LARRY'S LIST

What LARRY'S LIST does

LARRY'S LIST is a Hong Kong-based art collector editorial and knowledge company founded in 2012. It operates a subscription-based B2B data and intelligence platform targeting art collectors, private museum founders, galleries, dealers, and art market professionals. The company's flagship offering is a proprietary database containing over 4,000 verified art collector profiles spanning more than 70 countries, which it sells via recurring subscriptions and bundles with original editorial content.

The product surface extends well beyond the database. The company publishes original editorial properties including The Talks (an interview series with nearly 300 collector conversations since founding), Private Museum Insights, Arterior, and Larry's List TV. It issues proprietary research reports on a roughly one-to-three-year cadence — including the Art Collector Report, Private Art Museum Report, Next Gen Art Collector Report, and Art Collector Instagram Attention Report — published in partnership with VFMK Verlag für moderne Kunst and distributed through D.A.P. (USA) and LKG (Europe). The company also operates the Private Art Pass, an invitation-only privilege card capped at 3,000 holders that provides VIP access to roughly 80 partner museums and 24 art fairs globally, alongside curated experiential offerings including the Private Museum Conference (annual since 2017) and Collector Club Tours to destinations such as Basel, Venice, Ibiza, Tokyo, Sicily, and Berlin.

Revenue is generated through five distinct streams: database subscriptions (recurring), report sales (one-time licenses), the Private Art Pass program (invitation-only membership), events and conference ticket sales and sponsorships, and newsletter/marketing data services to galleries and auction houses. The company is privately held with 11 employees, registered as Larry's List Limited in Hong Kong, and operates globally with active channel presence in Greater China via WeChat and Little Red Book (Xiaohongshu). Strategic partners include Phillips auction house and The Peninsula Hotels for the Private Art Pass, AMMA for the inaugural Private Art Museum Report, and NAMAC for the Instagram Attention Report.

Name

LARRY'S LIST

Legal name

Larry's List Limited

Website

https://larryslist.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

LARRY'S LIST is a Hong Kong-based B2B data and intelligence platform serving the global contemporary art market, operating a subscription database of 4,000+ art collector profiles from 70+ countries complemented by original editorial content, proprietary research reports, the Private Art Pass membership program, and curated collector events and conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Database Subscriptions: Subscription-based access to the art collector database with over 4,000 profiles. Users pay for full access to collector profiles and contact information.
2. Research Reports: Sale of published reports including the Art Collector Report, Private Art Museum Report, Next Gen Art Collector Report, and Instagram Attention Report. Reports sold in physical (paperback) and digital (e-pub) formats through distributors.
3. Private Art Pass: Exclusive privilege pass for art collectors providing complimentary VIP access to museums and art fairs worldwide. Limited to 3,000 passes, distributed exclusively to selected collectors and private museum founders.
4. Events and Conferences: Private Museum Conference and collector trips (Ibiza, Tokyo, Sicily, Berlin, Basel, Venice) generating revenue through event participation and curated experiences.
5. Newsletter and Marketing Services: E-newsletter and marketing materials promoting art galleries, auctions, art shows and trade events. Marketing data services to partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

LARRY'S LIST operates a subscription-based art collector database and editorial knowledge platform, providing verified profiles of contemporary art collectors, proprietary research reports, original interview content, and curated membership/experiential programs. The company monetizes access to a proprietary database of 4,000+ art collectors across 70+ countries, combined with paid research publications, the invitation-only Private Art Pass, and paid event experiences including the annual Private Museum Conference and Collector Club Tours.

Product overview

LARRY'S LIST is a leading art collector editorial and knowledge company providing data, research, and insider access to contemporary art collectors worldwide. The platform operates as a unified content-and-data ecosystem combining: (1) the core Art Collector Database of over 4,000 verified collector profiles from 70+ countries; (2) original editorial content including The Talks interview series, Private Museum Insights, Larry's List TV video programming, and Arterior design features; (3) proprietary research reports including the Art Collector Report, Private Art Museum Report, and specialized Next Gen and Instagram Attention reports; (4) membership programs including the Private Art Pass privilege card and Super Larry bespoke service; and (5) experiential offerings such as Collector Club curated trips and the annual Private Museum Conference. Headquartered in Hong Kong and founded in 2012, the company serves art market participants seeking collector access, market intelligence, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Collector Database Subscription-based searchable database containing over 4,000 verified contemporary art collector profiles from more than 70 countries, providing contact information and detailed profiles for subscribers seeking collector outreach and market intelligence.
• Art Collector Reports Series of proprietary research publications including the Art Collector Report, Private Art Museum Report, Next Gen Art Collector Report, and Art Collector Instagram Attention Report, providing market intelligence and data on collector demographics, behaviors, and trends; sold in paperback and e-pub formats.
• Private Art Pass Annual privilege card providing complimentary admission and VIP access to over 80 museums and art fairs worldwide, plus corporate partner benefits from Phillips auction house and The Peninsula Hotels; limited to 3,000 passes and distributed exclusively by invitation.
• Collector Club Tours

