Reimagina

What Reimagina does

Reimagina is a Lima, Peru-based digital marketing and technology firm that builds and operates WhatsApp-centric promotional campaigns and supporting technology for consumer goods brands. The company is organized around three product lines: Promociones Digitales (digital sweepstakes and promotional campaigns executed via WhatsApp or the web, with full-cycle execution from mechanics to prize fulfillment and real-time dashboards); Pagos y Premiaciones (secure, auditable winner payment processing via Yape, national bank transfers, and WhatsApp-based winner communication); and Soluciones Adhoc (bespoke AI, automation, and application development for adjacent challenges such as digital sales-force training, order-taking apps, loyalty programs, and websites). The underlying technology combines WhatsApp chatbot integration, AI-powered query resolution, image recognition, and structured data analytics on consumer participation by city and week.

The company operates as a privately held for-profit business with 51-100 employees and no disclosed funding rounds, ownership structure, or financial history. Its go-to-market is consultative enterprise direct sales scheduled via Calendly, with TikTok micro-creator partnerships serving as a top-of-funnel content channel. Named clients include Diageo, Ambrosoli, and Costa across beverages and confectionery, and the platform has accumulated over one million consumer participations across past campaigns. Revenue derives primarily from professional services for end-to-end campaign execution and custom technology development, supplemented by transactional components in the winner-payments line. Geographic footprint and operating markets beyond Peru are not disclosed in the available source material.

Name

Reimagina

Website

https://reimagina.la

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Reimagina is a Lima-based digital marketing and technology company that runs WhatsApp-centric sweepstakes, AI-driven consumer engagement campaigns, and auditable winner-payment services for enterprise consumer goods brands in Peru.

Ownership category

akta.pro rank

Product category

Marketing Technology Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAMAD

Sweepstakes, Contests & Giveaway Administration

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYBPAFAMAG

Trade Show Giveaways & Event Premiums

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Digital promotional campaigns
• WhatsApp marketing automation
• Consumer sweepstakes software
• Trade marketing technology
• AI chatbot campaigns

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Promotions Services: End-to-end digital sweepstakes and promotional campaign management including chatbot development, campaign execution, winner selection, prize payment, and real-time reporting. The company handles the complete process from planning to post-campaign analytics.
2. Custom Technology Solutions: Tailored technology development using AI, automation, and custom applications for sales and marketing challenges. Includes app development, digital training platforms, loyalty programs, and website creation.
3. Winner Payment Processing: Payment services for promotional winners including secure transfers, winner communication via WhatsApp, and prize delivery coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reimagina provides end-to-end digital promotional campaign management for consumer goods brands, leveraging WhatsApp chatbots, AI-driven consumer engagement, and image recognition to run digital sweepstakes. The company also handles secure winner payout processing via Yape and bank transfers, and builds custom AI and automation solutions such as order-taking apps, digital sales force training, and loyalty programs for trade and marketing operations.

Product overview

Reimagina offers a suite of three interconnected technology solutions for trade and marketing. The core platform consists of Promociones Digitales for executing digital sweepstakes and promotions via WhatsApp or web channels, complemented by Pagos y Premiaciones for managing winner payments and prize distribution with auditable reporting. Soluciones Adhoc provides custom AI and automation modules for specialized business needs including sales, marketing, and operational challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Promociones Digitales (Digital Promotions) Digital sweepstakes and promotional campaigns executed via WhatsApp or web platforms for consumers or channel partners. Covers the full process from chatbot programming to prize payments, providing real-time result tracking dashboards for brand teams in the consumer goods sector.
• Pagos y Premiaciones (Payments and Awards) End-to-end winner payout and prize delivery service for promotional campaigns. Handles lottery execution, secure payments via national transfers, Yape, or bank transfers, winner contact via WhatsApp, and provides a 100% auditable tracking dashboard for compliance and reporting.
• Soluciones Adhoc (Ad-hoc Solutions) Custom technology solutions leveraging AI, automation, and bespoke development to address specific business challenges for sales and marketing functions. Includes order-taking apps, digital sales force training platforms, loyalty plans, WhatsApp campaigns, and web design services.

Quantifiable outcome

• 1M+ consumer participations in past campaigns

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aimia: Aimia is a global loyalty and data analytics company that operates loyalty programs for major brands. While broader in scope than Reimagina, it competes for the same enterprise marketing budget line item — loyalty, rewards, and consumer engagement program management.
• Iterable: Iterable is a cross-channel customer engagement platform that competes for the same enterprise marketing budget through its messaging and automation capabilities. While broader and more productized than Reimagina, it represents the SaaS direction Reimagina could move toward.
• Braze: Braze is a leading customer engagement platform that includes WhatsApp messaging as a core channel. It competes with Reimagina at the enterprise CPG level for cross-channel marketing orchestration and would be the natural platform competitor if Reimagina attempted to expand beyond services into SaaS.

Direct peers

• HelloWorld: HelloWorld (formerly ePrize) is a US-based digital promotions and sweepstakes agency serving the same enterprise CPG customer base. It operates with the same end-to-end model — campaign design, execution, and prize fulfillment — making it the closest direct comparable to Reimagina's core offering.
• Kickback Rewards: Kickback Rewards operates a point-of-sale and digital rewards platform that intersects with Reimagina's prize payout and loyalty functionality. Both serve consumer goods brands with reward mechanics, though Kickback is more retail/POS-anchored.
• Gleam: Gleam is a self-serve digital contest, sweepstakes, and giveaway platform that addresses the same enterprise marketing use case as Reimagina's Promociones Digitales. It is a productized/SaaS competitor that Reimagina would compete against for global CPG customers.
• Woobox: Woobox is a digital promotions and contest platform that allows brands to run sweepstakes, photo contests, and instant-win campaigns. It competes head-to-head with Reimagina's promotion mechanics for enterprise marketing spend.
• ShortStack: ShortStack is a digital contest and campaign-building platform used by brands to run sweepstakes, giveaways, and lead-generation campaigns. It is a closely comparable self-serve alternative to Reimagina's WhatsApp-driven promotion model.
• Snappy: Snappy is a digital gifting and rewards platform that operates in the same prize-delivery and rewards-mechanic space as Reimagina's Pagos y Premiaciones product. It addresses similar enterprise use cases (consumer rewards, channel incentives) but at a US/UK scale rather than LATAM.
• Votigo: Votigo is a digital marketing platform specializing in branded contests, sweepstakes, and user-generated content campaigns. It serves the same enterprise CPG and consumer brand customer base as Reimagina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruporeimagina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimagina