Unidad Educativa San José La Salle

What Unidad Educativa San José La Salle does

Unidad Educativa San José La Salle is a private, nonprofit K-12 educational institution located in Guayaquil, Ecuador, operated by the Instituto de los Hermanos de las Escuelas Cristianas (De La Salle Brothers) as part of the 20-school Lasallist Norandino District network in Ecuador and the broader global Lasallist educational congregation present in 80+ countries. Founded in Guayaquil in 1870 with the broader Lasallist presence in Ecuador dating to 1863, the institution serves children and youth from Initial education (age 3) through 3rd year of Bachillerato (approximately age 18-19) on two campuses (Campus Norte as the main administrative site and the historic Campus Centro, whose chapel was declared Cultural Heritage in 2011). Its core academic portfolio includes Initial Education using the proprietary MANP (Metodología de Aceleración Neuropráctica) methodology, Educación General Básica (2nd through 10th grade), Bachillerato General Unificado, the International Baccalaureate Diploma Programme, and a Dual Diploma pathway delivering a simultaneous U.S. High School Diploma through Advantages School International.

The institution operates an integrated digital ecosystem comprising Edupage as the primary school management platform (grades, attendance, scheduling, parent notifications), SalleSystem for grades reporting, Microsoft Teams for virtual learning and communications, Placetopay for online tuition payments, and BSCHOOL for transport route management with GPS tracking. Pedagogical differentiation rests on 13 innovative practices officially recognized by Ecuador's Ministry of Education, an EFQM Level 3 Stars international quality accreditation, STEAM/robotics curriculum supported by donated equipment from Editorial SM's Reimagina program, and Cambridge English certification through International House Guayaquil. Support services include student accident insurance (Seguros Pichincha-Confiamed), door-to-door transportation via two external operators, a digital scholarship management platform (Gestor de Becas), and facility rental for events.

Revenue is generated primarily through recurring tuition and enrollment fees across all academic levels, supplemented by facility rental income and ancillary service fees; specific figures are not publicly disclosed. The institution is governed by Rector Hno. Manuel Gutiérrez and Vice-rector Psic. Luiggi Sáenz de Viteri, with Hno. Gustavo Loor serving as Community Director, and operates a hybrid B2C go-to-market driven by seasonal admissions campaigns, open houses, and an active digital presence across Facebook, Instagram, TikTok, and YouTube. Its customer base consists of Guayaquil-area families seeking bilingual (English and French), internationally credentialed, faith-based education from early childhood through university preparation.

Name

Unidad Educativa San José La Salle

Legal name

Unidad Educativa San José La Salle

Website

https://lasalleguayaquil.edu.ec

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

251–500 employees

Short description

Unidad Educativa San José La Salle is a private, nonprofit K-12 Lasallist school in Guayaquil, Ecuador, serving children from age 3 through 3rd Bachillerato on two campuses with IB Diploma and Dual Diploma pathways, EFQM 3-star accreditation, and an integrated Edupage-based digital ecosystem.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Classical Education K–12 Schools (EDAJABAF)

Keywords

• Private K-12 education
• Lasallist education
• International baccalaureate program
• Dual diploma program
• Bilingual Christian schooling

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and Enrollment Fees: The institution generates revenue primarily through tuition fees charged to enrolled students across all education levels (Initial, Basic General Education, and Bachelor programs). Additional revenue is generated through enrollment and registration fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Unidad Educativa San José La Salle is a private K-12 school in Guayaquil, Ecuador, operating under the Hermanos de las Escuelas Cristianas (De La Salle Brothers). It delivers bilingual (Spanish/English/French) formal education from Initial level (age 3) through 3rd year of Bachillerato, including the International Baccalaureate (IB) Diploma and a U.S. Dual Diploma pathway, complemented by STEAM robotics, pastoral formation, school transportation, student insurance, and digital school management via Edupage and SalleSystem.

Product overview

Unidad Educativa San José La Salle offers a comprehensive educational ecosystem comprising core academic programs (IB Diploma, Dual Diploma, General Basic Education, Initial Education, and Unified Baccalaureate), digital platforms (Edupage, SalleSystem, Gestor de Becas), specialized programs (Robotics, Pastoral), and support services (Transportation, Insurance, Facility Rental). The institution operates two campuses in Guayaquil with national and international accreditations including EFQM 3 stars and IB program certification.

Differentiator

Problem solved

Functional benefit

Brands

• Programa del Diploma IB: International Baccalaureate Diploma Programme for students aged 16-19, with its own evaluation system and international certification.
• Bachillerato Dual
• Pastoral Juvenil y Vocacional

Products and services

• Educación Inicial (Initial Education) Pre-kindergarten and kindergarten education for children ages 3 to 5, focused on holistic development through the proprietary MANP neuro-practical acceleration methodology, bilingual English/French exposure, and motor and cognitive skill development.
• Educación General Básica (EGB) Primary and lower-secondary education covering 2nd through 10th grade (ages 7-16), combining academic rigor, conceptual pedagogy, and Lasallist Christian values to develop reflexive, argumentative, analytical, and critical thinking.
• Bachillerato General Unificado (BGU) Upper-secondary program for 1st to 3rd year of Bachillerato (ages 16-19) preparing students for national university admission, with emphasis on scientific development, spirituality, leadership, research, communication and entrepreneurship skills.
• Programa del Diploma IB (International Baccalaureate) IB Diploma Programme for students aged 16-19 offering six subject groups (Language and Literature, English B, Business Management, History, Physics, Biology, Mathematics) plus Theory of Knowledge, CAS, and a Monograph, with internationally recognized assessment standards.
• Bachillerato Dual (Dual Diploma) Program enabling students to earn both the Ecuadorian Bachillerato General Unificado and a U.S. High School Diploma over three years by completing 6 American subjects online (5.5 credits) through ASI, with transcripts approved by College Board and NCAA.
• Programa de Robótica (STEAM Robotics) Comprehensive robotics curriculum under the STEAM perspective, designed to develop competencies in design, programming, and robotization for students from early levels through Bachillerato, supported by robotics labs equipped with mTiny, HaloCode, mBot 2, Snap Circuits, ESP32 kits, and 3D printers.
• Pastoral Juvenil y Vocacional Pastoral formation program including formation groups, Lasallist Apostolic Service (SAL), vocational culture, Christian life education, and interiority education for the spiritual development of students.
• Transporte Escolar (School Transportation) Door-to-door school transportation service for students covering the Guayaquil metropolitan area, operated by two external bus companies (B&Bajaña for Initial through 7th Basic; QUIDEMAY for 8th to 3rd Baccalaureate) with ATM-approved vehicles, air conditioning, satellite tracking via BSCHOOL app, and civil liability insurance.
• Seguro Estudiantil (Student Insurance) Student accident insurance coverage provided through Seguros Pichincha-Confiamed, offering access to a network of clinics, hospital credits, and reimbursement options for enrolled students.
• Alquiler de Espacios (Facility Rental) Rental of institutional facilities at both Campus Centro and Campus Norte, including chapels, synthetic sports fields, covered coliseums, auditoriums, the open-air Ágora, football stadium, and sports complexes for external events and activities.

