LA MAISON DU VELO

Name

LA MAISON DU VELO

Legal name

La Maison du Vélo

Website

https://lamaisonduvelo.be

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Electric bicycles retail
• Bicycle store Brussels
• Folding bikes sales
• Cargo bikes retail
• Children's bicycles

Headquarters

HQ city

Schaerbeek

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Bicycle Sales: Retail sale of new bicycles and electric bicycles in-store, covering categories including city/trekking, gravel, road, folding/compact, longtail/cargo, and children's bikes. Promotions and discounting available on select models. Leasing options mentioned but promotions not applicable to leasing purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LA MAISON DU VELO is a Brussels-based bicycle retailer operating two physical stores (La Maison Du Vélo in Schaerbeek and Vélophil in Etterbeek) since 1998. The company sells new electric and non-electric bicycles — including city/trekking, gravel, road, folding, longtail/cargo, and children's bikes — from premium brands such as Brompton, Cube, Genesis, Tern, Moustache, Woom, Qio, and Conway. Sales are completed in-store with expert advice, test rides, and assembly; an online Shopify catalog showcases the range and drives foot traffic.

Product overview

LA MAISON DU VELO is a Brussels-based bicycle retailer operating two physical stores (La Maison Du Vélo in Schaerbeek and Vélophil in Etterbeek) since 1998, specializing in both electric and traditional muscle-powered bicycles. The company offers a comprehensive portfolio spanning electric city/trekking bikes (Cube, Moustache, Tern), folding bikes (Brompton, Tern), cargo/longtail bikes (Cube, Tern), gravel/adventure bikes (Cube, Genesis, Conway), road bikes (Cube), and children's bicycles (Woom, Qio). Their product range covers price points from €249 (Woom GO 1 balance bike) to €6,199 (Tern GSD P00 cargo bike), serving diverse mobility needs from urban commuting to world cycling tours. The company also provides bicycle adventure services for travel planning and a referral program rewarding customers with store vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bicycles (electric and non-electric) — Retail Sales
• Referral Program (Parrainer un ami)
• Bicycle Adventure Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VélophilcoreChannel Partner/ Reseller/ DistributorVélophil is the company's second retail location in Brussels (Mérode/Etterbeek). It operates under the same ownership and management, selling the same product range of electric and non-electric bicycles. Both stores share the same customer referral program and promotional offers.

Scale indicators3 records

Emerging players

• Cowboy: Brussels-based connected e-bike brand selling directly to consumers; comparable target customer (Brussels urban commuters) and overlapping product category (premium electric city bikes), but operates DTC rather than through physical retail.
• Stromer: Swiss premium speed-pedelec and e-commuter brand; comparable high-ASP e-bike positioning targeting urban professionals — directly relevant premium competitor in the electric city segment.
• Swapfiets: Dutch-origin subscription bike operator with strong Benelux urban presence; targets the same Brussels commuter and multimodal-transport customer but via a monthly subscription model rather than outright sale.

Broad incumbents

• Decathlon Belgium: Mass-market sporting goods retailer with a deep, low-price bicycle assortment across electric, city, road, and children's categories; competes on price and convenience rather than specialist advisory service.
• Riese & Müller: German premium e-bike manufacturer and direct-retail brand in the high-end cargo, folding, and touring categories; comparable premium positioning and overlap on the Bosch-powered e-cargo and e-touring models La Maison du Vélo carries.
• A.S. Adventure / BEVER: Belgian/Dutch outdoor and lifestyle retailer carrying an entry-to-mid-level bike and e-bike range alongside broader sporting goods; competes for the same Belgian outdoor/commuter shopper on price and assortment breadth.
• Trek Bicycle: Global premium bike manufacturer and retailer with branded stores across Europe; overlaps with La Maison du Vélo on road, gravel, and e-bike categories at the premium end of the market.

Direct peers

• Bike Republic: Belgian multi-store specialty bike retailer carrying premium European brands; comparable in assortment (city, e-bike, road, gravel) and in-store expert service model, serving the same Belgian cycling consumer.
• Granville Bike Center: Belgian premium bicycle retailer with multi-store presence and a curated European brand portfolio similar to La Maison du Vélo, targeting enthusiast and touring cyclists across Belgium.
• Vélo Avenue: Brussels-based specialty bicycle retailer with a comparable multi-brand assortment and in-store advisory model, directly competing for the same urban commuter and premium enthusiast customer in the Brussels market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063487477466
• Instagraminstagram.com/lmdv1030
• LinkedInlinkedin.com/company/la-maison-du-velo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MAISON DU VELO