndustry association partner displayed in footer. Promotes responsible gaming standards and industry best practices.
• National Council on Problem GamblingminorOthersResponsible gambling partner linked in footer. Provides helpline and support resources for problem gamblers.
• GameSenseminorOthersResponsible gambling initiative partner displayed in footer. Provides educational resources about responsible gambling practices.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Action Network: Action Network is a sports betting media and data platform offering news, analysis, odds, and editorial content across major US sports. It is a direct competitor to Sportscasting, monetizing through affiliate referrals to sportsbooks and media partnerships, and serves the same sports bettor audience.
• OddsChecker: OddsChecker is a leading global odds comparison and sports betting affiliate site that aggregates prices across dozens of sportsbooks and drives affiliate conversions. It directly competes with Sportscasting's betting-guides and odds-comparison product lines for the same user intent.
• Sportsbook Review (SBR): SBR publishes sportsbook reviews, ratings, bonuses, and odds comparisons, monetizing through affiliate commissions. It is a direct peer to Sportscasting, competing for both organic search traffic and sportsbook partner placements.
• Bookies.com: Bookies.com operates a sports betting review and comparison platform covering US and offshore sportsbooks with affiliate monetization. It is a direct competitor across the same review, bonus, and odds-comparison content verticals as Sportscasting.
• BettingPros: BettingPros provides sports betting picks, analysis, odds comparison, and expert predictions with affiliate-driven revenue. It is a direct peer to Sportscasting's sports-specific betting guides and expert picks content.
• VegasInsider: VegasInsider is an established sports betting information site offering odds, picks, news, and sportsbook reviews. It is a direct peer that has historically dominated sports betting SEO — the exact channel Sportscasting depends on for traffic.
• The Sports Geek: The Sports Geek publishes sports betting guides, sportsbook reviews, and picks across NFL, NBA, MLB, NHL, and other sports, monetizing through affiliate commissions. It is a direct peer with comparable content depth and sports coverage.
• Lines.com: Lines.com aggregates odds and publishes sportsbook reviews and betting guides for US bettors. It competes directly with Sportscasting's betting-guides and odds-comparison product lines for the same organic search audience.

Broad incumbents

• Better Collective: Better Collective is a publicly listed sports betting media group that owns Action Network, OddsChecker, and numerous other affiliate sites globally. It is a broad incumbent operating multiple platforms that directly compete with Sportscasting across content, SEO, and operator partnerships.

Emerging players

• RotoGrinders: RotoGrinders is a sports and poker betting media site covering picks, strategy, and sportsbook reviews. While historically poker-focused, its expanding sports betting coverage and affiliate model make it an adjacent emerging competitor to Sportscasting's sports betting editorial content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sportscasting19
• LinkedInlinkedin.com/company/sportscasting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportscasting