Las Palmas by The Sea

What Las Palmas by The Sea does

Las Palmas by The Sea is a beachfront all-inclusive resort hotel operating under the Mexican corporation HURAKENNA, SA DE CV, at Calle Pablo Picasso 126 in the Hotel Zone of Puerto Vallarta, Jalisco, Mexico. Founded in 1973 by Ernesto Cruz as a 12-room property, the resort has grown to 225 guest rooms across Standard, Terrace, Ocean View, and Golden Ocean Front categories, and was fully rebuilt and modernized after Hurricane Kenna in 2002 while preserving its position as a long-standing Puerto Vallarta landmark.

The core product is a single integrated hospitality offering: nightly all-inclusive room stays that bundle accommodation, all meals across buffet (Aire del Mar), à la carte Italian (Guakamajazz), and Snack Bar outlets, national and select beverages, daily activities, kids club for ages 5-12, entertainment, and Wi-Fi. Ancillary revenue streams include the Spa by the Sea Clinic (massages, body and facial treatments, manicure and pedicure), wedding and event services (By the Sea Wedding and Totally in Love packages, capacity up to 120 guests), and group bookings. The underlying technology is limited to a Mirai-hosted direct-booking website with reCAPTCHA, SSL-secured payment processing, and a Matterport virtual tour; there is no proprietary software product, mobile app, or API surface.

The business model is primarily direct-to-consumer all-inclusive pricing in Mexican Pesos, with published nightly rates starting around MXN 2,776 for a Standard Double and reaching MXN 3,393 for the Golden Ocean Front premium category, supplemented by short-window promotional offers (35-40% off with full or partial prepayment). Distribution runs through the resort's own website, dedicated Mexico and US/Canada call centers, WhatsApp, and a separate group sales team, with secondary presence on TripAdvisor (where the property holds a Travel Choice Award) and third-party OTAs. The target base spans families with children, couples and honeymooners, destination wedding parties, and group travelers for social and corporate events.

Name

Las Palmas by The Sea

Legal name

HURAKENNA, SA DE CV

Website

https://laspalmasresort.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Palmas by The Sea is a 225-room all-inclusive beachfront resort in Puerto Vallarta, Mexico, operated under HURAKENNA, SA DE CV. Founded in 1973, it serves families, couples, groups, and destination weddings with dining, spa, and event services.

Ownership category

akta.pro rank

Product category

All-Inclusive Beachfront Resort

NAICS

Food Services and Drinking Places (722), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• All-inclusive resort
• Beachfront hotel
• Destination weddings
• Group bookings
• Vacation packages

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. All-Inclusive Room Revenue: The primary revenue stream is all-inclusive room night sales. Guests pay a nightly rate that includes accommodation, all meals (buffet and à la carte), snacks, national and select beverages, daily activities, kids club, entertainment shows, and Wi-Fi. Room categories range from Standard rooms to Golden Ocean Front suites, priced per person per night or per room per night in Mexican Pesos (MXN).
2. Wedding and Events Packages: The resort generates ancillary revenue from wedding packages (free By the Sea Wedding for groups booking 20+ rooms), event hosting, and specialty dining experiences. Additional charges apply for external services such as photography, floristry, DJ, and pyrotechnics (2,100 MXN per external service).
3. Spa and Wellness Services: Spa by the Sea Clinic offers massage, body treatments, facials, manicures, and pedicures. Spa services are available at an additional charge beyond the all-inclusive plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Las Palmas by the Sea is a 225-room all-inclusive beachfront resort located in Puerto Vallarta, Mexico, offering accommodation, meals, beverages, activities, and entertainment under a single nightly rate. The resort operates multiple dining venues (Aire del Mar buffet, Guakamajazz Italian à la carte, Snack Bar, Hurakenna Bar), a Spa by the Sea Clinic, Kids Club for children ages 5-12, family and adults-only pools, and hosts destination weddings and group events for up to 120 guests.

Product overview

Las Palmas by the Sea is an all-inclusive beachfront resort hotel in Puerto Vallarta, Mexico, operating as a single unified hospitality product. The resort offers 225 guest rooms across seven accommodation categories (Standard, Terrace, Ocean View, and Golden Ocean Front), complemented by multiple dining venues including buffet restaurant Aire del Mar, Italian specialty restaurant Guakamajazz, Snack Bar, and Hurakenna Bar. Additional services include Spa by the Sea Clinic, Kids Club, wedding planning, and group booking services. The resort positions itself as a family-friendly, all-inclusive destination with pools, recreational activities, and proximity to Puerto Vallarta attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Palmas by the Sea All-Inclusive Resort Stay
• Guest Room Accommodations

Quantifiable outcome

• Travel Choice Award from TripAdvisor — recognition for consistently receiving excellent traveler reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Buenaventura Grand Hotel & Great Moments: Beachfront resort in Puerto Vallarta's Hotel Zone with all-inclusive and European plan options, multiple restaurants, spa, and pool areas. Competes directly for the same family and couple segments in the same geography.
• Fiesta Americana Puerto Vallarta All Inclusive: Mexican chain all-inclusive resort in Puerto Vallarta offering similar beachfront accommodations, multiple restaurants, kids' programs, and group/wedding services. Operates at a comparable mid-tier to upper-mid-tier price band.
• Krystal Vallarta: Beachfront resort in Puerto Vallarta's Hotel Zone offering all-inclusive and room-only options with multiple restaurants, pools, and beach access. Direct competitor in the same neighborhood at similar price points.
• Hyatt Ziva Puerto Vallarta: All-inclusive beachfront resort in Puerto Vallarta's Hotel Zone targeting families, couples, and groups with similar amenities (multiple restaurants, pools, spa, kids club). Direct competitor for the same traveler pool at a slightly higher price point.
• Crown Paradise Golden Puerto Vallarta: All-inclusive beachfront resort in Puerto Vallarta's Hotel Zone with family-focused amenities including kids club, multiple pools, and several restaurants. Closely comparable in target segments and price band.
• Velas Vallarta: Family-friendly beachfront resort in Puerto Vallarta offering all-inclusive packages, multiple dining venues, and event facilities. Comparable in target market and product mix, though with a more upscale positioning.
• Sunset Plaza Beach Resort Puerto Vallarta: Beachfront all-inclusive resort in Puerto Vallarta's Hotel Zone with comparable family/couple positioning, multiple dining venues, spa, and group event capacity. Directly competes for the same mid-tier all-inclusive guest.

Broad incumbents

• Playa Hotels & Resorts: Multi-property all-inclusive resort operator with properties across Mexico and the Caribbean. Comparable business model (all-inclusive beachfront resorts) with broader portfolio scale and institutional capital.

Regional players

• Villa Premiere Boutique Hotel Puerto Vallarta: Boutique beachfront adults-only hotel in Puerto Vallarta offering all-inclusive and European plan options. Comparable mid-tier upscale product in the same destination but with adults-only positioning.
• Marival Emotions Resort & Suites (Nuevo Vallarta): All-inclusive resort in nearby Nuevo Vallarta/Riviera Nayarit offering comparable family and couple amenities. Regional competitor drawing from the same Mexican Pacific tourist flow but in a different sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laspalmasbythesea
• Facebookfacebook.com/laspalmashotelpv
• LinkedInlinkedin.com/company/laspalmasbythesea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Palmas by The Sea