What LaserMaxx Lasergames does

LaserMaxx Lasergames B.V., founded in 1995 and headquartered in Bilthoven, Netherlands, is a privately held manufacturer of professional laser tag and adjacent entertainment systems. The company designs, builds, and sells hardware-and-software turnkey installations directly to commercial entertainment operators — primarily family entertainment centers (FECs), bowling centers, karting venues, malls, and resorts — across 50+ countries and five continents, with 350+ installed venues serving more than one million players per month.

Its flagship indoor product, the LaserMaxx EVO-6 system, supports up to 64 players across 6 teams simultaneously, using OLED displays on vests, an Enhanced Voice Engine (EVE), Reality Integration that ties lighting/audio/effects to live gameplay, DMX automation, and a vest-centric architecture with no electronics inside the gun for maximum durability. The product line extends across the indoor core into outdoor Battle Royale (Mantiz), children's laser tag (LaserPlay, ages 4+), virtual reality (VirtualMaxx and VirtualMaxx Roaming), interactive LED floors (M2Maxx), racing simulation (GPMaxx), and shooting simulation (LaserSniper), supported by player and owner mobile apps and an RFID-based membership layer.

LaserMaxx monetizes primarily through one-time hardware sales (packages list at €29,995 / €49,995 / €69,995 for 12 / 24 / 36 vest-guns, with free worldwide shipping and no license or annual fees), supplemented by a Pay-Per-Play program (introduced 1997) that converts to ownership, an accessories and spare-parts shop, optional Service Level Agreements, First-In-Country exclusivity discounts, and a Competitive-Upgrade-Program targeting operators on rival systems. Distribution is factory-direct, global, and multilingual, with no disclosed third-party reseller channel.

Name

LaserMaxx Lasergames

Legal name

LaserMaxx Lasergames B.V.

Website

https://lasermaxx.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

LaserMaxx Lasergames B.V., founded in 1995 in the Netherlands, manufactures professional laser tag and entertainment systems sold directly to FECs, bowling centers, and karting venues. Its EVO-6 flagship and broader product ecosystem serve 350+ commercial venues across 50+ countries.

Ownership category

akta.pro rank

Product category

Laser tag and immersive entertainment equipment manufacturing

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Laser tag equipment
• Family entertainment centers
• Immersive entertainment systems
• Pay-Per-Play entertainment
• Turnkey arena solutions

Headquarters

HQ city

Bilthoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Laser Tag Equipment Sales (One-Time): LaserMaxx sells its laser tag systems (EVO-6, LaserPlay, Mantiz, and accessories) as one-time capital purchases. Packages include everything needed to operate — vests, guns, chargers, wall mounts, controller PC, scorecard printer, briefing video, marketing materials, warranty, and worldwide shipping. There are no license fees, annual fees, or periodic costs for using the software. The price on the price list is the final price.
2. Pay-Per-Play Program: Introduced in 1997, the Pay-Per-Play program allows operators to pay a small fee per game played rather than purchasing the system outright. This reduces upfront investment barriers and enables operators to start with minimal capital. Operators can convert to ownership at any time during the Pay-Per-Play period.
3. Accessories, Spare Parts & Consumables: LaserMaxx operates a serviceshop where customers can purchase accessories, spare parts, and replacement components for their systems. Pricing for these items is included in the product price list available to customers.
4. Optional Service Level Agreements (SLAs): LaserMaxx offers optional Service Level Agreements that customers can choose based on the level of service and support desired for their system. SLAs are optional but guarantee maximum uptime and customer satisfaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

LaserMaxx Lasergames designs, manufactures and sells turnkey laser tag and immersive entertainment systems for family entertainment centers, bowling centers, karting venues, children's playgrounds, trampoline parks and outdoor operators. Its core offering bundles proprietary hardware (vests, phasers, PowerPods, SelfiePods, Booking Terminal) with software (Operator/Player Apps, Pay-Per-Play, EVE voice engine, automated updates) sold as calibrated LMX 12, 24 or 36 packages, plus a recurring Pay-Per-Play program that monetizes gameplay minutes.

Product overview

LaserMaxx Lasergames is a global market leader in professional laser tag equipment, founded in 1995 and headquartered in the Netherlands. The company offers a comprehensive portfolio of entertainment products including indoor laser tag systems (LaserMaxx EVO-6 as the flagship, with EVO-5 and EVO-4 as previous generations), outdoor laser tag (Mantiz with Battle Royale mode), children's laser tag (LaserPlay for ages 4+), virtual reality experiences (VirtualMaxx and VirtualMaxx Roaming), interactive floor gaming (M2Maxx), racing simulation (GPMaxx), and shooting simulation (LaserSniper). The product ecosystem includes arena accessories such as PowerPods, SelfiePods, the LMX Booking Terminal, and mobile apps for both players and venue owners. The systems feature DMX integration, Reality arena interactivity, and support for memberships via RFID cards or app-based profiles. Equipment is sold with no royalties, annual fees, or recurring software costs, and includes worldwide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• EVO-6: Flagship indoor laser tag system with OLED displays, accelerometers, enhanced voice engine, and reality integration.
• LaserPlay
• Mantiz
• VirtualMaxx
• VirtualMaxx Roaming
• M2Maxx
• GPMaxx
• LaserSniper

