L'Art de Vivre

Name

L'Art de Vivre

Legal name

L'Art de Vivre Management GmbH

Website

https://lartdevivre.info

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Brand Strategy Consulting

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Luxury brand consulting
• Marketing strategy services
• Brand positioning advisory
• Manufacturer growth consulting
• Luxury market internationalization

Headquarters

HQ city

Viersen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Consulting Services: The company provides strategic business consulting and marketing advisory services to luxury goods manufacturers and manafacturers. Services include strategic company positioning, development of future-oriented marketing strategies, and support for growth strategies including financing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

L'Art de Vivre is a boutique strategy and marketing consultancy that supports luxury goods manufacturers and ateliers (Manufakturen) in developing competitive positioning and optimizing their market presence. The firm provides strategic company positioning, future-oriented marketing strategies, support for international expansion, and assistance with growth financing. It also publishes thought-leadership content through its blog and lifestyle magazine.

Product overview

L'Art de Vivre is a strategy and marketing consulting firm (Unternehmensberatung) founded in 2009, specializing in supporting luxury brands and manufacturers. The company offers strategic consulting services for brand development and marketing optimization. Their portfolio includes a consulting service, the L'Art de Vivre Magazin (a lifestyle publication), and a content blog featuring articles on luxury brand strategy and industry analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie- und Marketingberatung (Strategy and Marketing Consulting) Boutique advisory service for luxury goods manufacturers and Manufakturen covering strategic company positioning, future-oriented marketing strategies, internationalization support, and growth financing assistance.
• L'Art de Vivre Magazin A periodically published lifestyle and enjoyment magazine covering luxury brand strategies and industry insights.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Deutsche Manufakturen e.V.coreStrategic or Co-development PartnerIndustry association membership providing access to German luxury manafacturers. Wolfgang Stelling serves as jury member for the association, demonstrating active industry engagement and thought leadership.
• TU BerlinminorOthersAcademic partnership involving speaking engagements and knowledge sharing on luxury brand strategy topics.
• Munich Business SchoolminorOthersAcademic partnership involving speaking engagements. Laura Lipke conducted interview for her master's thesis on 'Perception of German Luxury Brands in International Comparison' at the school.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Landor & Fitch: Global brand consulting and design firm specializing in brand strategy, identity, and experience design. Directly comparable to L'Art de Vivre's positioning-and-marketing offerings and serves luxury and premium clients across multiple geographies.
• Smith & Co (Luxury Strategy): Boutique luxury sector strategy consultancy advising brands on growth, digital, and international expansion. Highly comparable to L'Art de Vivre: similar boutique scale, founder-led, and focused exclusively on luxury brand strategy.
• FutureBrand: Brand strategy and design consultancy focused on brand purpose, positioning, and experience. Comparable to L'Art de Vivre's strategic positioning work for premium and luxury manufacturers, with a similar boutique-to-mid-tier operating model.
• Saffron Brand Consultants: Independent brand strategy consultancy with deep luxury-sector expertise. Closely comparable to L'Art de Vivre: boutique scale, founder-led, specializes in luxury and premium brand positioning, identity, and strategy engagements.
• Siegel+Gale: Global brand strategy, naming, and design firm with a strong luxury and premium portfolio. Directly comparable to L'Art de Vivre's strategic brand positioning and marketing advisory offering.
• Interbrand: Global brand strategy consultancy providing brand positioning, naming, and identity services. Direct comparable: serves many of the same luxury and premium brands as L'Art de Vivre and competes for the same brand-strategy mandates, with broader geographic reach.
• Superunion: Brand-led creative and strategic consultancy (formerly Brand Union). Comparable to L'Art de Vivre in brand strategy, naming, and integrated marketing services for premium and luxury clients across multiple geographies.
• Prophet: Brand and marketing consultancy offering brand strategy, transformation, and customer experience services. Comparable to L'Art de Vivre across strategy and marketing mandates, particularly for luxury and consumer goods clients.

Broad incumbents

• Roland Berger: Major German-origin strategy consultancy with a dedicated luxury and consumer goods practice. Broader portfolio than L'Art de Vivre and far larger scale, but competes for the same strategic positioning and transformation engagements from German manufacturers.
• Bain & Company (Luxury Practice): Global management consultancy whose luxury goods practice serves many of the same LVMH/Kering supplier ecosystem that L'Art de Vivre targets. Significantly larger scale and broader service offering, but a credible alternative for premium strategic mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l'art-de-vivre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Art de Vivre