Quantifiable outcome

• Over 4,000 art collector profiles available in database
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Phillips (Auction House)coreStrategic or Co-development Partner · 1 January 2019Strategic partner for THE PRIVATE ART PASS 2019. Phillips and LARRY'S LIST have collaborated on multiple projects including the Private Museum Conference, private talks and salon-style events.
• The Peninsula HotelsmajorGTM or Marketing Partner · 1 January 2019Exclusive hospitality partner for THE PRIVATE ART PASS 2019. Pass holders enjoy exclusive privileges when staying at The Peninsula Hotels around the world. The Peninsula Hotels has a long history of commitment to the arts.
• Museum Partners (Private Art Pass)majorGTM or Marketing Partner · 1 January 2019Nearly 60 museums globally partner with Private Art Pass including MACAAL (Marrakesh), Ullens Center for Contemporary Art (Beijing), Song Art Museum (Beijing), Museum Boijmans van Beuningen (Rotterdam), Fondazione Sandretto Re Rebaudengo (Turin), Norval Foundation (Cape Town), The Goss-Michael Foundation (Dallas), Fosun Foundation (Shanghai), Langen Foundation (Neuss)
• Art Fair Partners (Private Art Pass)majorGTM or Marketing Partner · 1 January 201924 international art fairs partner with Private Art Pass including Art Brussels (Brussels), LISTE Basel (Basel), West Bund Art & Design (Shanghai), 1-54 Contemporary African Art Fair (New York/Marrakesh/London), NOMAD (St. Moritz), Cosmoscow (Moscow), ZSONAMACO (Mexico City)
• AMMA (Art Media Analytics)coreStrategic or Co-development Partner · 1 June 2015Collaboration announced June 2015 for the first global study on private contemporary art museums - the Private Art Museum Report. AMMA and LARRY'S LIST partnered to conduct and publish this pioneering research.
• VFMK Verlag für moderne Kunst (Vienna)coreChannel Partner/ Reseller/ DistributorPublishing partner for reports including the Next Gen Art Collector Report Volume 2. VFMK handles distribution of published reports in Europe and internationally.
• WeChatmajorGTM or Marketing PartnerWeChat platform used to expand community into China art market, providing tailored experience to Chinese art collectors and enthusiasts alongside Little Red Book.
• Little Red Book (Xiaohongshu)majorGTM or Marketing PartnerLittle Red Book platform used alongside WeChat for China market expansion, providing tailored content to Chinese art collectors and enthusiasts.
• CAN Art Fair IbizacoreStrategic or Co-development PartnerOngoing collaboration including curated LARRY'S LIST Collector Club Tour during CAN Art Fair Ibiza, joint Art Talks events, and media partnerships for the fair.
• Fundación La Nave SalinasmajorStrategic or Co-development PartnerCollaboration partner for Ibiza collector trips, featuring exclusive visits to the foundation and its exhibitions. Partner in Art Talks conversations during CAN Art Fair Ibiza.
• Soleille GalleryminorStrategic or Co-development PartnerPartner for Ibiza collector trips and events. Soleille Gallery bridges art, architecture and design with a mission exploring intersections between disciplines.
• NAMAC (National Association of Manufacturer's Art Collection)minorStrategic or Co-development PartnerCollaboration on the Instagram Artist Report, combining LARRY'S LIST expertise with NAMAC's network for research on artist representation on social media.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artsy: Artsy is an online art marketplace and editorial platform connecting collectors, galleries, auction houses and artists. Like LARRY'S LIST, it combines content, collector tools and gallery services, though Artsy is broader and marketplace-led.
• Artprice by Artmarket.com: Artprice is a global art price database and auction results platform serving collectors, dealers and financial analysts. It competes with LARRY'S LIST in the art market intelligence category, though it focuses on price indices rather than collector profiles.
• Barnebys: Barnebys is a search engine and aggregator for art, antiques and collectibles auctions worldwide. It is comparable to LARRY'S LIST as a collector-facing intelligence and discovery platform in the art and collectibles market.
• Invaluable: Invaluable is an online auction aggregator providing access to listings from thousands of auction houses. It overlaps with LARRY'S LIST in serving collectors seeking market intelligence and auction visibility.
• Artnet: Artnet is a leading art market data and intelligence platform providing auction results, price databases, analytics and gallery networks. It is the most directly comparable B2B art data platform to LARRY'S LIST, though it focuses on transactional price data rather than collector profiles.
• MutualArt: MutualArt provides art market intelligence, auction records and artist analytics to collectors and professionals. It is comparable to LARRY'S LIST as a subscription-based art data platform serving the same collector and dealer audience.

Broad incumbents

• Christie's: Christie's is a global auction house with deep collector relationships, proprietary client data and proprietary content initiatives. It is a broader incumbent in the art market that LARRY'S LIST serves and could potentially compete with in collector intelligence.
• Sotheby's: Sotheby's is one of the world's largest auction houses with extensive collector databases, branded media and art market research. Comparable to LARRY'S LIST as a broader incumbent shaping collector intelligence and market data.

Emerging players

• Artlogic: Artlogic provides gallery management, inventory and website software plus collector CRM tools to galleries and dealers. It serves a partially overlapping audience (galleries, collectors) but focuses on operational software rather than collector intelligence.

Others

• The Art Newspaper: The Art Newspaper is a leading editorial publication covering the global art world, with comparable premium content, audience overlap with HNW collectors and reference value similar to LARRY'S LIST's reports and interviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/larrys_list
• LinkedInlinkedin.com/company/larryslist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LARRY'S LIST