Products and services

• LaserMaxx EVO-6 Flagship commercial laser tag system (vest + phaser) for indoor arenas, sold as the core component of the LMX 12/24/36 packages and used by FECs, bowling centers, karting venues, and trampoline parks.
• LaserPlay Short-format laser tag offering designed for children's indoor playgrounds and family play centers, optimized for younger players and shorter sessions.
• Mantiz Outdoor and large-area laser tag system for outdoor venues, large footprints, and open-air attractions.
• M2Maxx Interactive LED floor entertainment product for commercial venues seeking a floor-based interactive game.
• VirtualMaxx Free-roam VR (virtual reality) arena system for commercial entertainment venues.
• VirtualMaxx Roaming Portable roaming variant of the VirtualMaxx free-roam VR system, allowing operators to deploy VR experiences outside a fixed arena.
• GPMaxx Commercial racing simulation product (full-motion racing simulator) for entertainment venues.
• LaserSniper Shooting simulator product for commercial venues, sold as a standalone attraction alongside the laser tag systems.
• PowerPods Rechargeable battery / scoring base stations used to power each EVO-6 vest pack; sold as additional units (up to 8 per system) to expand or replace the arena's fleet.
• SelfiePods In-arena photo capture pods that record player photos during gameplay for social sharing and player engagement.
• LMX Booking Terminal Self-service kiosk terminal that lets players book, register, and pay for laser tag sessions without staff intervention.

Quantifiable outcome

• Over 1 million players per month globally across 350+ locations in 50+ countries
• +4 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature15 records

Partnerships

One partnership is on record.

• Arena Construction / Design TeamssupportingImplementation/ SI/ Consulting PartnerLaserMaxx maintains wide-ranging contacts with arena construction and design teams that can build laser tag arenas for customers. They can also assist with arena design directly, having helped design over 100 arenas. Their architect can produce drawings for local building teams. They recommend local purchase of arena components (walls, lighting, fog machines) as it is more cost-effective than shipping internationally.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NAMCO Amusement: Global arcade and amusement games manufacturer operating both equipment supply and venue operations. Sells into the same FEC and amusement venue customers as LaserMaxx, though with a broader amusement product portfolio beyond laser tag.
• QubicaAMF: Global market leader in bowling equipment, serving the same bowling center and FEC operator customers that LaserMaxx targets. Operates in an adjacent equipment category with overlapping buyer personas in entertainment venue operators.
• Brunswick Bowling: Major bowling equipment and products manufacturer with a global footprint in bowling centers and entertainment venues. Shares LaserMaxx's bowling-center customer segment as bowling operators diversify into adjacent attractions like laser tag.

Direct peers

• Aktiv (Zone / Aeon): European manufacturer of laser tag equipment and interactive entertainment systems for FECs. Sells directly to entertainment operators in the same customer segment as LaserMaxx, with overlapping technology and product positioning.
• Zero Latency: Free-roam VR entertainment systems for FECs and out-of-home entertainment operators. Competes with LaserMaxx VirtualMaxx Roaming for venue operator capex in the same category and customer base.
• HOLOGATE: VR entertainment systems provider for FECs and location-based entertainment venues. Competes with LaserMaxx's VirtualMaxx product line for the same group-play VR entertainment spend at FECs and family entertainment centers.
• Delta Strike: US-based manufacturer of commercial laser tag equipment for entertainment venues. Directly competes with LaserMaxx in the same product category, serving FECs and family entertainment operators with comparable indoor laser tag systems.
• Laser Tag Inc. (LTI): Long-standing US laser tag equipment manufacturer founded in the 1980s. Competes directly with LaserMaxx for FEC operator sales; the Competitive-Upgrade-Program LaserMaxx references is targeting installed LTI/LQ systems in the field.
• Immotion Group: UK-based VR and immersive entertainment provider serving FECs, aquariums, and family entertainment venues. Competes with LaserMaxx in the same FEC customer segment, particularly in the VR attraction category.

Emerging players

• Sandbox VR: Premium location-based VR entertainment company that operates its own venues and supplies immersive VR experiences to FECs. Represents an emerging format competing for the same group entertainment spend at entertainment venues, partially overlapping with VirtualMaxx.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lasermaxx
• YouTubeyoutube.com/@lasermaxx
• LinkedInlinkedin.com/company/lasermaxx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaserMaxx Lasergames