La Sonnette

What La Sonnette does

La Sonnette (legal entity: SCIC SA La Sonnette) is a cooperative bike shop and café organized as a Société Coopérative d'Intérêt Collectif, operating from a single location at 53 Grande Rue, Redon, Brittany, France. The business employs 9 people and serves the Redon Agglomération territory with a multi-service cycling hub combining retail (new and electric bikes, cargo bikes, longtails, trailers, and accessories from curated brands including VSF Fahrrad Manufaktur, O2Feel, Omnium, Douze Cycles, Larry VS Harry, Yuba, Thule, Vaude, and Ortlieb), professional repair services, self-repair workshops, cycling skills training, equipment mutualization (short-term borrowing), and B2B services targeting businesses, associations, and local government. The underlying technology is physical and pedagogical rather than digital: no proprietary software platform, API, or AI system is disclosed. Core operations revolve around a staffed mechanic workshop, scheduled training sessions, and community-led events.

Revenue is generated through six streams: hardware sales of bicycles and equipment, professional repair services, paid cycling training (priced at three solidarity tiers of €25/€40/€55 per session), B2B professional services (fleet deployment, long-term rental, team-building, mobility planning), short-term equipment borrowing (mutualization), and cooperative membership subscriptions (parts sociales) which provide capital and governance rights. The go-to-market motion is community-led and event-driven: free cycling sessions, self-repair workshops (open Fridays), and cultural events drive foot traffic and word-of-mouth in Redon, while B2B clients are reached through a dedicated 'Espace Pro' with direct outreach. Marketing relies primarily on the website, email newsletter, on-site events, cooperative member networks, and institutional partnerships with ADEME, Région Bretagne, Redon Agglomération, FUB, Les Boîtes à Vélo, and Génération Vélo.

Name

La Sonnette

Legal name

SCIC SA La Sonnette

Website

https://lasonnette.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Sonnette is a cooperative (SCIC) bike shop in Redon, France, offering bicycle retail, repair, self-repair workshops, cycling training, equipment sharing, and B2B fleet services to individuals, businesses, associations, and local government in the Redon Agglomération territory.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Fitness and Recreational Sports Centers (713940)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cargo & Utility Bike Retail (CRAMAHAF)

Keywords

• Bicycle retail services
• Bike repair workshops
• Cycling training programs
• Cargo bike sales
• Bicycle fleet services

Headquarters

HQ city

Redon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bicycle and Equipment Sales: Sale of new bicycles (classic, electric, cargo, longtail) and cycling equipment (clothing, accessories, bags, child seats, trailers). Products sourced from curated brands including VSF Fahrrad Manufaktur, O2Feel, Omnium, Douze Cycles, Larry VS Harry, Yuba, Thule, Vaude, Ortlieb, Zefal, and others.
2. Repair and Maintenance Services: Professional bicycle repair and maintenance services offered at the physical workshop (53 Grande Rue, Redon). Pricing for common repairs available on-site. Mobile workshop also travels to markets, events, and workplaces.
3. Cycling Training and Formation: Paid cycling skills training sessions for individuals at three pricing tiers (€25/€40/€55 per session). Also offers structured multi-session programs for professional clients, including Vélo-Egaux free program for income-eligible adults.
4. Professional/B2B Services: B2B offerings including: team-building cycling events, mobile repair workshops deployed at client sites, cycling training programs, fleet deployment (sale or long-term rental of professional bicycle fleets), and cycle mobility planning. Target clients: businesses, independent professionals, associations, and local government/collectivities.
5. Bicycle Borrowing/Mutualisation: Short-term lending of specialized cycling equipment to allow customers to test equipment before purchasing or for occasional use. Serves as a mutualization resource for the local community.
6. Cooperative Membership (Parts Sociales): Community members can become shareholders (sociétaires) by subscribing to social shares (parts sociales) of the SCIC cooperative. This provides capital to the cooperative while giving members voting rights in general assemblies and eligibility for the board of directors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Sonnette operates a multi-service cycling hub in Redon, Brittany, selling new bicycles (classic, electric, cargo, longtail) and equipment from curated brands, while providing professional repair services, self-repair workshop access, mobile repair deployments, and structured cycling skills training for individuals and organizations. The cooperative (SCIC) bundles retail, repair, training, equipment lending (mutualisation), and B2B fleet/mobility services under a single local-territory offering.

Product overview

La Sonnette is a cooperative bike shop and café (SCIC - Société Coopérative d'Intérêt Collectif) operating as a multi-service cycling hub in Redon, France. The offering consists of a core service platform combining bike repair (Atelier Réparation, Auto-réparation, Atelier Mobile), cycling education (Formations & Stages, Vélo-Egaux program), and equipment provision (vélos, cargos, longtails, trailers, and accessories). Professional services include Flottes de Vélos fleet deployment and Renforcement d'Équipe team-building activities. A mutualisation service provides short-term equipment access. The shop curates and sells bikes and accessories from brands including VSF Fahrrad Manufaktur, O2Feel, Omnium, Douze Cycles, Yuba, Thule, and Vaude.

Differentiator

Problem solved

Functional benefit

Products and services

• Atelier Réparation (Professional Bike Repair) Professional bicycle repair service staffed by mechanics, offering revisions, punctures, and specific repairs at scheduled appointments at the Redon workshop.

Quantifiable outcome

• Free Vélo-Egaux cycling training program available for adults 18+ with income below fiscal thresholds or receiving social minimum benefits
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vélila (Loire-Atlantique)minorChannel Partner/ Reseller/ DistributorVélila is a long-term bicycle rental service in Loire-Atlantique referenced by La Sonnette as a recommended option for customers to try cycling in their daily lives before committing to a purchase. La Sonnette directs customers to Vélila as part of its fleet/long-term rental ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velco: French connected-bike technology company serving independent bike shops with fleet-management software. Adjacent peer serving the same independent bike-shop ecosystem in France.
• Ma Petite Reine: Lyon-based cooperative bicycle workshop offering repair, self-repair, and training within a solidarity-economy framework. Direct parallel to La Sonnette's cooperative structure and services.
• Atelier Solicycle: French cooperative bicycle-repair workshop focused on self-repair, solidarity economy, and inclusion. Closely mirrors La Sonnette's auto-réparation workshops and cooperative model.
• Velogik: Cooperative of bicycle mechanics providing outsourced repair and maintenance services to municipalities, fleets, and operators. Comparable service focus and cooperative ethos to La Sonnette's atelier offerings.
• BicyclAide: French association offering refurbished bicycles and cycling training to under-resourced populations. Closely aligned with La Sonnette's Vélo-Egaux program and inclusive mission.
• Cyclable: Network of independent urban bike shops in France combining sales, repair, and cycling-culture programming. Closely aligned with La Sonnette's holistic retail/service/coaching offer.
• Bouticycle: French cooperative network of independent bicycle retailers offering multi-brand sales, repair, and accessories nationwide. Highly comparable to La Sonnette's retail + service model, but operating at national scale.
• La Maison du Vélo: Multi-service cycling hub combining sales, repair, training, and advocacy under one roof. Comparable integrated offering to La Sonnette, though operating at larger urban scale.

Broad incumbents

• Intersport: Major sporting-goods retail chain in France offering bicycles, accessories, and workshop services at scale. Indirect competitor on retail and basic repair services.
• Décathlon: Largest sporting-goods retailer in France with broad cycling assortment including own-brand B'Twin bikes and in-store repair. Represents the mass-market competitive context La Sonnette operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-sonnette

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Sonnette