Quantifiable outcome

• Graduates of the Dual Diploma program have been accepted at prestigious universities worldwide.
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Eco-SchoolminorStrategic or Co-development Partner · 18 September 2024A partnership was signed with Eco-School to implement a recycling program as part of the institution's commitment to being environmentally friendly, supporting the school's sustainability and environmental education goals.
• Cambridge English Qualifications / International House GuayaquilcoreTechnology or IntegrationThe institution serves as an authorized Cambridge exam preparation center through an agreement with International House Guayaquil, offering students preparation and access to internationally recognized English language certifications (Cambridge English Qualifications).
• Richmond Learning PlatformcoreTechnology or IntegrationThe Richmond Learning Platform is used as a supplementary educational resource, providing a variety of tools with images, video, and other materials to make English language practice effective, fun, and relevant for students.
• Advantages School International (ASI)coreStrategic or Co-development PartnerASI is an internationally accredited U.S. institution (with nearly 20 years of experience) that grants the American High School Diploma for the Dual Diploma program. Students complete 6 American subjects online (5.5 credits) over three years and receive transcripts approved by College Board and NCAA.
• Reimagina / Editorial SMcoreStrategic or Co-development PartnerThrough an inter-institutional agreement between the La Salle Network and Reimagina (Editorial SM), the institution received a significant donation of technological supplies for robotics laboratories, including mTiny Discover Kit, HaloCode, mBot 2, Snap Circuits, ESP32 kits, and an Ender-3 V2 Neo 3D printer.
• Circular EP / Muy Ilustre Municipio de GuayaquilminorStrategic or Co-development PartnerThe institution partnered with Circular EP and the Municipality of Guayaquil for the launch of the 'AQUÍ SE COMPOSTA' campaign, aimed at transforming environmental culture through optimal organic waste management, integrating sustainability with practical learning.
• Distrito Lasallista NorandinocoreStrategic or Co-development PartnerThe institution is part of the Lasallian District Norandino, which coordinates the 20 Lasallist educational centers across Ecuador. The district provides pedagogical support, innovation frameworks, and pastoral guidance to member institutions.
• IRO Ecuador (International Robotics Olympics)minorStrategic or Co-development PartnerThe institution will serve as the host venue for the IRO Ecuador 2026 International Robotics Olympics, welcoming future robotics leaders and positioning itself as a center for technology and innovation education.
• MicrosoftcoreTechnology or IntegrationThe institution uses Microsoft Teams as its primary platform for class scheduling, assignments, and video conferencing, with official tutorials provided to the school community for effective platform use.
• EdupagecoreTechnology or IntegrationEdupage is the institution's official school management platform providing web and mobile app access for grades, attendance, schedules, notifications, and teacher communication for the entire school community.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alliance Academy International: International Christian K-12 school in Quito offering U.S.-aligned curriculum and international accreditation. Comparable as a faith-based, English-medium, internationally accredited K-12 serving a similar affluent Ecuadorian family segment.
• Colegio Menor San Francisco de Quito: Premium Catholic K-12 in Quito with IB programs and bilingual curriculum. Comparable as a high-end Ecuadorian private school offering IB and values-based formation to upper-middle-class families.
• Unidad Educativa Javier: A leading Jesuit private K-12 school in Guayaquil offering bilingual education, pre-university programs, and a comparable premium positioning to San José La Salle within the same city. Competes directly for upper-middle-class families seeking values-based private education.
• Unidad Educativa Bilingüe Internacional Einstein: Bilingual/international K-12 in Guayaquil with STEAM and pre-university tracks. Competes with San José La Salle for families prioritizing international curriculum and academic rigor in the same local market.
• Academia Cotopaxi: International IB K-12 school in Quito with U.S. and international accreditation. Comparable premium positioning, IB curriculum, and target affluent Ecuadorian families seeking global university preparation.
• Colegio La Salle (other Ecuadorian Lasallian campuses): Sister campuses within the same Lasallian network (Distrito Lasallista Norandino) operating under shared pedagogy and governance. Most directly comparable in mission, methodology, and curricular structure; competes and collaborates within the same network.
• Colegio Americano de Guayaquil: Premium bilingual K-12 school in Guayaquil offering international curriculum tracks and university-preparation programs. Direct local competitor for families seeking internationally oriented private education in the same catchment area.

Broad incumbents

• SEK International Schools (Los Valles – Quito): International Schools of the SEK group operating IB programs across multiple Latin American campuses. Comparable as an established, broader international K-12 operator offering IB and dual-language tracks in the region.

Emerging players

• Colegio Anglo Colombiano: Bilingual IB World School in Bogotá with strong STEAM and pre-university offerings. Comparable as a regionally relevant K-12 with international curriculum serving premium-segment families in Latin America.

Regional players

• Colegio de San Ignacio – Jesuit School: Premium Jesuit K-12 in Bogotá offering IB and bilingual programs. Comparable as a faith-based, internationally accredited school with similar Lasallian-style formation mission, operating in a different but adjacent Latin American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/uesjls
• Facebookfacebook.com/SanJoseLaSalleGuayaquil
• Instagraminstagram.com/sanjoselasallegye
• TikToktiktok.com/@sanjoselasallegye
• LinkedInlinkedin.com/company/uesjls-gye

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidad Educativa San José La Salle